cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Dedi Iskamto
Contact Email
deditaba@gmail.com
Phone
+6285278097380
Journal Mail Official
deditaba@gmail.com
Editorial Address
Jl.Air Hitam Perum Villa Asabri Blok D. No.9 Pekanbaru Riau
Location
Kota pekanbaru,
Riau
INDONESIA
ADPEBI International Journal of Business and Social Science
Published by Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia
ISSN : -     EISSN : 28076435     DOI : https://doi.org/10.54099/aijbs
Core Subject : Economy, Humanities, Science, Education, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences
ADPEBI International Journal of Business and Social Science (AIJBS) is a peer-reviewed economic journal serving as a forum for Business Economics Scholars concerning to area of Accounting, Banking, Economics, Entrepreneurship, Finance, Human Resources Management, and Management. This open accessed Journal publishes original research and review papers. This journal encompasses original research articles including: 1. Banking and Financial Institution 2. Behavioral Economics 3. Development Economics 4. Environmental Economics 5. International Economics 6. Accounting 7. Bussiness and Entrepreneurship 8. Human Resources Management 9. Monetary Economics 10. Public Finance 11. Political Economy 12. Bussiness Management 13. Urban and Rural Economics Social Science : Anthropology, Sociology, Social Work, Social Welfare, Economics, Political Science, Psychology, Development Studies, Population Studies, Corporate Governance, Cross-Cultural Studies, Women Studies, Religious Studies, , Linguistics, Education, Ethics and Politics of Social Sciences, Islamic Studies etc.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 62 Documents
 3   4   5   6   7 
Family Financial Education and Fintech as Determinants of Financial Behavior: The Mediating Role of Financial Literacy Utami, Eristy Minda; Fatihat, Gita Genia; Wijaya, John Henry
ADPEBI International Journal of Business and Social Science Vol. 6 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (Adpebi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijbs.v6i1.1785

Abstract

Purpose – This study aims to examine family financial education and Financial Technology (Fintech) as determinants of financial behavior, with financial literacy serving as a mediating variable among university students at Universitas Widyatama. Methodology/approach – This study adopted a data-driven methodology, employing a structured survey administered to students who interact with Fintech platforms and receive financial guidance from their families. The gathered data were examined through Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate the measurement framework and explore structural associations, including mediation roles. Findings – The results indicate that both family financial education and Fintech significantly enhance financial literacy. Financial literacy significantly predicts financial behavior. Family financial education exerts both direct and indirect effects on financial behavior, demonstrating partial mediation. In contrast, Fintech does not directly predict financial behavior but operates entirely through financial literacy, indicating full mediation. These findings suggest structurally distinct pathways through which social and technological factors shape financial behavior. Novelty/value – This study integrates financial socialization and digital financialization perspectives within a single framework, demonstrating that financial literacy is the key mechanism that transforms both early socialization and digital exposure into responsible financial behavior. The findings show that access to digital financial services alone does not ensure financial capability.
The Influence Of Social Media Influencers On Purchase Intentions Mediated By Affinity, Brand Image, Loyalty, And Trust In Erigo Products Among Tiktok Users In Indonesia Faruk, Pahmi Ahmad; IIskamto, Dedi
ADPEBI International Journal of Business and Social Science Vol. 6 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (Adpebi)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijbs.v6i1.1807

Abstract

This study examines the influence of social media influencers on purchase intention for Erigo products, considering the mediating role of affinity, brand image, trust, and loyalty. Data were obtained from 280 respondents of TikTok users in Indonesia through a digital survey, and analysed using Smart PLS 4.0. The results show that homophily, social presence, and physical attractiveness of influencers significantly influence purchase intention. Affinity, brand image, trust, and loyalty act as partial mediators that strengthen the relationship between these variables. Homophily or similarity between the influencer and the audience increases Affinity and Trust, while social presence creates a strong emotional connection. In addition, the physical attractiveness of the influencer strengthens the appeal of the marketing message. This study highlights the importance of the emotional connection between consumers and influencers (affinity) in shaping purchase behaviour. Companies are advised to select influencers that match the brand's values and target market, as well as focus on building Trust, creating a strong social presence, and increasing customer Loyalty.TikTok, with rapid user growth, is becoming a strategic platform for influencer-based marketing. Its interactive characteristics allow brands like Erigo to effectively reach a wider audience. This research contributes to the digital marketing literature by uncovering TikTok's unique dynamics in influencer marketing strategies, particularly in the Indonesian fashion industry.

Page 7 of 7 | Total Record : 62

 3   4   5   6   7 

Filter by Year

2021 2026


Reset
Filter By Issues
All Issue Vol. 6 No. 1 (2026) Vol. 5 No. 2 (2025) Vol. 5 No. 1 (2025) Vol. 4 No. 2 (2024) Vol. 4 No. 1 (2024) Vol. 3 No. 2 (2023) Vol. 3 No. 1 (2023) Vol. 2 No. 2 (2022) Vol. 2 No. 1 (2022) Vol. 1 No. 1 (2021)