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Jurnal Ekonomi Perusahaan
Published by INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE
ISSN : 08548153     EISSN : 28301560     DOI : 10.46806
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The JEP (Jurnal Ekonomi Perusahaan) is part of the Kwik Kian Gie School of Business and Information Technology scientific publications. Published by the Business and Entrepreneurship department, this journal aims to disseminate high-quality and respected academic articles concerning business and economic issues. The journal published twice a year (i.e., in March and September) is listed formally with P ISSN 08548153 and E ISSN 28301560. Hopefully, in this journal, high talented authors can publish their research articles, brief communication, review article, feasibility studies, and case studies around the following topics: entrepreneurship, marketing, consumer behavior, finance management, human resources management, business practices, and reviews, strategic management, economics, and accounting practices and theories. The journal pays respectful attention to the authors who come with original ideas or contributions about the field under investigation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 83 Documents
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Intensi Penyandang Disabilitas dalam Menggunakan Produk Perbankan Syariah di Indonesia Hendratmoko
Jurnal Ekonomi Perusahaan Vol. 27 No. 2 (2020): Jurnal Ekonomi Perusahaan
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (785.715 KB) | DOI: 10.46806/jep.v27i2.720

Abstract

The market share of Islamic banking in Indonesia has only reached 5.95% and there are still many people with disabilities, especially those who are Muslim, who have not used Islamic banking products in Indonesia. The purpose of this study is to determine what factors influence the intention or intention of people with disabilities to use Islamic banking products. This study is different from previous studies because it only focuses on persons with disabilities and the population drawn is persons with disabilities in Jabodetabek (Jakarta, Bogor, Depok, Tangerang, and Bekasi). The research approach uses quantitative research by taking a sample of 126 respondents with disabilities in the Jabodetabek area. Sampling was carried out using purposive sampling during the period December 2020. From this research, the conclusion is that the factors attitude, religiosity, knowledge, and place have a positive and significant effect on intention. Keywords: Intention, Attitude, Reliogisity, Knowledge, and Place
Determinan Promosi Online dan Dampaknya terhadap Keputusan Pembelian Hartanti Nugrahaningsih
Jurnal Ekonomi Perusahaan Vol. 27 No. 2 (2020): Jurnal Ekonomi Perusahaan
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (475.639 KB) | DOI: 10.46806/jep.v27i2.721

Abstract

This research aims at "Determinants of Online Promotion of Purchasing Decisions". The dependent variable in this study uses the purchase decision and the mediating variable uses online promotion. The independent variables contain e-WOM and Guerilla Marketing. The online survey method was used for data collection by distributing online questionnaires on the Wardah Beauty website to 200 respondents. By using SmartPLS software to test the validity and reliability of data and the relationship between constructs to test the research hypothesis. This research shows that Wardah's cosmetic customers are millennials, with an average age of 24-39 years. They are a group that relatively familiar with the digital world and active with social media. E-WOM, Guerilla Marketing, and Online Promotion are the latest marketing methods that use a lot of digital and internet technology. It is proven that the online promotions that have been carried out by Wardah cosmetic products are heavily influenced by e-WOM and Guerilla Marketing. The creative messages conveyed and spread by customers through their social media activity. Besides, the surprises were able to attract the attention of customers well. And successful online promotions have had an influence on customers in making purchasing decisions. Thus, it can be estimated that there will be an increase in the sales potential of Wardah's cosmetic products. Keywords: e-WOM, Guerilla Marketing, Online Promotion, Purchasing Decisions
Pengaruh Word of Mouth dan Kualitas Pelayanan terhadap Keputusan Mendaftar dengan Kualitas Prodi sebagai Variabel Moderating di Universitas Catur Insan Cendekia Aditya Chandra
Jurnal Ekonomi Perusahaan Vol. 27 No. 2 (2020): Jurnal Ekonomi Perusahaan
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (493.638 KB) | DOI: 10.46806/jep.v27i2.731

Abstract

The purpose of this study was to determine the effect of word of mouth and service quality on the decision of prospective students to register with campus quality as moderating. This research is motivated by the decreasing number of prospective students who come to Catur Insan Cendekia University in mid-2020, this indicates that the decision to register at Catur Insan Cendekia University has decreased. The primary data used in this study were taken using the accidental sampling method. The number of samples obtained was 106 respondents from the total population of prospective students at Catur Insan Cendekia University located in Cirebon, West Java. The respondents' answers were then analyzed using the SPSS program. The results of this study indicate that word of mouth has a significant effect on the decision to register, the quality of service has a significant effect on the decision to register. Word of mouth and service quality together have a significant effect on the decision to register. Product quality as a moderating variable is not able to strengthen word of mouth on the decision to register and product quality as a moderating variable is not able to strengthen the quality of service on the decision to register. Keywords: word of mouth; service quality; product quality; and the decision to register
Aspek Bisnis Usaha Toko Roti di Jakarta Brastoro
Jurnal Ekonomi Perusahaan Vol. 27 No. 2 (2020): Jurnal Ekonomi Perusahaan
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (657.281 KB) | DOI: 10.46806/jep.v27i2.766

Abstract

CrocoBread is a company engaged in the field of bakery, which is planned to use in a bazaar concept. CrocoBread planned to be established in Sunter Hijau Raya Blok E2/21, Sunter, North Jakarta. The intended target market is people from middle social class that likes to hang out in the mall, and lives around Jakarta area. The initial investment required by CrocoBread is IDR 200.000.000,-. this capital provided from private funding by the parents of the CrocoBread owner. The capital will be allocated to rent, purchase of the equipment, supplies, raw materials, and cash. CrocoBread will hire 5 employee in carrying out operations consisting of a manager, 2 chefs, 1 operational assistant, and 1 sales marketing. The assessment of CrocoBread performance has been assessed financially through income statement performance, cash flow projection, and balance sheet performance. Moreover, the feasibility studies of CrocoBread was done by using several methods of investment appraisal, such as: Break Even Point (BEP), Net Present Value (NPV), Payback Period (PP), and Internal Rate of Return (IRR). From those assessments and studies, the results show CrocoBread has a positive Net Present Value worth IDR 1.128.587.435,-; Break Even Point value annually less than income, Payback Period for 7 months and 17 days, and the value of Internal Rate of Return is 167%. Therefore CrocoBread is a good business to be run. Keyword: Break Even Point, Net Present Value, Payback Period, Internal Rate of Return.   References: Buku Teks David, F. R., & David, F. R. (2017). Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Edisi 16, Global Edition, Malaysia: Pearson Education.  Saiman, L. (2014). Kewirausahaan : Teori Praktik dan Kasus-Kasus, Edisi 2, Jakarta: Salemba Empat. Kotler, P., & Armstrong, G. (2018). Principles of Marketing, Edisi 17, Global Edition, Italy: Pearson Education.  Kotler, P., & Keller, K. L. (2016). Marketing Management, Edisi 15, Global Edition, United States: Pearson Education. Heizer, J., Render, B., & Munson, C. (2017). Principles of Operations Management: Sustainability and Supply Chain Management, Edisi 10, Global Edition, Malaysia: Pearson Education. Robbins, S. P., & Coulter, M. (2018). Management, Edisi 14, United States: Pearson Education. Saiman, L. (2014). Kewirausahaan : Teori Praktik dan Kasus-Kasus, Edisi 2, Jakarta: SalembaEmpat. Gitman, L. J., & Zutter, C. J. (2015). Prrinciples of Managerial Finance, Edisi 14, Global Edition, United States: Pearson Education.  Weygandt,J. K,Paul, & Kieso,D (2016). Financial Accounting, Edisi 3, IFRS Edition, United States : John Wiley & Sons, Inc. Husnan, S. & Muhammad, S (2014). Studi Kelayakan Proyek Bisnis, Edisi 5, Yogyakarta: UPP STIM YKPN Ebert, R. J., & Griffin , R. W. (2017). Business Essentials, Edisi 11, Global Edition, Malaysia: Pearson Eduction.  Crouhy, M., Galai, D., & Mark, R. (2014). The Essentials of Risk Management, Edisi 2, United States: Mc Graw Hill Education. Sumber Website Badan Pusat Statistik Kota Jakarta Utara (2019), Penduduk, Laju Pertumbuhan Penduduk, Distribusi Persentase Penduduk Kepadatan Penduduk, Rasio Jenis Kelamin Penduduk Menurut Kelurahan dan Kecamatan di Kota Jakarta Utara 2019, diakses pada Februari 2021, https://jakutkota.bps.go.id/indicator/12/213/1/penduduk-laju-pertumbuhan-penduduk-distribusi-persentase-penduduk-kepadatan-penduduk-rasio-jenis-kelamin-penduduk-menurut-kelurahan-dan-kecamatan-di-kota-jakarta-utara.html Bank Indonesia (2019), Kriteria UMKM, diakses pada Februari 2021, http://bi.go.id/id/tentagbi/uubi/documets/UU20Tahun2008UMKM.pdf Kemas, R (2020), Melirik Usaha Rice Box Yang Kini Sedang Berjaya, diakses pada Maret 2021, https://bisnisukm.com/melirik-usaha-rice-box-yang-kini-sedang-berjaya.html Badan Pusat Statistika (2020), Indeks Harga Konsumen dan Inflasi Bulanan Indonesia, diakses pada Februari 2021, https://www.bps.go.id/statictable/2009/06/15/907/indeks-harga-konsumen-dan-inflasi-bulanan-indonesia-2006-2020.html Badan Pusat Statistika (2020), Pendapatan per Kapita Indonesia Capai Rp 59 Juta Pada 2019, diakses pada Februari 2021, https://databoks.katadata.co.id/datapublish/2020/02/05/pendapatan-per-kapita-indonesia-capai-rp-59-juta-pada-2019 Pajak (2016), Cara Daftar NPWP Online, Online-pajak.com, diakses pada April 2021, https://www.online-pajak.com/daftar-npwp-online-wajib-pajak-orangpribadi Dinas PM & PTSP Provinsi DKI Jakarta (2021), Detail Perizinan: Surat Izin Usaha Perdagangan (SIUP) Kecil Perorangan Baru, diakses pada Juni 2021, http://pelayanan.jakarta.go.id/site/detailperizinan/571 Sandi, F, CNBC Indonesia (2020), 5 Gubernur ini Naikkan UMP 2021, Wilayah Kamu Salah Satunya?, diakses pada Juni 2021, https://www.cnbcindonesia.com/news/20201103111629-4-198878/5-gubernur-ini-naikkan-ump-2021-wilayah-kamu-salah-satunya Nabilla, F, Suara.com (2021), Rincian Tarif Listrik PLN per KWH April – Juni, diakses pada Juli 2021, https://www.suara.com/news/2021/03/11/090541/rincian-tarif-listrik-pln-per-kwh-april-juni-2021?page=all PT Aetra Air Jakarta (2021), Info Tarif Biaya Pelanggan, diakses pada Juli 2021, https://aetra.co.id/info_pelanggan/info_tarif_biaya Indihome (2021), Paket Dual Play, diakses pada Juli 2021, https://www.indihome.co.id/ Fitriya, Klikpajak.id (2021), Siapakah Yang Boleh Menggunakan Tarif PPh Final PP No 23 Tahun 2018?, diakses pada Agustus 2021, https://klikpajak.id › tarif-pph-final-pp-no-23-tahun-2018 Bank Central Asia (2020), Produk Simpanan Tahapan BCA, diakses pada Juli 2021, https://www.bca.co.id/id/Individu/Produk/Simpanan/tahapan   Bank Central Asia (2020), Suku Bunga Dasar Kredit, diakses pada Agustus 2021, https://www.bca.co.id/individu/sarana/kurs-dan-suku-bunga/suku-bunga-dasar-kredit Peraturan Pemerintah dan Undang-Undang Republik Indonesia. 2008. Undang-Undang No. 20 Tahun 2008 Tentang Usaha Mikro, Kecil, dan Menengah, Lembaran Negara RI Tahun 2008, No. 93. Sekertariat Negara. Jakarta.
Analisis Dekomposisi Produktivitas di Sektor Industri Kimia Indonesia: Pendekatan Malmquist Productivity Index Bernadetta Dwi Suatmi
Jurnal Ekonomi Perusahaan Vol. 27 No. 2 (2020): Jurnal Ekonomi Perusahaan
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (440.75 KB) | DOI: 10.46806/jep.v27i2.767

Abstract

This research aims to investigate the pattern of and decompose the growth of total factor productivity (TFP) in the Indonesian chemical industry (ISIC 35) during the period of trade reform (1981-2000). Using data envelopment analysis (DEA) output-oriented Malmquist productivity index, TFP growth can be decomposed into efficiency change and technological change. Results of the two-digit level of the chemical industry show that generally, the growths of TFP were positive during all sample periods, with the main driver being efficiency change. The exception was in the sub-period of further reform (1992-1996), where TFP growth was negative. These results are similar to the analysis of three-digit levels in sub-periods. Exceptions are in combined industries of other chemical industries (ISIC 352) and industrial chemical industries (ISIC 351) and plastic industries (ISIC 356), where TFP growths were negative in the sub-period of further reform). The implication of this study shows that trade reform policy may have a different effect across sub-sectors and sub-periods in the Indonesian chemical industry. Keywords: data envelopment analysis method, Malmquist productivity index, Indonesia, chemical industry References: Abramovitz, M. (1956). Resource and Output Trends in the United States Since 1870. The American economic review, 46(2), 5-23. doi:10.2307/1910656 Amiti, M., & Konings, J. (2007). Trade Liberalization, Intermediate Inputs, and Productivity: Evidence from Indonesia. American Economic Review, 97(5), 1611-1638. doi:10.1257/aer.97.5.1611 Angeriz, A., McCombie, J., & Roberts, M. (2006). Productivity, efficiency and technological change in European Union regional manufacturing: A data envelopment analysis approach. The Manchester School, 74(4), 500-525. Aswicahyono, H. H., Bird, K., & Hill, H. (1996). What Happens to Industrial Structure When Countries Liberalise? Indonesia since the mid-1980s. Journal of development studies, 32(3), 340. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=9603062868&site=ehost-live Caves, D. W., Christensen, L. R., & Diewert, W. E. (1982). The Economic Theory of Index Numbers and the Measurement of Input, Output, and Productivity. Econometrica 50(6), 1393-1393. Retrieved from http://search.proquest.com/docview/214655014?accountid=10382 Coelli, T. (1996). A guide to DEAP version 2.1: a data envelopment analysis (computer) program. Centre for Efficiency and Productivity Analysis, University of New England, Australia, 96(08), 1-49. Coelli, T., Rao, D. S. P., & Battese, G. E. (2005). An Introduction to Efficiency and Productivity Analysis (2nd ed.). New York: Springer. Färe, R., Grosskopf, S., Norris, M., & Zhongyang, Z. (1994). Productivity Growth, Technical Progress, and Efficiency Change in Industrialized Countries. (cover story). American Economic Review, 84(1), 66-83. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=9406080294&site=ehost-live Farrell, M. J. (1957). The Measurement of Productive Efficiency. Journal of the Royal Statistical Society. Series A (General), 120(3), 253-290. Retrieved from http://www.jstor.org/stable/2343100 Gatto, M. D., Liberto, A. D., & Petraglia, C. (2009). Measuring Productivity. Working Paper, 05(01), 1-59. Griliches, Z. (1960). Measuring Inputs in Agriculture: A Critical Survey. Journal of Farm Economics, 42(5), 1411-1427. doi:10.2307/1235702 Halim, R. E. (2010). Marketing productivity and profitability of Indonesian public listed manufacturing firms: an application of data envelopment analysis (DEA). Benchmarking: An International Journal. Ikhsan, M. (2007). Total Factor Productivity Growth in Indonesian Manufacturing: A Stochastic Frontier Approach. Global Economic Review, 36(4), 321-342. doi:10.1080/12265080701694488 Isaksson, A. (2009). The UNIDO World Productivity Database: An Overview. International Productivity Monitor, 18, 38-50. Retrieved from https://EconPapers.repec.org/RePEc:sls:ipmsls:v:18:y:2009:3 Mahadevan, R. (2003). To Measure or Not To Measure Total Factor Productivity Growth? Oxford Development Studies, 31(3), 365-378. doi:10.1080/1360081032000111742 Margono, H., & Sharma, S. C. (2006). Efficiency and Productivity Analyses of Indonesian Manufacturing Industries. Journal of Asian Economics, 17(6), 979-995. doi:10.1016/j.asieco.2006.09.004 Narjoko, D., & Hill, H. (2007). Winners and Losers During a Deep Economic Crisis: Firm-level Evidence from Indonesian Manufacturing. Asian Economic Journal, 21(4), 343-368. doi:10.1111/j.1467-8381.2007.00261.x Prabowo, T. H. E., & Cabanda, E. (2011). Stochastic frontier analysis of Indonesian firm efficiency: A note. International Journal of Banking and Finance, 8(2), 74-91. Saputra, P. M. A. (2011). Analysis of technical efficiency of Indonesian manufacturing industries: An application of DEA. International Research Journal of Finance and Economics, 66(1), 107-116. Shephard, R. W. (1970). Theory of Cost and Production Functions. Princeton: Princeton University Press. Solow, R. M. (1957). Technical Change and the Aggregate Production Function. The Review of Economics and Statistics, 39(3), 312-320. doi:10.2307/1926047 Surjaningsih, N., & Permono, B. P. (2014). Dinamika total factor productivity industri besar dan sedang Indonesia. Buletin Ekonomi Moneter dan Perbankan, 16(3), 277-308. Suyanto, & Salim, R. (2013). Foreign Direct Investment Spillovers and Technical Efficiency in the Indonesian Pharmaceutical Sector: Firm-Level Evidence. Applied Economics, 45(3), 383-395. doi:10.1080/00036846.2011.605554 Swan, T. W. (1956). Economic Growth and Capital Accumulation. Economic Record, 32, 334-361. Timmer, M. P. (1999). Indonesia's Ascent on the Technology Ladder: Capital Stock and Total Factor Productivity in Indonesian Manufacturing, 1975–95. Bulletin of Indonesian economic studies, 35(1), 75-97. doi:10.1080/00074919912331337497 Vial, V. (2006). New Estimates of Total Factor Productivity Growth in Indonesian Manufacturing. Bulletin of Indonesian economic studies, 42(3), 357-369. doi:10.1080/00074910601053227 Zrelli, H., Alsharif, A. H., & Tlili, I. (2020). Malmquist Indexes of Productivity Change in Tunisian Manufacturing Industries. Sustainability, 12(4), 1367.
Congregational faith as the final destination: Balanced scorecard as measurement tool of church performance Feliana Zapo; Carmel Meiden
Jurnal Ekonomi Perusahaan Vol. 28 No. 1 (2021): March 2021
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (543.641 KB) | DOI: 10.46806/jep.v28i1.816

Abstract

In this study, the authors use the balanced scorecard to measure performance by considering the balance between the financial and non-financial, in the short and long term, that involve internal and external factors. The balanced scorecard has four perspectives. They are customer, financial, business process, and learning and growth perspectives. The authors use an ethnography approach to accompany the measurement. The research object is Church X which operates in the spiritual field. The information listed is factual that are obtained from documentation, in-depth interviews, informal interviews, and observations. This research uses a step-by-step analysis using Spradley's twelve steps applied on the domain analysis, taxonomic analysis, component analysis, and cultural theme analysis. An ethnographical adjustment is required in the analysis. The study reveals that Church X produces five cultural themes and three new multi-aspects perspectives. All the perspectives are satisfied and therefore, Church X’s performance is high.
Tokopedia vs Bukalapak: Which one do you prefer? The efficacy of benefits spread William Betan
Jurnal Ekonomi Perusahaan Vol. 28 No. 1 (2021): March 2021
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (873.514 KB) | DOI: 10.46806/jep.v28i1.817

Abstract

The pioneers of giant e-commerce companies in Indonesia are Tokopedia and Bukalapak. Those two marketplace have operated effectively for over five years and received positive responses from Indonesian online shoppers. The question which one has the higher benefit between the two? To answer that curiosity, the authors apply a multi-attributes approach that involves involves 14 attributes. The next question is, are the benefits spread associated positively with marketplace preference? This study aims to answer those questions. Therefore, the authors collect data using questionnaires from 100 shoppers who shop alternately in both marketplaces. The study reveals that most respondents (83%) chose Tokopedia. The remaining shoppers (17%) prefer to shop in Bukalapak. This result is consistent with Tokopedia's performance rate that higher than Bukalapak. The Chi-Square Test shows a strong inter-dependency between benefit spread and brand preference.
On the relationship of accounting information value and stock prices: The moderation of accounting conservatism Margareta Chaslim
Jurnal Ekonomi Perusahaan Vol. 28 No. 1 (2021): March 2021
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (503.604 KB) | DOI: 10.46806/jep.v28i1.818

Abstract

The information content of published financial statements has value relevance if it is able to revise investor confidence. The indication is the market reaction in the form of changes in stock prices. Many believe that recently the value relevance of accounting information has declined amid increasing conservatism practices. This research has two objectives. First, detecting the existence of value relevance of accounting information through its effect on changes in the same price. Second, examine the effect of accounting conservatism practices on value relevance. The objects of research are manufacturing companies listed on the Indonesia Stock Exchange for the period 2013-2016. The sample size is 320 observations, consisting of 80 companies each year. By using multiple regression as an analytical tool, this study finds that accounting information is proven to have value relevance to stock prices. Accounting conservatism has a different effect on each accounting information.
Anticipated emotions of significant others as social influence: Can they predict students’ smoking abstinence continuance intention? Simamora Bilson
Jurnal Ekonomi Perusahaan Vol. 28 No. 1 (2021): March 2021
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (820.726 KB) | DOI: 10.46806/jep.v28i1.819

Abstract

In the Theory of Planned Behavior (Ajzen, 1991), subjective norms (SN) represent social influence on an individual's behavior. This famous model of behavior postulates that an individual is under pressure or expectation of significant others to perform or not to perform a behavior. This study starts from the premise that an individual can take the initiative and regulate his or her behavior to generate anticipated emotion of significant others’ (AESO). The question is, can the AESO function as the SN to represent the social factor in influencing students' smoking abstinence continuance intention? To answer this question, the author conducts the study upon 235 non-smoker students. The result is; first, negative AESO can carry out that function. However, positive AESO and SN fail to do so. Therefore, besides the SN, as shown by this study, the AESO, represented by negative AESO, can be regarded as a social influence component of an individual's behavioral intention. Other researchers are encouraged to validate this finding in different contexts of behavior.
Adapting Technology Adoption Model to detect intention to use tiket.com’s online ticketing application Lestari Ekatyas Eka; Siagian Dergibson
Jurnal Ekonomi Perusahaan Vol. 28 No. 1 (2021): March 2021
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (882.713 KB) | DOI: 10.46806/jep.v28i1.821

Abstract

The Technologies Adoption Model is a popular tool for determining whether or not a person intends to accept new technology. However, this paradigm is only used in a few research for internet-based interactive technologies. The authors argue that, in addition to perceived simplicity of use and utility, the application content has a significant influence in increasing use intention for this technology. Trust, not attitude, should play a role in the mediation, as described in the original plan. To verify this conceptual framework, the authors use WrapPLS to analyze data from 155 respondents using structural equation modeling. According to the findings, the three antecedents have a favorable and significant direct effect on purchase intent. It's also confirmed that trust has an indirect influence. Aside from the system's utility, confidence, and convenience of use, the authors advise that ticket vendors present intriguing application content. Future research can look into the aspects that determine how well the system works.

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