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Salam Fadillah Alzah
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INDONESIA
Jurnal Ekonomi Perusahaan
Published by INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE
ISSN : 08548153     EISSN : 28301560     DOI : 10.46806
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The JEP (Jurnal Ekonomi Perusahaan) is part of the Kwik Kian Gie School of Business and Information Technology scientific publications. Published by the Business and Entrepreneurship department, this journal aims to disseminate high-quality and respected academic articles concerning business and economic issues. The journal published twice a year (i.e., in March and September) is listed formally with P ISSN 08548153 and E ISSN 28301560. Hopefully, in this journal, high talented authors can publish their research articles, brief communication, review article, feasibility studies, and case studies around the following topics: entrepreneurship, marketing, consumer behavior, finance management, human resources management, business practices, and reviews, strategic management, economics, and accounting practices and theories. The journal pays respectful attention to the authors who come with original ideas or contributions about the field under investigation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 83 Documents
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PENGARUH DANA PIHAK KETIGA, CAPITAL ADEQUACY RATIO, DAN NON PERFORMING LOAN TERHADAP PENYALURAN KREDIT PERBANKAN PADA PT. BANK RAKYAT INDONESIA (PERSERO), TBK. PERIODE 2011-2015 Akromul Ibad
Jurnal Ekonomi Perusahaan Vol. 24 No. 2 (2017): Jurnal Ekonomi Perusahaan
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (271.066 KB) | DOI: 10.46806/jep.v24i2.450

Abstract

This study aims to determine the effect of DPK, CAR and NPL on bank lending at PT. Bank Rakyat Indonesia (Persero), Tbk. The data used is quarterly for 5 (five) years from 2011 to 2015 which is gathered from published financial statements collected by documentation techniques through the website www.bri.co.id. The independent variables of this study are Third Party Funds (TPF), Capital Adequacy Ratio (CAR) and Non Performing Loans (NPL). The data analysis technique used is multiple linear regression which is preceded by testing the classic assumption test, then regression analysis and model test consisting of coefficient of determination analysis, simultaneous test (F test) and partial test (t test) using SPSS program assistance 19.0. The results of the examination is that Third Party Funds (TPF) have a positive and significant effect on lending PT. Bank Rakyat Indonesia (Persero), Tbk, Capital Adequacy Ratio (CAR) has a positive and significant effect on lending PT. Bank Rakyat Indonesia (Persero), Tbk and Non Performing Loans (NPL) have a positive and insignificant effect on lending PT. Bank Rakyat Indonesia (Persero), Tbk.Keywords: Bank Lending, Third Party Funds, Capital Adequacy Ratio, Non - Performing Loans, Classic assumption and Multiple regression
ANALISIS VARIABEL MAKRO DAN FAKTOR LUAR NEGERI PADA IHSG PERIODE 2004-2007 Bonnie Mindosa
Jurnal Ekonomi Perusahaan Vol. 24 No. 1 (2017): Jurnal Ekonomi Perusahaan Edisi Maret 2017 Vol.24 No.1
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (266.102 KB) | DOI: 10.46806/jep.v24i1.500

Abstract

The objective of this study is to examine the impact of macro economy variables, such as: GDP, INFLATION, EXCHANGE RATE, SBI RATE and eksternal factors, such as: HANG SENG INDICES and INTERNATIONAL OIL PRICE toward capital market in Indonesia. The data that used in this study is quarterly since 2004 to 2007. The examination using multiple regression ordinary least square and the classic assumption test is conducted previously. The results revealed that all variables satisfy the ordinary least square basic assumption. The model could describe the variant of independent variable 98% and all variables have strong correlation. The first hypothesis test explained that all variables affect simultaneously and the second hypothesis test explained that only GDP, SBI RATE and INTERNATIONAL OIL PRICE affect IHSG with 5% significant level meanwhile GDP become the dominant variable.Keywords: Macro variables, Eksternal factors, Classic assumption and Multiple regression.
PENGARUH CITRA MEREK, KUALITAS LAYANAN, PROMOSI DAN HARGA TERHADAP MINAT BELI KEMBALI JASA ANTAR OJEK ONLINE MEREK GRAB-BIKE DI JAKARTA PUSAT Jesse Juliet
Jurnal Ekonomi Perusahaan Vol. 27 No. 1 (2020): Jurnal Ekonomi Perusahaan Vol. 27 No. 1 Tahun 2020
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (328.214 KB) | DOI: 10.46806/jep.v27i1.702

Abstract

Komisi Pengawas Persaingan Usaha (KPPU) stated that Go-Jek won a market share in Indonesia's ride-hailing industry which reached almost 80 percent, while Grab's market share was only 14.69% plus UBER which had been acquired at 6.11%, so Grab's market share is only 20.8%. From this problem, the authors are interested in studying what factors influence the way Grab controls the market share by analyzing the Grab-Bike brand image factors that have been communicated so far, service quality needs, consistency in providing and informing promos, and the suitability to repeat buying intention by using Grab-Bike service. The object of this research is the Grab company with Grab-Bike online motorcycle taxi services. The sample of this study is customers who have used Grab-Bike services located in Central Jakarta. The sampling technique used in this research is judgment sampling. Sample collected by distributing questionnaires using google form with a total of 104 respondents. Data analysis techniques to test each variables SPSS 20. Based on the results of this study it is known that the value of validity is greater than the value of table R (> 0.1927), the value of reliability is greater than 0.60. The results of the model significance test (F test) are 0.000 (<α 0.05), coefficient significance test (t-test) from service quality, promotion, and the price is lower than α 0.05, test coefficient of determination (test R2) 0.660. This study has the result that service quality, promotion, and price have a positive significant influence on the interest in buying back Grab-Bike motorcycle taxi services in Central Jakarta, but the brand image is not. Keywords: Brand image, service quality, promotion, price, repeat buying intention.
PENGARUH MEKANISME GOOD CORPORATE GOVERNANCE, LOAN TO DEPOSIT RATIO (LDR), NON PERFORMING LOAN (NPL) DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN PERBANKAN YANG TERDAFTAR PADA BURSA EFEK INDONESIA TAHUN 2015 – 2017 Christian Harrison
Jurnal Ekonomi Perusahaan Vol. 27 No. 1 (2020): Jurnal Ekonomi Perusahaan Vol. 27 No. 1 Tahun 2020
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (443.96 KB) | DOI: 10.46806/jep.v27i1.703

Abstract

Banking companies can endure the competition in the business world and can be a good example for companies in other industries in maintaining firm value in the eyes of investors. The variables tested in this study consisted of company values measured using Tobin's Q ratio, good corporate governance mechanism proxied through institutional ownership, audit committee, the board of commissioners, managerial ownership, independent commissioners, and the size of the board of directors, measured loan to deposit ratio with the percentage of lending loans with third-party funds, non-performing loans as measured by the percentage of non-performing loans compared to lending, and the size of the company as measured by the total assets owned by the company. The research sample is a banking company that is listed on the Indonesia Stock Exchange (IDX) in 2015-2017. This study uses a purposive sampling method in determining the number of samples used and obtained 39 companies used as samples. While the method of data analysis uses the classical assumption test, hypothesis testing, and multiple linear regression analysis. The results of this study indicate that the mechanism of good corporate governance has a significant effect on firm value while the loan to deposit ratio, non-performing loans, and firm size have no significant effect on firm value. Keywords: Firm value, good corporate governance, institutional ownership, audit committee, the board of commissioners, managerial ownership, independent commissioner, size of the board of directors, loan to deposit ratio, non-performing loans, company size.
PENGARUH BUDAYA KEWIRAUSAHAAN DAN PENDIDIKAN KEWIRAUSAHAAN TERHADAP MINAT BERWIRAUSAHA MAHASISWA INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE DAN UNIVERSITAS BAKRIE Albertus Ivan Hendrata
Jurnal Ekonomi Perusahaan Vol. 27 No. 1 (2020): Jurnal Ekonomi Perusahaan Vol. 27 No. 1 Tahun 2020
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (377.578 KB) | DOI: 10.46806/jep.v27i1.704

Abstract

This research aims to determine the influence of entrepreneurship culture (perceived appropriateness, perceived consistency, and perceived effectiveness) and entrepreneurship education on entrepreneurship intention among students. It is also purposed to test whether entrepreneurship culture mediates the effect of entrepreneurship education on entrepreneurship intention among students. The research was conducted among 200 students from Bakrie University and Institut Bisnis dan Informatika Kwik Kian Gie who had completed an entrepreneurship course and did not yet have a business. The research design used is descriptive quantitative research. The data analysis technique uses multiple linear regression analysis. The result showed that all independent variables (perceived appropriateness, perceived consistency, perceived effectiveness, entrepreneurship education) had a positive effect on entrepreneurship intention among students. In addition, the entrepreneurship culture mediates the relationship of the influence of entrepreneurship education to entrepreneurship intention among students. Keywords: perceived appropriateness, perceived consistency, perceived effectiveness, entrepreneurship education, entrepreneurship intention.
PENGARUH PEMASARAN MELALUI MEDIA SOCIAL, KESADARAN MEREK, ELECTRONIC WORD OF MOUTH TERHADAP MINAT PEMBELIAN SURVEI PADA PRODUK ALINSKIE BROTHERS Yapto Tottan
Jurnal Ekonomi Perusahaan Vol. 27 No. 1 (2020): Jurnal Ekonomi Perusahaan Vol. 27 No. 1 Tahun 2020
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (219.044 KB) | DOI: 10.46806/jep.v27i1.705

Abstract

This study aims to determine the effect of marketing through social media, brand awareness, electronic word of mouth on the interest in purchasing surveys on Alinsky brothers' products. The object of this research is social media users in Jakarta. This research-based on formal research and use questionnaires for collecting the information to 110 peoples. There are some analyst techniques used in this research, such as validity and reliability test, descriptive statistical analysis, and classic assumptions test. For the multiple regression analysis, use model test (F Test), variable test (t-test), and determination coefficient test (R2). Based on the research, found enough evidence to stated that Social Media Marketing, Brand Awareness, and Electronic Word of Mouth have a positive impact to purchase intention.Keywords: Media Social Marketing, Brand Awareness, Electronic Word of Mouth, PurchaseIntention
PENGARUH GREEN PRODUCT & PRAKTEK GREEN BUSINESS PERUSAHAAN TERHADAP KEPUTUSAN PEMBELIAN PRODUK DAUR ULANG PLASTIK DI JAKARTA, INDONESIA (JABODETABEK) Soekrisman
Jurnal Ekonomi Perusahaan Vol. 27 No. 1 (2020): Jurnal Ekonomi Perusahaan Vol. 27 No. 1 Tahun 2020
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.897 KB) | DOI: 10.46806/jep.v27i1.706

Abstract

Based on the background of the problem of plastic waste, along with the advantages and disadvantages of various countermeasures that have been carried out by the private sector & the government. Therefore, this research was intentionally conducted to find out the extent of the effects of all efforts to overcome plastic waste in Indonesia. Research conducted is to determine the magnitude of the influence of green business practices and green products on the decision to purchase plastic recycling products in Jakarta, Indonesia (JABODETABEK). Furthermore, this study was conducted on 90 respondents who were considered to have the status of ever knowing, buying, or using local plastic recycling products (purposive sampling). This was done with a research design in the form of descriptive analysis and frequency. Continued with data collection techniques such as data observation, interviews, and questionnaires. Finally, the results of data calculations performed by the quantitative approach method and multiple linear regression analysis. After an analysis using the multiple regression research method, the results of the study show that both the independent variables of green products and green business practices have a significant influence on purchasing decisions.Keywords: green product, green business practices, purchasing decisions, plastic recycling products.
PENGARUH ELEMEN-ELEMEN CRM TERHADAP CUSTOMER RETENTION YANG DIMEDIASI OLEH RELATIONSHIP QUALITY DAN CUSTOMER VALUE PADA UMKM BINAAN BOGASARI Hendry Mangihut Tua
Jurnal Ekonomi Perusahaan Vol. 27 No. 1 (2020): Jurnal Ekonomi Perusahaan Vol. 27 No. 1 Tahun 2020
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.707 KB) | DOI: 10.46806/jep.v27i1.707

Abstract

Customer relationship management (CRM) is one of the strategies companies use to retain their customers. The elements in CRM can be applied to improve relationship quality and create customer value. The research method is quantitative with an explanatory research design. The study population is all UMKM fostered by Bogasari that use wheat flour as a base material in Jabodetabek. The sample in this study was 252 with a sampling technique based on purposive sampling. The analytical method uses structural equation modeling (SEM) with a Lisrel 8.80 program. The results showed that of the 10 research hypotheses there were 6 hypotheses that were accepted and there were 4 hypotheses that were rejected. Keywords: CRM; Relationship Quality; Customer Value; Customer Retention; SEM
MEKANISME INTERNAL CORPORATE GOVERNANCE DAN KINERJA INDUSTRI ASURANSI DI INDONESIA Salam Fadillah Alzah
Jurnal Ekonomi Perusahaan Vol. 27 No. 1 (2020): Jurnal Ekonomi Perusahaan Vol. 27 No. 1 Tahun 2020
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (455.384 KB) | DOI: 10.46806/jep.v27i1.712

Abstract

This study looks at internal corporate governance mechanisms and performance of insurance companies listed or listed on the Indonesia Stock Exchange, where the dimensions of corporate governance are seen through the number of independent boards of commissioners, the board size, managerial ownership, board composition, and audit committee, and performance dimensions seen through the return on assets and Tobin'sQ. The method used is a literature review, reviewing related kinds of literature and analyzing problems through the concepts and results of previous studies. Previous studies have shown that corporate governance has a positive influence on Tobins' Q and ROA.   Keywords: insurance, the board of commissioners, managerial ownership, audit committee, return on asset, tobin'sQ
Analisis Perumusan Strategi Bisnis: Studi pada Andhika Salon Cibubur D. Bernadine
Jurnal Ekonomi Perusahaan Vol. 27 No. 2 (2020): Jurnal Ekonomi Perusahaan
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (778.378 KB) | DOI: 10.46806/jep.v27i2.719

Abstract

Salon Andhika is a beauty salon that offers beauty treatments for hair, facial skin, and the body. With various types of treatments offered and unique services, making customers feel calm and comfortable with satisfactory results after the treatment. The purpose of this study was to find out the most appropriate strategy for Salon Andhika in facing current competition by paying attention to internal and external environmental conditions. major competitors and consumers. The type of research used is descriptive and uses qualitative data. The analysis method used in this research is External Factor Evaluation (EFE) Matrix, Competitive Profile Matrix (CPM), Internal Factor Evaluation (IFE) Matrix, Internal-External (IE) Matrix, Strategic Position And Action Evaluation (SPACE) Matrix, SWOT. Matrix, and QSPM. The results showed that there were two alternative strategies recommended, namely the Product Development Strategy and the Market Penetration Strategy. The Product Development Strategy is the most appropriate decision result for the company with a total score of attractiveness (TAS) of 5.92, which is greater than the Market Penetration Strategy which has a total score of attractiveness (TAS) of 5.22. Product development can be executed by developing new service salon home service s and buying more renewable supplies & equipment. Keywords: IFE Matrix, EFE Matrix, CPM, SWOT Matrix, I-EMatrix, QSPM.

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