cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Widi Senalasari
Contact Email
widi.senalasari@polban.ac.id
Phone
+62222013789
Journal Mail Official
jmi@polban.ac.id
Editorial Address
Jl. Gegerkalong Hilir, Ciwaruga, Parongpong, Kabupaten Bandung Barat, Jawa Barat 40559
Location
Kota bandung,
Jawa barat
INDONESIA
Journal of Marketing Innovation
Published by Politeknik Negeri Bandung
ISSN : -     EISSN : 28078365     DOI : https://doi.org/10.35313/jmi.v2i1
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Journal of Marketing Innovation (JMI) is an open-access journal published by Politeknik Negeri Bandung (Bandung State of Polytechnic), Indonesia. JMI welcomes articles in the field of marketing throughout the world, both theoretical and applied. JMI only accepts manuscripts that have not been published previously and are not under the reviewing process for any possible publications. The editorial team of JMI invites marketing scholars, both academics and professionals, to submit their research paper in various marketing topics, such as (but not limited to): Marketing research Retail marketing Multichannel and online retail strategy Advertising Buying behavior Customer relationship management Marketing management Marketing ethics Digital marketing User-generated content Dynamic pricing B2B marketing Customer journey analysis and marketing Content marketing Customer engagement Online customer behavior Marketing analytics Customer welfare
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol. 4 No. 2 (2024)" : 6 Documents clear
The Connective Patterns of Experience Quality and Environmental Perception to Revisit Intentions in Creative Cultural Tourism Gunawan, Arie Indra; Mustikasari, Ati; Agustina, Regina; Christianingrum; Februadi, Agustinus
Journal of Marketing Innovation (JMI) Vol. 4 No. 2 (2024)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v4i2.133

Abstract

Creative cultural tourism faces significant challenges due to its relatively standard offerings and the repetitive nature of its attractions. To remain competitive, the development of creative cultural tourism must adapt dynamically to evolving visitor demands. While several studies have explored aspects of creative tourism, they often fall short in assessing visitor needs. This study aims to fill that gap by investigating the specific needs of visitors in the context of creative cultural tourism. A cross-sectional method was employed, followed by a quantitative approach using data collected through questionnaires. The study gathered a total of 306 responses from visitors to Taichung's creative tourism sites in Taiwan, which were then analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The research findings indicate that the quality of the experience has a direct influence on visitors' intention to revisit, while perceptions of the tourist environment significantly affect visitor satisfaction. These results suggest that the development of creative tourism should focus on enhancing value in ways that align with visitor desires, ensuring the experience remains authentic and engaging. By integrating high-quality experiences with positive environmental perceptions, destinations can attract and retain visitors more effectively.
Intention to Purchase Luxury Products: Risk Issues in Online Shopping Kevin, Pascalis; Hendrawan, Ranny Marcella; Widjojo, Handyanto; Wibowo, Alexander Joseph Ibnu
Journal of Marketing Innovation (JMI) Vol. 4 No. 2 (2024)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v4i2.165

Abstract

Online retailers face significant challenges due to the intangible nature of virtual shopping, which particularly affects the luxury goods sector. This study investigates how website quality, perceived risk, money-back guarantees, quality labels, and risk-taking tendencies influence consumers' intentions to purchase luxury goods online. Data were collected by distributing survey questionnaires online. Data from 249 questionnaires were obtained using a nonprobability sampling technique. Respondents were users of a luxury product website in Indonesia. Furthermore, eight hypotheses were tested using covariance-based structural equation modeling (CB-SEM) with the AMOS 26 application. This study yielded four main findings: (i) quality labels, money-back guarantees, website quality, and risk-taking were shown to directly influence consumers' perceived risk; (ii) website quality is the dimension that most strongly influences consumers' perceived risk; (iii) money-back guarantees and website quality do not directly influence online shopping intentions; and (iv) consumer-perceived quality and risk labels have been shown to directly influence consumers' intention to buy luxury brands online. This research provides valuable insights by focusing on an emerging market and highlights that risk-taking tendencies directly affect perceived risk, with website quality being the most substantial determinant of perceived risk among luxury consumers.
The Impact of Exposure to Online Advertising on the Intention to Download Online Loan Applications among Young Adults (18-27 Years) in Indonesia Pranata, Fahmi Aji; Salehudin, Imam
Journal of Marketing Innovation (JMI) Vol. 4 No. 2 (2024)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v4i2.171

Abstract

This study explores the determinants of Generation Z's (Gen-Z) intention to download online loan applications in Indonesia, with a focus on the impact of online loan advertisements. The research aims to evaluate how elements such as informativeness, entertainment, irritation, and incentives within advertisements influence the perceived value of these ads and, consequently, the download intention. Utilizing Partial Least Squares-Structural Equation Modeling (PLS-SEM), data was analyzed from respondents aged 18-27. The findings reveal that incentives are the most influential factor driving download intention, while perceived advertisement value, risk, and trust serve as pivotal mediators. The study suggests that online loan advertisers should highlight positive attributes of their ads and minimize irritation to improve engagement and build trust among Gen-Z consumers. These insights enhance the understanding of digital marketing strategies and consumer behavior in the financial technology sector.
The Role of E-WOM Emotionality on Gen Z’s Purchase Intention in E-Commerce Dwi Martiyanti; Rahmayana, Fadina
Journal of Marketing Innovation (JMI) Vol. 4 No. 2 (2024)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v4i2.178

Abstract

The growing trend of online shopping among Generation Z has led to a significant reliance on consumer reviews, which are often perceived as more objective than corporate marketing messages. However, reviews do not always directly translate into purchase intentions. The originality of this study lies in its focus on Generation Z, a cohort that, according to a 2022 survey, is more inclined to read customer reviews before making online purchases. This research contributes to a deeper understanding of how the emotional aspects of e-WOM influence Generation Z's purchase intentions in e-commerce. The study specifically examines the impact of e-WOM, emotional attachment, and trust on Generation Z's purchase intentions within the e-commerce context. Utilizing a convenience sampling method, the study collected data from 162 respondents and analyzed it using SMARTPLS 4.0. The findings reveal that e-WOM, emotional attachment, and trust all significantly influence Generation Z's purchase intentions in e-commerce. These insights are valuable for marketers, highlighting the importance of e-WOM emotionality as a critical tool for enhancing the purchase intentions of Gen Z consumers.
Cultural Familiarity and Its Impact on Customer Satisfaction and Brand Awareness: A Study of Indonesian Restaurants in Taiwan Mujahida, Sitti; Remmang, Hasanuddin; Azizurrohman, Muhammad
Journal of Marketing Innovation (JMI) Vol. 4 No. 2 (2024)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v4i2.182

Abstract

Indonesian restaurants in Taiwan face significant challenges in gaining recognition among the local population and international patrons, primarily due to cultural differences and limited marketing efforts. This study investigates the impact of food quality, service quality, pricing strategy, and marketing initiatives on patron satisfaction and brand recognition of Indonesian restaurants in Taiwan. It also examines how cultural familiarity moderates these relationships. A structured survey was conducted among 400 international patrons who dined at Indonesian eateries in Taiwan. Data were analyzed using Structural Equation Modelling (SEM) with Partial Least Squares (PLS) and moderation analysis. Findings reveal that food quality and pricing strategy significantly enhance customer satisfaction, while service quality and marketing efforts do not. Cultural familiarity strengthens the positive effect of food quality on satisfaction. This study underscores the importance of maintaining high food quality, implementing effective pricing strategies, and leveraging cultural familiarity for Indonesian restaurant owners in Taiwan. The research highlights the role of cultural factors in customer perceptions, contributing to the discourse on marketing strategies in the competitive food industry. The sample's focus on foreign customers in Taiwan may limit the broader applicability of the findings. Future research should consider factors like ambiance, location, and menu diversity for a comprehensive understanding of customer satisfaction and brand awareness.
Can Sales Revenue Mediate the Relationship Between Market Share and Food Waste Management Practices at Restaurants in Banyumas? Faizah, Putri Nur; Romadlon, Fauzan; Winati, Famila Dwi; Wan Ahmad, Wan Nurul Karimah
Journal of Marketing Innovation (JMI) Vol. 4 No. 2 (2024)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jmi.v4i2.185

Abstract

Indonesia, with its substantial population, faces a critical issue with food waste. The country's high food waste generation is concerning and necessitates action for sustainable development. Banyumas, a region experiencing a rise in restaurants and significant food expenditure, is particularly affected. In 2022, the restaurant sector in Banyumas emerged as the second-largest business sector, underscoring its significance and the need for focused attention. To effectively address food waste, it is crucial for restaurants to understand the interplay between sales revenue, market share, and waste management practices. This research explores the relationship between these factors within Banyumas' restaurant industry. Utilizing a quantitative approach, the study surveyed 102 restaurants in Banyumas Regency and employed SEM-PLS for model testing. Findings indicate that higher sales revenue positively influences food waste management practices, suggesting that increased income enables restaurants to better implement waste management strategies. This insight highlights the need for government efforts to enhance knowledge and coordination regarding restaurant food waste management

Page 1 of 1 | Total Record : 6

 1 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Vol. 5 No. 2 (2025) Vol. 5 No. 1 (2025) Vol. 4 No. 2 (2024) Vol. 4 No. 1 (2024) Vol. 3 No. 2 (2023) Vol. 3 No. 1 (2023) Vol. 2 No. 2 (2022) Vol. 2 No. 1 (2022) Vol. 1 No. 1 (2021)