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Husnayain Business Review
Published by Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia
ISSN : 24771368     EISSN : 28298039     DOI : https://doi.org/10.54099/hbr
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Husnayain Business Review (JHBR) is a peer-reviewed economic journal serving as a forum for Business Economics Scholars concerning to area of Accounting, Banking, Economics, Entrepreneurship, Finance, Human Resources Management, and Management. This open accessed Journal publishes original research and review papers. This journal encompasses original research articles including: 1. Banking and Financial Institution 2. Behavioral Economics 3. Development Economics 4. Environmental Economics 5. International Economics 6. Accounting 7. Bussiness and Entrepreneurship 8. Human Resources Management 9. Monetary Economics 10. Public Finance 11. Political Economy 12. Bussiness Management 13. Urban and Rural Economics
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
 1 
Search results for , issue "Vol. 5 No. 1 (2025)" : 6 Documents clear
Customer Value and Its Impact on Purchase Decisions in Online Shopping Vanessa , Vanessa
Husnayain Business Review Vol. 5 No. 1 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v5i1.955

Abstract

Purpose – The purpose of this research is to determine the influence of customer value on online shopping purchasing decisions (case study of Cendana Polytechnic students). Methodology/approach – The method used in this research is descriptive method, this type of research is quantitative data, primary data obtained through questionnaires. Because the population is unknown, the sampling technique used is the Lemeshow formula. It can be explained that sample calculations using the Lemeshow formula approach can be used to calculate the number of samples with an unknown population size. Thus, the number of samples used was 96 respondents and the sampling technique used accidental sampling where respondents who were met accidentally would first be used as research samples. Findings – The test results show that Customer Value partially has a positive and significant effect on online purchasing decisions. Novelty/value – It is important for companies to pay attention to customer value in order to increase online shopping purchasing decisions.
Dampak Kompetensi dan Komitmen Profesional Terhadap Kinerja Guru dengan Disiplin Kerja Sebagai Variabel Mediasi Lutfiana, Fifi; Nurhayati, Mafizatun
Husnayain Business Review Vol. 5 No. 1 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v5i1.1088

Abstract

ABSTRACT The purpose of this study was to analyze the Influence of Teacher Competence and professional commitment on teacher performance with work discipline as an intervening variable. The method used in this study is a causal method with a quantitative approach. This study was conducted at SD Islam AL Ikhlas with a population of 87 employees and a sample used in this study of 80 teachers. The data collection technique used was a survey with a questionnaire instrument. Hypothesis testing in this study used structure equation modeling through Smart PLS software version 3.0. The results of this study indicate that teacher competence has a positive and significant influence on teacher performance. Teacher competence has a positive and significant influence on work discipline. Professional commitment has a positive and significant influence on teacher performance. Professional commitment has a positive and significant influence on work discipline. Furthermore, work discipline plays a partial mediating role in the influence of teacher competence on teacher performance, and work discipline plays a partial mediating role in the influence of professional commitment on teacher performance. Keywords: Teacher Competence, Professional Commitment, Teacher Performance, Work Discipline, SEM-PLS
The Influence of Social Media Marketing on Purchase Decision Through Brand Trust as an Intervening Variable Salman, Intania Fernidella; Adhi Prasetyo
Husnayain Business Review Vol. 5 No. 1 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v5i1.1276

Abstract

This study aims to analyze the influence of Wardah’s social media marketing efforts, specifically on Instagram, on purchase decisions, with brand trust as an intervening variable. This research employs a quantitative approach with a descriptive and causal design. Data were collected through surveys using structured questionnaires distributed to 416 Wardah consumers actively engaging with the brand’s social media. The analysis was conducted using Structural Equation Modeling (SEM) to examine the relationships between social media marketing, brand trust, and purchase decisions. The results indicate that social media marketing significantly influences purchase decisions, both directly and indirectly through brand trust. Among the dimensions studied, informativeness and interactivity play a stronger role in enhancing brand trust compared to perceived relevance. This study contributes to digital marketing literature by emphasizing the role of brand trust in strengthening the impact of social media marketing on purchase decisions. The findings provide valuable insights for businesses to optimize their digital marketing strategies through engaging and informative content.
The Effectiveness of Corporate Governance on Profit Quality Improvement in the Transportation Sector of the Indonesia Stock Exchange Janiko, Pajar; Alhadi, Esya; Lupikawaty, Marieska
Husnayain Business Review Vol. 5 No. 1 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v5i1.1292

Abstract

This research explores the impact of corporate governance mechanisms, specifically institutional and managerial ownership, on the earnings quality of transportation firms listed on the Indonesia Stock Exchange between 2018 and 2022. The study utilized secondary data derived from financial reports, with multiple linear regression analysis executed via SPSS 23. The findings indicate that managerial ownership exerts a significantly positive effect on earnings quality, whereas institutional ownership demonstrates a significantly negative influence. These findings suggest that transportation companies need to enhance communication with institutional shareholders to manage short-term pressures that may lead to earnings manipulation. Additionally, increasing managerial ownership can promote higher earnings quality and sustainable company performance. For investors, this emphasizes the importance of monitoring corporate governance practices and management performance as potential indicators of earnings manipulation. Recommendations for future research include a deeper exploration of corporate governance variables, extending the study period, including more industry sectors, and also employing alternative methods for a more comprehensive evaluation of earnings quality. Overall, this study underscores the crucial role of effective corporate governance in enhancing transparency and accuracy in corporate financial reporting.
Theory of Planned Behavior and Readiness for Change on Behavioral Intention and Actual Behavior of Farmers Yulihardi, Yulihardi; Syaiful, Syaiful; Amrullah, Amrullah; Afrida, Afrida
Husnayain Business Review Vol. 5 No. 1 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v5i1.1328

Abstract

The aim of Research is implementing the Theory of Planned Behavior (TPB) in the Agricultural Sector which looks at the influence of TPB and Readiness For Change variables on intention for the sustainability of the sector. This type of research is quantitative research,. The technique of collecting research data through a questionnaire with a Likert scale with a sample of 85 people.The results of the study show  that the Attitude Norm has a positive and significant effect on the variables Intention. Also Subjective Norm has a positive and significant effect on the variables Intention Behavior the variable Previced Behavior Control has a positive and significant effect on the variablesIntention Behavior, Readiness For Change has a positive and insignificant effect on the variables Intention Behavior. Intention Behavior has a positive and significant effect on the variables Actual Behavior.
Revisiting the Fama-French Framework with Contemporary Evidence from the Indonesian Stock Exchange Misran, Alfian; Hamdani, Hamdani; Sutomo, Ibnu; Amiruddin, Amiruddin; Darmawati, Darmawati
Husnayain Business Review Vol. 5 No. 1 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/hbr.v5i1.1419

Abstract

This study revisits the size and value effects in emerging markets by re-examining the explanatory power of the Fama-French three-factor model in the Indonesian equity market. While previous studies have established the foundational role of firm size and book-to-market equity in developed markets, limited research has assessed their relevance in the evolving context of Indonesia’s capital market. Utilizing monthly data from non-financial firms listed on the Indonesia Stock Exchange (IDX) over the period 2015–2024, this study constructs 25 value-weighted portfolios sorted independently on size and book-to-market ratios. The Fama-French three-factor model is employed to analyse the impact of market risk premium, size (SMB), and value (HML) factors on stock returns. Our empirical analysis confirms that both the size (SMB) and value (HML) factors significantly contribute to explaining cross-sectional return variation, alongside the market risk premium. Notably, the size effect remains pronounced in small-cap firms, while the value premium is evident among firms with high book-to-market ratios. These findings corroborate results from other emerging markets such as India, Egypt, and China. Additionally, recent evidence from the Indonesian market, including the impact of bid-ask spread and return risk, as well as the performance of value stocks during the COVID-19 pandemic, further supports the continued relevance of firm characteristics in explaining asset pricing dynamics. The study reinforces the applicability of the Fama-French model in the Indonesian context, highlighting the significance of size and value factors in asset pricing. These insights are pertinent for both academic researchers and practitioners developing factor-based investment strategies in emerging markets.

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