cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Salam Fadillah Alzah
Contact Email
salam.fadillah@kwikkiangie.ac.id
Phone
+622165307062
Journal Mail Official
jurnal.ekonomi.perusahaan@kwikkiangie.ac.id
Editorial Address
Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie Jl. Yos Sudarso Kav 87, Sunter Jakarta 14350 Telp. +62 21 6530 7062 Fax +62 21 6530 6967
Location
Kota adm. jakarta utara,
Dki jakarta
INDONESIA
Jurnal Ekonomi Perusahaan
Published by INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE
ISSN : 08548153     EISSN : 28301560     DOI : 10.46806
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The JEP (Jurnal Ekonomi Perusahaan) is part of the Kwik Kian Gie School of Business and Information Technology scientific publications. Published by the Business and Entrepreneurship department, this journal aims to disseminate high-quality and respected academic articles concerning business and economic issues. The journal published twice a year (i.e., in March and September) is listed formally with P ISSN 08548153 and E ISSN 28301560. Hopefully, in this journal, high talented authors can publish their research articles, brief communication, review article, feasibility studies, and case studies around the following topics: entrepreneurship, marketing, consumer behavior, finance management, human resources management, business practices, and reviews, strategic management, economics, and accounting practices and theories. The journal pays respectful attention to the authors who come with original ideas or contributions about the field under investigation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 83 Documents
 1   2   3   4   5 
Training for Outsourced Workers in Housekeeping Department eveline meilinda tjahjadi
Jurnal Ekonomi Perusahaan Vol. 24 No. 1 (2017): Jurnal Ekonomi Perusahaan Edisi Maret 2017 Vol.24 No.1
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v24i1.258

Abstract

The purpose of research is to know the management of “X” Mall operational that happen in Training and Development division of Human Resource Department in PT “X”. The accomplishment of internship during three month intern learnt about actual training of housekeeping worker from Housekeeping Departement at “X” Mall in Jakarta, start from create training proposal until do training evaluation. This study uses interviews were asked directly to the 50 participants who are outsourced workers in housekeeping department, the outcome of the interview to see and review, whether the training is effective for the participants.
PERAN KUALITAS LAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN RESTORAN CEPAT SAJI MCDONALD tumpal janji sitinjak
Jurnal Ekonomi Perusahaan Vol. 24 No. 1 (2017): Jurnal Ekonomi Perusahaan Edisi Maret 2017 Vol.24 No.1
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v24i1.260

Abstract

The higher level of competition, will cause customers to face more product alternatives, prices and quality varies, so that customers will always find the highest perceived value of some products.  This purpose of this research is to analyze the influence of the quality of service and product quality to customer satisfaction at the McDonald's in Kelapa Gading.  The population is customers who've bought and ate at McDonald's in Kelapa Gading.  Research samples were 107 respondents were drawn at random .  The procedure used to test the model and data processing is a Structural Equation Modeling using Lisrel 8.80  application.  The results showed that service quality had positive and significant influence on customer satisfaction, and product quality had positive and significant influence on customer satisfaction.
IDENTITAS KORPORAT DAN PENGARUHNYA TERHADAP DAYA TAHAN STUDI MELALUI REPUTASI DAN KEPUASAN MAHASISWA ANGKATAN 2015 INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE Imam Nuraryo
Jurnal Ekonomi Perusahaan Vol. 22 No. 2 (2015): JURNAL EKONOMI PERUSAHAAN
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v22i2.261

Abstract

This research purposes to explain the influence of corporate identity through corporate reputation on student retention and students satisfaction in A business school in jakarta. This research used mixed method, combined with quantitative research method and concurrent embedded strategy model qualitative research method. The theories used in this research are S-O- R theory as middle theory and Information Integration theory and Behavioral Change as applied theory. The results of research indicated that corporate identity simultaneously has influence to the student retention. The influence percentage was 11,9% (small). The corporate identity has very significant influence to the corporate reputation (67,4%). The corporate identity has influence to the student satisfaction. The influence percentage was 12,4% (small). The corporate reputation has significant influence to the student satisfaction (62,1%). The corporate reputation has influence to the student retention. The influence percentage was 14.8% (small). The student satisfaction has influence to the student retention. The influence percentage was 19.3% (moderate).
PENGARUH KUALITAS PELAYANAN DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS KONSUMEN “XL” Muhammad Yudha Gozali; Ian Nurpatria Suryawan
Jurnal Ekonomi Perusahaan Vol. 23 No. 2 (2016): Jurnal Ekonomi Perusahaan Edisi September 2016 Vol.23 No.2
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v23i2.282

Abstract

Mobile phone is a very important need this day, many operators who offer different promos, resulting in a price war.  Loyalty is very important because the search for new customers will provide a cost more expensive than maintaining existing ones.  The objective of this research is to analyze the impact of service quality as independent variable (X1) and satisfaction as independent variable (X2) to customer loyalty as dependent variable (Y) on customer that used XL service provider  in the faculty of economics, Tarumanagara University.  This study is race from the research conducted by Satouridis and Trivellas, (2010).  The sample of this research is 50 respondents, after processing the data, is known that service quality (X1) and satisfaction (X2) have a significant effect on customer loyalty. Keyword : service quality, satisfaction, loyalty
MENAKAR KEKUATAN KUALITAS PRODUK, CITRA MEREK, DAN BRAND PRESTIGE MEMICU MINAT BELI ULANG (Studi Empirik Produk Smartphone OPPO) Morryessa Brandinie
Jurnal Ekonomi Perusahaan Vol. 24 No. 2 (2017): Jurnal Ekonomi Perusahaan
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (89.325 KB) | DOI: 10.46806/jep.v24i2.441

Abstract

The purpose of this study is to measure the strength of product quality, brand image, and brand prestige can trigger the interest to buy back. This study used primary data sources (first source) with communication techniques and distributed questionnaires to 105 respondents, ie consumers who use OPPO smartphones. Sampling in this research using non probability sampling with judgment sampling technique. Techniques used in the development and testing of models and data processing is a model of structural equations using WarpPLS 4.0 program. And the results obtained in this study indicate that product quality, brand image, and brand prestige have a positive and significant effect on the interest of buy back on OPPO Smartphone product. Keywords: Product Quality, Brand Image, Brand Prestige, Buying Interest
ANALISIS PERBEDAAN RETURN SAHAM DAN VOLUME PERDAGANGAN SAHAM SEBELUM DAN SESUDAH HOLIDAY EFFECT PADA PERUSAHAAN INDEKS LQ-45 PERIODE 2012-2016 Martha Ayerza Esra
Jurnal Ekonomi Perusahaan Vol. 24 No. 2 (2017): Jurnal Ekonomi Perusahaan
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (106.622 KB) | DOI: 10.46806/jep.v24i2.444

Abstract

An announcement of a holiday can affect the behavior of investors in trading stocks. The behavior of individual investors in making financial decisions is not only influenced by considerations of economic rationality and objective data, but it is also influenced by irrational actions such as emotions, certain psychological habits, and individual investor mood. Holiday effect is one part of the event study. One or more important holiday in the calendar contains a holiday effect which the stock’s income in the days before the holiday is much higher than weekdays. The method of this research was comparative method. Methods of data collection in this study was observation techniques and the data used were secondary data that obtained from the website dunia investasi. The sampling technique used was purposive sampling technique. The procedures used for testing and data processing were paired samples test using SPSS 22.The results of the research showed that there was a significant difference in stock’s return which average return rate before holiday effect was lower than after the holiday effect. Whereas The research results of trading volume showed there was no difference in trading volume rate either before and after the holiday effect. According to the result of the research, it can be concluded that the holiday effect had an impact on stock returns, however it had no impact on stock trading volume.Keywords : Holiday Effect, Stock Return, Trading Volume Activity, Market Anomalies,Firm Anomalies
ANALISIS PENGARUH STRUKTUR MODAL, KEBIJAKAN DIVIDEN, DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN (STUDI PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2012-2014) Abdullah Rahman, Elizabeth Vita
Jurnal Ekonomi Perusahaan Vol. 24 No. 2 (2017): Jurnal Ekonomi Perusahaan
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (110.478 KB) | DOI: 10.46806/jep.v24i2.446

Abstract

Firm’s value became one of the orientation of the company other than the maximization of profit. High firm’s value will make the market believe t hat the performance and prospects of the company in the future is very good. Maximizing firm’s value is very important for the company, because it can maximize shareholder wealth reflected in the company's stock price. Price to Book Value (PBV) measures the value given to the management of financial markets and corporate organizations as the company continues to grow. Price to Book Value Ratio is the ratio between the market value of the shares according to the book value of the equity of the company. The book value is calculated as the quotient between shareholders with the number of shares outstanding. Therefore, the higher the value of PBV, the firm's value will be higher. This research was conducted to examine the effect of several variables expected to influence firm’s value, namely: capital structure, dividend policy, and firm size. The object of this research is manufacturing companies that have been listed in the Indonesia Stock Exchange (BEI) from 2012-2014. Sampling technique used is purposive sampling. The data were analyzed with Overall Fit valuation, descriptive analysis, f-test, t-test, and R² test. The results of this research showed that in the period 2012-2014, capital structure variable and dividend policy variable have a positive and significant influence on Firm’s Value. Meanwhile, firm size variable have no effect on Firm’s Value. Keywords: Capital Structure, Dividend Policy, Firm Size, Firm’s Value, Price to Book Value.
ANALISIS ATRIBUT-ATRIBUT PRODUK HONDA BRIO SATYA DAN PENGARUHNYA TERHADAP KEPUASAN KONSUMEN Agus Salim
Jurnal Ekonomi Perusahaan Vol. 24 No. 2 (2017): Jurnal Ekonomi Perusahaan
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (102.865 KB) | DOI: 10.46806/jep.v24i2.447

Abstract

On this globalization era, the number of needs in transportation is increasing, especially in urban society whereupon the number of its mobility is higher than others. Transportation is important part in every single country whether public transportation or not. Recently, Indonesia’s government launched LCGC (Low Cost Green Car) product in many brands. Therefore, Author is only interested in doing research on Honda Brio Satya’s Product Attribute on Customer Satisfaction. The supporting theories which were used in this research are the definition of marketing, product including the elements, product attribute with their dimensions consist of product quality, product feature, and product design, and also customer satisfaction. The object of this study was product attribute and customer satisfaction of Honda Brio Satya.This study used descriptive method using questionnaires for collecting data. For sampling, non-probability sampling with judgment sampling technique were used. Therefore, the questionnaires were distributed through Honda Brio Satya’s Community with 100 respondents. The procedure which was used in the development and testing of model and also data processing was Simple Linear Regression by using SPSS 19. The result of research represented respondents were agree that product attribute variable is the point to consider on customer satisfaction. Besides, respondents were very agree that they are very satisfied on Honda Brio Satya. Therefore, product attribute variable has significant effect to the customer satisfaction. In conclusion, product attribute variable affects customer satisfaction. therefore, if the product attribute is better, the number of customer satisfaction is higher. Keyword : Product attribute, Consumer satisfaction, Product attribute, Product feature, Product  design
PENGARUH KUALITAS LAYANAN DAN PROMOSI PENJUALAN TERHADAP KEPUASAN KONSUMEN ALFAMART DI SUNTER Lily Harjati
Jurnal Ekonomi Perusahaan Vol. 24 No. 2 (2017): Jurnal Ekonomi Perusahaan
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (100.967 KB) | DOI: 10.46806/jep.v24i2.448

Abstract

High customer satisfaction will benefit companies because the company becomes efficient and effective, The more aware that the customer is an asset for the company. In general, the definition of Quality of Service is all forms of activities undertaken by the company to meet consumer expectations. Sales Promotion is an activity that is intended to help get consumers and awaken consumers to the existence of a company's products or services. Consumer Satisfaction is a perception evaluation of the difference between initial expectation and actual product performance as perceived after consuming product Theory used to support this research is definition along with indicators of service quality, sales promotion, and consumer satisfaction. The object of this research is consumers who are and have been shopping at Alfamart Sunter Jakarta. This study used questionnaires for data collection, while for sampling using non-probability sampling technique with accidentaly sampling technique (accidental selection). Data processed by using software SPSS 23. The results showed that (1) Quality of Service have a positive effect on Consumer Satisfaction (2) Sales Promotion has a positive effect on Consumer Satisfaction Keywords: Servqual, Promotional Product, Customer Satisfaction
PENGARUH BRAND IMAGE AIR ASIA TERHADAP KEPUTUSANPEMBELIAN TIKET MASKAPAI PENERBANGAN PADA KONSUMEN PEGANGSAAN DUA Siti Meisyaroh
Jurnal Ekonomi Perusahaan Vol. 24 No. 2 (2017): Jurnal Ekonomi Perusahaan
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (100.425 KB) | DOI: 10.46806/jep.v24i2.449

Abstract

The objective of this research is to analyze the influence of brand image on purchase decision. Researcher finds the problem when the airlines start the development in Indonesia, one of them is Air Asia. Air Asia is a company which provides airlines transportation service, besides it is awarded by Skytrax as The World’s Top Low-Cost Airlines of 2016. Researcher wants to know that the brand image of Air Asia as low cost airline influences the consumer purchase decision of airline ticket in Pegangsaan Dua, North Jakarta region.This research uses concept of marketing communication, cover brand image and consumer purchase decision. By those concepts it can be understood the factors in variable which researcher choose. Researcher try to analyze how big consumer decision in airline ticket purchasing was influenced by Air Asia brand image.The method used is quantitative method with descriptive approach. This research took brand image of AirAsia as the research object. In the study author collected data through questionnaires that distributed to 100 respondents who were in the area Pegangsaan Dua, North Jakarta. Questionnaire data that have been obtained, then processed with SPSS 20.0.The method of this research showed that the distribution of the data is normal. By this research it will be showed that there’s influence of Air Asia brand image on consumer purchase decision of airline ticket in Pegangsaan Dua, North Jakarta region is 37,2%.Conclusion of this research is the value of product or service in consumer’s mind can influences consumer purchase decision. In this research it is showed that besides the brand image, sales promotion is also the other factor which can influences consumer purchase decision of airline ticket. Keywords: Brand Image, Purchase Decision, Airline Ticket

Page 3 of 9 | Total Record : 83

 1   2   3   4   5 

Filter by Year

2015 2025


Reset
Filter By Issues
All Issue Vol. 32 No. 1 (2025): March - August 2025 Vol. 31 No. 2 (2024): September 2024 - February 2025 Vol. 31 No. 1 (2024): March-August 2024 Vol. 30 No. 2 (2023): September 2023 - February 2024 Vol. 30 No. 1 (2023): March-August 2023 Vol. 29 No. 1 (2022): March 2022 Vol. 28 No. 2 (2021): September 2021 Vol. 28 No. 1 (2021): March 2021 Vol. 27 No. 1 (2020): Jurnal Ekonomi Perusahaan Vol. 27 No. 1 Tahun 2020 Vol. 27 No. 2 (2020): Jurnal Ekonomi Perusahaan Vol. 24 No. 1 (2017): Jurnal Ekonomi Perusahaan Edisi Maret 2017 Vol.24 No.1 Vol. 24 No. 2 (2017): Jurnal Ekonomi Perusahaan Vol. 23 No. 2 (2016): Jurnal Ekonomi Perusahaan Edisi September 2016 Vol.23 No.2 Vol. 23 No. 1 (2016): JURNAL EKONOMI PERUSAHAAN VOL. 23 - NO. 1 EDISI MARET 2016 Vol. 22 No. 2 (2015): JURNAL EKONOMI PERUSAHAAN More Issue