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Ruang Prodi Ilmu Komunikasi d/a Lt. 3 Gedung Dekanat FISIP Universitas Mulawarman, Jl. Muara Muntai Kampus Gunung Kelua
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INDONESIA
Jurnal Komunikasi Korporasi dan Media (JASIMA)
Published by Universitas Mulawarman
ISSN : -     EISSN : 27230562     DOI : https://doi.org/10.30872/jasima.v1i1
Core Subject : Humanities, Science, Education,
Humanities Computer Science & IT Languange, Linguistic, Communication & Media
Jurnal ini ditujukan untuk memajukan teori dan praktik yang berkaitan dengan segala bentuk ilmu komunikasi. Ini termasuk menyoroti upaya inovatif; memeriksa secara kritis masalah, tren, tantangan, dan peluang yang muncul; dan pelaporan studi dampak di bidang komunikasi. Ruang Lingkup : Komunikasi antarpribadi; komunikasi politik; Studi media dan budaya; teori komunikasi; Hubungan Masyarakat; Periklanan; Jurnalistik; TIK; organisasi komunikasi; Media baru.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 40 Documents
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Pendampingan Program Kartu Prakerja Agar Ramah untuk Difabel Dalam Perspektif Difusi Inovasi: Pendampingan Program Kartu Prakerja Agar Ramah untuk Difabel Dalam Perspektif Difusi Inovasi Dini Hidayanti Herpamudji
Jurnal Komunikasi Korporasi dan Media (JASIMA) Vol. 3 No. 1 (2022)
Publisher : Program Studi Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Mulawarman

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Abstract

Unemployment in Indonesia is an increasingly complicated problem. The pre-employment card program with an online training system is here to be one solution. However, only 3 percent of the participants were disabled. This shows that there are problems in the adoption of innovations in this online and digital program. The study was conducted in Prov. Central Java is the area with the third-highest percentage of disabled people (12.61%) in Indonesia based on Sakernas in 2020. The method used is library research. Followed by an in-depth interview with 4 selected informants. It aims to review the government's efforts to assist the Pre-employment Card program for people with disabilities. With results include: (a) The Adoption Decision Process by The Disabled varies both in the stages of Knowledge, Persuasion, Decision, Implementation, and confirmation. (b) The role of opinion leaders and innovators is important in the communication channels assisting pre-employment card programs. (c) Reinvention occurs when this program is considered difficult to understand by people with disabilities, especially the visually impaired to utilize other applications to support participating in the program. So it can be shown that until now the implementation of the program: (1) Not yet friendly for people with disabilities because there are no special tools that can help that are integrated into the program. (2) Assistance of persons with disabilities for pre-employment card programs still needs to be done.
ROLE OF COMMERCIAL RADIO STATIONS IN DISASTER EMERGENCY BROADCASTING (CASE STUDY OF EARTHQUAKE AND TSUNAMI EMERGENCY BROADCASTING PROGRAM IN CENTRAL SULAWESI): Peranan Radio Komersial Dalam Siaran Darurat Bencana (Studi Kasus Siaran Darurat Bencana Gempa Bumi dan Tsunami di Sulawesi Tengah) Stepanus Bo'do; Andi Akifah; Stella Yulian Moa
Jurnal Komunikasi Korporasi dan Media (JASIMA) Vol. 3 No. 1 (2022)
Publisher : Program Studi Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Mulawarman

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Abstract

Access to information is essential when a natural disaster occurs. Fast and accurate information can help residents in finding shelters and surviving the disaster. A community of radio stations has been proven to be a reliable medium for important information in disaster-prone areas. However, due to a series of earthquake, tsunami and liquefaction events in Palu and Donggala in September 2018, the role of radio stations community was taken over by private commercial broadcasters. Using a case study strategy, this study aims to determine the role of private local radios in emergency broadcasting during the response, post-disaster recovery and reconstruction period. Data was collected through in-depth interviews and document analysis. The results of the study found that during the handling and recovery period, commercial radio stations switched to functioning as community radio by changing the broadcast program (switching) into fully emergency broadcast radio. The emergency radio broadcasting initiative from the First Response Indonesia agency allows several private commercial radio broadcasts that have been damaged and looted to perform emergency broadcasts for six months. This program fulfills citizens' basic right of information and supports post-disaster handling and recovery efforts. As the program ended, private commercial radio stations struggled to continue to contribute to the reconstruction phase of the disaster. Support to stabilize the community radio stations initiative is required in disaster-prone areas such as Central Sulawesi.
Strategi Komunikasi Pemasaran Koran Samarinda Pos Di Tengah Pandemi Covid-19: Strategi Komunikasi Pemasaran Koran Samarinda Di Tengah Pandemi Covid-19 Adi Busman Kadir
Jurnal Komunikasi Korporasi dan Media (JASIMA) Vol. 3 No. 1 (2022)
Publisher : Program Studi Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Mulawarman

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Abstract

This research is based on the influence of the Covid-19 pandemic which has a negative impact onvarious aspects of people's lives, one of which is the reduced income of mass media. Samarinda positself is a local newspaper in the city of Samarinda that carries criminal news. During the Covid-19pandemic, Samarinda Pos experienced a decrease in market percentage from before. In this case, ofcourse, Samarinda Pos requires a marketing communication strategy in order to survive in adifficult situation like this. So this study aims to find out the marketing communication strategy ofthe Samarinda Pos newspaper in the midst of the Covid-19 pandemic. This research is a qualitative descriptive research using observation, interview, and documentation data collection methods. Theuse of this type of research and data collection methods is so that researchers can describe and analyzethe strategies and impacts that exist in the Samarinda Pos newspaper. This research is also based onthe marketing mix theory (product, price, place, promotion) from Philip Kotler. Based on the resultsof the research and discussion, it can be seen that the marketing communication strategy carried outby Samarinda Pos during the Covid-19 pandemic on Samrinda Pos products is to create a digitalnewspaper / epaper that is accessed through the Samarinda website, as for the price of the newspaper,which is IDR 5,000 per copy with a total of 16 page and Samarinda Pos provide discounts to clientsaccording to the conditions of their respective companies, for the distribution of Samarinda Posnewspapers more at red-light intersections, the rest in government agencies, stalls, and so on, aswell as more passively spreading breaking news on social media Samarinda Pos, Then to carry outpromotions, Samarinda Pos held long-distance visits to clients and prospective clients by telephone.
STRATEGI KORAN KALTIM POST DALAM MENARIK PEMBACA DI ERA DIGITAL: Strategi Koran Kaltim Post Dalam Menarik Pembaca Di Era Digital Arianti Hasanah; Sabiruddin Sabiruddin
Jurnal Komunikasi Korporasi dan Media (JASIMA) Vol. 3 No. 1 (2022)
Publisher : Program Studi Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Mulawarman

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Abstract

This study aims to find out the strategies used by Kaltim Post in order to attract readers in the digital era. This research was conducted using a descriptive qualitative method to describe the efforts and forms of strategy taken by Kaltim Post in responding to changes in people's reading practices, from the conventional era to the digital era. This study uses two data sources, namely primary data sources from direct interviews with the leadership of Kaltim Post and secondary data sources. Data collection in this study was carried out by means of observation and interviews. The validity of the data in this study used two triangulations, namely triangulation of data sources and triangulation of methods. The results of this study indicate that the strategies carried out by Kaltim Post in the digital era are four things. First, innovation in content quality by utilizing digital platforms and preparing a Quick Response (QR) code. Second, carry out convergence-based promotions by regularly updating information on social media and cooperating. The third is the location considerations for distributing the circulation of the Kaltim Post newspaper. Lastly, use a progressive pricing system.
Evaluasi Aktivitas Komunikasi Pemasaran PT. Multi Flashindo Karisma dalam Meningkatkan Penjualan Produk Peralatan Dapur Komersial (Studi Kasus pada PT. Multi Flashindo Karisma Periode Tahun 2017 - 2019): Evaluasi Aktivitas Komunikasi Pemasaran PT. Multi Flashindo Karisma dalam Meningkatkan Penjualan Produk Peralatan Dapur Komersial (Studi Kasus pada PT. Multi Flashindo Karisma Periode Tahun 2017 - 2019) Iqbal Lesmana; Riki Arswendi
Jurnal Komunikasi Korporasi dan Media (JASIMA) Vol. 3 No. 1 (2022)
Publisher : Program Studi Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Mulawarman

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Abstract

The purpose of this study is to describe the evaluation of marketing communication activities carried out by PT Multi Flashindo Karisma in increasing sales of commercial kitchen equipment products for the 2017-2019 period. This research method uses a qualitative approach with the type of case study research. This research was carried out at PT Multi Flashindo in the 2017-2019 case period. The growing popularity of the Foodservice business creates new opportunities for equipment distributors in this field, including PT MFK. It is marked by the entry of various foreign restaurants that continue to arrive in Indonesia by having innovative and attractive presentations and being dominated by convinence stores, restaurants, cafes and catering businesses. many opportunities and emerging competitors offer a set of business needs. Based on the results of the discussion, it can be concluded that PT Multi Flashindo Karisma regarding the marketing evaluation of PT Multi Flashindo Karisma in increasing sales has decreased sales turnover from year to year. The marketing communication strategy carried out by PT MFK in 2017-2019 consisted of 1) first, holding an Exhibition Event consisting of Sial International Food (Sial Interfood), 2) second, namely giving special prices during the Year end sale, Ramadhan sale and Merdeka sale. and holding internal and external events consisting of cooking demos, cooking seminars, technical cooking training. However, based on the marketing strategy that has been carried out by PT MFK in 2017-2019, it still has not been able to achieve the sales target. Therefore, it can be categorized that PT MFK in the last three years has experienced a decline in sales turnover due to the company's event management being not optimal and the company's poor implementation of communication strategies in maintaining relationships with large clients.
A POLA KOMUNIKASI PUBLIK DI ERA DIGITAL (Publik Communication Patterns in the Digital Era) Rachmawaty Djaffar
Jurnal Komunikasi Korporasi dan Media (JASIMA) Vol. 3 No. 2 (2022)
Publisher : Program Studi Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Mulawarman

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Abstract

Tulisan ini bertujuan untuk memahami proses transformasi komunikasi dari komunikasi analog ke komunikasi digital yang menjadi suatu keharusan bertransformasi khususnya dalam memasuki era digitalisasi sekarang ini. Perkembangan teknologi komunikasi akan mendorong terjadinya proses komunikasi yang cepat dan akurat (speed and accurate) sehingga peningkatan dan pengembangan infrastruktur dan sumber daya manusia menjadi suatu keharusan. Agar informasi tidak menjadi bias dan terjadi erosi informasi, maka pengembangan sumber daya manusia (sdm) bukan saja terfokus kepada pengembangan sdm sumber informasi tapi yang lebih penting adalah peningkatan sdm digital ke penerima informasi karena era digitalisasi menjadikan pola komunikasi berjalan secara interaktif dan berkesinambungan. Karena itu maka pola komunikasi public di era digitalisasi dapat mendukung conversation pada digital media agar informasi itu tidak keruh dan tetap berimbang
MANAJEMEN MARKETING PUBLIC RELATION GEMBIRA LOKA ZOO YOGYAKARTA DALAM MENINGKATKAN JUMLAH PENGUNJUNG 2021 Kristina Andryani
Jurnal Komunikasi Korporasi dan Media (JASIMA) Vol. 3 No. 2 (2022)
Publisher : Program Studi Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Mulawarman

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Abstract

Gembira Loka Zoo Yogyakarta merupakan salah satu destinasi wisata kebun binatang dan kebun raya di Yogyakarta yang terpilih secara nasional untuk beroperasional kembali di masa pandemi covid-19 tepatnya di tahun 2021. Disinilah pentingnya peran dan kematangan dari manajemen marketing public relation dalam kaitannya melakukan aktivitas pemasaran yang mampu meningkatkan kepercayaan dan menarik perhatian publik untuk berkunjung ke GL Zoo Yogyakarta di masa pandemi terlebih pada tahun 2021. Pada ranah marketing public relationnya, public relation GL Zoo Yogyakarta di masa pandemi covid-19 menetapkan adanya kenaikan harga tiket serta penolakan sementara waktu terhadap pengunjung yang berasal dari wilayah zona merah. Hasil dari penelitian ini adalah tahapan dalam manajemen humas GL Zoo telah mampu memaksimalkan kegiatan marketing humasnya mulai dari segi publikasi, berita, acara, identitas media, sponsor, dan aktivitas pelayanan publik. Sehingga secara perlahan penerapan manajemen marketing humas GL Zoo telah berhasil mendorong dan menarik jumlah pengunjung di masa pandemi meski belum sepenuhnya setara dibandingkan tahun sebelum covid-19.
Cyberfeminism: The Opportunity and Challenges Of Social Media For Indonesian Women Empowerment Suharnanik Suharnanik
Jurnal Komunikasi Korporasi dan Media (JASIMA) Vol. 3 No. 2 (2022)
Publisher : Program Studi Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Mulawarman

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Abstract

Social media is a communication medium that connected to the internet, as a communication medium that is connected online and has global access. Cyberfeminism is an ideology that uses new media as well as social media and a vehicle to empower and liberate women independently from the domination of male discourse. The aims of this research is to analyze the opportunities and challenges of social media for the empowerment of Indonesian women. This research method is a literature review and secondary data analysis based on women's empowerment index data with the percentage of Indonesia's population accessing the internet based on gender. The theory in this study is cyberfeminism to voice women to optimize their mastery of new media technology as an effort to empower them. This research produces an analysis that women still have enormous opportunities in utilizing social media to obtain information, a more inclusive social life, and increase economic and political empowerment for women. Although the challenge of overcoming problems related to the negative effects of social media must be overcome.
Destabilization of the Relationship between the Regent Authority and Dewan Perwakilan Rakyat Daerah (DPRD) in Jember, Indonesia Nurul Azizah
Jurnal Komunikasi Korporasi dan Media (JASIMA) Vol. 3 No. 2 (2022)
Publisher : Program Studi Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Mulawarman

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Abstract

This article explores and discusses the destability of authority relations and political conflicts between regional heads and Dewan Perwakilan Rakyat Daerah (DPRD). It was this disharmony that ensued that resulted in the impeachment of the Regent. Patterns of political conflict resolution and communication dysfunction are the main issues. The issue of political conflict between the Regent and the parties in the Legislature. It became rampant in the phenomenon of regional elections directly. This research was conducted qualitatively, using the paradigm of Dahrendorf's structural-functionalism. Field data consists of narrative texts on a series of events based on personal experience. This data is in the form of transcripts of data narratives to reduce bias through comparisons between subjects and is comprehensively analyzed. The study found alignment, determinants, reconciliation archetypes, fundamental points, and prerequisites for resolution. This study concludes that there is a political conflict between regional heads and the DPRD due to the abuse of power of political parties in Parliament. Suggestions and recommendations to executive and legislative institutions should be integrated with authority relations to establish a functional structure between agencies.
ANALYSIS OF FADIL JAIDI’S PERSONAL BRANDING AS A CONTENT CREATOR ON INSTAGRAM AND YOUTUBE dennis Dennis Said
Jurnal Komunikasi Korporasi dan Media (JASIMA) Vol. 3 No. 2 (2022)
Publisher : Program Studi Komunikasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Mulawarman

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Abstract

The rise of emerging content creators is the impact of technological developments on social media platforms, especially Instagram and YouTube. Instagram and YouTube are the most accessed platforms from 2020-2021. This is a demand for content creators in creating quality and creative works and content so as to form personal branding, in order to compete for attention and recognition from social media users. This research will reveal the personal branding of an influencer as well as a content creator on Instagram and Youtube, namely Fadil Jaidi. The concept used is the concept of the eight laws of personal branding (Peter Montoya, 2002) consisting of Specialization, Leadership, Personality, Difference, Appearance, Firmness, Unity and Good Intentions. . If you look at the activities carried out by Fadil Jaidi, everything he does is inseparable from his personal branding, from the unique endorsement method to the content that is made out of the box.

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