International Journal of Media and Communication Research
International Journal of Media and Communication Research (IJMCR) is a peer-reviewed and indexed journal published twice a year (in January and July) by UIR Press and managed by the Faculty of Communication Sciences, Universitas Islam Riau. The objective of this journal is to provide a forum for Indonesian and worldwide researchers and practitioners to disseminate and promote the empirical research findings, conceptual, philosophical and theoretical debates dealing with a human, applied and mass communication studies. The topics include: Intrapersonal and Interpersonal Communication Group Communication Intercultural Communication Organizational Communication Political Communication Development Communication Corporate Communication Public Relations Health Communication International Communication War, Conflict and Crisis Communication Communication In Tourism And Hospitality Print and Electronic Journalism Film Studies Promotion and Advertising Media Ethics and Law Media, Culture and Society Media and Social Impact Media, Religion and Identity Media and Democracy Social Media and Digital Society
Articles
65 Documents
<![CDATA[Workplace Ethical Communication and Quality Service Delivery of State-owned Tertiary Institutions, Oyo State, Nigeria ]]>
<![CDATA[Oloye, Rachael A]]>;
<![CDATA[Adenekan, Tolulope E]]>
<![CDATA[ International Journal of Media and Communication Research Vol. 5 No. 1 (2024): International Journal of Media and Communication Research ]]>
Publisher : <![CDATA[UIR Press ]]>
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DOI: 10.25299/ijmcr.v5i1.11757
<![CDATA[Internal communications may be as ancient as the practice of communicating organizational values in the workplace. Maintaining a strong culture of compliance at work requires ethical communication. When executed properly, ethical communications may reduce total risk and improve the delivery of high-quality services. But organizations’ risk serious financial, legal, and reputational consequences when they disregard ethics. A service is efficient when the same objectives are accomplished with the help of available resources and successful when the results or accomplishments are valuable to the consumers. Quality has always been the cornerstone of any developed and successful institution around the world. However, preliminary investigations revealed that quality service delivery in State-owned tertiary institutions is on the decline. As a result, this study examined how workplace ethical communication affect the provision of high-quality services in state-owned tertiary institutions in Oyo State, Nigeria. 2,273 management employees at the top and intermediate levels from the six institutions under investigation make up the study's population. The sample size was 329 gotten from Raosoft sample size determinant. Cross sectional survey was adopted for this study. Findings revealed that work ethics significantly influence quality service delivery of State-owned tertiary institutions, Oyo State, Nigeria (Adj R2=0.628; p=0.000, Q2 =0.472). This study concluded that workplace ethical communication and its quality service delivery are inextricably linked. The study recommended that management of the selected State-owned tertiary institutions should ensure that strategies are put in place for strict compliance to ethics and positive attitude being a pre-requisite in delivering quality service]]>
<![CDATA[Political and Cultural Dynamics in Bollywood and Nollywood Films: A Comparative Perspective ]]>
<![CDATA[Endong Floribert Patrick C.]]>;
<![CDATA[Princess Emike Umole]]>
<![CDATA[ International Journal of Media and Communication Research Vol. 5 No. 2 (2024): International Journal of Media and Communication Research ]]>
Publisher : <![CDATA[UIR Press ]]>
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DOI: 10.25299/ijmcr.v5i2.12403
<![CDATA[Films are popularly believed to be reflection of reality as well as a representation of the societies in which they were produced. They are excellent windows into their societies of origin and could thus serve as good anthropological or historical documents containing data about socio-political events that have happened in their societies of origin. One of the multiple data one can extract/gather from films is the socio-cultural and political dynamics prevailing in the society in which the films subsist. This paper attempts to illustrate this thesis through a review of relevant Bollywood and Nollywood films. Specifically, the study hinges on a review of relevant selected films to show how Bollywood and Nollywood are a reflection of cultural and political dynamics in India and Nigeria respectively. The paper starts with a brief background which examines the extent to which Nollywood and Bollywood films could be considered a reflection of contemporary Nigeria and India. It proceeds to defining the concept of cultural and political dynamics, with strict respect to the Indian and Nigerian experiences. The paper ends up with an examination of how these cultural and political dynamics are reflected in relevant Bollywood and Nollywood films. It concludes that both Nigerian and Bollywood films reflect social and political dynamics in their societies of origin in the same way.]]>
<![CDATA[Transformation of Ulama as Communicators: Youtube as a Da'wah Channel ]]>
<![CDATA[Novriyanto, Bambang]]>;
<![CDATA[Utari, Prahastiwi]]>;
<![CDATA[Satyawan, Agung]]>
<![CDATA[ International Journal of Media and Communication Research Vol. 5 No. 1 (2024): International Journal of Media and Communication Research ]]>
Publisher : <![CDATA[UIR Press ]]>
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DOI: 10.25299/ijmcr.v5i1.14598
<![CDATA[In the digital era of the development of YouTube social media technology, there are many video contents available, one of which is Islamic da'wah content. The use of ulama in doing da'wah on YouTube is a process of transforming ulama as communicators in preaching. By using YouTube as a da'wah channel, there has been an indirect convergence of communication elements, resulting in a blur between ulama as communicators and connoisseurs of da'wah content on YouTube as communicants. The purpose of this study is to see the transformation of ulama as da'wah communicators on YouTube as da'wah channels. This research methodology is qualitative using literature studies that look at previous studies that use content analysis and opinion polls. The results of this study show that therefore, preachers in actualizing their da'wah must understand that the content and form of da'wah are inseparable parts, but can be distinguished in the concept of da'wah. While the characteristics, delivery strategies and methods of da'wah also have an important position in da'wah. With the interactivity facilitated by digital media, the boundary between communicators and communicants is getting thinner when communicating using YouTube media.]]>
<![CDATA[Influentiality of Social Media Influencers on Purchase Intension of Consumers: A Regional Perspective ]]>
<![CDATA[Sahaf, Muskaan Fayaz]]>;
<![CDATA[Nazir, Arif]]>
<![CDATA[ International Journal of Media and Communication Research Vol. 5 No. 1 (2024): International Journal of Media and Communication Research ]]>
Publisher : <![CDATA[UIR Press ]]>
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DOI: 10.25299/ijmcr.v5i1.14924
<![CDATA[Businesses are starting to use social media influencers (SMIs) as a new way to persuade their target audience to buy something. This is because consumer stratification is growing quickly. Social media's pervasiveness, as well as its broad reach and frequency, have made it a thriving advertising strategy, outperforming more traditional forms of advertising. In this study, the researchers focus on divulging the need to employ social media influencers in marketing services and their impact on consumers. The research attempts to trace the effectiveness of social media influencing in comparison to traditional forms of advertising and to promulgate the pros and cons of the emerging advertising strategy through social media influencers. The researchers' findings were based on a mixed method of research that included quantitative and qualitative data collected through surveys and interviews. The researchers discovered that despite influencers have a strong influence on consumer purchasing decisions, the new advertising trend through Social Media Influencers is on the rise in Kashmir Valley. However, the overall findings reveal that influencer marketing holds the upper hand in the market when it comes to influencing target groups effectively.]]>
<![CDATA[Use of Instagram as a Medium for Adolescence Self-Identity Construction ]]>
<![CDATA[Aulia, Farah]]>;
<![CDATA[Putri, Kinkin Yuliaty Subarsa]]>
<![CDATA[ International Journal of Media and Communication Research Vol. 5 No. 1 (2024): International Journal of Media and Communication Research ]]>
Publisher : <![CDATA[UIR Press ]]>
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DOI: 10.25299/ijmcr.v5i1.15007
<![CDATA[As social creatures, humans have a need to interact and communicate with others. Humans have many ideas, ideas, opinions, that need to be conveyed to meet their needs. Communication becomes a bridge that becomes a link in delivering messages so as to form understanding. In the era of rapidly developing technology, the face of communication has undergone a significant evolution. Communication can not only be done face-to-face, but now it can be through social media intermediaries. Instagram is a social media with many users in Indonesia. Instagram has advantages that can attract adolescents, so adolescents are active Instagram users. Through its use, Instagram can be a medium of self-identity construction. Adolescence is a period of searching for self-identity. Instagram users, especially adolescents, tend to share photos and videos that can represent themselves in front of an audience. This study discusses the use of Instagram as a medium of self-identity construction for adolescents. The subjects of this study were adolescents with an age limit of 19 years and domiciled in Jakarta. This research uses a quantitative approach with data collection techniques in the form of surveys. The results showed that Instagram is effective in the formation of self-identity through the consistency of content and narratives made according to self-representation.]]>
<![CDATA[Evaluation of Satisfaction Levels of Women Journalists With Regards to the Consumption of OTT Contents: A Study of Karnataka ]]>
<![CDATA[Philomina]]>;
<![CDATA[Kolar, Tahmeena Nigar Sultana]]>
<![CDATA[ International Journal of Media and Communication Research Vol. 5 No. 1 (2024): International Journal of Media and Communication Research ]]>
Publisher : <![CDATA[UIR Press ]]>
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DOI: 10.25299/ijmcr.v5i1.16085
<![CDATA[In our everyday lifestyle we spend too much time in front of electronic gadgets. The vast range of development of media and visual entertainment is not a big thing for everyone and it’s widely accessible through mobile phones. The new form of media content spreading through the streaming services means OTT Platforms like Amazon Prime Video, Netflix, Voot, Zee5, and etc. availability of OTT Platforms is not a big thing because many streaming platforms give such a freemium option for their viewers. But one thing we all should be aware of is that some contents are released on OTT because they are unlikely to be released on theatre and TV, which is subject to regulation by the Central board of film certification (CBFC) and Broadcasting content complaints council (BCCC) and etc. So, Streaming Platforms has not any regulatory restriction to broadcast web contents and it gets more liberty in the absence of censorship. The main purpose of this study to assess awareness of OTT platforms among women journalists and to know satisfaction level of OTT Content. For this study descriptive research method was adopted and the primary data collected through the survey method. A total 80 number of the respondents were selected. It is found from the study that majority of the women journalist were aware about the OTT platform and they were very satisfied with the content of the OTT.]]>
<![CDATA[What Do News Editorials Point to in the Framing of Nigerian National Security? Does Media Content Project Public Lens or Elites Power Hierarchies? ]]>
<![CDATA[Muhammad Hamisu Sani]]>
<![CDATA[ International Journal of Media and Communication Research Vol. 5 No. 2 (2024): International Journal of Media and Communication Research ]]>
Publisher : <![CDATA[UIR Press ]]>
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DOI: 10.25299/ijmcr.v5i2.16904
<![CDATA[Growing cases of the role of media in national security tend to suggest that news is reflective of on the spot assessment. Yet, a corpus of literature shows that media influence is highly dominated by elites’ power, where media framing projects more of these power and influence. This paper therefore expounds on the extent to which news media editorials are reflective of public concerns or portray more of elites’ power. Succinctly, the aim is to explore what media editorials point to in the framing of national security issues. In view of the precarity of insecurity and mounting challenges of Nigeria’s national security, it is pertinent to unravel what constantly preoccupies media establishments, mostly, their editorial contents. And what trajectory and path do they tilt towards in the broader mediatization of the nation’s national issues occasioned by terrorism, militancy, banditry, kidnapping and other crimes. Overall, the paper provides a clue about how news editorials showcase and often pander to hierarchal power within Nigeria’s national security architecture.]]>
<![CDATA[Attribute Agenda Building in An Environmental Crisis: News Coverage of MV X-Press Pearl Ship Incident in Sri Lanka ]]>
<![CDATA[P. C. P. Kumara]]>;
<![CDATA[Hewage , Galagedarage Thushari Madhubhashini]]>
<![CDATA[ International Journal of Media and Communication Research Vol. 5 No. 2 (2024): International Journal of Media and Communication Research ]]>
Publisher : <![CDATA[UIR Press ]]>
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DOI: 10.25299/ijmcr.v5i2.17029
<![CDATA[This study investigated the building of the attribute agenda of an environmental crisis, taking the MV X-Press Pearl shipwreck incident as a case study. English weekend newspapers for a year since the incident were used for a content analysis to identify the information subsidies and their respective attribute agendas. An analysis framework was developed based on information subsidies and their respective attribute agendas. Results indicated that the governmental bodies unrelated to the environment were the most frequently cited sources, followed by experts and local non-governmental organizations/ industries. Conversely, the public was the least cited information source. Environmental damage was the most frequently emphasized attribute, followed by law and agreements and prevention. However, policy was the least reported attribute. Considering the correlation between information sources and attributes, the Marine Environmental Protection Authority highlighted the mitigation agenda, while non environmental related governmental bodies emphasized prevention agenda. Policymakers focused on getting compensation, while governmental bodies emphasized law and agreements and Experts prioritized on environmental damage. The evidence for attribute agenda building was found further strengthening the agenda building hypothesis and information subsidies had their own attributes highlighted in media reports. The study delves into the practical implications of agenda building, which can influence media outlets. It suggests strategic communication planning, aligning coverage with objectives, and collaborating with environmental advocacy groups. This understanding informs decision-making, promotes balanced coverage, and enhances public engagement. It is important to additionally take into account the process used to establish the agenda in future research.]]>
<![CDATA[Business Communication in the Sustainability of Belitong Geopark to Economic Growth of Tanjungpandan Community ]]>
<![CDATA[Rizky Ramadhani Arsyah Putra]]>;
<![CDATA[Prahastiwi Utari]]>;
<![CDATA[Sudarmo]]>
<![CDATA[ International Journal of Media and Communication Research Vol. 5 No. 2 (2024): International Journal of Media and Communication Research ]]>
Publisher : <![CDATA[UIR Press ]]>
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DOI: 10.25299/ijmcr.v5i2.17140
<![CDATA[The Belitong Geopark, located in Tanjungpandan is one of the geopark areas that has extraordinary natural potential. The sustainability of the Belitong Geopark has become a concern in recent years, with efforts to utilize the geopark's potential to support the economic growth of local communities that have not felt a significant economic impact. At the level of business communication studies, we see that there are barriers to effective communication with the resulting economic implications. The methods of this study are observation and literature review. The data that has been collected is then analyzed using Em Griffin's semiotic analysis. The results showed that the sustainability of the Belitung Geopark has a positive influence on the economic growth of the Tanjungpandan community. The increase in Tanjungpandan community income is driven by increased tourist visits to Geopark Belitung. The increase in employment of the Tanjungpandan community is driven by the increase in economic activities related to Belitung Geopark, such as tourism, trade, and services. The increased welfare of the Tanjungpandan community is driven by increased income and employment.]]>
<![CDATA[Use of Internet and Learning Habits of Students in Universities within Ile-Ife Metropolis, Osun State, Nigeria ]]>
<![CDATA[Ojo Olumuyiwa Emmanuel]]>;
<![CDATA[Ajibare Oluwaseun Oluropo]]>;
<![CDATA[Oguntoye Folasade Busayo]]>
<![CDATA[ International Journal of Media and Communication Research Vol. 5 No. 2 (2024): International Journal of Media and Communication Research ]]>
Publisher : <![CDATA[UIR Press ]]>
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DOI: 10.25299/ijmcr.v5i2.17847
<![CDATA[The use of the Internet has become an essential tool for students to pursue their educational interests and to excel in their learning habits. This study investigated the influence of internet use on the learning habits of students in universities within Ile-Ife Metropolis, Osun State, Nigeria. A descriptive survey was conducted among 168 students in selected tertiary institutions. Two research questions guided this study. A self-administered questionnaire through an online platform was used to collect data. Mean scores were used for data analysis. The findings of the study revealed that there was a high influence of internet use on learning habits amongst the students, and the use of online learning platforms and online library resources played a major role as a form of internet usage in improving the learning habits of the respondents (3.36 and 3.44 respectively). However, the following conclusions were drawn from the result: there is a high use of the internet by students in selected universities within Ile-Ife Metropolis; internet usage had a significant positive influence on the learning habits of students as they spent most of their time on academic activities and the use of online learning platforms and online library resources was the best tool for improving learning habits among the students]]>
