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Journal of Trends Economics and Accounting Research
Published by Forum Kerjasama Pendidikan TInggi
ISSN : -     EISSN : 27457710     DOI : https://doi.org/10.47065/jtear.v2i4.266
Core Subject : Economy,
Economics, Econometrics & Finance
Journal of Trends Economics & Accounting Research memuat artikel pada bidang Ekonomi, Akuntansi dan Manajemen. Namun tidak tertutup untuk menerima artikel pada bidang sejenis, seperti: 1. Auditing, 2. Financial Management, 3. Marketing Management, 4. Strategic Management, 5. Organizational Behavior, 6. Operations Management, 7. Change Management, 8. Management of Sharia, 9. Knowledge Management 10. Entrepreneurship, 11. E-Business, 12. Business Management, 13. Capital Market, 14. Risk Management, 15. Syariah banking, 16. Economics of Sharia, 17. Islamic Capital Market, 18. Financial accounting, 19. Managerial accounting, 20. Behavioral accounting, 21. Tax accounting, 22. Public Sector Accounting, and 23. Syariah accounting
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 2 No 3 (2022): March 2022" : 5 Documents clear
Pengaruh Promosi dan Harga terhadap Keputusan Pembelian pada PT.Sari Burger Indonesia Vira Soraya; Husni Mubarak
Journal of Trends Economics and Accounting Research Vol 2 No 3 (2022): March 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

The purpose of this study was to determine whether there was an influence of promotion and price on purchasing decisions at PT. Sari Burger Indonesia. The sample of this study was 97 people, taking samples using accidental sampling techniques (accidental sampling), namely sampling techniques where the researcher took samples of anyone who was at the place or accidentally met as a sample that was considered suitable as a data source. Data analysis using Multiple Regression Test, hypothesis testing using the coefficient of determination test (R2), partial test (t test) and simultaneous test (F test), while processing data using SPSS 20. The results of this study indicate that promotion and price can explain the diversity of Purchasing decision variables, besides, partially promotion variables have a positive and significant effect on purchasing decisions while the price variable has no effect and is not significant on purchasing decisions, while simultaneous promotions and prices have a positive and significant effect on purchasing decisions at PT.Sari Burger Indonesia
Analisis Laba dan Arus Kas Dalam Memprediksi Financial Distress (Studi Kasus Pada Perusahaan Perbankan Yang Terdaftar di BEI Periode 2016-2018) Dian Lestari; Debbi Chyntia Ovami; Reza Hanafi Lubis
Journal of Trends Economics and Accounting Research Vol 2 No 3 (2022): March 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

This research aimed to determine the ability of profit and cash flow in predicting the financial distress at the BEI-registered banking company. This type of research was a qualitative descriptive, the technique of data collection was by observation, the data used was the financial statements for 3 years starting from 2016 until the year 2018. The variables used in this study were income, cash flows and financial distress. The results showed that a better profit variable was used in predicting the financial distress in the upcoming 1 year compared to the cash flow variable
Analisis Implementasi Z-Mijewski Model Sebagai Alat Untuk Mengukur Kerugian Perusahaan Pada PT Gudang Garam Tbk Ayu Lestari; Sriwardany; Ratna Sari Dewi
Journal of Trends Economics and Accounting Research Vol 2 No 3 (2022): March 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

Loss of a company can be measured through analysis of the company's financial statements. The purpose of this study is to calculate, measure, and analyze predictions of potential losses of PT. Gudang Garam Tbk by using the Z-mijewski model. The subjects in this study were PT. Gudang Garam Tbk and the object in this study are financial report data at PT. Gudang Garam Tbk, namely in the form of income statement and balance sheet for 2015, 2016, and 2017. This research uses a type of qualitative research with a descriptive analysis approach.The results of the research conducted using the Z-Mijewski model show that PT. Gudang Garam Tbk experiences potential losses. In 2015 the value of Z-Mijewski was greater than the value of Z-Mijewski in 2016, and in 2017 the value of Z-Mijewski again increased, but still suffered potential losses
Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Pada Ud. Budi Jaya Dinamo Riza Fiandi; Ahmad Albar Tanjung
Journal of Trends Economics and Accounting Research Vol 2 No 3 (2022): March 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

The purpose of this study was to determine whether there is an effect of product quality and price on purchasing decisions at UD. Budi Jaya Dinamo, The sample in this study was 36 people, sampling using incidental sampling technique, namely the technique of determining the sample when coincidentally met at the research place and then used as a sample. Analysis of the data used in this study is to use a structural equation model with smart PLS. The results of this study indicate that partially product quality does not have a positive but significant effect on purchasing decisions and price has a positive and significant effect on purchasing decisions, while simultaneously research on product quality and price does not have a positive effect on purchasing decisions. So with this purchase decision can be improved through the price
Pengaruh Citra Diri, Kepribadian Merek, dan Kelompok Acuan terhadap Kualitas Hubungan Merek Ella Anastasya Sinambela; Cici Cici; Didit Darmawan; Rahayu Mardikaningsih; Abdul Rahman
Journal of Trends Economics and Accounting Research Vol 2 No 3 (2022): March 2022
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

Saat ini konsumen tidak hanya ditawarkan produk yang beragam namun juga merek yang beragam. Konsumen dihadapkan pada pilihan dari berbagai jenis merek yang memiliki kelebihan tersendiri. Manajemen pemasaran mengharapkan adanya hubungan berkelanjutan antara konsumen dan merek. Peningkatan kualitas hubungan merek itu perlu ditingkatkan dan dikembangkan terus. Tujuan penelitian untuk mengetahui pembentukan kualitas hubungan merek melalui citra diri, kepribadian merek, dan kelompok acuan. Penelitian kuantitatif ini dengan populasi adalah konsumen Milo yang ada di Kota Johor Bahru Malaysia. Peneliti menggunakan 100 responden sebagai sampel penelitian dan dianalisis menggunakan teknik regresi. Hasil penelitian menunjukkan adanya peran nyata citra diri terhadap pembentukan kualitas hubungan merek. Selanjutnya kepribadian merek memiliki peran nyata pada kualitas hubungan merek. Kualitas hubungan merek juga dipengaruhi signifikan oleh kelompok acuan. Ketiga variabel secara simultan berperan nyata membentu kualitas hubungan merek.

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