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INDONESIA
Jurnal Ekonomika Dan Bisnis
Published by CV. Information Technology Training Center - Indonesia
ISSN : -     EISSN : 28078438     DOI : https://doi.org/10.47233/jebs
Core Subject : Economy,
Economics, Econometrics & Finance
JEBS : Jurnal Ekonomika Dan Bisnis Merupakan Jurnal Penelitian dan Kajian Ilmiah yang diterbitkan CV.ITTC - INDONESIA dan dikelola langsung oleh Webinar.Gratis dan Even. Penyunting menerima kiriman naskah hasil kajian dan penelitian untuk bidang ekonomi ,bisnis, manajemen, akuntansi, auditing, perpajakan, kewirausahaan, serta ilmu yang berkaitan dengan perbankan konvensional maupun syariah. Jurnal ini diterbitkan sebanyak 2 kali dalam setahun, yaitu januari dan juli diterbitkan secara daring.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 10 Documents
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Search results for , issue "Vol. 6 No. 1 (2026): Januari - Februari" : 10 Documents clear
Pengaruh Tingkat Pendidikan, Tingkat Pengangguran, Dan Tingkat Kemiskinan Terhadap Ketimpangan Pendapatan Di Kabupaten Jombang Andini, Tarrisma Delvy; Rohman, Mohamad Fathur; ., Muchtar
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 6 No. 1 (2026): Januari - Februari
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v6i1.3765

Abstract

Income inequality is a crucial issue in regional economic development. This is because income inequality can affect social and economic stability and hinder sustainable economic growth. In Jombang Regency, income inequality remains a serious problem. This study aims to analyze the influence of education level, unemployment rate, and poverty rate on income inequality in Jombang Regency using a positivistic approach through quantitative methods. Secondary data were obtained from official BPS publications and regional macroeconomic indicators, while the analysis was conducted using multiple linear regression supported by classical assumption tests to ensure that the model meets BLUE criteria. The results show that the education level has a negative and significant effect on income inequality, indicating that higher levels of education lead to lower income disparities. Conversely, the unemployment rate and poverty rate have positive and significant effects, suggesting that increases in unemployment and poverty contribute to widening income inequality in the region. Simultaneously, all three variables are proven to significantly influence income inequality, as reflected by the coefficient of determination, which demonstrates the strong contribution of the independent variables in explaining variability in income disparity. This study is expected to provide both theoretical and practical contributions to the formulation of inclusive and equitable economic development policies.  
The Representation of Profit from a Conventional Economic Perspective in Aceh Afliana, Mona; Pertiwi, Tri; Hakim, Putri Rahmah Nur
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 6 No. 1 (2026): Januari - Februari
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v6i1.3908

Abstract

This study examines the complex dynamics of religious identity representation among hijab-wearing Muslim female TikTokers in Aceh, focusing on how Islamic symbols, personal narratives, and platform algorithms shape public perceptions of piety in digital spaces. The research aims to identify the strategies used by creators to negotiate between local Islamic norms and the expressive culture of TikTok, as well as to analyze how audiences interpret these representations. Using a qualitative descriptive method, the study collected data through in-depth interviews with content creators, observation of TikTok videos, and documentation of public responses. The findings reveal three dominant patterns: the aestheticization of Islamic identity, the commodification of piety, and the negotiation of moral boundaries within digital performance. These results contribute to broader discussions on digital religion and Muslim women’s agency in online media, while also highlighting the impact of algorithm-driven visibility.
Hubungan Antara Brand Image Dengan Keputusan Pembelian Produk Skincare Pada Remaja Smkn X Padang Mukti, Nursaaida Azzahara; Mariana, Rina; Khairiyah, Ummil; Fitriany, Rany
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 6 No. 1 (2026): Januari - Februari
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v6i1.3927

Abstract

The beauty industry in Indonesia has experienced rapid growth alongside the increasing demand for skincare products, particularly among adolescents. Skincare products not only function to maintain skin health but also serve as a means of shaping self-identity, self-confidence, and social acceptance. Adolescents, as a transitional age group, tend to place greater emphasis on physical appearance and are highly influenced by their social environment, social media exposure, and prevailing trends. A positive brand image can enhance adolescents’ trust and confidence in selecting skincare products, often without careful consideration of product suitability for their specific skin needs. This study aimed to examine the relationship between brand image and skincare purchasing decisions among tenth- and eleventh-grade students at SMKN X Padang. A quantitative correlational research design was employed. The sample consisted of 213 respondents selected using a simple random sampling technique. Data were collected through self-administered questionnaires using a Likert-type scale. Data analysis included validity and reliability testing, classical assumption tests, regression analysis, hypothesis testing, and coefficient of determination analysis. The results revealed a positive and highly significant relationship between brand image and skincare purchasing decisions among adolescents at SMKN X Padang. The correlation coefficient was r = .607 with a significance level of p < .001, indicating that the hypothesis was supported. These findings suggest that a more positive brand image is associated with higher purchasing decisions for skincare products among adolescents.
Analisis Pengaruh BI Rate, Inflasi, dan Indeks Harga Konsumen terhadap Indeks Harga Saham Komposit di Indonesia Periode 2019-2024 Prasetyo, Edgina Aurellia; Kartawijaya, Amandamayakosa; Nijma Ilma, Ajeng Faiza; Rahajuni, Dijan
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 6 No. 1 (2026): Januari - Februari
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v6i1.3941

Abstract

This study aims to analyze the influence of the BI Rate, inflation, and Consumer Price Index (CPI) on the Composite Stock Price Index (IHSG) in Indonesia during the 2019–2024 period, within the context of financial system stability and development economics. The background of this study is rooted in the critical role of monetary policy and price dynamics in maintaining capital market stability, particularly following global economic pressures and the COVID-19 pandemic that disrupted the national financial sector. The methodology employed is quantitative analysis using multiple linear regression with secondary data sourced from Bank Indonesia, Statistics Indonesia (BPS), and the Indonesia Stock Exchange (IDX). The findings reveal that the BI Rate has a significant effect on the IHSG, inflation exhibits a negative or unstable influence on IHSG movements, while the CPI serves as a price pressure indicator that also impacts stock index dynamics. These results support the Monetary Policy Transmission Mechanism theory through the asset price channel, wherein the BI Rate influences the IHSG via changes in investor expectations and asset valuation, with inflation and CPI acting as intermediate targets that moderate these dynamics. This study provides insights for strengthening monetary policy and formulating sustainable economic development strategies in Indonesia
Makna Pelatihan Lintas Budaya bagi Expatriate: Sebuah Studi Fenomenologis di Asia Tenggara Muhonis, Daniel Ananda; Tejo, Bryan Edward; Prasetyoning Tyas, Ari Anggarani Winadi
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 6 No. 1 (2026): Januari - Februari
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v6i1.3947

Abstract

In the era of globalization, multinational companies increasingly rely on expatriate assignments to support the success of international business operations. However, differences in values, norms, and cross-cultural communication patterns often pose significant challenges that affect expatriates’ adaptation processes and job performance in host countries, making cross-cultural training an important strategy in international human resource management. This study aims to gain an in-depth understanding of how expatriates interpret their experiences of participating in cross-cultural training and how such training influences their adaptation processes and performance in international business environments. This study employs a qualitative approach with a phenomenological study design. The research subjects are expatriates working in multinational companies in Southeast Asia, particularly in Indonesia, Malaysia, and Singapore, selected through purposive sampling. Data were collected through in-depth interviews and analyzed using thematic analysis to identify patterns of meaning related to cross-cultural training experiences, adaptation processes, cross-cultural communication challenges, and perceptions of job performance. The findings indicate that cross-cultural training is perceived as an essential process that helps expatriates understand local values and norms, enhance cultural sensitivity, improve cross-cultural communication skills, and strengthen self-confidence in carrying out professional tasks. These findings confirm the strategic importance of cross-cultural training in supporting successful expatriate adaptation and improved performance, and therefore highlight the need for its systematic integration into international human resource management policies.
A Bibliometric Analysis of Customer Engagement : Evidence From Hospitality Industry Siregar, Zulkifli Musannip Efendi; Mustafa, Deden Rudy; Yuliana, Yayuk; Syahputra , Guntur
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 6 No. 1 (2026): Januari - Februari
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v6i1.3959

Abstract

Customer engagement is one of the most important factors to achieve positive hospitality performance. Several studies related to customer engagement in the hospitality industry have been conducted by several researchers, but research with bibliometric analysis in the hospitality sector is still rare.  This bibliometric analysis research aims to map research trends related to the field of customer engagement in the hospitality sector. Data were collected from the Scopus database, with the keywords"customer engagement" AND hospitality OR hotel", then screening was carried out, namely 2015-2024, document type is article and conferences, language uses English publications. Based on the keywords and criteria that have been determined, the number of publications was 189 publications. Data were analyzed using Vos Viewer software. The results showed that the trend of publications related to customer engagement in the hospitality industry has increased from year to year, and the contribution to the hospitality sector among researchers is increasing. Keyword analysis on the vos viewer shows that customer engagement has 90 occurrences. Based on the density visualization, several variables that are still rarely studied such as sustainability, corporate social responsibility, engagement, self-image congruity, Service experience, customer experience, brand image, value co-creation and customer engagement behavior. This study concludes that empirical research should be conducted in the future, such as corporate responsibility towards sustainability with customer engagement as a mediating or as a moderation, self-image congruity theory on  customer engagement in the hospitality industry, and service experience, customer experience, brand image, value co-creation and customer engagement behavior.
Analisis Peran Developer PT. X Sidoarjo dalam Evaluasi Kesiapan Konsumen pada Proses Pengajuan KPR Putri Rosniar, Fiola Haliza; Warmana, G. Oka
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 6 No. 1 (2026): Januari - Februari
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v6i1.4112

Abstract

The Home Ownership Loan (KPR) application process often faces failure or delays not only due to financial inability but also due to consumers' administrative unreadiness. This study aims to analyze the strategic role of Developer PT. X Sidoarjo in evaluating consumer readiness at the pre-application stage to mitigate the risk of credit rejection. This research employs a descriptive qualitative method, with data collected through direct observation of the pre-application workflow and a literature review on credit administration procedures. The results indicate that the developer acts as an initial filter through the functions of requirement education, verification of document completeness and credit history (SLIK), and financial capability mapping via installment simulations. Consumer readiness indicators are assessed based on file completeness, data consistency, and responsiveness during verification. Risk mitigation strategies are implemented through adjustments to the Down Payment (DP) amount and selecting partner banks that match the consumer's risk profile. It is concluded that early evaluation performed by the developer at the pre-application stage is effective in minimizing repeated file revisions and streamlining the approval process by the bank  
Pengaruh advertising dan promosi sebagai strategi brand building terhadap brand awareness (studi pada tokopedia) kristian, Rana rachmatul; Aulia Sari, Shinta Dewi; Abdul Muid, Muhammad; Rochman, M,Cholilur; Ridho, Mohammad Ali; Za’fan Ispriadi, Rahmat Riko
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 6 No. 1 (2026): Januari - Februari
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v6i1.4159

Abstract

The increasingly intense competition among digital marketplaces requires companies to implement effective marketing strategies in order to build and maintain brand awareness in consumers’ minds. Advertising and promotion are essential components of brand building strategies that are believed to influence consumers’ brand awareness. This study aims to analyze the effect of advertising and promotion as brand building strategies on brand awareness at Tokopedia.This study employs a quantitative approach with an associative research design and a survey method. The population of this study consists of Tokopedia users, with a sample of 50 respondents selected using purposive sampling techniques. Data were collected through a structured questionnaire using a five-point Likert scale and analyzed using validity tests, reliability tests, and multiple linear regression analysis.The results show that the correlation coefficient (R) is 0.649 and the coefficient of determination (R²) is 0.422. These findings indicate that advertising and promotion simultaneously explain 42.2% of the variation in brand awareness, while the remaining 57.8% is influenced by other variables outside the research model. The simultaneous test results reveal that advertising and promotion have a significant effect on brand awareness. However, the partial test results indicate that each variable does not have a significant individual effect at the 5% significance level.In conclusion, the combination of advertising and promotion strategies plays an important role in building Tokopedia’s brand awareness. Therefore, companies are encouraged to manage these strategies in an integrated manner to enhance competitiveness in the digital marketplace.
Pengutamaan Nilai Religiusitas Dalam Usaha (Studi Atas Pengusaha Madura) ., Iskandar; Asiah, Khoirul
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 6 No. 1 (2026): Januari - Februari
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v6i1.4218

Abstract

This study aims to describe the phenomenon of prioritizing religious values in business and entrepreneurial practices among Madurese entrepreneurs, as well as to identify the driving factors underlying this prioritization. This research employs a descriptive-analytical design with a qualitative approach. The data were obtained through an in-depth analysis of empirical phenomena occurring in the field, using both structured and unstructured interviews, supported by observation and documentation to strengthen data validity. The findings reveal that the prioritization of religious values by Madurese entrepreneurs in the business sector constitutes a unique and factual phenomenon that is relatively rarely found among other ethnic communities. Religious values are not merely positioned as personal beliefs but are internalized in work ethics, business decision-making, and socio-economic relations. The driving factors behind the prioritization of religious values include strong religious conviction, the dominance of Islamic teachings in social life, deeply rooted religious traditions and culture, a strong work ethic, Madurese local wisdom, a religious social environment, the application of Islamic business ethics, and the perception of business activities as preparation for the afterlife. Overall, this phenomenon originates from a harmonious integration of Islamic teachings and local wisdom that has been deeply embedded in Madurese culture.
Pengaruh Intellectual Capital, Tingkat Utang Dan Ukuran Perusahaan Terhadap Nilai Perusahaan Ayusanda, Della Puspita; Afandi, Agus
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 6 No. 1 (2026): Januari - Februari
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v6i1.4445

Abstract

Finance is a highly crucial factor in the sustainability and development of a company, as a sound financial condition determines the company’s ability to carry out its operations, expand its business, and face market competition. Therefore, managers bear significant responsibility in achieving corporate prosperity by maximizing firm value. Maximizing firm value is one of the company’s long-term objectives, as a high firm value reflects strong performance and enhances the confidence of investors and other stakeholders. In an effort to increase firm value, management must continuously implement improvements and innovations to create efficiency and generate optimal profits. One of the primary functions that must be effectively managed is the financial function, since appropriate financial decisions directly affect the company’s capital structure, profitability, and stability. This study aims to determine the effect of intellectual capital, debt level, and firm size on firm value in consumer non-cyclicals companies listed on the Indonesia Stock Exchange in 2019-2024. The population in this study used companies in the consumer non-cyclicals sector as many as 130 companies. The sampling method in this study used a purposive sampling method, in order to obtain a sample of 33 companies in the consumer non-cyclicals sector. Sources of data used in this study is secondary data. Data analysis was performed using Eviews 13. Simultaneous research results of intellectual capital, debt level, and firm size have an effect on firm value. Partially, intellectual capital and debt level have a significant effect on firm value, and firm size have no significant effect on firm value.

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