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GENESIS SEMBIRING DEPARI
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INDONESIA
Indonesian Journal of Business Analytics (IJBA)
Published by PT FORMOSA CENDEKIA GLOBAL
ISSN : -     EISSN : 28080718     DOI : https://doi.org/10.55927/ijba.v2i1
Core Subject : Economy, Science,
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Indonesian Journal of Business Analytics (IJBA) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Business Analytics and related fields. IJBA provides an outlet for the increasing flow of interdisciplinary research cutting across business, business data mining, predictive analytics, descriptive analytics, prescriptive analytics, Quantitative business method, management, finance, information system, accounting, Entrepreneurship, Business ethics, Sustainability, Knowledge Management, Learning Organization and economics disciplines. It is an essential reading for academics, graduate students, policy makers and business practitioners. IJBA publishes articles twice in a year on April and October.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 493 Documents
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The Effect of Corporate Social Responsibility (CSR), Firm Size, Profitability, Leverage and Earning Persistence on Company Value Novia Dwi Lestari; Ika Yustina Rahmawati; Wida Purwidianti; Hermin Endratno
Indonesian Journal of Business Analytics Vol. 4 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i4.10868

Abstract

The study aims to test the effect of CSR, firm size, profitability, leverage and earning persistence on company value. The study was conducted primary consumer companies in food and beverage subsector listed in Indonesian Stock Exchange in the period 2019-2022. Sample selection in this study used the method of purposive sampling and obtained 25 samples. Data used in research is quantitative obtained from secondary data using unbalance data. Test results using the SPSS 26 analytical tool. This study shows that CSR variables, firm size, and earnings persistence have no effect on company value, while profitability and leverage variables have a positive effect on company value. This research contributes to corporate management on the importance of company value in the business.
Analysis of Conflict of Interest Discourse on Online Fundraising Platforms Protect the Forest Riski Rianda; Tri Guntur Narwaya; Nur Siva
Indonesian Journal of Business Analytics Vol. 4 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i4.10880

Abstract

Ecology has become one of the main global issues today due to the worsening climate crisis around the world. LindungiHutan as the largest fundraising platform focusing on forest and environmental conservation in Indonesia can commercialise ecological issues through its digital means. This research aims to find out the conflict-of-interest discourse on LindungiHutan's online fundraising platform. The research was conducted qualitatively using the methods of text discourse analysis, social cognition, and social context. The results showed that LindungiHutan has commodified ecology through the nature campaign programme, collaboratree, corporatree, corporate social responsibility. LindungiHutan has collaborated with several companies that have contributed to the destruction of forests and the environment: MayBank, Mondelez International, DBS Bank, BCA Bank, PT Santos Jaya Abadi. LindungiHutan provides tree purchase packages divided into basic and additional services. LindungiHutan keeps the cost budget details and accountability report of each nature campaign confidential. The commodification of forests and the environment can also be seen from the establishment of a 5% administration fee policy for every fundraising campaign conducted by LindungiHutan.
Analysis of Customer Relationship Management at Animation Studio - PT Jiwa Muda Cipta Indonesia in Yogyakarta Haryagung Nugroho Yogyasworo; Rila Setyaningsih; Chandra Setya Bintara
Indonesian Journal of Business Analytics Vol. 4 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i4.10884

Abstract

The role and function of Public Relations (PR) in carrying out tasks in the marketing sector of a digital service company, namely Animation Studio. Nowadays, managing relationships with customers is more familiarly known as Customer Relationship Management (CRM). In CRM management, a series of flows have been arranged as mentioned by Buttle, namely analysis, resource development and implementation. The data obtained in this research is the result of observation, documentation and interviews with Marketing and CEO while carrying out research at the Animation Studio. It was found that analyzes covering portfolio and customer intimacy had been run on a strong basis and implemented quite well. Likewise, the development of resources that have been designed by the CEO to develop the network and add value propositions has been carried out systematically according to procedures. As for the implementation of CRM in Animation Studio, although it is quite good, it still needs to be developed further in terms of the process to further perfect CRM within the company.
Optimizing Fashion Marketing Strategies: Understanding Consumer Behavior in Bangladesh Barat, Imranur; Md. Mazedul Haque
Indonesian Journal of Business Analytics Vol. 4 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i4.10897

Abstract

This study delves into the intricate dynamics of consumer behavior in the context of fashion apparel, focusing on t-shirts and denim pants in Bangladesh. Consumer preferences, perceptions, and purchasing decisions are explored through qualitative research methods, aiming to uncover insights crucial for marketers and retailers. The research emphasizes the significance of fashion attributes such as quality, comfort, fabric, color, and special effects in influencing consumer choices. A sample of 500 young Bangladeshi consumers participated in structured interviews, providing nuanced perspectives on their preferences and expectations. Findings highlight a strong preference for quality and comfort in both t-shirts and denim pants, with significant variations in color and fabric choices. The study underscores the evolving nature of consumer behavior influenced by globalization and digital advancements, posing challenges and opportunities for fashion marketers. By understanding these dynamics, stakeholders can optimize marketing strategies to better meet consumer demands and foster brand loyalty in a competitive marketplace.
The Influence of Brand Awareness, Brand Image, and Brand Trust on Purchase Intention of Excelso Coffee in Malang City Mohammad Adhyaksa Auliya’ul Hakim; Peter Remy Yosy Pasla
Indonesian Journal of Business Analytics Vol. 4 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i4.11086

Abstract

Considering how fiercely competitive the coffee and cafe industries are, it is critical for businesses to use effective strategies to increase consumer intent to purchase. One of the largest coffee brands in Indonesia is Excelso Coffee. The purpose of this study is to determine how consumer intentions to buy Excelso Coffee in Malang City are influenced by brand awareness, brand image, and brand trust. This research employs a quantitative approach using a questionnaire disseminated via Google Forms. The 100 respondents in the sample are analyzed using the SPSS program. Conventional assumption tests such the linearity, homoscedasticity, non-multicollinearity, and normality tests were employed in this investigation. The outcomes of the traditional assumption tests show that the variables of brand awareness, brand image, and brand trust all have a positive simultaneous influence on Excelso Coffee's desire to purchase.
The Influence of the 5S Concept on Auditor Work Productivity (Survey of the IIndonesian Financial Audit Agency) Yori Naufal Shalihan; Antonius Setiadi
Indonesian Journal of Business Analytics Vol. 4 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i4.11087

Abstract

The Supreme Audit Agency, in carrying out its main function of auditing, still encounters instances where audit procedures cannot be completed on time by the auditors. The 5S concept is expected to offer a solution to ensure that audit procedures are completed on time, and it is therefore proposed that this concept be implemented in the institution to improve auditor work productivity. This study analyzes whether the 5S concept has an impact on auditor work productivity, using a sample of 100 respondents analyzed with Smart PLS version 4.0. The results show that the statistical values for "maintenance" (2.674) and "diligence" (2.232) are greater than the t-table value of 1.96, indicating a significant effect on auditor work productivity. On the other hand, the t-statistics for "sort" (1.689), "set in order" (1.767), and "shine" (0.985) are less than 1.96, meaning they have a positive but not significant effect on auditor work productivity.
Influence Supply Chain Management on the Value of Coal Mining Companies Prima Yunita
Indonesian Journal of Business Analytics Vol. 4 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i4.11094

Abstract

The purpose of this research is to analyze roles supply chain management on company value as proxied by Price to Book Value (PBV). Variable supply chain which is examined is Inventory Turnover (THIS), Receivable Turnover (RTO), Working Capital Turnover (WCTO), and Total Asset Turnover (THIS). The research was conducted on coal mining sub-sector companies listed on the Indonesia Stock Exchange during the 2019-2023 period and quarterly data. The analysis method uses panel data regression with the help of Eviews version 13 software. The research results show that the resulting equation is overall significant. The coefficient of determination is 0.3058. TATO and WCTO have a positive effect on company value, while ITO and RTO have no effect on company value. The variable that has the most influence on company value is TATO.
Debt is Not Always Bad Even in Difficult Economic Conditions Sandro Torang Hamonangan Sirait; Said Kelana Asnawi; Hendrian
Indonesian Journal of Business Analytics Vol. 4 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i4.11136

Abstract

The problem faced by the company is the use of debt that is not according to plan. The purpose of this study is to determine whether debt policy affects company performance. This study was conducted on manufacturing sector companies listed on the Indonesia Stock Exchange in 2018–2023 with a population of 296 companies, the sample used was 73 companies for six years. Thus, the number of samples used in this study was 438. The company performance variable is proxied by (ROE) while the independent variables in this study are debt policy proxied by (DER and DER*KE), investment decisions (KI), managerial ownership (MNJR), and economic conditions (KE). The data analysis method uses multiple linear regression methods with SPSS software version 26. The results of the study show that the debt policy variable (DER) has a negative and significant effect on company performance (ROE) and the debt policy variable*economic conditions (DER*KE) has a positive and significant effect on company performance (ROE). This means that when economic conditions are supportive, companies that use debt to finance operational activities or business expansion tend to experience increased performance. Funds obtained from debt can be used for investment, new product development, or market expansion. Proper use of debt can increase a company's return on equity (ROE), as long as the rate of return on the investment financed by debt is higher than the cost of debt. Timing the debt decision is crucial. In improving economic conditions, companies can take advantage of low interest rates and increase production capacity.
Enhanced Auditors Performance Through the Consequences of Management Control System Adanan Silaban
Indonesian Journal of Business Analytics Vol. 4 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i4.11138

Abstract

It is believed that Management Control System (MCS) is world-wide suggested as prerequisite key drivers on any performance to enable to make congruent decision based on holistic monitoring, focusing approach, legitimating-based as well as strategic decision making. Current study aims at investigating the impact of MCS on enhanced auditor’s performance mediated by audit and budgetary control capability. Deployed Structural Equation Modeling with AMOS to analyze data. A survey with questionnaires and Google forms method were used to collect data from 200 auditors with a non-purposive sampling technique. The statistical outputs demonstrated that the impact of the attention focusing approach and strategic making decision are insignificant on budgetary control capability, while the rest of hypotheses, holistic monitoring-based, work legitimating-based showed the positive and significant impact on audit and budgetary capability, more over the mediating variables also statistically proven as the antecedents of enhanced auditors’ performance.
The Effect of Inventory Management on Company Value (Empirical Study on Food and Beverage Sub-Sector Companies Listed on the Indonesia Effek Exchange in 2020-2023) Devi Fuspanita; Hakiman Thamrin
Indonesian Journal of Business Analytics Vol. 4 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i4.11167

Abstract

The purpose of this study is to test and analyze the influence of "Inventory Management" on Company Value, which is calculated using PBV. Inventory management is calculated using RMC, WIPC, FGC, INVTC. The research was conducted on F&B companies listed on the Indonesia Effek Exchange (IDX) with the period 2020-2023 using quarterly data. The method used by the Data Regression Panel. The results of the study showed that Inventory Management had an effect on PBV, and the RCM variable had an effect on PBV. Meanwhile, the variables of WIPC, FGC, INVTC had no effect on PBV.

Page 32 of 50 | Total Record : 493

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