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Jurnal Ekonomika dan Manajemen
Published by Universitas Budi Luhur Jakarta
ISSN : 22526226     EISSN : 26228165     DOI : http://dx.doi.org/10.36080/jem.v11i1.1706
Core Subject : Economy,
Economics, Econometrics & Finance
Finance, Marketing, Operation, and Human Resource Management, Entrepreneurship, Business ethics, Sustainability, Knowledge Management and Learning Organization
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 9 Documents
 1 
Search results for , issue "Vol 15, No 1 (2026)" : 9 Documents clear
The Effect of Content Quality, Interactivity, and Social Media Posting Consistency on Brand Awareness of the Nutrition Clinic at Pertamina Cilacap Hospital Pertiwi, Destiana; Mubarak, Zulfikar Yusya; Wulansari, Nuni
Jurnal Ekonomika dan Manajemen Vol 15, No 1 (2026)
Publisher : Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/jem.v15i1.4309

Abstract

This study aims to examine the effect of content quality, interactivity, and posting consistency on brand awareness of the Nutrition Clinic at Pertamina Cilacap Hospital through Instagram and TikTok social media platforms.  Data were obtained from 140 respondents selected through non-probability sampling with a purposive sampling technique, consisting of social media users domiciled in Cilacap who were familiar with the Nutrition Clinic’s Instagram and TikTok accounts. Data were collected using a Likert scale questionnaire and analyzed using SPSS version 26 through descriptive analysis, instrument testing, classical assumptions, and hypothesis testing. The results indicate that content quality, interactivity, and posting consistency have a positive and significant effect on brand awareness, both partially and simultaneously. Among the three variables, posting consistency shows the most dominant influence. These findings suggest that informative and engaging content, active interaction with audiences, and consistent content publication play an important role in enhancing public awareness of Nutrition Clinic services. This study is expected to contribute to the development of digital marketing studies in the healthcare sector and to provide practical insights for hospitals in designing more effective social media promotion strategies.
Financial Performance as a Mediator of GCG, Firm Size, and Firm Value Ibrahim, Ibrahim; Oktavianti, Indira
Jurnal Ekonomika dan Manajemen Vol 15, No 1 (2026)
Publisher : Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/jem.v15i1.4510

Abstract

This study analyzes the effects of Good Corporate Governance (GCG) and firm size on firm value, as well as the mediating role of financial performance, in mining companies listed on the Indonesia Stock Exchange (IDX) for 2022-2024. Research variables are managerial ownership, indpendent board of commissioners, firm size, financial performance (ROA), and firm value. The sample was 16 companies, yielding 48 observations. Data was analyzed using a Fixed-Effects Model (FEM) panel regression in Eviews 12. Results showed managerial ownership significantly affectd firm performance. The independent board of commissioners and firm size were not significant. Financial performance had a negative effect. Mediation analysis showed that financial performance mediated the link between managerial ownership and firm value. This confirms that managerial effectiveness and profitability drive firm value. This confirms that managerial effectiveness and profitability drive firm value, while ownership structure and company scale have limites influence on investor persceptions.
Comparison of Service Quality Between Purchasing Airline Tickets Through the Traveloka Application and Ticket.com In Yogyakarta Ilhaeda, Alya Berliani; Tarigan, Nerys Lourensius L
Jurnal Ekonomika dan Manajemen Vol 15, No 1 (2026)
Publisher : Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/jem.v15i1.4353

Abstract

This research is driven by the rapid evolution of information technology in Indonesia, which has fundamentally reshaped consumer behavior toward utilizing Online Travel Agent services for booking airline tickets. The primary objective of this study is to analyze and compare the service quality between two prominent platforms, Traveloka and Tiket.com, specifically among users located in the Yogyakarta region. The evaluation is framed around five core dimensions of service quality, which include tangibles, reliability, responsiveness, assurance, and empathy. Adopting a comparative quantitative approach, primary data was gathered from respondents selected through a targeted sampling technique. Prior to the main analysis, all research instruments underwent rigorous testing to ensure they met the necessary standards for validity and reliability. The statistical analysis revealed significant disparities across all service quality dimensions between the two applications. These findings suggest that each platform possesses unique service characteristics in the eyes of consumers, particularly concerning their visual interfaces, system stability, and customer support efficiency. Consequently, both companies are encouraged to further refine their service responsiveness and technical dependability to better satisfy diverse user expectations. While this study offers valuable insights into digital service quality, it is constrained by its specific geographic focus and product category. Future researchers are advised to expand the geographical scope and incorporate additional variables, such as customer loyalty or price perception, to achieve a more comprehensive understanding of the industry.
The Effects of Service Quality, Price Perception, and Taste on Customer Satisfaction in The Food and Beverage Industry Deo Khairullah, Mohammad Reatha
Jurnal Ekonomika dan Manajemen Vol 15, No 1 (2026)
Publisher : Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/jem.v15i1.4397

Abstract

The increasing competition in the culinary industry, particularly in modern noodle restaurants, requires business actors to understand the factors that influence customer satisfaction. Customer satisfaction is not only affected by the prices offered, but also by the quality of service and the taste of the products provided to consumers. This study aims to analyze the influence of service quality, price, and taste on customer satisfaction at the Spicy Noodles XYZ restaurant in South Tangerang. This research uses a quantitative approach with a survey method through the distribution of questionnaires to 110 respondents who have visited the restaurant. The sampling technique used is purposive sampling, while data analysis is carried out using multiple linear regression analysis with the help of SPSS, which includes validity tests, reliability tests, classical assumption tests, and hypothesis tests. The research results indicate that service quality and taste have a positive and significant effect on customer satisfaction, whereas price does not have a significant effect on customer satisfaction. In addition, the simultaneous test results show that service quality, price, and taste together have a significant effect on customer satisfaction. The coefficient of determination (R²) value of 0.597 indicates that the three independent variables are able to explain 59.7% of the variation in customer satisfaction, while the remainder is influenced by other factors outside the research model.
The Effect of Economic Growth, Fossil Energy Consumption, and Urbanization on The Environmental Quality Index in Indonesia For the Period 2007-2024 Kurnia, Royhan Agung; Syarif, Ahmad Hazas; Setyanto, Alief Rakhman
Jurnal Ekonomika dan Manajemen Vol 15, No 1 (2026)
Publisher : Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/jem.v15i1.4359

Abstract

The trade-off between achieving economic welfare and maintaining ecological stability remains a critical challenge for developing nations like Indonesia. This study examines the dynamic effects of economic growth, fossil fuel consumption, and urbanization on the Environmental Quality Index (EQI) in Indonesia during the period 2007-2024. Using the Vector Error Correction Model (VECM), the analysis reveals a significant long-term cointegration relationship among the variables. Empirical results show that economic growth has a significant negative impact on environmental quality, confirming the initial stage of the Environmental Kuznets Curve (EKC) hypothesis, in which economic activity is still highly dependent on sectors that degrade the environment. Conversely, urbanization exhibits a positive impact on environmental quality, indicating that urban areas possess more effective environmental governance and resource efficiency compared to rural regions. Although the long-term coefficient of fossil energy consumption is relatively small, Variance Decomposition analysis identifies energy consumption shocks as a persistent determinant of fluctuations in environmental quality. Consequently, this study recommends accelerating the energy transition and strengthening environmental regulations specifically within economic growth centers.
The Effect of Capital Intensity, Green Accounting, Capital Structure, And Leverage on Tax Avoidance Safitri, Regita Bunga; Lestari, Indah Rahayu
Jurnal Ekonomika dan Manajemen Vol 15, No 1 (2026)
Publisher : Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/jem.v15i1.4394

Abstract

This study aims to determine the effect of capital intensity, green accounting, capital structure, and leverage on tax avoidance. The population of this study consists of energy sector companies listed on the Indonesia Stock Exchange (IDX) in their financial reports and sustainability reports for the period 2020–2024. The sampling technique used in this study is purposive sampling with a final sample of 175 data from 35 companies. The data analysis technique used was multiple linear regression analysis with the assistance of the Statistical Package for the Social Sciences (SPSS) software version 22. The results of the study indicate that capital intensity has a negative and significant effect.
Factors Affecting the Environmental Quality Index in Regencies Municipalities in Jambi Province Saputra, Muhammad Bayu; Ridwansyah, M; Parmadi, Parmadi
Jurnal Ekonomika dan Manajemen Vol 15, No 1 (2026)
Publisher : Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/jem.v15i1.4446

Abstract

This study is motivated by the need to assess environmental quality amid economic development in Jambi Province. It examines the influence of socio-economic factors and environmental quality on the Environmental Quality Index (EQI) across regencies/municipalities in the province. Using a quantitative approach and panel data regression with secondary data from the Central Statistics Agency, the results show that unemployment rate, as well as the Air Quality Index, Water Quality Index, and Land Quality Index, have a significant effect on the Environmental Quality Index. In contrast, the poverty rate and Gross Regional Domestic Product (GRDP) per capita do not have a significant effect. In conclusion, synergy between economic growth and environmental conservation is necessary to improve the Environmental Quality Index in Jambi. These findings are expected to provide input for policymakers in balancing development strategies with environmental sustainability.
The Effect of Live Streaming Content Quality on Purchase Intent Through Storytelling on Shopee Live Kancana, Sauptika; Siagian, Rich Simeon
Jurnal Ekonomika dan Manajemen Vol 15, No 1 (2026)
Publisher : Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/jem.v15i1.4528

Abstract

The use of live streaming as a digital marketing strategy in e-commerce has been widely adopted by businesses; however, its effectiveness in driving purchase intention largely depends on how the content is delivered to consumers. This study aims to analyze the effect of live streaming content quality on purchase intention, with storytelling as an intervening variable on Shopee Live of Erigo Official Shop. This research employs a quantitative approach using probability sampling with a simple random sampling method. The sample consists of 86 respondents, who are active students of Business Administration at UPN “Veteran” Yogyakarta (batch 2022–2023) who have watched the Shopee Live streaming of Erigo Official Shop. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Squares (SmartPLS 4.0). The results indicate that live streaming content quality has a positive and significant effect on storytelling, and storytelling significantly influences purchase intention. However, live streaming content quality doesn’t have a direct effect on purchase intention; instead, it affects purchase intention indirectly through storytelling as an intervening variable. This study concludes that storytelling plays a crucial mediating role in enhancing the effectiveness of live streaming marketing. The limitation of this research lies in its focus on a single brand and platform, which restricts the generalizability of the findings. Therefore, future research is recommended to involve multiple brands and platforms. Managerially, businesses are advised to integrate high-quality content with strong storytelling techniques to improve the effectiveness of live streaming strategies. 
Navigating Shipbuilding Employee Performance through Work Motivation and Organizational Commitment in Surabaya Isti'anah, Putri Rahmatul; Fatoni, Fandi; Anggela, Anggra Olivia
Jurnal Ekonomika dan Manajemen Vol 15, No 1 (2026)
Publisher : Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/jem.v15i1.4577

Abstract

This study examines the effect of work motivation on employee performance with organizational commitment as a mediating variable in a shipbuilding company in Surabaya. The shipbuilding industry is a labor-intensive and skill-based sector that requires technical accuracy, interdepartmental coordination, discipline, and employee reliability. This research used a quantitative explanatory design involving 58 employees selected through saturated sampling because the entire population was included as respondents. Data were collected using a Likert-scale questionnaire and analyzed through Partial Least Squares Structural Equation Modeling. The findings show that work motivation significantly affects employee performance and organizational commitment, while organizational commitment significantly affects employee performance and mediates the relationship between work motivation and employee performance. Although the structural relationships are statistically supported, the relatively low explanatory power of the model indicates that employee performance is also influenced by other managerial and organizational factors. The study concludes that performance improvement in the shipbuilding industry should not rely solely on motivational practices, but also on strengthening employees' organizational commitment through fair rewards, appropriate work placement, clear job descriptions, supportive leadership, and welfare-oriented human resource policies. The findings offer practical implications for human resource management in maritime-related industries.

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