Indonesian Journal of Business Analytics (IJBA)
Indonesian Journal of Business Analytics (IJBA) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Business Analytics and related fields. IJBA provides an outlet for the increasing flow of interdisciplinary research cutting across business, business data mining, predictive analytics, descriptive analytics, prescriptive analytics, Quantitative business method, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners. IJBA publishes articles twice in a year on April and October.
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<![CDATA[Creating Value-added Teak Products for The Elderly According to The Creative Economy Concept ]]>
<![CDATA[Phongsathorn Kanthawong]]>;
<![CDATA[Chaiwat Somsri]]>;
<![CDATA[Kittiporn Sangkadis]]>;
<![CDATA[Tungkhawat Chuagulajati]]>;
<![CDATA[Kanniga Sawetpawit]]>;
<![CDATA[Parichat Koonklean]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 2 (2023): April, 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ijba.v3i2.2928
<![CDATA[The objectives of this research were 1) to study the value-added model of teak wood products for the elderly among teak wood entrepreneurs, 2) to create prototypes of teak wood products for the elderly. This research is qualitative research. The sample group consisted of 30 elderly people in Don Moon Sub district, Sung Men District, chosen by purposive random sampling method. Interview form was used as the research tool used for the for data collection. The outcome was then taken to the experts in wood products to evaluate the quality. The results were analyzed by descriptive statistics, including percentage, mean and standard deviation. The results showed that 1) the elderly needed 3 types of products: (1) Walker 01/65, (2) Walker 02/65, and (3) backrest chair products. 2) Evaluation results quality from experts in wood products found that the overall quality was at the highest level. The mean was 4.27 and the standard deviation was 0.64.]]>
<![CDATA[The Contribution of Social Media as a Strategy in Promoting a Sustainable Development for a Balance Ecosystem in the Bangsamoro Area, Philippines ]]>
<![CDATA[Jawad Salic]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 2 (2023): April, 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ijba.v3i2.3247
<![CDATA[In this generation social media is the paramount means of communication to establish social information among societies. This study sought to assess the aid of social media ad as an approach in stimulating sustainable development for a balance ecosystem in the Bangsamoro, Philippines. This study used a structured survey questionnaire that was prepared by the researcher in three pages, distributed to the respondents and did personal interview which was one on one talk with the respondents. Out of six hundred copies of the questionnaire disseminated, five hundred eighty-three (583) were retrieved which represented a response rate of 97.167%. The study has shown that majority of the respondents’ response on social media is very useful in promoting workable progress for a stable ecosystem that can be resulted in establishing an Islamic Financing Institution and a Conventional Financing Institution in the Bangsamoro. This study recommends among Bangsamoro people with knowledge in Islamic economics to create an association that will constantly promote Islamic economics principle through social media.]]>
<![CDATA[The Influence of Products, Promotions and Prices on Revisit Interests Through Visitor Satisfaction (Case Study in Jepara Ourland Park ]]>
<![CDATA[M.Bagus Hesananta]]>;
<![CDATA[Ag Sunarno]]>;
<![CDATA[Supriyono]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 2 (2023): April, 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ijba.v3i2.3317
<![CDATA[This research is entitled The Effect of Product, Promotion and Price on Return Interest through Visitor Satisfaction (Case Study in Jepara Ourland Park). The purpose of this study was to analyze the effect of product, promotion and price on intention to return to Jepara Ourland Park with visitor satisfaction as the intervening variable. The research population is visitors to Jepara Ourland Park. Sampling taken in this study using convenience sampling as many as 160 visitors. Instrument test using validity test and reliability test. The analysis technique used the AMOS SEM (Structural Equation Modeling) Application program version 22. The results showed that product, promotion and price had a positive and significant effect on JOP visitor satisfaction. Other results show that product, promotion, price, and visitor satisfaction have an effect on the intention to return. Product, promotion and price factors have an indirect effect on the intention to return through visitor satisfaction.]]>
<![CDATA[Analysis of New Terms in Digital Marketing Innovation Research Themes: Bibliometric Analysis ]]>
<![CDATA[Muhammad Rosyihuddin]]>;
<![CDATA[Sudarmiatin]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 2 (2023): April, 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ijba.v3i2.3341
<![CDATA[The science of studying digital marketing innovation has developed rapidly in the last decade. So, it is necessary to have an in-depth study to find space by further researchers as a form of novelty. This study analyzes the Google Scholar database (last 5 years) through rigorous data selection stages. research analysis using bibliometrics through Publish or Perish and Vos Viewer to get a visual display. The results of the study show that Network visualization (NV) found several new terms related to digital marketing innovation. The results of the Overlay visualization (OV) analysis show that the research trend for digital marketing innovation keywords is still current and developing. Density Visualization (DV) results show that Still There is room for study more continue. The results of this study are expected can give reference in development research digital marketing.]]>
<![CDATA[Social Media Activities at Ulam Tawa Restaurant ]]>
<![CDATA[Ni Ketut Wahyu Darmaja Putri]]>;
<![CDATA[Silvanus Alvin]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 2 (2023): April, 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ijba.v3i2.3420
<![CDATA[One company that plays a role in the growth of category I (Accommodation and Drinking Food Providers) is Ulam Restaurant. There are many seafood restaurants on the island of Bali, but Ulam Bali has become a legendary icon because the food served is a representation of the seafood that is widely known today. research dissects in depth related to the social media marketing strategies and activities carried out by Ulam Tawa Bali restaurant. The limitation of this research is that no measurement of the success of the strategy has been carried out.]]>
<![CDATA[Coherence of Regional Independence and Welfare of Regional Communities in the Perspective of the Welfare State ]]>
<![CDATA[Cynthia Hadita]]>;
<![CDATA[Susi Dwi Harijanti]]>;
<![CDATA[Afnila]]>;
<![CDATA[Keizerina Devi Azwar]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 2 (2023): April, 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ijba.v3i2.3506
<![CDATA[Crucially, regional independence is an important part of creating welfare for regional communities which will be studied from the perspective of the welfare state. The research method used is normative juridical with a doctrinal approach. The results showed that there is a coherence between regional independence and the welfare of the people in the region that independent regional government will be able to optimize the regional potential for regional needs.]]>
<![CDATA[Implementation Provider Business Strategies Service Tour (Literature Study of SMEs Travel Bureau Malang City) ]]>
<![CDATA[Immanuel U Osijo]]>;
<![CDATA[Sudarmiatin]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 2 (2023): April, 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ijba.v3i2.3555
<![CDATA[This research was conducted to find out the effort made by the Travel Bureau in achieving competitive advantage in its business. The focus of this research is on the MSME business strategy of travel and tourism bureaus in Malang City. The research was conducted by studying the literature listed on Google Scholar. This research uses a Systematic Literature Review with the Preferred Reporting Items for Systematic Review and Meta-analysis (PRISMA) method. From the results of the search for articles that are considered relevant, analyzed by the author, there are 7 articles that are worthy of analysis. The results of the analysis of the literature review show that the focus of the business strategy of the UMKM Travel Bureau in Malang City is Price-oriented, Application of the Halal Tourism concept, Health Orientation, Digital Information Services, Expansion of the segment to foreign tourists,Through this study it is hoped that it will be able to make a positive contribution related to the marketing strategy that has been carried out by SMEs Travel Bureau actors and can be used as a reference by researchers who are interested in the same field so that they are more creative in identifying research from different points of view.]]>
<![CDATA[The Effect of Entrepreneurship Education on Entrepreneurial Intention With Human Capital As A Mediating Variable For Students in Tangerang ]]>
<![CDATA[Rennee Maulana Arioseno]]>;
<![CDATA[Hendy Tannady]]>;
<![CDATA[Elissa Dwi Lestari]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 2 (2023): April, 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ijba.v3i2.3586
<![CDATA[There are still 8.4 million unemployed people in Indonesia as of February 2022. The high unemployment is coupled with the low interest in entrepreneurship that exists with only about 1.65% of Indonesian population. The purpose of this study is to determine how entrepreneurship education and human resources affect student interest in entrepreneurship in Tangerang. This research was conducted using quantitative methods with 103 samples taken using non-probability sampling with judgmental sampling. Data analysis in this study used SEM techniques with SmartPLS. According to this study, human resources do not significantly affect entrepreneurial interest, but they do significantly affect entrepreneurial education and entrepreneurial interest. This study also discovered that the association between entrepreneurship education and student interest in entrepreneurship is not mediated by human resources.]]>
<![CDATA[Transformation of Islamic Banking Branchless Based on Local Culture ]]>
<![CDATA[Akbar Sabani]]>;
<![CDATA[Ishak]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 2 (2023): April, 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ijba.v3i2.3595
<![CDATA[The Islamic banking industry is a business institution in the financial sector that shows the existence of the Islamic economy in the current Indonesian economic order. This study aims to show a model for the development of branchless banking, especially Islamic banks. This study analyzes and also designs a branchless banking business model based on a literature study and also based on a qualitative analysis with a literature study approach. Based on this study, it was found that the development model of a branchless banking Islamic bank in Indonesia is more appropriate and more appropriate if it synergizes the latest technology and the local wisdom aspects which is developing in the community because it is more in line with the character and culture and geographical conditions of Indonesia. The diversity of local wisdom embraced by the Indonesian people can be a distinct advantage in the development of branchless banking Islamic banking. The results of this study also show that Islamic banking must collaborate with local economic institutions and units so that the integrated, protected and easy-to-operate design model of sharia banking can reach out widely in the community, especially in areas that are not covered by banking services so that the target for increasing Islamic banking market share can be achieved.]]>
<![CDATA[The Effect of Brand Image, Promotion and Servicesscape on Purchasing Decisions at Prima Freshmart Pekapuran Depok ]]>
<![CDATA[Nadiah Pusparini]]>;
<![CDATA[Jamaludin Khalid]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 3 No. 2 (2023): April, 2023 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ijba.v3i2.3616
<![CDATA[This study aims to determine the effect of brand image, promotion and servicescape on purchasing decisions at Prima Freshmart Pekapuran Depok. Respondents in this study were Prima Freshmart Pekapuran Depok customers. The sampling technique in this study was purposive sampling. Respondents in this study amounted to 100 respondents. The method used is a quantitative method. While data processing in this study uses SPSS version 25. Based on the results of this study that brand image, promotion and servicecsape have a positive and significant effect on purchasing decisions at Prima Freshmart Pekapuran Depok.]]>
