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ADPEBI International Journal of Business and Social Science
Published by Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia
ISSN : -     EISSN : 28076435     DOI : https://doi.org/10.54099/aijbs
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
ADPEBI International Journal of Business and Social Science (AIJBS) is a peer-reviewed economic journal serving as a forum for Business Economics Scholars concerning to area of Accounting, Banking, Economics, Entrepreneurship, Finance, Human Resources Management, and Management. This open accessed Journal publishes original research and review papers. This journal encompasses original research articles including: 1. Banking and Financial Institution 2. Behavioral Economics 3. Development Economics 4. Environmental Economics 5. International Economics 6. Accounting 7. Bussiness and Entrepreneurship 8. Human Resources Management 9. Monetary Economics 10. Public Finance 11. Political Economy 12. Bussiness Management 13. Urban and Rural Economics Social Science : Anthropology, Sociology, Social Work, Social Welfare, Economics, Political Science, Psychology, Development Studies, Population Studies, Corporate Governance, Cross-Cultural Studies, Women Studies, Religious Studies, , Linguistics, Education, Ethics and Politics of Social Sciences, Islamic Studies etc.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 66 Documents
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Family Financial Education and Fintech as Determinants of Financial Behavior: The Mediating Role of Financial Literacy Utami, Eristy Minda; Fatihat, Gita Genia; Wijaya, John Henry
ADPEBI International Journal of Business and Social Science Vol. 6 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (Adpebi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijbs.v6i1.1785

Abstract

Purpose – This study aims to examine family financial education and Financial Technology (Fintech) as determinants of financial behavior, with financial literacy serving as a mediating variable among university students at Universitas Widyatama. Methodology/approach – This study adopted a data-driven methodology, employing a structured survey administered to students who interact with Fintech platforms and receive financial guidance from their families. The gathered data were examined through Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate the measurement framework and explore structural associations, including mediation roles. Findings – The results indicate that both family financial education and Fintech significantly enhance financial literacy. Financial literacy significantly predicts financial behavior. Family financial education exerts both direct and indirect effects on financial behavior, demonstrating partial mediation. In contrast, Fintech does not directly predict financial behavior but operates entirely through financial literacy, indicating full mediation. These findings suggest structurally distinct pathways through which social and technological factors shape financial behavior. Novelty/value – This study integrates financial socialization and digital financialization perspectives within a single framework, demonstrating that financial literacy is the key mechanism that transforms both early socialization and digital exposure into responsible financial behavior. The findings show that access to digital financial services alone does not ensure financial capability.
The Influence Of Social Media Influencers On Purchase Intentions Mediated By Affinity, Brand Image, Loyalty, And Trust In Erigo Products Among Tiktok Users In Indonesia Iskamto, Dedi; Faruk, Pahmi Ahmad
ADPEBI International Journal of Business and Social Science Vol. 6 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (Adpebi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijbs.v6i1.1807

Abstract

This study examines the influence of social media influencers on purchase intention for Erigo products, considering the mediating role of affinity, brand image, trust, and loyalty. Data were obtained from 280 respondents of TikTok users in Indonesia through a digital survey, and analysed using Smart PLS 4.0. The results show that homophily, social presence, and physical attractiveness of influencers significantly influence purchase intention. Affinity, brand image, trust, and loyalty act as partial mediators that strengthen the relationship between these variables. Homophily or similarity between the influencer and the audience increases Affinity and Trust, while social presence creates a strong emotional connection. In addition, the physical attractiveness of the influencer strengthens the appeal of the marketing message. This study highlights the importance of the emotional connection between consumers and influencers (affinity) in shaping purchase behaviour. Companies are advised to select influencers that match the brand's values and target market, as well as focus on building Trust, creating a strong social presence, and increasing customer Loyalty.TikTok, with rapid user growth, is becoming a strategic platform for influencer-based marketing. Its interactive characteristics allow brands like Erigo to effectively reach a wider audience. This research contributes to the digital marketing literature by uncovering TikTok's unique dynamics in influencer marketing strategies, particularly in the Indonesian fashion industry.
Tax Revenue Strategy In Indonesia 2015 To 2024: : Hpp Law, Digitalization, And Commodity Cycle Maryanti, Sri; Widayat, Prama
ADPEBI International Journal of Business and Social Science Vol. 6 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (Adpebi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijbs.v6i1.1716

Abstract

Taxes provide the majority of Indonesia's State Revenue and Expenditure Budget (APBN). The purpose of this study is to examine trends and the composition of tax revenue, assess the impact of the Harmonization of Tax Regulations Law (UU HPP) and the digitalization of the Directorate General of Taxes (DJP), and evaluate how commodity prices and global economic cycle dynamics influence tax revenue performance from 2015 to 2020. The methods used include descriptive analysis of tax revenue trends and the tax-to-GDP ratio, as well as log-log regression with annual data from the Directorate General of Taxes (DJP), the State Budget (APBN KiTa), the OECD, the Central Bureau of Statistics (BPS), and the IMF. The results show that tax revenue increased from Rp1,240.4 trillion in 2015 to Rp1,867.9 trillion in 2023, although it decreased again in 2024. According to elasticity estimates, the tax buoyancy against GDP is 0.71 (inelastic) and commodity prices are 0.86 (significant). After the HPP law reform, the tax ratio increased to 12.0% in 2023. While digitalization hasn't had a significant impact yet, the dummy HPP Law has a small but positive impact. The research findings indicate that economic recovery and the commodity boom were more dominant than short-term structural reforms in improving the tax ratio after 2021. Policy recommendations include diversifying the tax base, accelerating administrative digitalization, expediting the implementation of the HPP Law, and enhancing fiscal stabilization instruments.
How Customer Value and Customer Experience Drive Customer Loyalty: The Mediating Role of Customer Satisfaction in Retail Pharmacies Ermawardani, Kadek Ayu Yessy; Indiani, Ni Luh Putu; Setini, Made
ADPEBI International Journal of Business and Social Science Vol. 6 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (Adpebi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijbs.v6i1.1804

Abstract

The rapid growth of the retail pharmacy industry has intensified competition among pharmacies, particularly in Denpasar City. This competitive environment requires pharmacy managers to implement effective strategies to maintain and enhance customer loyalty. This study aims to examine the influence of customer value and customer experience on customer loyalty, with customer satisfaction acting as a mediating variable. This research employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 130 pharmacy customers in Denpasar City selected through purposive sampling. The measurement instrument used a five-point Likert scale, and the data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that customer value has a positive and significant effect on both customer satisfaction and customer loyalty. Customer experience has a positive and significant effect on customer satisfaction but does not directly influence customer loyalty. Furthermore, customer satisfaction significantly affects customer loyalty and acts as a mediating variable in the relationship between customer value, customer experience, and customer loyalty. Customer satisfaction partially mediates the relationship between customer value and customer loyalty, while it fully mediates the relationship between customer experience and customer loyalty. These findings indicate that improving customer loyalty in retail pharmacies can be achieved by enhancing perceived customer value and delivering positive customer experiences that ultimately increase customer satisfaction
Economic and non-economic factors on gross domestic product growth that impacts income Distribution in Indonesia Widiarto, Tri; Ratnasih, Cicih; Meirinaldi, Meirinaldi
ADPEBI International Journal of Business and Social Science Vol. 6 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (Adpebi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijbs.v6i1.1808

Abstract

This study aims to examine and analyse the effects of economic and non-economic factors on Gross Domestic Product (GDP) growth and their implications for income distribution in Indonesia. Economic factors are represented by household consumption, domestic investment, foreign investment, government expenditure, and loans, while the non-economic factor is represented by the Indonesian Democracy Index. This research employs a quantitative approach using panel data. The data consist of secondary data covering 33 provinces in Indonesia (cross-section) over an annual period (time series) from 2014 to 2023. The data were collected through documentation and library research, utilizing official publications from government institutions and relevant scientific literature. The analytical tool used in this study is EViews version 13. The results indicate that household consumption, domestic investment, foreign investment, government expenditure, loans, and the Indonesian Democracy Index have both simultaneous and partial effects on GDP growth in Indonesia. Furthermore, GDP growth is proven to have a significant effect on income distribution in Indonesia, with a strong explanatory power of the model. Among the explanatory variables, government expenditure has the largest coefficient (β = 0.373430) and is statistically significant (p-value = 0.0430 < 0.05), indicating that government expenditure is the most dominant factor in driving GDP growth.
Instagram Media Exposure and Parents' School Choice Decisions: Evidence from an Islamic Primary School Septiani, Dewi; Saputri, Rani Ade; Sidharta, Veranus
ADPEBI International Journal of Business and Social Science Vol. 6 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (Adpebi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijbs.v6i1.1818

Abstract

This paper examines the effect of Instagram exposure on parents' school-choice decisions in the context of an Islamic primary school. Purpose – This study seeks to analyze whether exposure to a school's Instagram account significantly influences how parents assess, compare, and ultimately choose a school for their children. Methodology – A quantitative explanatory design was employed to test the relationship between Instagram media exposure (independent variable) and parents' school choice decisions. Data were collected through a structured questionnaire using a five-point Likert scale from 106 respondents, consisting of parents or guardians who had accessed the school's Instagram account and were involved in selecting a school for their children. The data were analyzed using descriptive statistics, validity and reliability tests, classical assumption tests, and simple linear regression. Findings – Instagram exposure has a positive, statistically significant effect on parents' school choice decisions. The regression equation was Y = 15.829 + 0.710X, with a t-value of 9.941, a significance level of 0.000, and an R-square of 0.492, showing that Instagram exposure contributes meaningfully to parental decision-making. Value – This study highlights Instagram as an important element in the communication ecology of contemporary Islamic primary education, functioning not only as a promotional medium but also as a source of information, visibility, and institutional representation.

Page 7 of 7 | Total Record : 66

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