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BISMA (Bisnis dan Manajemen)
Published by Universitas Negeri Surabaya
ISSN : 19797192     EISSN : 25497790     DOI : BISMA (Bisnis dan Manajemen)
Core Subject : Social,
Social Sciences
BISMA (Bisnis dan Manajemen) is a peer-reviewed and open access platform which focuses on business, management, and entrepreneurship. The aim of BISMA is to be a authoritative source of information on it’s focuses. The scope of BISMA are but not strictly limited to: strategic management, good corporate governance, business ethics, financial management, marketing management, human resource management, operational management, entrepreneurship, and small and medium entreprise
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol. 17 No. 2 (2025)" : 6 Documents clear
The role of pro-comparative advantage absorptive capacity in improving marketing performance using a resource advantage theory of competition perspective Mahendra, Ahmad Bima; Ferdinand, Augusty Tae; Putri, Yuni Maxi
BISMA (Bisnis dan Manajemen) Vol. 17 No. 2 (2025)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v17n2.p192-216

Abstract

This study aims to explain the importance of superior pro-comparative advantage absorptive capacity as a bridging concept to resolve inconsistent results regarding the role of digital marketing in improving marketing performance. The study procedures were carried out using a quantitative method with data from 290 respondents comprising owners and managers of Business-to-Business (B2B) small and medium enterprises (SMEs) in the food and beverage industry in Semarang, Indonesia. The data was obtained and analysed using structural equation model (SEM), Analysis of Moment Structure (AMOS) software. The results show that digital marketing positively affects capacity and management knowledge. Absorptive capacity positively affects both marketing performance and value co-creation, while management knowledge enhances value co-creation. Finally, value co-creation significantly contributes to marketing performance. These findings highlight the strategic importance of digital marketing and knowledge processes in driving performance outcomes. This study advances the resource advantage theory by identifying absorptive capacity as a key link between digital marketing and marketing performance. It introduces a serial mediation model involving marketing knowledge and value co-creation, offering a deeper understanding of digital strategy effectiveness.
Trust matters: exploring how video and brand attitudes drive purchase intention in food vlog Fajri, Muhammad Nur; Wilopo, Wilopo; Nuralam, Inggang Perwangsa
BISMA (Bisnis dan Manajemen) Vol. 17 No. 2 (2025)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v17n2.p146-168

Abstract

This study investigates the effect of food vloggers' content value on viewers' attitudes (video attitude and brand attitude) and purchase intention with trust as a moderating variable. The rise of food vlogging as a digital marketing tool has transformed how consumers engage with culinary content and make purchasing decisions. As viewer trust becomes increasingly important in influencing attitudes and behaviour, understanding content value impacts consumer responses through the S-O-R model is essential for marketers and creators alike. This study targets individuals who actively consume content from three prominent Indonesian food vloggers. Data was collected through an online survey from 335 respondents and analysed using Partial Least Square-Structural Equation Model (PLS-SEM). The results show that informative and entertainment value positively influence video attitude. Video attitude positively influences brand attitude and purchase intention. Trust strengthened the relationship between video attitude and purchase intention, as well as brand attitude and purchase intention. The findings offer insights for marketers and content creators, emphasising the importance of engaging content and trust in shaping consumer behaviour, especially for those interested in exploring Indonesian culinary offerings.
From impulse to loyalty: examining drivers of continuous purchase intention on the Tiktok live shopping platform Auliarahman, Lutfi
BISMA (Bisnis dan Manajemen) Vol. 17 No. 2 (2025)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v17n2.p169-191

Abstract

TikTok live shopping, leveraging SOR Theory, enhances consumer impulsive buying and purchase intention through real-time influencer interactions. However, its potential remains underexplored in Indonesia, presenting a critical opportunity for brands to boost visibility and sales. This study introduces a novel exploration of the TikTok live shopping trend in Indonesia by employing Partial Least Square-Structural Equation Model (PLS-SEM) and Importance Performance Mapping Analysis (IPMA). This approach provides a unique perspective on consumer behaviour and engagement, offering valuable insights into the dynamics of this rapidly growing digital marketplace. This study uses a quantitative method by distributing questionnaires to 175 respondents who have made transactions through TikTok live shopping. This study found that enjoyment and social presence significantly influence online impulse buying in TikTok Live shopping, while attractiveness does not. Additionally, online impulse buying positively affects continuous purchase intention. This study reveals that while attractiveness is not a strong predictor of online impulsive buying. Enjoyment and social presence are crucial for enhancing consumer engagement. IPMA highlights the need for marketers to focus on these elements to drive impulse buying and sales. Brands should create engaging content and leverage promotions to maximise consumer interaction.
Accelerating digital transformation through digital leadership: strategies for innovation, sustainability, and organisational performance enhancement Nasrun, Muhammad Kahfi; Susilo, Heru; Afrianty, Tri Wulida
BISMA (Bisnis dan Manajemen) Vol. 17 No. 2 (2025)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v17n2.p264-291

Abstract

This study aims to explore how digital leadership accelerates the adoption of disruptive technologies, supports green innovation, and integrates digital transformation with hybrid work models to enhance organisational performance and employee well-being. Utilising a systematic literature review (SLR) approach and analysing 59 open-access articles from the Scopus database, this study identifies key trends in digital leadership literature. The findings show that digital leadership has gained increasing attention since 2021, particularly in the areas of business innovation, organisational resilience, and digital transformation. Major academic contributions come from Indonesia, Germany, and Malaysia. The adoption of AI and blockchain strengthens the effectiveness of digital leadership through data-driven decision-making, operational efficiency, and enhanced transparency. Furthermore, digital leadership promotes green innovation and sustainable business strategies while improving productivity and work-life balance through hybrid work models. The implications of these findings suggest that digital leadership is a key element in guiding organisations to adopt disruptive technologies, introduce green innovations, and design flexible work models. Organisations must develop adaptive, innovative, and technology-driven leadership to remain competitive and sustainable in the digital era.
Paternalistic leadership and teamwork on employee performance at Sharia hotels: The mediating role of work-family conflict Suherman, Usep Deden
BISMA (Bisnis dan Manajemen) Vol. 17 No. 2 (2025)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v17n2.p243-263

Abstract

This study aims to examine how paternalistic leadership and teamwork demands influence employee effectiveness, with work-family conflict serving as a mediating factor. In the hospitality industry, especially in Sharia hotels, employee performance is crucial for maintaining service quality and customer satisfaction. Leadership style and teamwork demands can significantly impact employee effectiveness, particularly when work-family conflict arises as a mediating factor. This research employed an explanatory survey involving 344 employees from Sharia hotels. Partial Least Square-Structural Model (PLS-SEM) analysis is implemented to analyse the data. The results show that paternalistic leadership and teamwork positively influence employees’ performance. Work-family conflict is positively influenced by paternalistic leadership and collaboration. Work-family conflict, which is brought on by paternalistic leadership and teamwork, influences employee performance. This study implies that Sharia hotel management should adopt paternalistic leadership and foster teamwork to enhance employee performance while being mindful of work-family conflict. Implementing supportive policies and promoting a balanced work environment can reduce conflict and improve overall effectiveness among staff.
Swipe, watch, buy: the hidden power of enjoyment, urgency, and influencers in live shopping Ilyas, Gunawan Bata; Ilyas, Muh. Fadhel G Bata; Ginting, Yanti Mayasari; Tai, Quach Minh; Irfan, Andi
BISMA (Bisnis dan Manajemen) Vol. 17 No. 2 (2025)
Publisher : Universitas Negeri Surabaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/bisma.v17n2.p217-242

Abstract

This study investigates the key psychological and experiential factors influencing purchase decisions in live shopping environments, focusing on the Indonesian digital marketplace. This study examines how perceived enjoyment, promotional urgency, and influencer marketing affect purchase decisions, both directly and indirectly through consumer trust. It further explores the moderating role of platform experience. Using a quantitative approach with 265 valid responses analysed via Partial Least Squares Structural Equation Modelling (PLS-SEM), the results reveal that all three stimuli significantly influence consumer trust and purchase decisions. Trust is shown to mediate these effects, while platform experience strengthens the impact of the live shopping elements on purchase behaviour. The findings contribute to the growing literature on social commerce and offer practical insights for marketers and platforms seeking to enhance consumer engagement and conversion in live shopping settings. It provides empirical evidence on how perceived enjoyment, urgency-driven promotions, and influencer credibility shape real-time purchase decisions. This study is limited to Indonesia, affecting its broader applicability. Its cross-sectional nature and self-reported data may introduce bias. Future research should explore regional differences, behavioural analytics, and longitudinal studies on evolving consumer behaviours in live shopping.

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