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INDONESIA
Jurnal Ekonomika Dan Bisnis
Published by CV. Information Technology Training Center - Indonesia
ISSN : -     EISSN : 28078438     DOI : https://doi.org/10.47233/jebs
Core Subject : Economy,
Economics, Econometrics & Finance
JEBS : Jurnal Ekonomika Dan Bisnis Merupakan Jurnal Penelitian dan Kajian Ilmiah yang diterbitkan CV.ITTC - INDONESIA dan dikelola langsung oleh Webinar.Gratis dan Even. Penyunting menerima kiriman naskah hasil kajian dan penelitian untuk bidang ekonomi ,bisnis, manajemen, akuntansi, auditing, perpajakan, kewirausahaan, serta ilmu yang berkaitan dengan perbankan konvensional maupun syariah. Jurnal ini diterbitkan sebanyak 2 kali dalam setahun, yaitu januari dan juli diterbitkan secara daring.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 625 Documents
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Pengaruh advertising dan promosi sebagai strategi brand building terhadap brand awareness (studi pada tokopedia) kristian, Rana rachmatul; Aulia Sari, Shinta Dewi; Abdul Muid, Muhammad; Rochman, M,Cholilur; Ridho, Mohammad Ali; Za’fan Ispriadi, Rahmat Riko
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 6 No. 1 (2026): Januari - Februari
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v6i1.4159

Abstract

The increasingly intense competition among digital marketplaces requires companies to implement effective marketing strategies in order to build and maintain brand awareness in consumers’ minds. Advertising and promotion are essential components of brand building strategies that are believed to influence consumers’ brand awareness. This study aims to analyze the effect of advertising and promotion as brand building strategies on brand awareness at Tokopedia.This study employs a quantitative approach with an associative research design and a survey method. The population of this study consists of Tokopedia users, with a sample of 50 respondents selected using purposive sampling techniques. Data were collected through a structured questionnaire using a five-point Likert scale and analyzed using validity tests, reliability tests, and multiple linear regression analysis.The results show that the correlation coefficient (R) is 0.649 and the coefficient of determination (R²) is 0.422. These findings indicate that advertising and promotion simultaneously explain 42.2% of the variation in brand awareness, while the remaining 57.8% is influenced by other variables outside the research model. The simultaneous test results reveal that advertising and promotion have a significant effect on brand awareness. However, the partial test results indicate that each variable does not have a significant individual effect at the 5% significance level.In conclusion, the combination of advertising and promotion strategies plays an important role in building Tokopedia’s brand awareness. Therefore, companies are encouraged to manage these strategies in an integrated manner to enhance competitiveness in the digital marketplace.
Pengutamaan Nilai Religiusitas Dalam Usaha (Studi Atas Pengusaha Madura) ., Iskandar; Asiah, Khoirul
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 6 No. 1 (2026): Januari - Februari
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v6i1.4218

Abstract

This study aims to describe the phenomenon of prioritizing religious values in business and entrepreneurial practices among Madurese entrepreneurs, as well as to identify the driving factors underlying this prioritization. This research employs a descriptive-analytical design with a qualitative approach. The data were obtained through an in-depth analysis of empirical phenomena occurring in the field, using both structured and unstructured interviews, supported by observation and documentation to strengthen data validity. The findings reveal that the prioritization of religious values by Madurese entrepreneurs in the business sector constitutes a unique and factual phenomenon that is relatively rarely found among other ethnic communities. Religious values are not merely positioned as personal beliefs but are internalized in work ethics, business decision-making, and socio-economic relations. The driving factors behind the prioritization of religious values include strong religious conviction, the dominance of Islamic teachings in social life, deeply rooted religious traditions and culture, a strong work ethic, Madurese local wisdom, a religious social environment, the application of Islamic business ethics, and the perception of business activities as preparation for the afterlife. Overall, this phenomenon originates from a harmonious integration of Islamic teachings and local wisdom that has been deeply embedded in Madurese culture.
Pengaruh Intellectual Capital, Tingkat Utang Dan Ukuran Perusahaan Terhadap Nilai Perusahaan Ayusanda, Della Puspita; Afandi, Agus
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 6 No. 1 (2026): Januari - Februari
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v6i1.4445

Abstract

Finance is a highly crucial factor in the sustainability and development of a company, as a sound financial condition determines the company’s ability to carry out its operations, expand its business, and face market competition. Therefore, managers bear significant responsibility in achieving corporate prosperity by maximizing firm value. Maximizing firm value is one of the company’s long-term objectives, as a high firm value reflects strong performance and enhances the confidence of investors and other stakeholders. In an effort to increase firm value, management must continuously implement improvements and innovations to create efficiency and generate optimal profits. One of the primary functions that must be effectively managed is the financial function, since appropriate financial decisions directly affect the company’s capital structure, profitability, and stability. This study aims to determine the effect of intellectual capital, debt level, and firm size on firm value in consumer non-cyclicals companies listed on the Indonesia Stock Exchange in 2019-2024. The population in this study used companies in the consumer non-cyclicals sector as many as 130 companies. The sampling method in this study used a purposive sampling method, in order to obtain a sample of 33 companies in the consumer non-cyclicals sector. Sources of data used in this study is secondary data. Data analysis was performed using Eviews 13. Simultaneous research results of intellectual capital, debt level, and firm size have an effect on firm value. Partially, intellectual capital and debt level have a significant effect on firm value, and firm size have no significant effect on firm value.
Meningkatkan Brand Image dengan Menggunakan Website Berbasis UI/UX Fauzi, Ahmad; Rokhim, Muh. Alfin
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 6 No. 2 (2026): Maret-April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v6i2.3694

Abstract

Meet Indonesia is a provider of high-quality goalkeeper gloves that currently markets its products through social media and e-commerce. However, the owner wants to improve the brand image through a more flexible independent platform to face intense industrial competition.  This research aims to design a UI/UX-based sales website using CMS Wordpress to enhance Meet Indonesia's brand image and systematically evaluate its quality. The type of research used is action research involving 15 respondents as samples (2 computer experts, 2 marketing experts, 1 owner, and 10 consumers). Data collection techniques were carried out through observation, interviews, documentation, and Likert scale questionnaires. Data analysis was performed using the WebQual Index method to measure service quality and the HEART Framework to measure user experience. The results of the analysis using WebQual showed a WebQual Index (WQI) value of 91.67%, which falls into the "Very Good" category, while the evaluation using the HEART Framework produced a total overall score of 93.54%, reflecting a very high quality of user experience in the dimensions of Happiness, Engagement, Adoption, Retention, and Task Success. The developed website is proven to be able to provide a significant contribution in improving Meet Indonesia's brand image by presenting a positive experience for users both emotionally and functionally, thereby increasing user trust in the brand and encouraging consumer loyalty
Penerapan Augmented Taylor Rule pada Kebijakan Suku Bunga: Periode Sebelum Selama dan Pasca Krisis Awaluddin, Imam; Fadhilah, Indah
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 6 No. 2 (2026): Maret-April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v6i2.4500

Abstract

The COVID-19 pandemic created major economic disruption and global uncertainty, questioning the reliability of the conventional Taylor Rule in guiding monetary policy. This study aims to examine changes in Bank Indonesia’s monetary policy reaction function across three phases: before, during, and after the COVID-19 pandemic. The study applies an Augmented Taylor Rule specification incorporating the inflation gap, output gap, real effective exchange rate (REER), and the Federal Funds Rate. Using a quantitative approach, monthly macroeconomic data from November 2014 to September 2025 are obtained from Bank Indonesia, the Central Statistics Agency, and international financial databases. The sample is divided into pre-pandemic, pandemic, and post-pandemic periods. Data are analyzed using the Autoregressive Distributed Lag (ARDL) model to estimate long-run relationships and short-run dynamics. The findings indicate that monetary policy behavior varies across phases. Prior to the pandemic, the policy rate response is largely inflation-oriented with limited sensitivity to output fluctuations. During the crisis, the reaction function becomes more flexible, responding to domestic economic contraction and external pressures. In the post-pandemic period, policy gradually normalizes, although global interest rates remain relevant. Overall, the results suggest that Bank Indonesia’s policy rule is adaptive to changing macroeconomic conditions rather than structurally fixed.

Page 63 of 63 | Total Record : 625

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