KOMUNIKATA57
Journal Sains Komunikata57 (the Scientific Journal of KOM57) is a bilingual journal of communication studies which publish particularly articles on Public Relations, Advertising & Marketing Communication, Media and Political Communication, Intercultural Communication, and Organizational Communication. This journal is run by The communication studies program of the Institute of Business and Information KOSGORO 1957. The Institute is a member of Indonesian Association of Communication Studies Managers (APJIKI), since 2020.
Articles
138 Documents
<![CDATA[STRATEGI KOMUNIKASI PEMASARAN KEDAI KOPI KAMAN DALAM MENINGKATKAN LOYALITAS KONSUMEN ]]>
<![CDATA[Hamzah, Radja Erland]]>;
<![CDATA[Manogari, Rialdo Rezeky]]>;
<![CDATA[Shabrina, Riska Putri]]>
<![CDATA[ KOMUNIKATA57 Vol. 1 No. 1 (2020): KOMUNIKATA57 ]]>
Publisher : <![CDATA[FISIP IBI-K57 Prodi Komunikasi ]]>
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DOI: 10.55122/kom57.v1i1.119
<![CDATA[The development of the coffee business is currently one of the businesses that are in great demand. The large number of coffee shop businesses cause market competition. This market competition is also experienced by Kedai Kopi Kaman which almost resembles menus at other coffee shops in Depok and the same target consumers. The research methodology uses a qualitative approach to the type of qualitative descriptive research and uses a constructivism paradigm. This research uses data collection techniques through interviews, observation, and literature study. Data analysis techniques with data reduction, data display, and drawing conclusions. The data validity technique is data triangulation. This research uses the concept of PENCILS and Four Step. The results showed that the Kedai Kopi Kaman marketing communication strategy was considered effective and supported by social media, through observation and supporting data which stated that the increase in the number of consumers was quite significant, using word of mouth and Instagram social media.]]>
<![CDATA[Komunikasi Pemasaran Ketok Tular Langsung (Direct Word of Mouth Marketing) Dalam Industri Restoran ]]>
<![CDATA[Akil, Rafiuddin]]>
<![CDATA[ KOMUNIKATA57 Vol. 1 No. 2 (2020): KOMUNIKATA57 ]]>
Publisher : <![CDATA[FISIP IBI-K57 Prodi Komunikasi ]]>
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DOI: 10.55122/kom57.v1i2.163
<![CDATA[Culinery industry comes from tourism sector and it will be one of interested factor for people visited in a country. Restourant industry would be serve any thing for original of Indonesian culinary for unique and real cuisine. This research talk about the impact of Direct Word of Mouth for visited people to restaurant. The theoretical studies of this research is Word of Mouth Marketing dan Hierarcry of effect, marketing communication, interpersonal communication, Promotion and Publicity. This research studies in one of Batavian restaurant in Kuningan – Jakarta, and use quantitative methods to 70 respondents. Hipotetis testing in linear regretions. Finding research show that there are strongest impact from Direct Word of Mouth for visited people to restaurant (84,6%). The degree of Attentions was the level of the highest in hierarchy of effect for people if Direct Word of Mouth was implemented.]]>
<![CDATA[Dinamika Komunikasi Humas Kementerian Komunikasi Dan Informatika Dalam Memberantas Hoax Dan Ujaran Kebencian Di Media Sosial ]]>
<![CDATA[Olivia, Helen]]>;
<![CDATA[Leonita, Winda]]>
<![CDATA[ KOMUNIKATA57 Vol. 1 No. 2 (2020): KOMUNIKATA57 ]]>
Publisher : <![CDATA[FISIP IBI-K57 Prodi Komunikasi ]]>
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DOI: 10.55122/kom57.v1i2.164
<![CDATA[This research discusses how the dynamics of public relations communication of the Ministry of Communication and informatics in eradicating hoaxes and speech on social media. The research objective was to determine the dynamics of communication, steps and obstacles in eradicating hoaxes and hate speech. This research uses Computer Mediated Communication (CMC) theory and action theory. The paradigm used is constructivism with a qualitative research approach. The method used is a case study. Research subjects in the study consisted of key informants and informants. Data collection techniques using interviews, observation and documentation. The results of this study indicate that the dynamics of communication are carried out through face-to-face (direct) communication and media (indirect) communication. The steps taken in eradicating hoaxes and hate speech are by providing direction to the public through open seminars and on their way being hampered by time and location constraints. Obstacles found in the process of blocking websites or social media, Kominfo cannot directly block them but must wait for recommendations from other parties that are in accordance with their respective sectors]]>
<![CDATA[Pengelolaan Kesan Simbolik Presiden Jokowi ]]>
<![CDATA[Sukma, Agus Hitopa]]>
<![CDATA[ KOMUNIKATA57 Vol. 1 No. 2 (2020): KOMUNIKATA57 ]]>
Publisher : <![CDATA[FISIP IBI-K57 Prodi Komunikasi ]]>
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DOI: 10.55122/kom57.v1i2.165
<![CDATA[The purpose of research was to find out the management of President Jokowi's leadership communication in terms of managing the symbolic impression displayed in the one-year period of his governance with Vice President Ma'ruf Amin. The research approach uses cultural studies, with the method of studying the literature of media content, especially political opinions. The results showed that during one government, judging by the management of symbolic impressions, President Jokowi more presents himself as an organizer and entrepreneur, so that it does not stand out too prominently the formal aspects of protocol presidency in his daily acts. The leadership challenge is urban geopolitics, namely the co-optation of the city area into a source of legitimacy opposition. This challenge developed into a latent issue of binary opposition that attacked the identity of the President. The post-truth era news phenomenon contributes to the threat of government legitimacy in cyberspace. In the field of education, the element of character building is still weak in the realm of implementation, so the course of government for one year is shown many breakthroughs, but often colored controversially.]]>
<![CDATA[Pengaruh Promosi Penjualan Harbolnas Marketplace Terhadap Perilaku Konsumtif Generasi Milenial Di UBSI ]]>
<![CDATA[Andriana, Dina]]>;
<![CDATA[Martana, I Ketut]]>;
<![CDATA[Baskoro, Angga Pradipta]]>
<![CDATA[ KOMUNIKATA57 Vol. 1 No. 2 (2020): KOMUNIKATA57 ]]>
Publisher : <![CDATA[FISIP IBI-K57 Prodi Komunikasi ]]>
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DOI: 10.55122/kom57.v1i2.166
<![CDATA[The phenomenon of Harbolnas sales promotion is the latest trend in online retail. All circles are tempted to participate in the Harbolnas sales promotion program which is held annually on 12 December. This study focuses on how much influence the Harbolnas advertising campaign through the smartphone marketplace application has on the consumptive behavior of the millennial generation. The research method is carried out quantitatively, is explanatory with purposive sampling technique on 400 respondents at Bina Sarana Informatika University. The results of the study found that 1% of the additional use of factors in the sales promotion variable had a positive effect on increasing 0.326 consumptive behavior with the regression equation Y = 30.610 + 0.326X.]]>
<![CDATA[Adjusted Individual Educational Report Sebagai Media Konstruksi Komunikasi Pihak Sekolah dan Stakeholders ]]>
<![CDATA[Misnan, Misnan]]>
<![CDATA[ KOMUNIKATA57 Vol. 1 No. 2 (2020): KOMUNIKATA57 ]]>
Publisher : <![CDATA[FISIP IBI-K57 Prodi Komunikasi ]]>
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DOI: 10.55122/kom57.v1i2.167
<![CDATA[The problem is the construction of social reality in formulating AIEP (Adjusted Individual Educational Program) and making AIEP as a more objective, adaptive and realistic representation of coordination as a communication media for schools, parents and stakeholders. The method is descriptive qualitative. The result showed that the application of the concept of AEIP is very useful because it can accommodate various needs of students. It is no longer appropriate to apply the same assessment tools to all students because they have different abilities and needs. On the other hand, there is urgency to the case of students with special needs who choose to study in public schools. These students need their own assessment tools because they have unique abilities and are not owned by the average normal student. One of the tools to assess students with special needs is to create an IEP program. Through IEP, teachers and other team members can create a special curriculum for these students, but still based on the school curriculum in general.]]>
<![CDATA[IMPLEMENTASI KOMUNIKASI PEMASARAN TERPADU SAMSUNG INDONESIA DALAM MEMPROMOSIKAN PRODUK TELEPON CERDAS ]]>
<![CDATA[Imam, Faizal]]>
<![CDATA[ KOMUNIKATA57 Vol. 2 No. 1 (2021): KOMUNIKATA57 ]]>
Publisher : <![CDATA[FISIP IBI-K57 Prodi Komunikasi ]]>
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DOI: 10.55122/kom57.v2i1.190
<![CDATA[Penelitian ini bertujuan untuk mengetahui implementasi komunikasi pemasaran terpadu Samsung Indonesia dalam mempromosikan produk telepon cerdas ditinjau dengan konsep komunikasi pemasaran terpadu sebagai promosi. Metode yang digunakan adalah kualitatif dengan konsep komunikasi pemasaran terpadu yang merupakan proses perpaduan elemen komunikasi menjadi satu kesatuan dengan tujuan memberi gambaran komunikasi pemasaran terpadu diimplementasikan. Temuan menunjukkan Samsung Indonesia telah menggunakan konsep komunikasi pemasaran terpadu sebagai metode promosi produk telepon cerdas. Hal ini dapat dilihat dari strategi yang digunakan mengandung unsur yang ada pada konsep komunikasi pemasaran terpadu serta mengintegrasikan pesan untuk menjadi suatu pola komunikasi yang efektif. Kesimpulannya implementasi Samsung Indonesia dalam mempromosikan produk telepon cerdas memiliki keefektifan]]>
<![CDATA[PEMBINGKAIAN BERITA TENTANG KASUS PENYELUNDUPAN BARANG MEWAH DI PESAWAT GARUDA INDONESIA NOMOR GA9721 ]]>
<![CDATA[Primagara, Megi]]>;
<![CDATA[Septiani, Firna Dwi]]>
<![CDATA[ KOMUNIKATA57 Vol. 2 No. 1 (2021): KOMUNIKATA57 ]]>
Publisher : <![CDATA[FISIP IBI-K57 Prodi Komunikasi ]]>
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DOI: 10.55122/kom57.v2i1.195
<![CDATA[Bulan Nopember 2019, media massa di Indonesia ramai memberitakan kasus penyelundupan barang mewah, yaitu onderdil motor Harley Davidson dan sepeda Brompton produksi tahun 1972. Barang-barang mewah itu diselundupkan melalui penerbangan pesawat Garuda Indonesia nomor GA9721 yang terbang dari Perancis hingga Indonesia. Tempo.co dan Kompas.com termasuk dua media digital yang turut memberitakan kasus penyelundupan tersebut. Penelitian ini bertujuan untuk mengetahui bagaimana berita Tempo.co dan Kompas.com membingkai kasus penyelundupan barang mewah pada pesawat Garuda Indonesia nomor GA9721. Penelitian ini menggunakan kajian pembingkaian berita model Robert N. Entman. Metode penelitian menggunakan metode analisis framing Robert N. Entman, yaitu menurut Eriyanto (2018) framing dapat dilihat dalam dua dimensi besar, yaitu seleksi isu dan penekanan atau penonjolan aspek-aspek tertentu dari realitas atau isu. Sementara unit analisis penelitian adalah berita Tempo.co dan Kompas.com mengenai kasus penyelundupan barang mewah di pesawat Garuda Indonesia nomor GA9721.Hasil penelitian menggambarkan bahwa berita-berita Tempo.co dan Kompas.com membingkai kasus penyelundupan di pesawat Garuda nomor GA9721 dengan menyajikan narasi perlunya pelaku penyelundupan ini jika terbukti bersalah untuk dihukum sesuai hukum yang berlaku. Serta jika pelaku merupakan bagian dari BUMN maskapai Garuda Indonesia agar diberhentikan dari jabatan sebagai bentuk pertanggungjawaban penyalahgunaan jabatan.]]>
<![CDATA[PENGALAMAN KOMUNIKASI PENYINTAS COVID-19: STUDI FENOMENOLOGI PENGALAMAN KOMUNIKASI PENYINTAS COVID-19 ]]>
<![CDATA[Riyantie, Mayang]]>;
<![CDATA[Romli, Romli]]>
<![CDATA[ KOMUNIKATA57 Vol. 2 No. 1 (2021): KOMUNIKATA57 ]]>
Publisher : <![CDATA[FISIP IBI-K57 Prodi Komunikasi ]]>
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DOI: 10.55122/kom57.v2i1.207
<![CDATA[Virus Corona Disease 19 pertamakali masuk di Indonesia tanggal 02 Maret 2020. Hingga Maret 2021 sudah menginfeksi lebih dari 1 juta masyarakat Indonesia. Virus yang menyerang pernafasan ini membuat siapapun yang terpapar merasa khawatir. Pasalnya kekhawatiran tersebut diakibatkan belum ditemukannya obat yang ampuh melawan virus covid-19. Banyak dari para penyintas Covid-19 mengubah perilakunya berdasarkan pengalaman yang dialaminya saat terpapar Covid-19. Penelitian ini bertujuan untuk mengetahui bagaimana motif penyintas Covid-19, makna Covid-19 dan pengalaman komunikasi penyintas Covid-19 ketika telah dinyatakan sembuh. Penelitian ini menggunakan metode kualitatif dengan pendekatan fenomenologi. Peneliti menggunakan teknik purposive sampling dalam penelitian ini sehingga Subjek atau informan dalam penelitian ini berjumlah 6 orang berdasarkan kriteria yang telah peneliti tentukan di awal. Pengumpulan data dalam penelitian ini dilakukan dengan mewawancarai informan, observasi di lapangan, dan studi pustaka. Hasil penelitian ini menunjukkan bahwa motif sembuh para penyintas Covid-19 terdiri atas motif because of yang meliputi motif keluarga dan motif in order to atau motif harapan ketika sembuh yang meliputi gaya hidup sehat, menjadi pribadi yang lebih baik lagi, dan menjadi relawan Covid-19. Adapun temuan dari makna Covid-19 yang ditemukan pada penyintas Covid-19 memaknai bahwa Covid-19 merupakan sebuah penyakit Flu biasa namun mengerikan yang saat ini tengah beredar di masyarakat.]]>
<![CDATA[STRATEGI KOMUNIKASI PEMASARAN UMKM INDUSTRI FESYEN DISTRO DI INDONESIA: ANALISIS SOSTAC DI SEBUAH TOKO DISTRO DI JAKARTA ]]>
<![CDATA[Akil, Rafiuddin]]>
<![CDATA[ KOMUNIKATA57 Vol. 2 No. 1 (2021): KOMUNIKATA57 ]]>
Publisher : <![CDATA[FISIP IBI-K57 Prodi Komunikasi ]]>
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DOI: 10.55122/kom57.v2i1.232
<![CDATA[Dunia industri fesyen terutama distro begitu mewabah di Indonesia dan turut mewarnai perkembangan ekonomi negara. Perlu strategi komunikasi pemasaran jitu bagi pelaku UMKM industri distro agar bisa tetap hidup dalam persaingan dengan industri fesyen global. Penelitian ini bertujuan ingin mengetahui strategi komunikasi pemasaran UMKM industri distro di Indonesia, apa kelebihan dan kekurangan yang ada. Penelitian menggunakan kajian teoretik komunikasi pemasaran, bauran pemasaran, komunikasi strategi dan taktik dan analisis manajemen strategik. Metode penelitian dengan menggunakan pengolahan data kualitatif, pengumpulan dengan wawancara mendalam dan analisis menggunakan model SOSTAC (Situation Objectives, Strategy, Tactics, Action dan Controlling). Temuan penelitian menunjukkan bahwa strategi komunikasi pemasaran keintiman dan kekeluargaan digunakan dalam industri fesyen distro ini, terutama dalam penggunaan WOMM (Word of Mouth Marketing). Kelemahan penerapan Pull Strategy dalam komunikasi belum optimal dan masih sekedar ada, demikian juga dengan masalah modal yang masih sangat minim dalam upaya meningkatkan upaya industri fesyen lokal distro.]]>
