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I Ketut Andika Priastana
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Journal of Applied Management Studies
Published by Universitas Triatma Mulya
ISSN : -     EISSN : 2716294X     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
The Journal of Applied Management Studies (JAMMS) is a forum for information in the form of research results, literature studies, ideas, theoretical applications and critical analysis studies in the field of Economics & Business in general and research publications by lecturers and students of the Triatma Mulya University Master of Management Study Program in particular. Journal of Applied Management Studies (JAMMS) is also a medium for exchanging information and scientific works of practitioners and observers, especially in the field of Economics & Business.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis dan Menejemen Intetrnasional
Articles 72 Documents
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KETERAMPILAN APA YANG SIAP DIGUNAKAN GEN Z SAAT BEKERJA DI ERA INDUSTRI 4.0: BUKTI DI PENDIDIKAN TINGGI INDONESIA Fery Riyanto; Hardani Widhiastuti; Rusmalia Dewi
Journal of Applied Management Studies Vol. 5 No. 1 (2023): Journal of Applied Management Studies
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jamms.v5i1.111

Abstract

Universities around the world have recently expanded their attention to include “employability skills,” which are the soft and hard skills deemed relevant and important for graduates to start a career in a rapidly changing labor market. This research looks at competency, hard skills, and soft skills, as well as work preparation in the industrial era 4.0 among Indonesian state and private university students in Generation Z. Work preparation in the industrial era 4.0, competency, hard skills and soft skills are the variables used. in this research. All participants in this research were students from Indonesian public and private universities, or generation Z. A total of 400 final semester Generation Z students aged 18 to 28 years were used as samples in this research. Proportional random sampling is the method used for sampling. Questionnaires are used in survey data collection methods. AMOS 26 software was used in the data analysis procedure for this research with the Structural Equation Model (SEM). The findings of this research indicate that although soft skills have a direct or indirect impact on job readiness, hard skills have an indirect effect.
PENGARUH E-WOM TERHADAP PURCHASE DECISION PADA AYAM BETUTU BU LINA GILIMANUK, BALI Jocelyn Nie; Ferawati Angelita; Yolanda Febryna; Amelia; Vanesya Beatrix; Christopher Chendra; Jerry Wijaya
Journal of Applied Management Studies Vol. 5 No. 1 (2023): Journal of Applied Management Studies
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jamms.v5i1.113

Abstract

E-WOM, as one of the marketing techniques developed from the old marketing technique namely Word-of-mouth by adapting digital technology, becomes one of the effective marketing techniques. The purpose of this study is to analyze the effect of e-WOM and customer satisfaction towards purchase decision. The object used is "Ayam Betutu Bu Lina'' in Gilimanuk, Bali. The methods used in this study are descriptive and causal methods with a quantitative approach. This study used primary data obtained from the distribution of the online questionnaires to 230 respondents, and the secondary data from other references. Primary data processing in this study utilized IBM SPSS Statistic and AMOS 26 Software using SEM (Structural Equation Modeling) as the research model. The results of this study showed that e-WOM has a positive and significant effect on the purchase decision. In addition, customer satisfaction also has a positive and significant effect on the purchase decision.

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