cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Lalu Masyhudi
Contact Email
laloemipa@gmail.com
Phone
+6287864008292
Journal Mail Official
laloemipa@gmail.com
Editorial Address
Perumahan taman alamanda iii blok T no.3 Karang Pule Mataram
Location
Kab. lombok barat,
Nusa tenggara barat
INDONESIA
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA)
Published by bajang Institute
ISSN : 28100328     EISSN : 2810031X     DOI : 10.53625
Core Subject : Economy,
Economics, Econometrics & Finance
JEMBA for Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi, published by Bajang Institute. Published in two formats, print and online, both of which are published six times in one year. The scope of the journal studies broadly includes: Economy, Management, Business and Accountancy
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol. 3 No. 6: Nopember 2024" : 5 Documents clear
PENGARUH SELEBGRAM ENDORSEMENT DALAM MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN PRODUK KASA BEAUTE MOIST LIP SERUM Putri Sinta; Boma Jonaldy Tanjung
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 6: Nopember 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jemba.v3i6.8946

Abstract

This study aims to determine the effect of celebrity endorsement in Instagram social media on purchasing decisions for Kasa Beaute Moist Lip Serum products. This study uses a type of quantitative research with an associative approach. The population in this study were the general public with a total of 100 population. The sample of this study was 100 people using the slovin formula and obtained a sample of 54 people from the community. The technique used in this research is non probability sampling or purposive sampling method. The data source to be used is primary data. The method in collecting this data uses a survey method with a questionnaire questionnaire. The data analysis technique in this study uses descriptive statistical analysis, normality test, simple linear regression test, hypothesis testing, F test, partial effect significance test (t test), and determination coefficient test while for data processing using SPSS Statistics software version 26. The results of data analysis in this study show that the average value of problem solving in endorsement celebrities is lower than purchasing decisions. This can be seen from the difference in average values of 0.8070 and 0.8337 and the distribution of data on endorsement celebgrams is better than purchasing decisions, because the standard deviation value tends to be smaller. The hypothesis in this study, the authors used the t test with the results of the significance obtained smaller (0.000 <0.05) which means it is feasible to test. The author also uses a partial effect significance test (t test) with the results of the significance obtained smaller (0.000 <0.05) which means that the endorsement celebgram variable has a positive effect on purchasing decisions and the author also uses the coefficient of determination test with the results of the R value obtaining a value of 0.837 which means it shows the relationship between the endorsement celebgram variable and purchasing decisions there is a strong correlation
PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SABUN CAIR MERK LUX DI TRANSMART CEMPAKA PUTIH Ratna Mintarsih; Boma Jonaldy Tanjung
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 6: Nopember 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jemba.v3i6.8947

Abstract

This research aims to determine how much influence brand image has on puchasing decision for Lux Body wash at Transmart Cempaka Putih, partially and simultaneously. Currently there is a problem related to the boycott of products that This research uses quantitative methods. The sampling technique used observation and a questionnaire with a Likert scale and 40 respondents were obtained by processing the data using SPSS version 20 software The research method used was descriptive analysis method, validity test, classic assumption test which includes normality test and simple linear regression test. Hypothesis testing includes partial regression tests (t tests), simultaneous regression tests (f tests) and coefficient of determination tests using SPSS version 20 software. The results of research using partial regression (t tests) show that Brand Image has no significant effect on Purchasing Decisions, this is shown by the results of the calculated t data (0.1396) < t table (1.6859) and shows a significant value of 0.171 > probability 0.05. Simultaneous research results (f test) show that Brand Image has no influence on Purchasing Decision, this is shown by the results of calculated f data (1.948) < f table (4.18) and the significant value (0.171) > 0.05 significant level. Then an R Square value of (0.008) was obtained which shows that the dependent variable Purchase Decision can be explained by the independent variable Brand Image 0.8% while the remaining 99.2% is influenced by other factors not explained in the research
PERSEPSI KONSUMEN TENTANG KUALITAS LAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN LAYANAN INTERNET PROVIDER FIRST MEDIA AREA DEPOK Muhamad Rizkie Agung Wiguna; Adelina Suryati
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 6: Nopember 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jemba.v3i6.8948

Abstract

This study aims to determine consumer perceptions of service quality and price on consumer satisfaction of First Media Area Depok Internet Service Provider. The method used in this study is a survey with a Quantitative approach. This study uses primary data and secondary data as data sources. Data were obtained by distributing questionnaires to 60 respondents. This analysis includes Validity Test and Reliability Test and hypothesis testing through t-Test and F-Test using SPSS Version 29.0. The results of this study indicate that the service quality variable has an influence and is significant to consumer satisfaction with a t-test p-Value of 0.001. while the price variable has no influence on consumer satisfaction with a t-test p-value of 0.152. From both variables, service quality and price simultaneously have an influence and are significant to consumer satisfaction with an F test of 0.001. Therefore.These two factors are very important for companies in an effort to attract consumers of the First Media Area Depok Internet Service Provider, it is advisable to continue to improve service quality and design effective pricing strategies to increase consumer satisfaction
ANALISIS KINERJA KEUANGAN PERUSAHAAN OPERATOR TELEKOMUNIKASI YANG TERDAFTAR DI BURSA EFEK INDONESIA (SEBELUM PANDEMI, SAAT PANDEMI, DAN SETELAH PANDEMI COVID-19) Daviq Dwi Rizkhi; Ana Sopanah Supriyadi; Muchlis Mas’ud
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 6: Nopember 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jemba.v3i6.8949

Abstract

The purpose of this study is to find empirical evidence of the condition of financial performance as measured by the financial ratio of telecommunications operator companies on the Indonesia Stock Exchange, before the pandemic, during the pandemic, and after the Covid-19 pandemic.The type of research is quantitative exploration by utilizing the financial ratio formula: Current Ratio, Net Profit Margin, Total Assets Turnover, and Debt to Assets Ratio of six telecommunications operator companies on the IDX, namely: Telkomsel, Indosat, Sarana Menara Nusantara, XL Axiata, Smatfren, and First Media. This study will prove the condition of financial performance as measured by the financial ratio, before the pandemic, during the pandemic, and after the Covid 19 pandemic. Nichael. The results of the study show that the average CR (Current Ratio) and TAT (Total Assets Turnover) of telecommunications operator companies on the IDX are relatively low, while NPM (Net Profit Margin) is relatively moderate, as is DAR (Debt to Assets Ratio) which is relatively good or ideal. Telkomsel is a cellular operator company with the best financial performance, followed by Indosat, then the other four operator companies. The effects of the Covid-19 pandemic did not affect the telecommunications operator companies, because these companies actually got a windfall during the pandemic, didn't people communicate more online during the pandemic, so Covid-19 did not affect these companies
STRATEGI GOOD GOVERNANCE UNTUK MENINGKATKANKINERJA PEMERINTAH (AKIP) KABUPATEN REJANG LEBONG PROVINSI BENGKULU Sintara Putri Umarro; Zulkifli, Zulkifli; Agustinus Miranda W
JEMBA: JURNAL EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 3 No. 6: Nopember 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jemba.v3i6.8950

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh Inovasi, Transformasi Pelayanan Publik, Budaya Organisasi, Kepemimpinan Adaptif dan Good Governance terhadap Kinerja Organisasi secara langsung maupun tidak langsung pada Pemerintah Kabupaten Rejang Lebong. Sampel penelitian 60 responden pegawai , untuk fokus grup diskusi (FGD) dihadiri oleh Bupati Kabupaten Rejang Lebong dan Para Kabag. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Pengumpulan data menggunakan kuesioner dan fokus grup diskusi (FGD). Teknik analisis data menggunakan analisis Structural Equation Modeling (SEM) yang diolah dengan software Smart PLS versi 3. Hasil penelitian menunjukkan bahwa variabel Inovasi berpengaruh terhadap Good Governance, variabel Transformasi Pelayanan Publik berpengaruh terhadap Good Governance, variabel Budaya Organisasi terhadap Good Governance, variabel Kepemimpinan Adaptif berpengaruh terhadap Good Governance, variabel Inovasi berpengaruh terhadap Kinerja Organisasi, variabel Transformasi Pelayanan Publik berpengaruh terhadap Kinerja Organisasi, variabel Budaya Organisasi tidak berpengaruh terhadap Kinerja Organisasi, variabel Kepemimpinan Adaptif berpengaruh terhadap Kinerja Organsiasi dan variabel Good Governance berpengaruh terhadap Kinerja Organisasi. Adapun hasil penelitian analisa strategi melalui tahapan strategi input stage dengan IFE & EFE matching stage dengan TOWS dan decision stage dengan QSPM maka strategi yang digunakan dari hasil QSPM Strategi Melakukan Evaluasi dan Meningkatkan Penerapan Good Governance

Page 1 of 1 | Total Record : 5

 1 

Filter by Year

2024 2024


Reset
Filter By Issues
All Issue Vol. 4 No. 6 (2025): Nopember 2025 Vol. 4 No. 5: Tahun 2025 Vol. 4 No. 4: Juli 2025 Vol. 4 No. 3: Mei 2025 Vol. 4 No. 2: Maret 2025 Vol. 4 No. 1: Januari 2025 Vol. 3 No. 6: Nopember 2024 Vol. 3 No. 5: September 2024 Vol. 3 No. 4: Juli 2024 Vol. 3 No. 3: Mei 2024 Vol. 3 No. 2: Maret 2024 Vol. 3 No. 1: Januari 2024 Vol. 2 No. 6: Nopember 2023 Vol. 2 No. 5: September 2023 Vol. 2 No. 4: Juli 2023 Vol. 2 No. 3: Mei 2023 Vol. 2 No. 2: Maret 2023 Vol. 2 No. 1: Januari 2023 Vol. 1 No. 6: Nopember 2022 Vol. 1 No. 5: September 2022 Vol. 1 No. 4: Juli 2022 Vol. 1 No. 3: Mei 2022 Vol. 1 No. 2: Maret 2022 Vol. 1 No. 1: Januari 2022 More Issue