International Journal of Media and Communication Research
International Journal of Media and Communication Research (IJMCR) is a peer-reviewed and indexed journal published twice a year (in January and July) by UIR Press and managed by the Faculty of Communication Sciences, Universitas Islam Riau. The objective of this journal is to provide a forum for Indonesian and worldwide researchers and practitioners to disseminate and promote the empirical research findings, conceptual, philosophical and theoretical debates dealing with a human, applied and mass communication studies. The topics include: Intrapersonal and Interpersonal Communication Group Communication Intercultural Communication Organizational Communication Political Communication Development Communication Corporate Communication Public Relations Health Communication International Communication War, Conflict and Crisis Communication Communication In Tourism And Hospitality Print and Electronic Journalism Film Studies Promotion and Advertising Media Ethics and Law Media, Culture and Society Media and Social Impact Media, Religion and Identity Media and Democracy Social Media and Digital Society
Articles
55 Documents
<![CDATA[Analysis of Modern Political Communication Dynamics ]]>
<![CDATA[Taufiq Unmuha]]>;
<![CDATA[Khairil Anwar]]>;
<![CDATA[Irpannusir Rasman]]>;
<![CDATA[Said Fadhlain]]>
<![CDATA[ International Journal of Media and Communication Research Vol. 3 No. 1 (2022): International Journal of Media and Communication Research ]]>
Publisher : <![CDATA[UIR Press ]]>
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DOI: 10.25299/ijmcr.v3i1.7909
<![CDATA[The Study of Modern Political Communication Dynamics Analysis uses a progressive qualitative research methodology using a political democracy theory approach, as an analytical tool in order to create communication conditions as desired for efforts to harmonize modern political democracy, as well as in an effort to build an integrated political system in the development of science and technology better communication. The findings of this study are the modernization of political communication by using the development of science and advanced communication and information technology, in line with the development of political ethics, norms, rules, and being able to build a better democracy. Then also findings related to efforts to create political integration that prioritizes moral ethics in a normative and responsible manner, as a political challenge in the midst of increasingly competitive social life. This is done in an effort to convey political messages and information, public policies, and political decisions to create a good and clean government. Then political communication is the creativity of interaction between humans, political actors, and society, as an appreciation of human rights, equal rights as leaders with character and authority. This is increasingly important, it is also a matter of continuing to build people's trust, as sovereignty and power which is a political mandate to lead in the demands of the development of a digital and virtual political system and political democracy, as a phenomenon of modern political democracy today and in the future as an effort to integrate community life.]]>
<![CDATA[Semiotics Analysis of Tempo and Gatra Magazine Cover for September 2020 Edition ]]>
<![CDATA[Karina Kusuma WIjaya]]>;
<![CDATA[Ruslan Ramli]]>;
<![CDATA[Sumartono Sumartono]]>
<![CDATA[ International Journal of Media and Communication Research Vol. 3 No. 1 (2022): International Journal of Media and Communication Research ]]>
Publisher : <![CDATA[UIR Press ]]>
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DOI: 10.25299/ijmcr.v3i1.8047
<![CDATA[This study discusses symbols or signs related to the coronavirus (Covid-19) pandemic that are found on the covers of Tempo and Gatra magazines edition September 2002. The two magazines has front cover to show the pandemic situation in Indonesia. At the time Indonesia was in a very serious pandemic with a number of victims every day both ordinary people or medical officer. The purpose of this study is to determine the meaning contained on cover of Tempo and Gatra by using semiotics analysis of the Charles Sanders Peirce model. It consists of three points namely sign, object, and interpretant. The research method uses a descriptive qualitative approach. The data obtained in this study were sourced from documentation and literature study such as books, literatures, notes, and a number of other related websites. The result of the research is they differ each other. Tempo tries to portray The Minister of The Health of Republic of Indonesia Terawan Agus Putranto as a character who has fun and takes unilateral advantage of the policies he makes. While on the cover of Gatra, Terawan Agus Putranto is described as overwhelmed and incompetent in fulfilling his duties as minister of health.]]>
<![CDATA[The Use of Traditional Forms of Communication for Honey Gathering in Rural Sri Lanka ]]>
<![CDATA[Thushari Madhubhashini Galagedarage]]>
<![CDATA[ International Journal of Media and Communication Research Vol. 3 No. 1 (2022): International Journal of Media and Communication Research ]]>
Publisher : <![CDATA[UIR Press ]]>
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DOI: 10.25299/ijmcr.v3i1.8120
<![CDATA[The different forms of traditional communication are used in honey gathering at the local and international levels. Therefore, the main purpose of the study is to examine the use of traditional forms of communication in traditional honey gathering in Sri Lanka. Development communication is the main conceptual and theoretical framework of the study. The geographical location is Anuradhapura district, North Central Province in Sri Lanka. The study used a qualitative approach to obtain data using the in-depth interview method. The qualitative data were analyzed thematically. The results show that, the different traditional forms of communication such as natural smokes, Kem Krama (kind of ritual treatments), rite and rituals, folk tales, folk poems, folk ceremonies etc. are used to reach the honey hive and inactivate the bees without killing or harming, to cut honey combs and to collect honey carefully and cautiously. The most important thing is that the responsible authorizes should also take necessary actions to empower traditional honey collectors to maintain the traditional honey gathering. Combing traditional folk communications and modern techniques, safety measures and educating honey collectors to avoid the potential risks are some of the solutions to increase the honey harvest as well as to empower the honey collectors who engage in this profession. Keywords: Traditional forms of communication; Folk media; honey gathering; rural; Sri Lanka]]>
<![CDATA[Media Health Literacy on Preventive Health Behavior Among Indonesian Women ]]>
<![CDATA[Arya Wood]]>;
<![CDATA[Mohd. Nor Shahizan Ali]]>
<![CDATA[ International Journal of Media and Communication Research Vol. 3 No. 1 (2022): International Journal of Media and Communication Research ]]>
Publisher : <![CDATA[UIR Press ]]>
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DOI: 10.25299/ijmcr.v3i1.8138
<![CDATA[The understanding of media health literacy has been increasing for several decades, along with the basic concept of health literacy among women of the reproductive age group in Indonesia. Media health literacy has been advancing and becoming a strong concept based on the use of technology and the level of education in modern society. The perspective of media health literacy among women in Indonesia is distinguished by the depth of one’s educational background, which then influences their health decisions regarding preventive behaviors. Media health literacy has been significantly connected to health behavior. In contrast, this type of interaction creates a new meaning of media within the context of health literacy, which embodies the new definition of media health literacy. Meanwhile, health behaviors are dependent on the health literacy level, which is connected by the media, with a significant influence on public opinion and clinical procedure. As a result, it has a limitless ability to either reinforce or inhibit preventive health behaviors. As many as 12 Indonesian women with various educational backgrounds were involved in this study, which showed that perspective and preventive health behavior on cervical cancer are associated with media health literacy. The study also suggested the media health literacy pyramid, which stated that respondents’ educational background plays a vital role in influencing preventive health behaviors to make informed health decisions.]]>
<![CDATA[Dance Images in the Documentary Films: Its History and Development ]]>
<![CDATA[Yu Kun]]>;
<![CDATA[Hani Salwah Yaakup]]>;
<![CDATA[Sharifah Sofiah Syed Zainuddin]]>;
<![CDATA[Siti Aishah Mohammad Razi]]>
<![CDATA[ International Journal of Media and Communication Research Vol. 3 No. 1 (2022): International Journal of Media and Communication Research ]]>
Publisher : <![CDATA[UIR Press ]]>
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DOI: 10.25299/ijmcr.v3i1.8462
<![CDATA[Since its development, various types and forms have been introduced in documentaries. This includes the usage of dance images in the documentary. The existence of the dance video is used as a segment of the documentary to express the rich artistic image. Therefore, the use of dance images in documentaries needs to be treated rationally for the audience to understand its meaning. The audience has its own perception, and at the same time has its own cognition and understanding, and whether the audience understands the rhetoric of body language conveyed by the communicator. At the same time, the documentary does not lack the occurrence of the story, and the relationship between the dance image and the plot is also an issue that needs attention. However, the relationship between dance images and plots in documentaries is still debatable due to the lack of research done in this area. In this article, the focus will be given to the history and development of dance images in the documentary as a foundation of further study on this area. The discussion includes the history of dance images and the development of dance images from the perspective of visual narrative, visual vocabulary, imaging environment, and its relation to video technology & dance video.]]>
<![CDATA[The Political Public Relations of Muhammadiyah Leader in the Covid-19 Pandemic Era ]]>
<![CDATA[Harmonis Harmonis]]>;
<![CDATA[Diah Febrina]]>
<![CDATA[ International Journal of Media and Communication Research (IJMCR) Vol. 3 No. 2 (2022): International Journal of Media and Communication Research ]]>
Publisher : <![CDATA[UIR Press ]]>
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DOI: 10.25299/ijmcr.v3i2.9195
<![CDATA[The purpose of the study on Political Public Relations (PRP) of Muhammadiyah Leaders in the era of the covid-19 pandemic is to find out about the relationship in the political context between the leadership of the Muhammadiyah Branch and the public or stakeholders in their respective branches, especially in the era of the covid-19 pandemic. The concepts used are political public relations and political public relations activities. This study uses qualitative methods with data collection techniques through interviews and document analysis. The results of the study show that although administratively branch leaders have not mapped or recorded data based on modern and professional administrative guidelines and stored in a complete data and documentation center (Pusdatin) about stakeholders, in general branch leaders have understood that those who are stakeholders or those who are interested and who The interests of the Muhammadiyah Branch in East Jakarta are the community around the branch, community leaders or opinion leaders, the sub-district government and political parties and the media. With regard to political public relations activities, the leadership of Muhammadiyah branches throughout East Jakarta varies widely, both internally (relationships within the Muhammadiyah organization, fellow members or fellow administrators), and external (with outside members and administrators). In conclusion, the leadership of Muhammadiyah branches throughout East Jakarta, still really needs to increase data collection and carry out various activities related to political public relations, specifically conducting data collection and activities that are well documented through the data and information center (Pusdatin) in each branch. The benefit is that when there are parties who need information, especially regarding stakeholders and political public relations activities of branch leaders, it can be easily provided to those in need.]]>
<![CDATA[Superiority and Mimicry in Korea Reomit ]]>
<![CDATA[Sumekar Tanjung]]>
<![CDATA[ International Journal of Media and Communication Research (IJMCR) Vol. 3 No. 2 (2022): International Journal of Media and Communication Research ]]>
Publisher : <![CDATA[UIR Press ]]>
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DOI: 10.25299/ijmcr.v3i2.9368
<![CDATA[This study aims to describe the hegemonic relationship between Jang Hansol and the other who initiate superiority and mimicry issues on the Korea Reomit channel. Jang Hansol's popularity clearly complements the hegemonic discourse of Korean colonialism in Indonesia, as obviously seen in the form of hybrid culture. The importance of this research lies in the absence of previous studies that examined the relationship between the colonized and the colonizer on YouTube. The researcher sees the presence of binary opposition between Jang Hansol and three content creators who play a role in their respective areas of subordination. This study uses a qualitative descriptive method by dissected three collaborative videos between Jang Hansol and Jerome Polin Sijabat, Alphiandi, and Natya Shina. It is readily apparent that the three videos serve as Jang Hansol's colonial strategy in maintaining his power as the superior while at the same time subjugating the position of the colonized. The findings show two hegemonic relations. First, the hierarchical relation shows that the colonizer expresses speech through native languages to strengthen his position as superior. Second, conflicting relations of the other show that the attempts to imitate the colonizer only produce imperfect imitation. These two relations show the Korean hegemony that has been built between Jang Hansol and the other along the surgin Korean Wave.]]>
<![CDATA[Deconstructing Collywood: A Conceptual Discourse on the Camerooness and Nigerianisation of Cameroon’s Video Film Industry ]]>
<![CDATA[Endong Floribert Patrick C.]]>
<![CDATA[ International Journal of Media and Communication Research (IJMCR) Vol. 3 No. 2 (2022): International Journal of Media and Communication Research ]]>
Publisher : <![CDATA[UIR Press ]]>
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DOI: 10.25299/ijmcr.v3i2.9382
<![CDATA[Since its inception in 2008, the Cameroonian video film industry (codenamed Collywood) has attracted mitigated criticism from both Cameroonian and foreign commentators. This criticism has partly bordered on the “camerooness” versus the “foreignness” of Collywood. While a number of critics are of the persuasion that the above-mentioned cinematic movement is not only nigerianised but one of the multiple vectors of the nigerianisation of the Cameroonian cinema industry, others instead think that, by copying the Nollywood model, Cameroonian cineastes may boost their film production and ultimately inundate the local market with movies that speak to local cultures and reflect the quotidian experiences of Cameroonians. Using three methods of data collection (namely secondary sources, unofficial interviews with cineastes and critical observations), this paper revisits the above-mentioned debate and some of the thorny issues that have stemmed from the emergence, evolution, and enculturation of Collywood. The paper aims specifically at examining the camerooness versus the nigerianess of the Collywood movement. The paper attains four principal objectives: in the first place, it critically examines the creation and vision of Collywood, as well as its representativeness of Cameroon’s socio-cultural dynamics. In the second place, it explores the extent to which Collywood may be said to capture the aspirations of Cameroonian cineastes. Thirdly, the paper critically examines the extent to which Collywood is a nigerianised movement and an agent of the Nollywoodisation of the Cameroonian film industry. In the last place, it shows how the idea of copying the Nollywood model may enable or has been enabling the success of Collywood. Among other findings, the paper argues that Collywood is majorly a Nollywoodised Anglophone movement. Its Nigerianisation is just an inevitable outcome of the globalization/transnationalisation of the Nollywood model.]]>
<![CDATA[Marketing Communication Strategy of the Rice Bowl Products in Pontianak City ]]>
<![CDATA[Rizqi Rusmana Putri]]>;
<![CDATA[Bob Andrian]]>;
<![CDATA[Evi Hafizah]]>;
<![CDATA[Nindya Juwita Utimadini]]>
<![CDATA[ International Journal of Media and Communication Research (IJMCR) Vol. 3 No. 2 (2022): International Journal of Media and Communication Research ]]>
Publisher : <![CDATA[UIR Press ]]>
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DOI: 10.25299/ijmcr.v3i2.10116
<![CDATA[The purpose of this study is to identify and explain the marketing communication strategy used by Mbok Dower MSMEs in Pontianak in increasing product sales of Rice Bowl. The main theory used in this study uses the Marketing Communication theory proposed by Kotler. This research methodology uses a qualitative approach, a descriptive method in order to explain the focus and objectives of the research regarding the marketing communication strategy used by Mbok Dower MSMEs Pontianak in increasing sales. The results showed that the marketing communication strategy in increasing sales of their Rice Bowl products in Pontianak are such as: Combining three marketing communication strategies in the form of: marketing communications, sales marketing, and marketing events in marketing their business products, segmenting, targeting, and positioning so that the products sold are able to compete with similar businesses and are able to reach targeted consumers in marketing products. Owner Mbok Dower also implements a marketing mix consisting of product, price, place and promotion in which it is assisted by the use of social media, Instagram, as an alternative promotional media that can reach the entire Pontianak community and has been proven to survive even though it was affected by the Covid-19 pandemic.]]>
<![CDATA[Political Communication and Gender: An Analysis of Public’s Perceptions Toward the Election of the 2017 Mayoral Candidates of Banda Aceh ]]>
<![CDATA[Nur Anisah]]>;
<![CDATA[Zakirah Azman]]>;
<![CDATA[Rahmat Saleh]]>;
<![CDATA[Lia Monita]]>;
<![CDATA[Nadia Muharman]]>;
<![CDATA[Maini Sartika]]>
<![CDATA[ International Journal of Media and Communication Research (IJMCR) Vol. 3 No. 2 (2022): International Journal of Media and Communication Research ]]>
Publisher : <![CDATA[UIR Press ]]>
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DOI: 10.25299/ijmcr.v3i2.10147
<![CDATA[This research attempted to describe the public's perception toward political communication ofcertain gender in winning the mayoral election of Banda Aceh in 2017 and to find outpeople's perceptions on whether gender is able to influence the candidacy in winning themayoral election of Banda Aceh in 2017. This research was conducted by using qualitativemethod and took place in Banda Aceh. The process of retrieving data and information of theresearch is obtained from the review of literature. This research employed structured-interview on expert informants from the Independent Election Commission, the Head ofIslamic Shari'a Office of Banda Aceh and the voting community (male and female) selectedby using purposive sampling. The theory used in this research is the theory of socialcognition, a learning theory explaining the patterns of behavior. This theory was developedby Albert Bandura since 1960 and emphasized the tendency to imitate or emulate whatpeople see through the media or other people. There are interrelationships betweenindividuals, environment and behavior. In this case, the political communication carried outby the two mayor candidates of Banda Aceh stemmed a new problem since one of thecandidates was female. As the result, this issue triggered a controversy in the community interms of contradicting the teachings of Islamic Shari'a among candidates and within thecommunity regarding gender. In terms of political participation, women have been givenspecial proportion in both management of political parties and legislative candidacy (30%).Meanwhile, this arrangement is still not well-considered because there are no strict sanctionsfor political parties. In respect of sociological aspects, there are still many serious problems, starting from women's interest which is still low in the political sphere as well as theproblems of gender bias experienced by women. Furthermore, the urgency of women'srepresentation in the political sphere is hampered due to negative stereotypes towards womenand the level of patriarchal knowledge which still sticks on people's lives.]]>
