cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Romindo
Contact Email
romindo@yp3a.org
Phone
+6281275518124
Journal Mail Official
jurnal.mukasi@gmail.com
Editorial Address
Jl. Glugur Rimbun, Perum. Medan Hills, Cluster Eboni, Blok J No. 3. Deli Serdang. Indonesia
Location
Unknown,
Unknown
INDONESIA
Jurnal Ilmu Komunikasi
Published by Yayasan Pendidikan Penelitian Pengabdian Algero
ISSN : 28283589     EISSN : 28283449     DOI : https://doi.org/10.54259/mukasi
Core Subject : Education,
Languange, Linguistic, Communication & Media
MUKASI (Jurnal Ilmu Komunikasi) adalah jurnal ilmu komunikasi nasional peer-review yang diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero yang terbit empat kali dalam setahun yaitu Februari, Mei, Agustus dan November. Jurnal ini merupakan jurnal dengan terbitan open access yang langsung pada kontennya berdasarkan prinsip bahwa membuat penelitian tersedia secara bebas untuk umum guna mendukung pertukaran pengetahuan global yang lebih besar. Tujuan jurnal MUKASI adalah untuk memberi tempat bagi akademisi dan praktisi untuk menerbitkan artikel penelitian, ulasan artikel, dan ulasan buku yang asli. Pada artikel di Jurnal MUKASI berisi tentang hasil penelitian dalam bidang Ilmu Komunikasi, Jurnalistik, Public Relations, Marketing Public Relations, Isu-isu terkait Media dan penelitian bidang ilmu komunikasi yang relevan.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 6 Documents
 1 
Search results for , issue "Vol. 4 No. 1 (2025): Februari 2025" : 6 Documents clear
Representasi Bullying dalam Film “Anyone Anywhere” Menggunakan Analisis Semiotika Charles Sanders Peirce Ade Leasfita; Laurencia Goliesman
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 1 (2025): Februari 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i1.3469

Abstract

The school environment should be a safe place for children. However, in reality, it is one of the places where bullying occurs, as in the short film "Anyone anywhere" where bullying is experienced by a student. The aim of this research is to understand the representation of bullying in the short film "Anyone Anywhere" using Charles Sanders Peirce's semiotic analysis method with a qualitative approach and the theory used by Charles Sanders Peirce's semiotic theory. This research uses Charles Sanders Peirce's semiotic analysis with a meaning triangle (triadic) consisting of sign, object and interpretant. Through this research, several representations of bullying were found. In the sign there are 15 scenes in the form of non-verbal bullying consisting of kicking a ball at the victim, dousing the victim with water, grabbing, pushing, manipulating, dragging, intending to pin the finger with a piano cover, hitting the head repeatedly, choking, and slapping. In the object there are 5 scenes in the form of verbal bullying consisting of criticizing, threatening to blame, cornering, mocking and cursing. Finally, in the interpretant, there are 3 scenes in the form of psychological bullying which consists of giving cynical looks, mocking laughter, intimidation, scaring, and cynical smiles.
Strategi Komunikasi PT. Mustika Ratu dalam Meningkatkan Reputasi Perusahaan Fransiska, Fransiska; Bintang Nurijadi
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 1 (2025): Februari 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i1.3481

Abstract

Public relations communication strategy greatly influences the formation and maintenance of a company's reputation. PT. Mustika Ratu is a company that produces cosmetics and herbal medicine. With so many competitors in this modernization era, PT. Mustika Ratu who has a vision to inherit Indonesian culture must adapt to the times to be able to continue to exist among generation Z, one of which is RTD (Ready To Drink) herbal products packaged in UHT (Ultra High Technology). This study aims to understand the public relations communication strategy carried out by PT. Mustika Ratu to build a reputation. The method used in this research is descriptive qualitative. Data collection techniques using interviews and observation. The result of this research is to know the communication strategy of PT. Mustika Ratu goes through 4 stages, namely situation analysis, planning, implementation and evaluation so that the strategies implemented can run efficiently and effectively as expected by the company and have a good reputation in the eyes of stakeholders.
Komodifikasi Personal Branding di Media Sosial Dokter Mutiara Sangaji Wulandari Wurjanti
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 1 (2025): Februari 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i1.3837

Abstract

Doctors act as producers and consumers of health content that not only serves to disseminate health information, but also to build personal credibility, attract patients, and educate the public through social media. This study focuses on the Instagram account @mutiarasangaji owned by Doctor Mutiara Sangaji, a nutritionist who uses this platform to share her personal and professional experiences, including her life journey in implementing a healthy lifestyle and overcoming Peripartum Cardiomyopathy (PPCM). This study uses a qualitative description method and consists of 3 stages, namely data reduction, data presentation, and drawing conclusions. By focusing on the eight personal branding concepts of Peter Montoya through content analysis and the application of personal branding concepts, this study shows that Doctor Mutiara has succeeded in building a strong self-image by utilizing life experiences as her personal branding "commodity" to attract the attention of her audience. By applying the eight laws of personal branding on her Instagram, this Instagram account is not only a source of health information, but also an effective marketing tool to increase credibility and expand patient networks.
Pengaruh Tingkat Pendidikan terhadap Tingkat Kesejahteraan Ekonomi Perempuan Usia Produktif di Kota Tangerang Cindy Olanda Sari; Neneng Widya; Eka Septika; Fitria, Fitria; Asfa Fikria
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 1 (2025): Februari 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i1.3908

Abstract

The low economic well-being of women of productive age is often associated with inadequate levels of education, especially in Tangerang City. This study focuses on the effect of education level on the economic welfare of productive women in Tangerang City. Using gender equality theory, labor market theory, and human development theory, this research focuses on how education can improve individual economic capabilities. The approach is quantitative with primary statistics in the form of questionnaire results given to 400 women of productive age, further to secondary records within the shape of educational and economic statistical reports from relevant government institutions. The research results show that education is a key factor in increasing income and economic access, but the mismatch between the education obtained and labor market needs is an obstacle to optimizing women's welfare. This research emphasizes the importance of increasing access to quality education that is relevant to the needs of the world of work, as well as supporting programs to help women not only meet their daily financial needs, but also build sustainable economic prosperity through long-term asset management.
Komunikasi Politik Akun Instagram @raffinagita1717 dalam Branding Personal Prabowo-Gibran di Pemilu 2024 Adinda Rizky Amalia; Aina Fitralisti; Debi Pratama Putri; Resti Yulianti; Ade Rahmah
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 1 (2025): Februari 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i1.3909

Abstract

This study aims to analyze the impact of political communication conducted through the Instagram account @raffinagita1717 on the personal branding of the Prabowo-Gibran pair in the 2024 elections. The research employs a quantitative approach with a descriptive correlational design, involving 400 respondents who are followers of the account. Data collection techniques include questionnaires using a Likert scale, observation, and documentation. The collected data were analyzed using validity and reliability tests, linear regression, and Pearson correlation. The results indicate that political communication through the Instagram account @raffinagita1717 significantly influences the personal branding of the Prabowo-Gibran pair. A regression coefficient of 1.585 suggests that improved political communication directly contributes to strengthening their personal branding. Effective communication strategies, such as creative content, the involvement of influencers like Raffi Ahmad, and leveraging social media platforms with broad audiences, have helped build a positive public perception of this pair. This study highlights the importance of social media as an effective modern political communication channel, especially for reaching young voters. It is expected that the findings of this study can serve as a reference for developing more efficient digital-based political campaign strategies.
Efek Konsumsi Konten Hiburan Digital terhadap Manajemen Stres di Komunitas Discord @motionime Aurellia Salsabila; Fito Herlambang; Mas Siti Syakira; Immanuel , Steven; Susiswani, Fitri
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 1 (2025): Februari 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i1.3935

Abstract

This study aims to investigate the effects of digital entertainment content consumption @Windah Basudara on stress management in the Motionime Discord community. This research is motivated by the need to understand how digital entertainment content consumption can contribute to stress management, especially in the context of an active digital community. A quantitative approach using a survey methodology is the research methodology employed. Primary data was collected through questionnaires distributed to 300 respondents who are members of the Motionime Discord community, who are also viewers of @Windah Basudara content. The data were analyzed using SPSS software to assess validity and reliability. The results showed that consumption of @Windah Basudara digital entertainment content has a significant positive influence on stress management. The correlation between content consumption and stress management was found to be quite strong, with a simple correlation coefficient (r) of 0.827. This suggests that participation in digital entertainment content can help reduce stress and improve mental well-being.Thus, this study recommends that stress management strategies should be paired with the use of relevant and effective digital entertainment content to improve the quality of life of digital communities.

Page 1 of 1 | Total Record : 6

 1 

Filter by Year

2025 2025


Reset
Filter By Issues
All Issue Vol. 5 No. 1 (2026): Februari 2026 Vol. 4 No. 4 (2025): November 2025 Vol. 4 No. 3 (2025): Agustus 2025 Vol. 4 No. 2 (2025): Mei 2025 Vol. 4 No. 1 (2025): Februari 2025 Vol. 3 No. 4 (2024): November 2024 Vol. 3 No. 3 (2024): Agustus 2024 Vol. 3 No. 2 (2024): Mei 2024 Vol. 3 No. 1 (2024): Februari 2024 Vol. 2 No. 4 (2023): November 2023 Vol. 2 No. 3 (2023): Agustus 2023 Vol. 2 No. 2 (2023): Mei 2023 Vol. 2 No. 1 (2023): Februari 2023 Vol. 1 No. 4 (2022): November 2022 Vol. 1 No. 3 (2022): Agustus 2022 Vol. 1 No. 2 (2022): Mei 2022 Vol. 1 No. 1 (2022): Februari 2022 More Issue