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Virtu: Jurnal Kajian Komunikasi, Budaya dan Islam
Published by Universitas Islam Negeri Syarif Hidayatullah Jakarta
ISSN : 28282396     EISSN : 2828237X     DOI : https://doi.org/10.15408/virtu
Core Subject : Religion, Education, Art, Social,
Religion Arts Education Languange, Linguistic, Communication & Media Social Sciences
Focus Jurnal ini berfokus pada Kajian Komunikasi, Budaya dan Islam hasil penelitian lapangan, hasil kajian pustaka (kritis/review literatur), yang dilakukan oleh individu dan/atau kelompok peneliti, praktisi dan akademisi (mahasiswa dan/atau dosen) Scope Communications | Social | Da’wah | Media Studies
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 31 Documents
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KOMUNIKASI POPULIS ANIES BASWEDAN DI MEDIA SOSIAL Mubarok, Erick Saepul; Handoko, MP
Virtu: Jurnal Kajian Komunikasi, Budaya dan Islam Vol. 4 No. 1 (2024)
Publisher : Virtu: Jurnal Kajian Komunikasi, Budaya dan Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/virtu.v4i1.40980

Abstract

This study aims to analyze the populist communication of Anies Baswedan before the presidential candidate determination by the KPU, through the content on his Instagram account @aniesbaswedan. This research employs a qualitative content analysis method on 42 posts uploaded during the period from June 11 to July 10, 2022. The findings indicate that Anies Baswedan uses a populist communication strategy by prioritizing the people's interests, advocating for the people, and indirectly criticizing the elite. The uploaded content includes photo collages, images, and videos with narratives depicting closeness to the public and populist issues. This communication style effectively increases user engagement on Instagram, with the highest engagement achieved through photo collage content. In conclusion, the populist communication employed by Anies Baswedan on Instagram plays a significant role in building public image and support in the 2024 Presidential Election. Populist Communication, Anies Baswedan, Social Media, Instagram

Page 4 of 4 | Total Record : 31

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