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JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB)
Published by Yayasan Insani Mandiri Santani
ISSN : -     EISSN : 2723424X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Lingkup jurnal mencakup: Tata kelola perusahaan, manajemen sumber daya manusia, manajemen SDM strategis, kewirausahaan, pemasaran, e-bisnis, manajemen teknologi informasi, manajemen operasi, manajemen keuangan, kepemimpinan, dan ekonomi manajerial.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 11 Documents
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Search results for , issue "Vol 1, No 2 (2020): Desember" : 11 Documents clear
PENGARUH KUALITAS PRODUK, IKLAN, DAN SOCIAL INFLUENCER TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE VIVO PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH BENGKULU Tika Melany Ajis; Sri Ekowati
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 1, No 2 (2020): Desember
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This study aims to determine the effect of product quality, advertisements, and social influencers on purchasing decisions for Vivo smartphones for students at Muhammadiyah Bengkulu University. The sample in this study were 200 students of Muhammadiyah Bengkulu University who used Vivo smartphones. Sampling using a questionnaire. The analysis technique used is multiple linear regression, coefficient of determination and hypothesis testing. The results showed that from the calculation of the multiple linear regression equation, it can be seen that the direction of the regression has a positive value with the equation Y = 3,968 + 0.495 (X_1) + 0.135 (X2) + 0.172 (X3). The coefficient of determination R Square (R ^ 2) obtained a value of 0.643 which means that the Product Quality (X_1), Advertising (X2) and Social influencer (X3) variables to the Purchase Decision variable contributed 0.643 or 64.3% to the Purchasing Decision. while the remaining 35.7% is influenced by other variables not included in this research model. Product quality has a positive effect on purchasing decisions for Vivo smartphones for students at the Muhammadiyah University of Bengkulu. Advertising has a positive effect on purchasing decisions for Vivo smartphones for students at the Muhammadiyah University of Bengkulu. Social influencers have a positive effect on purchasing decisions for Vivo smartphones for students at the Muhammadiyah University of Bengkulu. Product quality (X_1), advertisements (X2), and social influencers (X3) together have a positive effect on Purchasing Decision (Y) for Vivo smartphones for students at Muhammadiyah Bengkulu University because the significant value is smaller than 0.05. Keywords: Product Quality, Advertising, Social Influencer, Purchase Decision
PENGARUH MOTIVASI KERJA, IKLIM ORGANISASI DAN KEPEMIMPINAN TERHADAP KEPUASAN KERJA KARYAWAN MARKETING PADA PT. AGUNG TOYOTA BENGKULU Alfi Pahlawan; Onsardi Onsardi
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 1, No 2 (2020): Desember
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This research aims to determine the effect of work motivation, organizational climate and leadership on the job satisfaction of Marketing Employee at PT. Agung Toyota Bengkulu, both partially and simultaneously. There are several factors that will be discussed in this study, including Work Motivation (X1), Organizational Climate (X2) and Leadership (X3). The object of this research was the marketing employee at PT. Agung Toyota Bengkulu. There were 97 employees. The researcher used the method of data collection by means of observation, questionnaires, and interviews. Several data analysis techniques used  were the instrument test, classic assumption test, respondent response analysis, multiple linear regression analysis, determinant coefficient, and also hypothesis testing. From the results of the tests that have been carried out it can be concluded that the Work Motivation variable (X1), Organizational Climate (X2) and Leadership (X3) affect partially or simultaneously on Job Satisfaction of Marketing employees at PT. Agung Toyota Bengkulu. From the results of multiple linear regression tests obtained the regression equation is as follows:Y = 2868 + 0.221 (X1) + 0.277 (X2) + 0.231 (X3). Keywords: Work Motivation, Organizational Climate, Leadership, Marketing Employee, Job Satisfaction
PENGARUH KESEHATAN KERJA DAN KESELAMATAN KERJA TERHADAP KINERJA KARYAWAN PADA PT. PLN (Persero) UP3 BENGKULU Hatifa Syaputra; Khairul Bahrun
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 1, No 2 (2020): Desember
Publisher : Yayasan Insani Mandiri Santani

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Abstract

The purposes of this study were to determine the effect of occupational healthand work safety toward employees’ performance at PT. (Persero) UP3 Bengkulu. This research was conducted from January 20 to  February 32020 at PT. PLN (Persero) UP3 Bengkulu. The population of this study were employees at PT. PLN (Persero) UP3 Bengkulu, amounting to 63 people by using quantitative methods.This research used several data analysis techniques such as instrument testing, classic assumption tests, respondent response analysis, multiple linear regression analysis, determinant coefficients, and hypothesis testing. The results of the research indicate that the Occupational Health (X1) and Work Safety (X2) variables, partially or simultaneously affect the employees’performance (Y) at PT. PLN (Persero) UP3 Bengkulu. It was proved by the results of multiple linear regression obtained a regression equation Y = 4.260 + 0.300 (X_1) + .368 (X2) and the hypothesis showed that Occupational Health (sig α = 0.000 <0.050), Occupational Safety (sig α = 0.000 <0.050) in other words simultaneously had a significant effect towardemployees’performance. Regarding the two variables occupational health and safety at the performance of employees at PT PLN (Persero) UP3 Bengkulu. Keywords: Occupational Health, Safety,  Employees’ Performance
PENGARUH BEBAN KERJA DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN (STUDI KASUS PADA KARYAWAN KOPERASI NUSANTARA CABANG BENGKULU DAN CURUP) Ririn Novita; Merta Kusuma
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 1, No 2 (2020): Desember
Publisher : Yayasan Insani Mandiri Santani

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Abstract

Penelitian ini berjudul Pengaruh Beban Kerja dan Lingkungan Kerja Terhadap Kepuasan Kerja Karyawan Koperasi Nusantara cabang Bengkulu dan Curup. Penelitian ini bertujuan untuk mengetahui faktor apa saja yang dapat mempengaruhi kepuasan kerja karyawan baik secara parsial maupun simultan. Faktor-faktor yang akan dibahas pada penelitian ini adalah Beban Kerja (X1) dan Lingkungan Kerja (X2). Metode pengumpulan data yang digunakan adalah dengan cara wawancara dan kuisioner. Dalam penelitian ini menggunakan beberapa teknik analisis data, diantaranya uji instrumen, uji asumsi klasik, analisis tanggapan responden, analisis regresi linear berganda, koefisien determinan, dan juga uji hipotesis. Dari hasil pengujian dapat disimpulkan bahwa variabel Beban Kerja dan Lingkungan Kerja berpengaruh secara parsial maupun simultan terhadap Kepuasan Kerja karyawan Koperasi Nusantara Cabang Bengkulu dan Curup. Dari hasil analisis regresi linear berganda didapat hasil sebagai berikut : Y = 20,315 - 0,489 (X1) + 1,135 (x2) + e.Kata kunci : Beban Kerja, Lingkungan Kerja, Kepuasan Kerja
PENGARUH KOMPENSASI DAN PENEMPATAN KERJA TERHADAP KINERJA KARYAWAN PADA PT. MANDIRI TUNAS FINANCE CABANG BENGKULU Rahmat Gunawan; Onsardi Onsardi
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 1, No 2 (2020): Desember
Publisher : Yayasan Insani Mandiri Santani

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Abstract

This study aims to determine the effect of compensation and work placement on employee performance at PT. Mandiri Tunas Finance Bengkulu Branch, both partially and simultaneously. There are several factors that will be discussed in this study, including Compensation (X1), and Work Placement (X2). The object of this research is 50 employees at PT. Mandiri Tunas Finance Bengkulu Branch. In this research the authors use the method of data collection by means of observation, questionnaires or questionnaires, and interviews.There are several data analysis techniques used in this study, including using the instrument test, classic assumption test, respondent response analysis, multiple linear regression analysis, determinant coefficient, and also hypothesis testing. From the results of tests that have been carried out it can be concluded that the compensation variable (X1), and work placement (X2) have a partial or simultaneous effect on employee performance at PT. Mandiri Tunas Finance Bengkulu Branch. From the results of multiple linear regression tests obtained the regression equation is as follows: Y = 4.101 + 0.978 (X1) + 0.640 (X2). Keywords: Compensation, Work Placement and Employee Performance.
PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KUE BAY TAT CHANAYA DI KOTA BENGKULU Agnes Monica; Khairul Bahrun
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 1, No 2 (2020): Desember
Publisher : Yayasan Insani Mandiri Santani

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Abstract

The purpose of this study was to know the effect of product quality, price and promotion on the purchasing decision of Bay Tat Chanaya cake in Bengkulu City, and to know which factor is the most dominant affecting both partially and simultaneously. This study used a survey research method with quantitative data analysis. The population in this study are consumers who shop at Bay Tat Chanaya cake shop in Bengkulu City. The sampling used is the Accidental sampling method that was taken from the technique of determining the sample by chance, anyone who accidentallywere metby the researcher that can be used as a sample. The number of respondents in this study were 150 respondents. To be more efficient in obtaining data from respondents, researchers used questionnaire data. The data analysis technique used is the analysis technique that can be calculated, or data in the form of numbers and calculations by using statistical methods, then the data must be clarified in certain categories using the SPSS (Statistical Package For Social Scinences) program. Based on the results of multiple linear regression, the regression equation is Y = 0.672 + 0.330 (X1) + 0.267 (X2) + 0.209 (X3). The results of the research and the hypothesis show that the product quality shows the value of t_count > t α / 2 (4.109> 1.9762) and (sig α = 0,000 <0.050), the price shows the value of t_count > t α / 2 (3,280> 1.9762) and (sig α = 0.001 <0.050). Promotion shows the value of t count > t α / 2 (2,577> 1.9762) and (sig α = 0.011 <0.050). Simultaneously, the variables of Product Quality, Price and Promotion have a significant effect on purchasing decisions. Partially, the three variables of Product Quality, Price and Promotion have a significant effect on purchasing decisions. It is better if the shop owner can continue to maintain the quality of their products. Keywords: Product Quality, Price, Promotion, Purchase Decision.
THE EFFECT OF SALES PROMOTION, LIFESTYLE, AND PRODUCT PRICE ON FASHION PRODUCTS BUYING INTEREST Musticha Purnamasarie; Adi Sismanto
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 1, No 2 (2020): Desember
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Abstract

The purpose of this study is to determine effect of Sales Promotion, Lifestyle, and Product Prices on Fashion Products Buying Interest on Facebook and Instagram Social Networking Consumers at Niur Village, Sukaraja District of Seluma Regency. It also aims to find out the most dominant factor influencing buying interest upon fashion products. This research uses quantitative methods. The population in this study were 588  community members at Niur Village. Out of 588, 25% (147) of the population were made as  study sample drawn by using purposive sampling method. The criteria for this research sample are consumers who have ever bought fashion products from a minimum of Rp. 150,000 thousand up to a maximum of Rp. 300,000 thousand.Based on the results of multiple linear regression, it was obtained the regression equation of  Y = 5.575 + 0.287 (X1) + 0.251 (X2) + 0.533 (X3). The results of the study and the hypothesis show that sales promotion (sig α = 0.008 <0.050), lifestyle (sig α = 0.033 <0.050), and price of the product (sig α = 0.000 <0.050). They simultaneously significantly influenced the interest in buying fashion products. Partially the three variables of sales promotion, lifestyle, and product prices have a significant effect on buying interest in fashion products. We recommend that fashion product entrepreneurs or online shops can maintain product quality and prices to increase consumer buying interest through Facebook and Instagram social networks at Niur Village, Sukaraja District, Seluma Regency.Keywords: Sales promotion, Lifestyle, Product prices, Buying interes
PENGARUH DISIPLIN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA PERUSAHAAN DAERAH AIR MINUM (PDAM) KOTA BENGKULU Belti Juliyanti; Onsardi Onsardi
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 1, No 2 (2020): Desember
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Abstract

The backdrop of research is based on the importance of companies for achieving of organizational goals. These factors have affects on company performance, such as work discipline and motivation. This study aims to examine how the work discipline and motivation towards perfomance of employees at local water company of Bengkulu City. The respondents of this study were 67 employees of local water Company, which data collection techniques by using simple random sampling. For data collection techniques were through observation and questionnaires. While for data analysis techniques by examining its multiple linear regression analysis and hypothesis test. The results of this study indicated that there were coordination between discipline and motivation as shown from its multiple linear regression, Y = 4,451 + 0,510 X1 + 1,103 X2. This obtained there was the increase from its coefficient of determination or R Squard (R2) = 0.809 that is equal to 80, 9%, while its remaining 19.1%, was influenced by other variables, not in this study. Furthermore, work discipline and discipline simultaneously have a significant effect on performance of employees, with value (sig) 0,000<alpha 0.05. Similarly, work discipline and individual motivation partially have a significant effect on employees performance, its significant values (sig) for work discipline (X1) 0.003 <alpha 0.05, and work motivation variable (X2) was 0,000 <alpha 0.05. Keywords: work discipline, motivation, employee performance.
PENGARUH SHOPPING LIFESTYLE DAN STORE ATMOSPHERE TERHADAP IMPULSE BUYING (Survei Pada Konsumen Toko Mayola Shop Mega Mall Kota Bengkulu) Novtari Widia Saputri; Merta Kusuma
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 1, No 2 (2020): Desember
Publisher : Yayasan Insani Mandiri Santani

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Abstract

The Mayola was firstly opened in November 2018. This shop is one of the stores at mega mall in Bengkulu city. It sells women's fashion products. This study aims to determine how much effect of the Shopping Lifestyle and Store Atmosphere on the Impulse Buying on consumers of Mayola Shop Mega Mall Bengkulu City. The method used in this research was quantitative data analysis. The population were consumers at Mayola Shop totaling 120 people. To determine thesampling, the researcher used accidental sampling method. The data was  collected using a questionnaire. There are several data analysis techniques used in this study, including instrument test, classic assumption test, respondent response analysis, multiple linear regression analysis, coefficient of determination, and also hypothesis testing. Based on the results of multiple linear regression, the regression equation form Y = 3.099 + 0.333 (X1) + 0.122 (X2). The Results and hypotheses show that Shopping Lifestyle (sig <α = 0.001 <0.050), Store Atmosphere (sig <α = 0,000 <0.050), simultaneously have a significant effect on Impulse Buying. Partially both the Shopping Lifestyle and Store Atmosphere variables have significant effect on Impulse Buying. Keywords: Shopping Lifestyle, Store Atmosphere, Impulse Buying
ANALISIS MINAT, MOTIVASI, PEKERJAAN YANG DIHARAPKAN, & LINGKUNGAN BELAJAR TERHADAP KEPUTUSAN MAHASISWA MEMILIH PROGRAM S1 FAKULTAS EKONOMI (Studi Pada Mahasiswa Ekonomi Di Perguruan Tinggi Kota Bengkulu) Meilaty Finthariasari; Diana Dewi Saputri
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol 1, No 2 (2020): Desember
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Abstract

This study aims to determine the factors that influence student decisions to choose the Faculty of Economics. This research is a quantitative study with a sample of 356 respondents. The sampling technique used in this study was to use the Slovin formula. Data collection techniques using observations and questionnaires. The collected data was then processed using the SPSS 21 data processing tool and analyzed using the classical assumption test analysis technique, multiple linear regression, the coefficient of determination (R2) and hypothesis testing. The results of this study can be seen from the multiple linear regression test, namely Y = 1.001 + 0.141X1 + 0.103X2 + 0.288X3 + 0.057X4 + e. From the results of the partial hypothesis test (T test) that each variable of interest, motivation, expected work, and learning environment has a significant positive effect on the student decision variable to choose the Faculty of Economics. While the simultaneous test results (F test) between the independent variables on the dependent variable have a significant effect.Keywords: Interests, Motivation, Expected Work, Learning Environment, and student decisions to choose the Faculty of Economics

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