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Salam Fadillah Alzah
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jurnal.ekonomi.perusahaan@kwikkiangie.ac.id
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Lembaga Penelitian dan Pengabdian kepada Masyarakat Institut Bisnis dan Informatika Kwik Kian Gie Jl. Yos Sudarso Kav 87, Sunter Jakarta 14350 Telp. +62 21 6530 7062 Fax +62 21 6530 6967
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INDONESIA
Jurnal Ekonomi Perusahaan
Published by INSTITUT BISNIS DAN INFORMATIKA KWIK KIAN GIE
ISSN : 08548153     EISSN : 28301560     DOI : 10.46806
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The JEP (Jurnal Ekonomi Perusahaan) is part of the Kwik Kian Gie School of Business and Information Technology scientific publications. Published by the Business and Entrepreneurship department, this journal aims to disseminate high-quality and respected academic articles concerning business and economic issues. The journal published twice a year (i.e., in March and September) is listed formally with P ISSN 08548153 and E ISSN 28301560. Hopefully, in this journal, high talented authors can publish their research articles, brief communication, review article, feasibility studies, and case studies around the following topics: entrepreneurship, marketing, consumer behavior, finance management, human resources management, business practices, and reviews, strategic management, economics, and accounting practices and theories. The journal pays respectful attention to the authors who come with original ideas or contributions about the field under investigation.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 91 Documents
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Influence of visual merchandising, creative promotion, and price on purchase decisions in live shopping Shopee Darma, Andrian Mulya; Napitupulu, Elfrida Viesta
Jurnal Ekonomi Perusahaan Vol. 31 No. 1 (2024): March-August 2024
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v31i1.1113

Abstract

Indonesia's internet boom (212.9 million users) fueled e-commerce growth, with Shopee leading the market (158 million visitors). This study explored factors influencing purchase decisions in Jakarta's Shopee live shopping. Live streams offered product visualization, seller interaction, and promotions. We investigated how visual merchandising, creative promotions, and price impacted buying decisions through a survey of 462 respondents. The research found that creative promotions and price significantly influenced purchases, while visual merchandising had no effect.
The power of brand ambassador Twice influences brand image and purchase intention on Scarlett Whitening beauty products Rosari, Theodora Lady; Simamora, Bilson
Jurnal Ekonomi Perusahaan Vol. 31 No. 1 (2024): March-August 2024
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v31i1.1133

Abstract

Previous studies have shown inconsistent results regarding brand ambassadors' influence on purchase intention. This study aims to determine the power of brand ambassadors in influencing brand image and purchase intention of beauty products. This research replicates Oktaviani and Zainurossalamia's (2021) model by differentiating the research context and using the concept of brand ambassadors, brand image, and purchase intention. With Scarlett Whitening's products in mind, the data were collected using questionnaires distributed through Google Forms to 151 respondents selected judgmentally from customers who ever bought and used Scarlett Whitening. Using Structural Equation Modeling (SEM) to analyze the data with the help of WarpPLS 8.0, the study found that brand ambassadors' power positively influences brand image and purchase intention. The author suggests companies consider adding product variants for other skin types. Future researchers can add or use different variables to enrich these research findings.
Points-of-differences that shape consumer preferences for a hype brand: The case of Mixue’s fast growth Christopher, Anthony; Simamora, Bilson
Jurnal Ekonomi Perusahaan Vol. 30 No. 2 (2023): September 2023 - February 2024
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v30i2.1139

Abstract

Companies position their brands to consumers using points of difference, attributes, or advantages that consumers strongly associate with the brand and cannot be found in competing brands. Mixue is an ice cream brand that enjoyed significant attention in early 2023. The question is, why did this ice cream outlet receive spectacular attention in such a short time? To answer this question, based on the theory of consumer behavior models that asserts that a company's marketing efforts influence consumer decision-making, the authors theorize that the intentionally created point of difference (PODs) boost consumer preferences. To confirm that applied theory, the authors collected data from 136 respondents who have visited Mixue outlets by distributing questionnaires via Google Forms. The partial least square (PLS), with the help of WarpPLS 7.0 and SPSS 26, reveals that intrinsic and extrinsic product attributes positively and significantly impact consumer preferences. However, these controllable variables only account for 32% of consumer preference and 68% of unidentified non-POD factors. The challenge for the company in maintaining success in the long term is to enhance its uniqueness by increasing the contribution of the PODs. Other researchers are suggested to investigate non-POD factors.
Formulating marketing strategy of Si Bijak microinsurance using SWOT analysis, marketing mix and Business Model Canvas Utami, Srikandi; Rangkuti, Freddy
Jurnal Ekonomi Perusahaan Vol. 31 No. 1 (2024): March-August 2024
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v31i1.1143

Abstract

Life risks can happen to anyone, including low-income people who are vulnerable to the risk of death and loss of property due to unexpected events. This research uses SWOT analysis, marketing strategy, 7P marketing mix, and Business Model Canvas to find out the causes of sales failure and solutions that can be used as a reference for the sale of Si Bijak microinsurance in the future. This research method uses qualitative methods through literature analysis, data, and information from interviews with 4 (four) subjects directly conducted in November 2023-January 2024 and verified through repeated checks so that it can be analyzed. The results showed the need for repricing and the number of insurance benefits, the addition of diverse marketing communication channels and media, massive sales activities through cooperation with microfinance institutions, social institutions, and communities, development of microinsurance application technology, increasing education/literacy to the public, promotional activities for ease of sales, and supervision and support from regulators.
An investigation into the impact of personal branding and social media marketing on purchase intention among Tiktok Users in the Indonesia grilled sambal market of Jakarta Sunjaya, Cumonley; Setianingsih, Rita Eka; Dema, Yosef
Jurnal Ekonomi Perusahaan Vol. 31 No. 1 (2024): March-August 2024
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v31i1.1149

Abstract

Nowadays, marketing strategies that leverage personal branding and social media significantly shape customer behavior in several industries. The effects on the Jakarta-based TikTok user market for Indonesian Grilled Sambal goods are the primary subject of this research. For this study, we used Google Forms to poll people who met certain age, TikTok, and Iben Ma familiarity/product/influencer requirements. Perceptions of personal branding and social media marketing were examined using descriptive statistics, focusing on how they affected purchase intention. The results showed that the target audience had favorable impressions and a strong propensity to buy, and the study used traditional assumption testing to validate a regression model. The results show how much of an impact these characteristics have on buying habits. The study highlights the revolutionary impact of social media marketing on influencing customer behavior and brand perceptions, drawing from theories such as Social Identity Theory and the Elaboration Likelihood Model of Persuasion. With these findings in hand, marketers targeting specific food niches can improve their social media engagement with customers. The paper goes on to say that more research into the relationship between niche market customer behavior, personal branding, and social media should be pursued.
Evaluating the impact of hexagon fraud on potential financial statement fraud with audit quality as a moderator Winata, Liana Angelina; Suhartono, Sugi; Dema, Yosef
Jurnal Ekonomi Perusahaan Vol. 31 No. 1 (2024): March-August 2024
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v31i1.1157

Abstract

Agency theory states that fraudulent financial reporting involves deliberate actions that misrepresent financial data, often driven by conflicting interests between agents and principals. On the other hand, the GONE theory attributes fraud to greed, opportunity, needs, and exposure. This study investigates the influence of the fraud hexagon on the likelihood of fraudulent financial reporting, with audit quality as a moderating factor. Therefore, the authors purposively selected 40 industrial sector companies listed on the Indonesian Stock Exchange from 2020 to 2022, ending with 120 observations as the sample. Data analysis with pooling tests and MRA tests reveals that total asset accrual and holding multiple positions contribute to the potential for fraudulent financial reporting. However, financial targets, CEO education, engagement in government projects, and industry nature exhibit no significant impact. Additionally, the moderating effect of audit quality fails to mitigate the positive influence of financial targets and industry nature on fraudulent financial reporting potential. Future research can employ logistic regression and incorporate additional independent variables.
The influence of employee engagement, digital transformation and talent management on the performance of Mercure Hotel Jakarta Kota employees Firmansyah, Rahmat; Napitupulu, Elfrida Viesta
Jurnal Ekonomi Perusahaan Vol. 31 No. 2 (2024): September 2024 - February 2025
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v31i2.1197

Abstract

This research aims to analys the power of employee engagement, digital transformation, and talent management on employee performance. The population of this research is employees of the Mercure Jakarta Kota hotel. The sampling technique used is a completely filled of sample. So the total sample is 110 employees of the Mercure Jakarta Kota hotel. The research uses a quantitative approach with multiple linear regressions. The data that has been collected is calculated using the SPSS version 26 statistical program. The research results show that partially and simultaneously employee engagement, digital transformation, and talent management have a positive and important impact on the performance of Mercure Jakarta Kota hotel employees.
Researching user experience with artificial intelligence application for customer care services on e-commerce platform Giang, Nguyen Thi Phuong; Hung, Do Manh; Huong, Ton Thi; Quyen , Huynh Thi; Thom , Nguyen Thi; Tran , Tran Bao; Tan, Thai Dong
Jurnal Ekonomi Perusahaan Vol. 31 No. 2 (2024): September 2024 - February 2025
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v31i2.1319

Abstract

This study is conducted in the context of the booming development of e-commerce shopping in Vietnam. The rising demand for online shopping has resulted in increased pressure on workforce optimization and automation of customer service processes on e-commerce platforms. To meet the need for online customer care and response, significant resources in manpower, time, and cost are required. Therefore, to optimize costs, reduce response time, and enhance customer care, applying artificial intelligence to customer service has become a top choice. The purpose of this study is to explore the factors that directly affect the customer service experience using artificial intelligence on e-commerce platforms in Vietnam. This aims to help businesses understand customer feedback and psychology to develop strategies to improve and advance this artificial intelligence application model. This study provides an overview of the factors directly influencing the customer experience in AI-driven customer service on e-commerce platforms. Based on this, it offers managerial implications to enhance the quality of customer service for online businesses operating on e-commerce platforms in Vietnam.
The influence of compensation, job stress, and job satisfaction on employee performance in the outsourcing company PT. Citra Bersama Martono, Zwietsy; Rangkuti, Freddy
Jurnal Ekonomi Perusahaan Vol. 31 No. 2 (2024): September 2024 - February 2025
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v31i2.1255

Abstract

This study aims to analyze the influence of job compensation, job stress, and job satisfaction on employee performance in the outsourcing company PT Citra Bersama. The research method used is a quantitative approach with survey techniques. The research population consists of 70 employees working in the company. The analysis results show that job compensation does not have a significant influence on employee performance in the outsourcing company PT Citra Bersama. Job stress does not have a significant relationship with employee performance. Job satisfaction has a significant influence on employee performance in the outsourcing company PT Citra Bersama. Factors such as recognition of performance, career development opportunities, and work-life balance are important in improving employee job satisfaction.
The interplay of brand trust and image in fostering customer loyalty: a study of Starbucks in Jakarta Ferdyani, Jovita; Setianingsih, Rita Eka; Dema, Yosef
Jurnal Ekonomi Perusahaan Vol. 31 No. 2 (2024): September 2024 - February 2025
Publisher : Business and Entrepreneurship Department, Kwik Kian Gie School of Business and Information Technology, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/jep.v31i2.1351

Abstract

In the high-stakes world of Jakarta's bustling coffee scene, Starbucks faces a relentless challenge: how to navigate the intricate interplay between brand trust, brand image, and customer loyalty. This research dives deep into this dynamic, exploring how these key elements converge to shape consumer loyalty in a market where global forces and local factors collide. Employing a robust quantitative approach, the study uncovers the powerful roles both brand trust and brand image play in driving brand loyalty, with brand image emerging as the dominant force. While trust lays the groundwork by mitigating perceived risks, it is the brand’s image—the emotional connections it fosters, the exclusivity it promises, and the distinct identity it carves—that truly propels loyalty in Jakarta's fiercely competitive market. The findings serve as a wake-up call for Starbucks: to thrive in this ever-evolving landscape, the brand must master the art of managing not only trust but also its image, weaving both elements into a cohesive strategy that strengthens long-term customer loyalty. This research sheds light on how brands can harness the dual power of trust and image to cultivate deep, lasting consumer commitment in emerging markets, driving sustained success in a world where competition is ever- accelerating.

Page 8 of 10 | Total Record : 91

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