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Destinesia : Jurnal Hospitaliti dan Pariwisata

DESTINESIA
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Published by Institut Ilmu Sosial dan Manajemen STIAMI

ISSN : - EISSN : 26862042 DOI : https://doi.org/10.31334/jd

Core Subject : Social,

Social Sciences

Jurnal Destinesia merupakan jurnal ilmiah yang diterbitkan oleh Program Studi Hospitaliti dan Pariwisata - Institut Ilmu Sosial dan Manajemen Stiami. Jurnal ilmiah ini dirancang sebagai wadah publikasi hasil penelitian, gagasan, dan kajian di bidang hospitaliti dan kepariwisataan. Fokus dan ruang lingkup keilmuan antara lain meliputi: Perhotelan; Hospitaliti; Destinasi Pariwisata; Pariwisata Halal; Gastronomi dan Kuliner; Budaya; MICE dan Event Pariwisata.

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management

Articles 61 Documents

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Efektifitas Promosi Staycation Hotel Menggunakan Digital Marketing dalam Mempertahankan Tingkat Hunian Kamar di Masa Pandemi Covid-19 Sofiani Sofiani
Destinesia : Jurnal Hospitaliti dan Pariwisata Vol 3, No 2: Maret 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Product promotion is one of the methods used by companies that aim to break the sales of products that have been produced. Promotion is a way to inform, refer, and remind consumers directly or indirectly about a product or brand being sold (Fitri, 2016). In addition to increasing product sales, promotions also have certain objectives, namely to convey information, position the product, and provide added value from the product.Hotel Santika Indonesia makes staycation promotions as one of the superior products at all Santika Hotels in Indonesia. This product is expected to increase marketability during the COVID-19 pandemic which has reduced the room occupancy rate. With a promotion through good digital marketing, it will be able to increase the income of all Santika Hotels. By using digital marketing, namely through websites, social media, online advertising and mobile applications. By maximizing the four digital marketing segments, it will be able to lift promotions from renewal companies from various aspects, including following the latest news can be one of the attractions in carrying out promotional strategies through digital marketing.

Dampak Pandemi COVID-19 Terhadap Loyalitas Pelanggan pada Beverage Shop di Onezo Indonesia Stephanie Rosanto; Novy Ratna Sari
Destinesia : Jurnal Hospitaliti dan Pariwisata Vol 2, No 2: Maret 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

The food and beverage (F&B) industry is one of the sectors affected by the COVID-19 pandemic. The prohibition of large-scale social interactions in the community, such as holding gatherings during the Large-Scale Social Restrictions (Pembatasan Sosial Berskala Besar / PSBB) period established by each region, has also contributed to the sharp decline in food and beverage sales. The total average result of the COVID-19 Pandemic Impact (X) variable questionnaire in OneZo Indonesia is 67% which is in the good category. Of all the statement indicators, it can be seen that the lowest indicator is "Does the pandemic affect your income" with a result of 48%, which can be seen from the general description of OneZo Indonesia's customer respondents who are mostly private employees. The average result of the total Customer Loyalty (Y) questionnaire at OneZo Indonesia is 64% which is in the good category. Of all the indicators, there is one indicator that has the smallest value, namely "Customers have the desire to recommend OneZo Indonesia to others". From the results of observations and interviews conducted, this is due to several factors, one of which is the price of the products offered by OneZo Indonesia which are in the middle to upper category and OneZo Indonesia outlets are still not evenly distributed, there are only a few in the city center. big. From the results of simple linear regression analysis, it was found that the impact of the COVID-19 pandemic variable X had no effect on customer loyalty OneZo Indonesia variable Y.

Pengaruh Kualitas Pelayanan Food and Beverage Department Terhadap Kepuasan Konsumen Hotel Daily Inn Jakarta Herlina Herlina; Lila Muliani
Destinesia : Jurnal Hospitaliti dan Pariwisata Vol 1, No 2: Maret 2020
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

This study aimed to analyze the effect of the food and beverage department service quality on customer satisfaction at the Daily Inn Hotel, Jakarta. This study used a quantitative method with a data collection technique in the form of questionnaires and literature studies. The population of this study was the consumers of the Daily Inn Hotel, Jakarta, that served by Food and Beverage Department during March 2019. The samples in this study were calcuated by Slovin Formula, with 10% error tolerance. The data then were processed by SPSS statistical analysis. The results of this study indicated that service quality had an effect on consumer satisfaction by 0.838 or 83.8% based on the coefficient of determination of 0.162 or 16.2% explained by other factors not included in this study. From the results of the T-test carried out, with the results of the analysis of 21.660 greater than 1.662 and a probability of 0.000 smaller than 0.60, it was concluded that H0 was rejected and H1 was accepted which means that the service quality variable (X) significantly affects the consumer satisfaction variable (Y).

Potensi Sumber Daya Manusia Bidang Pariwisata di Kawasan Strategis Pariwisata Nasional Labuan Bajo, Nusa Tenggara Timur Asep Syaiful Bahri; Fitri Abdilah
Destinesia : Jurnal Hospitaliti dan Pariwisata Vol 3, No 2: Maret 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

The development of tourism sector in Labuan Bajo is expected to improve the welfare of the local community. The purpose of this research is to see the potential of human resources in the tourism sector, as well as to find out the opportunities and challenges of human resources for tourism midwives in Labuan Bajo. This study was designed with a qualitative descriptive approach to describe the various data obtained. Primary data is a factual approach to support secondary data that has been obtained earlier. The results of the study indicate that the development of labor absorption and the availability of labor is still a gap that must be considered to make Labuan Bajo a premium destination. The development of infrastructure and the tourism industry has not been matched by the development of human resources in Labuan Bajo. The findings of this study indicate that the problem of human resources in Labuan Bajo is not only about availability, but also about insufficient qualifications. For this reason, increasing the quality and quantity of labor availability needs to be accelerated by providing educational institutions and skills that are in accordance with destination development.

Augmented dan Virtual Reality sebagai Media Promosi Interaktif Museum Perumusan Naskah Proklamasi Christopher Lourdes Palagiang; Sofiani Sofiani
Destinesia : Jurnal Hospitaliti dan Pariwisata Vol 3, No 1: September 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Augmented and Virtual Reality technology is a technology that continues to develop every year, especially in the world of tourism and can be used as an interactive promotional media. This study aims to see the use of Augmented and Virtual Reality technology as an Interactive Promotional Media with qualitative methods. The results showed that there is the utilization of Augmented Reality technology with the name of Digital Museum with the help of Siji application and also the use of Virtual Reality technology with the name of Online or Virtual Exhibition on the website of the Museum of Proclamation Manuscript Formulation as an interactive promotional media. The conclusion obtained from this research shows that Siji application can be a means of interactive promotional media and give a real impression while the Online Exhibition can provide information and knowledge about the Museum of Proclamation Manuscript Formulation. It is recommended to continue to utilize the technology that develops every year.

Pengaruh Kinerja Petugas Cleaning Service Terhadap Kepuasan Penumpang Ekonomi Kapal Motor Kelud PT. PELNI (Persero) Irsyad Ardy Haryanto; Heni Pridia Rukmini Sari
Destinesia : Jurnal Hospitaliti dan Pariwisata Vol 2, No 1: September 2020
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

The purpose of this study was to determine the Effect of Cleaning Service Officers Performance on Passenger Economic Satisfaction MV. Kelud PT. PELNI (Persero). Data collection method to test the hypothesis using a questionnaire aimed at 90 respondents of sea transportation service users, especially economy passengers MV. Kelud PT. PELNI (Persero).T Test Results in this study have a calculated t value of 9,686. at the error level (alpha) 0.05 with the number of samples 90 and the number of independent variables 1, the value of t table is (1.987). Because the value of t arithmetic (9,686) is greater than t table (1,987) then H1 is accepted, meaning that there is an influence between Performance (X) on Customer Satisfaction (Y). The results of the calculation of the coefficient determination of the variable Influence the Performance of Cleaning Service Officers on Passenger Economic Satisfaction MV. Kelud PT. PELNI (Persero) is 51.6% It shows that the Performance of Cleaning Service Personnel variables has a positive and significant effect on the satisfaction of KM economic passengers MV. Kelud PT. PELNI (Persero) while the rest is influenced by other factors. As well as the recapitulation of the average score on the economic passenger satisfaction indicator is 4.06 (Good) which shows that in general, economy passengers of MV. Kelud PT. PELNI (Persero) is satisfied with the performance of the Cleaning Service Officers.

Mengenal Jejak Peninggalan Prabu Siliwangi di Kampung Adat Urug Firman Syah
Destinesia : Jurnal Hospitaliti dan Pariwisata Vol 1, No 1: September 2019
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

The research activities carried out are of an inductive qualitative nature located in Urug Indigenous Village, Kiara Pandak Village, Sukajaya District, Bogor Regency, West Java. The informant chosen was Abah Ukat Raja Aya as a traditional figure. Primary data collected directly from informants in the form of questionnaires for direct interviews and supplemented by secondary data from literature studies.As a trace of the legacy of King Siliwangi, Urug Indigenous Village is one of the areas included in the category of cultural tourism destinations, namely the Ministry of Education and Culture with Cultural Institution Number: LK20181124000302 with the proposer being Abah Ukat Raja Aya. For this reason, this research was conducted to find out the history of the birth of the Urug Indigenous Village and the cultural model preserved by the Urug Indigenous Village.The results show that the history of the birth of the Urug Indigenous Village is derived from the word 'teacher', which is an acronym form of digugu and imitated meaning can be trusted and made a role model. As for the journey the origin of the teacher's name because it was deliberately hidden or disguised so as not to be known, the letter ‘g’ moved back to Urug. The cultural model preserved by the First Urug Indigenous Village in terms of hereditary leadership, the existence of a large house as a center of authority for traditional leadership, and the lives of people who have a livelihood from planting to harvesting rice.

Pengaruh Perilaku Konsumen terhadap Loyalitas Pembelian di Masa New Normal (Studi Kasus pada OneZo Indonesia) Stephanie Rosanto
Destinesia : Jurnal Hospitaliti dan Pariwisata Vol 3, No 2: Maret 2022
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

The COVID-19 pandemic has changed the lives of all of us in many ways, including the type of food and consumption patterns. These changes are likely to have great impacts and take effect for a long period of time. An industry that is closely related to major changes, namely the world of Food and Beverage (F&B). COVID-19 and the restriction scheme issued by the government will determine changes in the way to obtain F&B needs. One of the factors that must be considered is consumer behavior in order to gain customer loyalty. There are four factors that influence consumer behavior, namely cultural, social, personal and psychological factors. The research method used is by distributing questionnaires to consumers from OneZo Indonesia. The results of data processing from the validity and reliability test show that all questions are valid because the r-count value > 0.36 (r-table value) and the Crobach's Alpha value is 0.875 or greater than 0.80 so it can be concluded that the research instrument used used is reliable and is in the interval 0.80 – 1.00 or is in the category of a very high level of reliability. Based on the results of the Coefficient of Determination Test, the four independent variables have an influence on the dependent variable, namely Purchase Loyalty of 0.79 or 79%. The order of factors from the most influential to the least influential are Personal, Social, Cultural, and Psychology. The amount of variation of the dependent variable that can be explained by the independent variable is 79%, while the other 21% can be explained by other variables not examined in this study.

Pengaruh Experiential Marketing Terhadap Loyalitas Tamu di Hotel Santika Depok (Studi Kasus di Era Pandemi Covid-19) Sofiani Sofiani; Dessy Natalia; Felicia Tandi
Destinesia : Jurnal Hospitaliti dan Pariwisata Vol 2, No 2: Maret 2021
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Hotel business has a high level of competition. According to Dicky Sumarsono, CEO of Azana Hotels & Resorts, competition in the hospitality business is getting tougher, so it is necessary to include an experience element to create a 'wow experience' and create excitement for guests. However, currently many businesses, including the hotel business, are facing a global challenge caused by the Covid-19 Pandemic. Hotel Santika Depok is one of the hotels that has experienced an impact, it caused a decrease in occupancy rates, even having to stop its operations for 2 months. The purpose of this study was to determine whether simultaneously and partially each of the dimensions sense, feel, think, act and relate in Experiential Marketing had a significant influence on Guest Loyalty at Hotel Santika Depok, with a case study in the Covid-19 Pandemic era. The theory used is according to Schmitt (1999), that experiential marketing has five elements, namely sense, feel, think, act and relate. Based on the results of the t test, it is known that the dimensions of think, act and relate have a significant effect on Guest Loyalty. Meanwhile, the sense and feel dimensions do not have a significant effect. Based on the results of the F test, it is known that the dimensions of the Experiential Marketing variable simultaneously have a significant influence on the Guest Loyalty variable. Based on the coefficient determination test, the r square result is 80%. Suggestions that can be given from this research are that room ventilation can be paid more attention so that it does not cause unpleasant odors, creates a better atmosphere and service so that guests can get a better mood, increase the ability to deal with guest complaints, including in aspects speed and solutions provided, and also adding activities such as holding social and cultural activities so that guests can be more interested in participating.

Strategi Pengembangan Potensi Wisata Desa Bukit Telago Dalam Perspektif Community Based Tourism Juardi Juardi; Deni Handani; Sukarni Novita Sari
Destinesia : Jurnal Hospitaliti dan Pariwisata Vol 1, No 2: Maret 2020
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

The purpose of this research is to determine the extent of community involvement at the village of Bukit Telago and how the strategy of developing tourism at the village of Bukit Telago. Descriptive qualitative is the methodology used in this study. With 30 samples consisting of officials, community and local entrepreneurs, the method of sampling is use purposive sampling and random sampling methods. The results are that community involvement at Bukit Telago tourism was only in communities around the village and the development strategy used involves three pillars namely village, community and local businessmen who are mutually integrated.

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Rudi Kristanto

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Jl. Pangkalan Asem Raya No. 55, Cempaka Putih, Jakarta Pusat Indonesia, RT.5/RW.7, Galur, Johar Baru, Jakarta, Daerah Khusus Ibukota Jakarta 10530

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Rudi Kristanto

Contact Email mr.inspirasi1@gmail.com

Phone +6281282083001

Journal Mail Official destinesiajournal@stiami.ac.id

Editorial Address Jl. Pangkalan Asem Raya No. 55, Cempaka Putih, Jakarta Pusat Indonesia, RT.5/RW.7, Galur, Johar Baru, Jakarta, Daerah Khusus Ibukota Jakarta 10530

Location Kota adm. jakarta pusat, Dki jakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Rudi Kristanto

Contact Email
mr.inspirasi1@gmail.com

Phone
+6281282083001

Journal Mail Official
destinesiajournal@stiami.ac.id

Editorial Address
Jl. Pangkalan Asem Raya No. 55, Cempaka Putih, Jakarta Pusat Indonesia, RT.5/RW.7, Galur, Johar Baru, Jakarta, Daerah Khusus Ibukota Jakarta 10530

Location
Kota adm. jakarta pusat,

Dki jakarta

INDONESIA