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Jurnal Ekonomi Perusahaan
Published by INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE
ISSN : 08548153     EISSN : 28301560     DOI : 10.46806
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The JEP (Jurnal Ekonomi Perusahaan) is part of the Kwik Kian Gie School of Business and Information Technology scientific publications. Published by the Business and Entrepreneurship department, this journal aims to disseminate high-quality and respected academic articles concerning business and economic issues. The journal published twice a year (i.e., in March and September) is listed formally with P ISSN 08548153 and E ISSN 28301560. Hopefully, in this journal, high talented authors can publish their research articles, brief communication, review article, feasibility studies, and case studies around the following topics: entrepreneurship, marketing, consumer behavior, finance management, human resources management, business practices, and reviews, strategic management, economics, and accounting practices and theories. The journal pays respectful attention to the authors who come with original ideas or contributions about the field under investigation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 91 Documents
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Brand ambassador power: Can Twice's endorsement boost Scarlett Whitening's brand value? Natassia, Eilentya
Jurnal Ekonomi Perusahaan Vol. 31 No. 2 (2024): September 2024 - February 2025
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v31i2.1392

Abstract

Brand name plays a crucial role in the sustainability of a business. Business owners continually strive to enhance their brand name to make it more memorable to consumers. Scarlett Whitening is a well-known local skincare brand that utilizes Korean public figures to promote its products to the international market. This study investigates the impact of using a Korean brand ambassador on the brand value of Scarlett Whitening. To achieve this, the author distributed questionnaires to 105 respondents selected through judgmental sampling. The results indicated that the visibility and credibility of Twice girlband had no significant effect on brand value, whereas their attractiveness and power did. This study reveals that brand ambassadors influence brand value due to their attractiveness and power.
The role of micro-influencers in social media marketing: A quantitative study on purchase intent using source credibility theory Dema, Yosef; Mutiarawati, Elisabeth Vita; Billy, Yohanes Langgar
Jurnal Ekonomi Perusahaan Vol. 32 No. 1 (2025): March - August 2025
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v32i1.1424

Abstract

In the ever-evolving realm of digital marketing, this study delves into how micro-influencer credibility—conceptualized through the dimensions of expertise, trustworthiness, and attractiveness—shapes consumer purchase intent on social media platforms. Grounded in Source Credibility Theory, the research employs a quantitative design, gathering responses from 270 social media users via a structured online survey. Employing Structural Equation Modeling (SEM-PLS), the analysis uncovers that while trustworthiness and attractiveness significantly sway consumer behavior, expertise surprisingly falls short of exerting measurable impact. This departure from prior emphasis on knowledge-based persuasion suggests a shifting consumer landscape—where authenticity and visual appeal resonate more than authority. Even more striking is the discovery that variations in age, gender, and social media habits do not meaningfully moderate these relationships. This uniformity underscores a broad psychological consistency in how consumers evaluate influencers. Marketers and practitioners, therefore, are encouraged to recalibrate their strategies, prioritizing emotional resonance and personal branding over technical qualifications.
Product-moment correlation limitations and the appropriateness of confirmatory analysis to verify internal structure of a construct: A critical review Simamora, Bilson
Jurnal Ekonomi Perusahaan Vol. 32 No. 1 (2025): March - August 2025
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v32i1.1536

Abstract

Product-moment correlation is often used to verify the internal structure of a construct. Despite its widespread use among undergraduate and graduate students, and its inclusion in nationally distributed textbooks, the author argues that this technique is fundamentally flawed. This study aims to explain the shortcomings of product-moment correlation. This study found that Confirmatory factor analysis (CFA) is the appropriate technic for that purpose because use only common variance, latent variable score is obtained only from its verified indicators and the researcher can check the ability of each indicator ability to explain its latent variable.
The influence of liquidity, profitability and solvency on share prices in banking sector companies listed on the IDX in 2019-2021 Denny, Denny; Rakhman, Abdullah
Jurnal Ekonomi Perusahaan Vol. 32 No. 1 (2025): March - August 2025
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v32i1.1105

Abstract

The company's stock price is an indicator of the company's success in assessing its good or bad performance. If the stock price in the market increases, the company successfully manages its business activities well. The theory contained in this study consists of banks, stocks, stock prices, liquidity, profitability, and solvency. This study also has a framework that will formulate research hypotheses. The research object used is banking sector companies listed on the Indonesia Stock Exchange in 2019-2021. The data used is secondary data with sample selection using a non-probability sampling technique with a judgment sampling approach. Hypothesis testing was carried out using descriptive statistical analysis, a regression coefficient convenience test to test data pooling, a classical assumption test, and multiple linear regression analysis with the help of IBM SPSS Statistics 25 software. The results of this study indicate that liquidity has no significant effect on stock prices, profitability has a positive and significant impact on stock prices, and solvency has no significant effect on stock prices. The conclusions of this study are (1) liquidity has no significant effect on stock prices, (2) profitability has a positive and significant effect on stock prices, and (3) solvency has no significant effect on stock prices.
The impact of KOCs' short video marketing on students' unplanned purchases of pre-loved footwear Nguyen Thi Phuong, Giang; Thai Dong, Tan; Nguyen Ngoc Phuong , Thao; Nguyen Thi Ha, An; Pham Ngoc, Duc; Le Thi Thanh, Truc
Jurnal Ekonomi Perusahaan Vol. 32 No. 1 (2025): March - August 2025
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v32i1.1331

Abstract

In the digital economy, impulsive shopping behavior among Vietnamese students is gaining attention, driven largely by the influence of short videos from Key Opinion Consumers (KOCs). This study explores how KOCs impact impulsive buying, especially for second-hand footwear, an affordable and unique item that frequently attracts students. The research examines the role of KOCs' short video content in shaping students' unplanned purchase decisions. A mixed-method approach was employed, beginning with semi-structured interviews to gauge initial insights, followed by a quantitative survey of 524 students in Ho Chi Minh City. After data refinement, 512 responses were analyzed using the PLS-SEM model in SMARTPLS-4 software. The study concludes that KOCs play a substantial role in driving impulsive purchases among Vietnamese youth in the digital era. These findings offer insights for financial management education and effective influencer marketing strategies within Vietnam’s growing digital consumer landscape.
Determinants of tax avoidance: evidence from basic materials sector companies listed on the Indonesia Stock Exchange Salsabilah, Maurel; Apriwenni, Prima
Jurnal Ekonomi Perusahaan Vol. 32 No. 2 (2025): Sept 2025 - Feb 2026
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v32i2.1560

Abstract

This study aims to examine the effect of firm size, profitability, and fixed asset intensity on tax avoidance. The population of this research consists of companies in the basic materials sector listed on the Indonesia Stock Exchange (IDX) during 2022–2024. The sampling technique applied was purposive sampling of 112 companies, from which 13 companies were selected as samples over a three-year research period, resulting in a total of 39 sample data points. Data analysis was conducted using IBM SPSS Statistics 25, which included descriptive statistical analysis, pooling data tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results indicate that firm size has a negative effect on tax avoidance, profitability has a positive effect on tax avoidance, while fixed asset intensity has no effect on tax avoidance.
Profitability, investment, and financing decisions and their impact on firm value in the basic industry and chemicals sector Christian, Edwin; Asnawi, Said Kelana
Jurnal Ekonomi Perusahaan Vol. 32 No. 1 (2025): March - August 2025
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v32i1.1814

Abstract

The aim of this research is to find out how profitability, investment decisions and funding decisions influence company value in Basic Industry & Chemicals sector companies listed on the Indonesia Stock Exchange from 2019 to 2021. In reality, high company value does not necessarily indicate good company performance. tall. In practice, not all companies want share prices that are too high, because they are afraid that investors will not be interested in buying them. The method used in this research is a quantitative method. The data used are manufacturing companies in the Basic Industry & Chemicals sector registered on the IDX during the 2019 - 2021 period. Based on the research results, it can be concluded that profitability and funding decisions have a positive and significant effect on company value. And Investment Decisions have a positive and insignificant effect on company value.
External factors as mediators of work-life balance for generation Z Hendratmoko, Hendratmoko; Mutiarawati, Elisabeth Vita; Prabowo, Heri
Jurnal Ekonomi Perusahaan Vol. 32 No. 2 (2025): Sept 2025 - Feb 2026
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v32i2.1898

Abstract

The contemporary landscape of human resource management has witnessed work-life balance (WLB) emerging as a critical strategic concern, particularly for Generation Z employees entering today's evolving work environment. The progression of digitalization, increasing productivity expectations, and individual aspirations for well-being have intensified the relevance of examining WLB. This study investigates how technological and psychological dimensions influence WLB and explores the mediating function of external factors in that relationship. Employing a quantitative methodology anchored in Structural Equation Modeling with Partial Least Squares (SEM-PLS) analysis, complemented by qualitative insights drawn from Gen Z employees' workplace experiences across various Indonesian firms. The findings reveal that psychological variables exert the strongest impact on WLB, both directly and through external mediating factors. In contrast, technological aspects have a limited direct effect and show insignificant mediation. The novelty of this study lies in conceptualizing external conditions such as social support networks and adaptive organizational culture as intermediaries connecting technological and psychological influences on WLB, a perspective rarely explored among Indonesia's younger workforce. The results highlight the importance of psychosocial-oriented strategies in addressing WLB challenges amid the digital era.
Dynamic capabilities and the governance of energy resilience: Indonesia’s adaptive transition under the RUPTL 2025–2034 Batubara, Akhmad Feiral Rizky; Purba, John Tampil
Jurnal Ekonomi Perusahaan Vol. 32 No. 2 (2025): Sept 2025 - Feb 2026
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v32i2.1626

Abstract

This study analyzes how Indonesia governs energy resilience under the RUPTL 2025–2034 regulation during the country's adaptive transition using the dynamic capabilities approach. It investigates the operationalization of the sensing, seizing, and transforming capabilities, which are the flexible portion of the governance policy, organizational, and technological pillars in the adaptive transitions framework toward the envisioned sustainable energy future. Using strategic management and international case studies on energy transitions, this work highlights how Indonesia adjusts the adaptable and competitive components of its energy systems to respond to shifts in the global energy market. The dynamic capabilities and governance flexibility construct links energy resilience security and environmental sustainability, providing emerging economies valuable insights. Finally, the study emphasizes transition complexity and offers energy policy and energy transition managers concrete solutions.
Cash optimization with cash management model approach: The case of PT Pertamina Gas (Pertagas) Gunawan, William Ben
Jurnal Ekonomi Perusahaan Vol. 32 No. 2 (2025): Sept 2025 - Feb 2026
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v32i2.1629

Abstract

This study examines the optimization of corporate cash management at Pertagas amid heightened volatility in the energy sector, fluctuating exchange rates, inflationary pressures, and internal demands for CapEx–OpEx efficiency. Using a quantitative approach, this research evaluates Pertagas’s cash cycle and liquidity profile, and applies five cash management models—Baumol, Beranek, Miller-Orr, Stone, and Orgler—to determine optimal cash balances under varying assumptions of certainty and uncertainty. Results indicate substantial volatility in net cash flows, with a Value at Risk (VaR) of –USD 81.48 million at the 95% confidence level. Model estimations recommend optimal daily cash levels ranging from USD 1.05 million (Baumol) to USD 4.51 million (Miller-Orr), significantly lower than the company’s existing Rp 200 billion (≈ USD 12.5 million) policy threshold, implying notable opportunity costs from holding idle cash. The Orgler model further shows that Pertagas could generate up to USD 10.89 million annually through optimized deployment of surplus liquidity. The study recommends integrating stochastic and forecasting-based models, strengthening cash monitoring systems, and revising minimum cash policies to enhance liquidity, profitability, and financial resilience.

Page 9 of 10 | Total Record : 91

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