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Jurnal Manajemen Stratejik dan Simulasi Bisnis
Published by Universitas Andalas
ISSN : -     EISSN : 27466868     DOI : https://doi.org/10.25077/mssb.2.1.1-21.2021
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen Strategi dan Simulasi Bisnis (JMASSBI) is a journal that publishes academic articles from academics who conduct empirical research and literature review issues of strategic management, business simulation, entrepreneurship, organization, marketing, finance, human resource management, business ethics and other management issues. The JMASSBI is intended to be the journal for publishing articles reporting the results of research on business. The GamaIJB invites manuscripts in the areas: Strategic Management Business Simulation Management and Organization Entrepreneurship Financial management Marketing Management Human Resource Management Operation management Business Ethics
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol 4 No 1 (2023): Jurnal Manajemen Stratejik dan Simulasi Bisnis" : 6 Documents clear
Analisis Perbandingan Kinerja Keuangan Sebelum Dan Sesudah Initial Public Offering (IPO) Pada PT. Bukalapak Tbk Annisa Melenia; Chairun Amallia; Yuliarni Putri
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol 4 No 1 (2023): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/mssb.4.1.12-23.2023

Abstract

This study aims to determine the comparison of the financial performance of liquidity, solvency, activity and profitability before and after being designated as an initial public offering. This research is classified as quantitative research. The object in this research is PT. Bukalapak Tbk. The type of data used in this research is secondary data. The analytical method used is comparative analysis. To test the hypothesis using the paired sample t-test and the Wilcoxon test. The results of this study conclude (1) There is no significant difference in financial performance in terms of liquidity indicators before and after being designated as an initial public offering. (2) There is no significant difference in financial performance seen from the solvency indicators before and after being determined as an initial public offering. (3) There is no significant difference in financial performance seen from the activity indicators before and after being determined as an initial public offering. (4) There is a significant difference in financial performance seen from the profitability indicators before and after being determined as an initial public offering.
Pengaruh Penggunaan Quick Response Code Indonesian Standard (QRIS) Oleh UMKM Terhadap Pendapatan Usaha Fahrudin Fahrudin; Putri Lailatul Isnaini
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol 4 No 1 (2023): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/mssb.4.1.1-12.2023

Abstract

QRIS is an aggregation of QR codes from several types of Penyelenggara Jasa Sistem Pembayaran (PJSP) using only one QR code (Bank Indonesia, 2020). QRIS is here to facilitate cashless payment transactions. But unfortunately, in using QRIS there are MDR and Settlement costs that are charged to UMKM so that it has the potential to reduce UMKM income. This study aims to test and analyze how the influence of the use of QRIS through the PJSP DANA application by UMKM has on business income in Kraksaan District. The method used is quantitative with simple linear regression analysis, partial test (t test), and test the coefficient of determination (R2 test). Data collection through questionnaires, observation, and literature study. Questionnaires were distributed to 50 UMKM that had used QRIS through PJSP DANA according to the data recorded on the DANA Application. Based on the results of the study, it shows that the use of QRIS through the provider of the DANA application payment system service has a positive effect on business income in Kraksaan District.
Pengaruh Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Café Kenalin Ini Kopi Karawang Ayu Juwita; Syifa Pramudita Faddila
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol 4 No 1 (2023): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/mssb.4.1.24-32.2023

Abstract

This study aims to determine: (1) the effect of price on purchasing decisions (2) the effect of product quality on purchasing decisions (3) the effect of price and product quality together on purchasing decisions of Caffe Kenalin, Karawang Coffee. The subjects of this study consisted of 60 customers of Caffe Kenalin's Coffee. Data collection techniques using questionnaires and documentation. Test the validity of the instrument items using Product Moment correlation and reliability testing using Alpha Cronbach. Analysis prerequisite test consists of normality test, linearity test, and multicollinearity test. Data analysis in order to answer research questions consisted of simple regression analysis and multiple regression analysis.
Analysis Of The Influence Of Brand Awareness, Brand Associations, And Lifestyle On Purchase Decision Process iPhone (Consumer Survey in Padang City) Ullya Rahmi Aswin; Danny Hidayat; Leni Gustina
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol 4 No 1 (2023): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/mssb.4.1.33-40.2023

Abstract

This study aims to determine the influence of Brand Awareness, Brand Association, and Lifestyle in the iPhone Purchase Decision Process in Padang City. The data analysis method used is Validity Test, Reliability Test, Multiple Regression Analysis, Hypothesis Test consists of Partial Test (t Statistical Test), Simultaneous Test (F Statistical Test), and Determination Coefficient Test (R2). The work was carried out using SPSS 17. The data used are primary data and secondary data. This study used a sample of 100 research respondents. The results of this study indicate that data analysis using the multiple linear regression analysis method shows that Brand Association and Lifestyle have a positive and significant effect on consumers' decision to buy an iPhone, while Brand Awareness has a positive but not significant effect on the consumer's decision process in buying an iPhone. Based on the t-test that the three most dominant variables influencing the decision process to purchase the hijab are Lifestyle (X3) with a t value of 0.532. Adjusted analysis of the coefficient of determination obtained an R2 value of 39.7%, which means that the dependent variable, namely the purchase decision process, can be explained by the independent variables, namely Brand Awareness, Brand Association and Lifestyle and the remaining 60.3% is not influenced by other variables. included in this research.
Kinerja Pegawai Ditinjau Dari Kompetensi, Kompensasi, Motivasi Kerja, dan Disiplin Kerja Yenni Rosyinah Hasibuan; Fitria Ridha Ningsih; Yuliarni Putri
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol 4 No 1 (2023): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/mssb.4.1.52-71.2023

Abstract

The success of the hospital in providing the best and quality service to the community can be measured by the quality of the performance of its human resources. This is because human resources are an important element involved in the core activities of providing health services in a hospital. This study aims to analyze several factors that have an influence on employee performance at RSUD Dr. Rasidin Padang, namely commitment, compensation, work motivation, and work discipline. The analytical method used in this research is path analysis using the help of the SPSS for windows program. This study used 158 respondents as the research sample. The independent variables consist of Competence (X1), Compensation (X2), Work Motivation (X3), and Work Discipline (X4), while the dependent variable is Performance (Y). The results showed that competence, compensation, work motivation, and work discipline had a significant positive effect on the performance of RSDU Dr. Rasidin Padang. Keyowords : Competence, Compensation, Work Motivation, Work Dicipline, and Employee Performance
Pengaruh Inflasi, Suku Bunga Bank Indonesia, dan Nilai Tukar Rupiah Terhadap Indeks Harga Saham Gabungan (IHSG) Herlinda Fitri Febriyanti; Silvi Delfiani
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol 4 No 1 (2023): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/mssb.4.1.41-51.2023

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh inflasi, tingkat suku bunga, dan nilai tukar rupiah terhadap IHSG periode 2016 hingga 2020 yang dilakukan baik secara menyeluruh ataupun sebagian. Populasi yang penulis gunakan dalam penelitian ini adalah perusahaan yang telah melantai di Pasar Modal Indonesia. Data yang dipakai adalah data bulanan untuk seluruh variabel independen dan variabel dependen. Metode sampel jenuh digunakan sebagai metode pengumpulan dan diperoleh sebanyak 60 data bulanan. Alat analisis yang digunakan adalah regresi linear berganda. Penelitian ini menunjukkan bahwa secara simultan inflasi, suku bunga BI, dan nilai tukar rupiah memiliki pengaruh signifikan terhadap IHSG, sedangkan inflasi dan nilai tukar rupiah berpengaruh signifikan terhadap IHSG secara parsial dan suku bunga BI berpengaruh namun tidak signifikan terhadap IHSG

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