cover
Contact Name
Rudi Kristanto
Contact Email
mr.inspirasi1@gmail.com
Phone
+6281282083001
Journal Mail Official
destinesiajournal@stiami.ac.id
Editorial Address
Jl. Pangkalan Asem Raya No. 55, Cempaka Putih, Jakarta Pusat Indonesia, RT.5/RW.7, Galur, Johar Baru, Jakarta, Daerah Khusus Ibukota Jakarta 10530
Location
Kota adm. jakarta pusat,
Dki jakarta
INDONESIA
Destinesia : Jurnal Hospitaliti dan Pariwisata
ISSN : -     EISSN : 26862042     DOI : https://doi.org/10.31334/jd
Core Subject : Social,
Jurnal Destinesia merupakan jurnal ilmiah yang diterbitkan oleh Program Studi Hospitaliti dan Pariwisata - Institut Ilmu Sosial dan Manajemen Stiami. Jurnal ilmiah ini dirancang sebagai wadah publikasi hasil penelitian, gagasan, dan kajian di bidang hospitaliti dan kepariwisataan. Fokus dan ruang lingkup keilmuan antara lain meliputi: Perhotelan; Hospitaliti; Destinasi Pariwisata; Pariwisata Halal; Gastronomi dan Kuliner; Budaya; MICE dan Event Pariwisata.
Articles 6 Documents
Search results for , issue "Vol. 6 No. 1: September 2024" : 6 Documents clear
Fenomena Fear of Missing Out (FOMO) terhadap Keputusan Pembelian Donut of Curiosity Lim, Chelsea; Genoviene, Feliska; Riyanto, Budi; Abdillah, Fitri
Destinesia : Jurnal Hospitaliti dan Pariwisata Vol. 6 No. 1: September 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jd.v6i1.4495

Abstract

The food and beverage industry in Indonesia has experienced rapid growth, driven by increasing consumer demand and trends influenced by social media. This study examines the application of Fear of Missing Out (FOMO) marketing strategies at Donut of Curiosity, a pumpkin donut shop located in Ashta District 8, South Jakarta. The research adopts a quantitative approach by collecting data through likert scale questionnaires distributed to 100 respondents selected using purposive sampling. Data analysis was conducted using descriptive statistics and correlation tests. The findings reveal that FOMO marketing strategies have an effective impact on influencing purchasing decisions. FOMO indicators, such as fear, anxiety, and self-esteem, have a significant influence on consumer behavior. The alternative evaluation stage and post-purchase behavior emerged as the most prominent aspects of the purchasing decision process, where consumers are motivated to buy and recommend the product after gaining social and emotional benefits. The correlation test shows a positive relationship between FOMO and purchasing decisions, with a relatively strong correlation value. These findings provide practical implications for business practitioners to optimize FOMO marketing strategies while maintaining product quality and enhancing customer experiences to strengthen customer loyalty.
Analisa Fasilitas Penunjang Event Venue dalam Meningkatkan Kepuasan Pengunjung Konser  Musik (Studi Kasus pada Event Venue di Jakarta) Angelia, Michelle; Widagdyo, Kurniawan Gilang
Destinesia : Jurnal Hospitaliti dan Pariwisata Vol. 6 No. 1: September 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jd.v6i1.4524

Abstract

Venue management in music concert organization plays a crucial role in shaping audience experience and determining the success of an event. This study is motivated by the increasing number of music concerts held in the Jabodetabek area and the supporting facilities provided by each venue. Therefore, the main objective of this research is to analyze the impact of event venue supporting facilities on concertgoers' satisfaction levels at several major concert venues in Jabodetabek. This study employs a quantitative approach using multiple regression analysis with Smart PLS. Data were collected through questionnaires distributed to individuals who had attended concerts at major venues, namely Istora Senayan, JIExpo Kemayoran, Gelora Bung Karno Main Stadium (SUGBK), and Jakarta International Stadium (JIS). The findings reveal that supporting facilities, which include general amenities, signage aspects (directional signs), accessibility, and seating layout, do not all significantly influence audience satisfaction levels. The signage aspect and seating layout were found to be the primary factors in creating a positive experience for concertgoers. Meanwhile, general amenities and accessibility did not show a significant impact on the comfort and satisfaction of concert attendees.
Analisis Faktor Pendorong Dan Faktor Penarik Yang Memengaruhi Minat Kunjung Pengunjung (Studi Kasus Event Pekan Raya Jakarta 2022 Di Jiexpo Kemayoran) Nur, Widya Ningsih; Rustini, Rustini
Destinesia : Jurnal Hospitaliti dan Pariwisata Vol. 6 No. 1: September 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jd.v6i1.4701

Abstract

Push Factors dan Pull Factors merupakan dua faktor yang dapat mempengaruhi pengunjung ingin berkunjung ke Jakarta Fair 2022, pengunjung ingin berkunjung ke PRJ yaitu untuk mencari promo, menikmati hiburan, konser musik dan mencari kuliner. Tujuan dari penelitian ini adalah untuk menganalisis seberapa besar pengaruh Push Factors dan Pull Factors terhadap Minat Pengunjung pada Event Jakarta Fair 2022 Secara Parsial dan Simultan. Metode penelitian ini adalah Kuantitatif, dengan menggunakan variabel Push Factor dan Pull Factor sebagai Variabel Independen, Variabel Minat Berkunjung sebagai Variabel Dependen. Jumlah populasi pada tahun 2022 sebanyak 6,9 juta jiwa dengan menggunakan 100 sampel. Hasil penelitian menunjukkan bahwa variabel faktor pendorong yang secara parsial mempengaruhi minat pengunjung sebesar 0,640 atau 64%, berdasarkan hasil uji T diperoleh nilai t hitung sebesar 13,206 > nilai t tabel sebesar 1,984 maka H0 ditolak dan H1 diterima. Pada Variabel Faktor Penarik yang secara parsial berpengaruh terhadap minat berkunjung sebesar 0,549 atau 54,9% berdasarkan hasil uji T bahwa nilai t hitung sebesar 10,912 > nilai t tabel sebesar 1,984 maka H0 ditolak dan H2 diterima. Sedangkan Variabel Faktor Pendorong dan Faktor Penarik yang berpengaruh terhadap Minat Berkunjung secara simultan sebesar 0,712 atau 71,2%. Hal ini menunjukkan bahwa pengaruh Faktor Pendorong dan Faktor Penarik secara simultan terhadap Minat Berkunjung sebesar 71,2% berdasarkan hasil uji F bahwa nilai f hitung sebesar 119,876 > nilai f tabel sebesar 3,09 maka hal ini membuktikan bahwa H0 ditolak dan H3 diterima.
Analisis Penanganan Guest Complaint dalam Upaya Meningkatkan Kepuasan Pelanggan (Studi Kasus F&B Service pada Matra 21 Resto, Grand Menteng Hotel Matraman) Suwarta, Firdaus
Destinesia : Jurnal Hospitaliti dan Pariwisata Vol. 6 No. 1: September 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jd.v6i1.4702

Abstract

Complaints often arise due to customer dissatisfaction and disappointment resulting from a company’s failure to understand their needs and desires. With the right response, these complaints can be effectively addressed, leading to customer satisfaction. This research aims to understand the handling procedures carried out by the f&b service department at Matra 21 restaurant in Grand Kemang Hotel Matraman. It also seeks to identify the efforts and obstacles encountered when dealing with complaints at Matra 21 restaurant. The research employs a qualitative descriptive approach, utilizing data collection methods such as observation, interviews and documentation. Informants participating in this study include Matra 21 restaurant staff, guests who have experienced the products and service at Matra 21 restaurant, as well as academicians. The findings of this research indicate that complaint handling by Matra 21 restaurant staff aligns with established standard operating procedures (SOP). Efforts such as daily guest feedback and guest preferences are like ILEAD (identify, listen, empathy, apologize and decide). However, there are factors hindering complaint resolution, such as guests requesting nonstandard procedures beyond the existing Standard Operating Procedures.
Potensi Wisata Alam Bumi Perkemahan Lamping Kidang di Desa Cisantana Kabupaten Kuningan Bariyah, Diah Khoirul; Fadjarajani, Siti; Darmawan, Cahya
Destinesia : Jurnal Hospitaliti dan Pariwisata Vol. 6 No. 1: September 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jd.v6i1.4699

Abstract

Kuningan Regency has interesting tourism potential to visit, one of which is the natural tourism of the Lamping Kidang Camping Grounds. This study aims to explore the potential of natural tourism in the Lamping Kidang Camping Grounds, which is located in Cisantana Village, Cigugur District, Kuningan Regency, West Java. Through a literature study approach, this study examines various factors that support the development of the area as a sustainable natural tourism destination. The results of the study indicate that the Lamping Kidang Camping Grounds has various natural attractions, including beautiful mountain views, biodiversity, and adequate facilities, and the tourism of this Camping Grounds includes educational tours of dairy farms, where tourists can try to milk their own cows. Active participation of local communities in the management and provision of tourism services is an important key to the success of the development of this destination. In addition, environmental education and nature conservation programs are expected to increase environmental awareness and support the curiosity of an area. To maximize the potential of natural tourism in the Lamping Kidang Camping Grounds, a sustainable development strategy is needed. This includes improving infrastructure, empowering local communities, environmental conservation, and effective promotion. Diversification of thematic tourism such as eco-tourism and agro-tourism also offers great opportunities to attract various segments of tourists
Pemetaan Jalur Distribusi Teh Walini Sebagai Brand Gastrodiplomasi Indonesia di Mancanegara Putri, Laura Febryan Safari; Turgarini, Dewi; Pratama, Armandha Redo
Destinesia : Jurnal Hospitaliti dan Pariwisata Vol. 6 No. 1: September 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jd.v6i1.4700

Abstract

Based on data from Manumono and Liatiyani (2022), Indonesia experienced a decline in tea consumption by up to 49.28% between 2006 and 2021. In contrast, tea productivity from 2006 to 2022 tended to increase by 12.48% and is projected to continue growing until 2026. Gastrodiplomacy has emerged as a solution to distribute domestically produced tea to international markets.This study examines the distribution mapping of Walini tea as an Indonesian gastrodiplomacy brand abroad. The purpose of this research is to explore the extent of Walini tea's distribution both domestically and internationally. The research method employed is qualitative with a descriptive approach. The object of this study is the Walini tea brand, managed by PT Perkebunan Nusantara (PTPN) I Regional 2.Data collection techniques include interviews with resource person Nona Helix and the use of questionnaires. The analysis methods employed are descriptive analysis and nearest neighbor analysis to examine the distribution patterns of Walini tea.The findings indicate that Walini tea possesses high-quality tea and packaging, and continues to innovate, making it a suitable candidate as Indonesia’s gastrodiplomacy brand on the global stage. Walini utilizes four distribution channels: zero-level, one-level, two-level, and three-level channels. Domestically, Walini tea has reached almost all major islands in Indonesia, except Papua, with a random distribution pattern. Internationally, it has been distributed to Canada, the United States of America, the United Arab Emirates, Singapore, Malaysia, Romania, and Mexico, with a clustered distribution pattern.

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