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Aditya Halim Perdana Kusuma Putra
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Journal of Management Sains (JMS)
Published by Universitas Muslim Indonesia
ISSN : 27224937     EISSN : 27224961     DOI : https://doi.org/10.52103/jms
Core Subject : Economy,
Economics, Econometrics & Finance
Publikasi ini memuat karya tulis ilmiah berupa hasil penelitian, kajian teoritis dan penerapan teori, gagasan konseptual, resensi buku baru, Daftar Pustaka dan tulisan dari Akademisi dan Praktisi. Artikel/tulisan di bidang Manajemen dan Bisnis meliputi: 1. Manajemen Keuangan 2. Manajemen Pemasaran 3. Manajemen Sumber Daya Manusia 4. Manajemen Operasional 5. Manajemen Strategi 5. Sistem Informasi Manajemen 6. e-Bisnis dan Etika Bisnis.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 77 Documents
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Analysis of the Effect of Delivery Service Quality on Customer Satisfaction of PT. JNE Hanafi, Dedi; Harahap, Raja Sakti Putra
Journal of Management Sains (JMS) Vol. 6 No. 1 (2025): January - Juni
Publisher : Doktor Ilmu Manajemen, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52103/jms.v6i1.2044

Abstract

This research aims to test whether there is an influence on the quality of service, on customer satisfaction toward PT. JNE Kota Binjai. The study used primary data with the dissemination of questionnaires. The population in the study is the general public of Jakarta who use jne express delivery service with a sample number of 100 respondents using purposive sampling technique. The data processing method in this search uses structural equation modeling (SEM) by using the SmartPLS 3.0 application. The results of this study show that service quality variables have a significant effect on customer satisfaction. Then variable pricing has no effect on customer satisfaction. Facility variables have no effect on customer satisfaction. Furthermore, the quality of service has a significant effect on trust. Then variable pricing has no effect on trust. Facility variables have a significant effect on trust. Furthermore, customer satisfaction variables directly have no effect on trust. So it can be said that customer satisfaction does not affect customer trust.
Analysis of Perceptions and Aspects of Ease of Transaction Using BYOND Mobile Banking by BSI Mahrani, Dita; Harahap, Raja Sakti Putra
Journal of Management Sains (JMS) Vol. 6 No. 1 (2025): January - Juni
Publisher : Doktor Ilmu Manajemen, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52103/jms.v6i1.2045

Abstract

This study aims to analyze user perceptions of the ease of transactions using the mobile banking applications BYOND by BSI. The research identifies several aspects influencing user comfort and ease of use, including functionality, transaction speed, security, and user interface convenience. The method used is a survey with a questionnaire distributed to users of both applications. The findings show that users of BYOND and BY BSI are generally satisfied with the ease and features offered by both apps, although some security issues still need improvement. Based on these findings, it is recommended that app developers continue to make improvements, particularly in security and user experience to support wider adoption.
Analysis of Street Vendors Income Disparity in Tavip Market, Binjai District, North Sumatra City Novianta Barus, Heni; Elfi Barus, Elida
Journal of Management Sains (JMS) Vol. 6 No. 1 (2025): January - Juni
Publisher : Doktor Ilmu Manajemen, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52103/jms.v6i1.2046

Abstract

This study aims to determine the income disparity of street vendors in Tavip Market, Binjai District, North Sumatra City. This research method uses descriptive quantitative using primary data obtained from surveys, interviews, questionnaires, and documentation from street vendor respondents. The data analysis tool in this study is the Gini Ratio. The results showed that the income distribution of the first class of street vendors was 20%, the second was 25%, the third was 20%, the fourth was 15%, and the fifth was 20% with a total income percent of 100%. The cumulative income in class also shows that the first class is 20%, the second is 45%, the third is 65%, the fourth is 80%, and the fifth is 100%. The value of the Gini Ratio coefficient obtained is 0,35%, indicating that the level of income inequality of street vendors is in the low-income category. This has implications for the tight competition in buying and selling goods, which requires traders to be more creative and innovative in transactions in order to attract more customers.
The Effect of Freezing Shopee Paylater Accounts on BI Checking: Case Study on INSAN Binjai Students Stambuk 2021-2024 Fadila, Ilham; Harahap, Raja Sakti Putra
Journal of Management Sains (JMS) Vol. 6 No. 1 (2025): January - Juni
Publisher : Doktor Ilmu Manajemen, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52103/jms.v6i1.2047

Abstract

Aim for this research is to find out the regulation of OJK (Financial Services Authority) used by OJK and legal protection for prospective Bank Customers for credit rejection cause BI Checking in the shopee application. Method of this research is normative legal research with statute and conceptual approach. Based on result, that BI Checking is used as a tool to check the history of default/bad credit against a prospective customer at a financial institution, both Bank and non-Bank financial institutions. BI Checking is also included as a checking tool in payments using the shopee application, customers who have had a history of default on the shopee application are considered to have a history of default which causes prospective customers to be rejected when applying for credit at the Bank even though the bill has been paid off, the lack of certainty of the customer’s name clearance period must be clarified so that customers when applying for credit at other financial institutions are not constrained.
Factors Driving the Interest of the Community in Caressing Used Goods: Case Study of the Sambu Medan Tax Shopping Center Nazmi Najiha; Sri Herlina
Journal of Management Sains (JMS) Vol. 6 No. 1 (2025): January - Juni
Publisher : Doktor Ilmu Manajemen, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52103/jms.v6i1.2048

Abstract

Interest is defined as a strong inclination or passion towards a particular desire, often manifesting as a longing to acquire specific items, such as clothing or second-hand goods, to fulfil personal needs and desires. This study aims to identify the factors influencing consumer interest in purchasing second-hand goods in Pajak Sambu, Medan City. Employing a qualitative research approach from a descriptive perspective, data were collected through direct interactions with consumers, including interviews and observations conducted at the research site. The study engaged six respondents to gather insights. The findings reveal several key factors that drive consumer interest in second-hand purchases: price, quality, brand, social influences, and style
Management of Catfish Farming in Improving The Economy in The Country is Praising The Economy. South Binjai, Binjai City Satrio, Bagus; Barus, Elida Elfi
Journal of Management Sains (JMS) Vol. 6 No. 1 (2025): January - Juni
Publisher : Doktor Ilmu Manajemen, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52103/jms.v6i1.2057

Abstract

This activity aims to empower the economy of the residents of Puji Dadi Village by developing catfish cultivation. The method used in this activity is a participatory approach. This activity involves the community as a partner and research subject. This study includes the following steps: socialization, training, mentoring, evaluation, and strengthening. Data was collected through secondary data, direct observations, interviews with key informants, and documents. Data were analyzed using data reduction, presentation, and conclusion-drawing techniques. The study results show that community economic management through the development of catfish cultivation has succeeded in improving the community's knowledge, skills, economic, and social aspects. Factors that affect the success of community management are community support and active participation, stakeholder support and cooperation, availability and feasibility of resources, and the application of participatory methods. The long-term impacts of community management are as follows: the community can develop an independent, sustainable, and competitive catfish farming business, the community is able to improve the quality of life, independence, and welfare; The community can contribute to regional development, especially in the fisheries sector.
The Influence of Social Media Marketing and Online Customer Reviews on Buying Interest in TikTok Market Place: Study in Porli Hamlet, Batang Serangan District, Lalat Regency Tarigan, Nika Elisa Br; Herlina, Sri
Journal of Management Sains (JMS) Vol. 6 No. 1 (2025): January - Juni
Publisher : Doktor Ilmu Manajemen, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52103/jms.v6i1.2058

Abstract

This research aims to determine the influence of Social Media Marketing and Online Customer Reviews on Purchase Interest at the Tiktok Market Place (Study in Porli Hamlet, Batang Panggang District, Langkat Regency. This research uses 3 (three) variables, namely, social media marketing and online customer reviews as variables free and purchase intention as the dependent variable. The research design used is quantitative research using multiple linear regression analysis techniques with the help of IBM SPSS version 25.0. The data processing results show that social media marketing variables have a positive and significant effect on purchasing interest. This is shown by the t_(calculated) value of the social media marketing variable which is 3.038. Value t_(count)(3.038) > t_table (1.68385). Then the online customer review variable positively and significantly affects purchasing interest. This is shown by the t_(count) value of the online customer review variable which is 4.762. Value t_(count)(4.762) > t_table (1.68385). Apart from that, social media marketing variables and online customer reviews simultaneously have a positive effect on purchasing interest. This is indicated by the Fcount value of 72.638 which is much greater than Ftable 4.07 and the significance value is 0.00 <0.05, so the hypothesis is accepted.

Page 8 of 8 | Total Record : 77

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