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Rahmini Hadi
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Fakultas Ekonomi dan Bisnis Islam UIN Prof. K.H. Saifuddin Zuhri Purwokerto Jl. Jend. A. Yani No. 40A Purwokerto 53126 Jawa Tengah - Indonesia
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Mabsya: Jurnal Manajemen Bisnis Syariah
Published by Universitas Islam Negeri Profesor Kiai Haji Saifuddin Zuhri Purwokerto
ISSN : 27145565     EISSN : 27147797     DOI : https://doi.org/10.24090/mabsya
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Mabsya: Jurnal Manajemen Bisnis Syariah is published twice a year in June and December. Contains scientific articles in the form of research, analysis study, theoretical study, and review of studies in the field of Islamic business, accounting, and management. Publishing this journal aims to increase the quantity and quality to spread knowledge and also as a means of communication between scientists, practitioners, students, and observers of Islamic business and management studies. The journal intended to be the journal for publishing articles reporting the results of research on Islamic business and management.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 101 Documents
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Fundraising Strategy in Increasing the Acquisition of ZISWAF Funds at BSI Maslahat Surabaya Representative Office Muchammad Chafidz Muchlisin; Thayib
Mabsya: Jurnal Manajemen Bisnis Syariah Vol. 7 No. 2 (2025): Mabsya: Jurnal Manajemen Bisnis Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/mabsya.v7i2.14031

Abstract

Fundraising serves as the foundation for Amil Zakat Institutions in realizing the potential of ZISWAF in Indonesia. However, many Zakat Management Institutions are still not optimal in implementing effective fundraising strategies, resulting in a gap between potential and actual realization. Therefore, this study aims to analyze the fundraising strategies implemented by BSI Maslahat, Surabaya Representative Office, in increasing the collection of ZISWAF funds. This research employs a qualitative method with a case study approach through interviews, documentation, and observation. The results show that BSI Maslahat applies two main approaches in its fundraising strategy: Direct Fundraising and Indirect Fundraising, both conducted offline and online. Direct Fundraising includes zakat pick-up services, zakat collection partners (MPZ), zakat counters, as well as approaches through digital banking and crowdfunding applications. Meanwhile, Indirect Fundraising involves media campaigns, social events, donor services, and collaborations with media and strategic partners. The challenges faced include limited human resources, suboptimal mastery of fundraising products by staff, difficulty in accessing donor contacts from banking partners, and limitations in managing crowdfunding, which is still centralized.
Emotional Intelligence, Work Fatigue, and Work Life Balance as Drivers of Employee Performance: An Islamic Human Resource Management Perspective : (Evidence from the Community Empowerment Agency of Bandar Lampung City) Tegar Semidang Jaya; Ahmad Habibi; Yeni Susanti
Mabsya: Jurnal Manajemen Bisnis Syariah Vol. 8 No. 1 (2026): Mabsya: Jurnal Manajemen Bisnis Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/mabsya.v8i1.15754

Abstract

This study examines the influence of emotional intelligence, job fatigue, and work-life balance on employee performance from the perspective of Human Resource Management (MSDI). The research was conducted on employees of the Community Empowerment Office in Bandar Lampung using a quantitative approach with questionnaires as the primary data collection tool. Data were analyzed using multiple regression to determine the partial and simultaneous effects of the independent variables. The results show that emotional intelligence has a positive and significant effect on performance, as employees with strong emotional regulation and interpersonal skills tend to be more effective in their tasks. Job fatigue negatively affects performance by reducing motivation and work quality, while work-life balance has a positive contribution by helping employees maintain harmony between professional and personal life. From the MSDI perspective, these findings emphasize that employee performance improvement requires not only technical competence but also emotional stability, workload management, and balance in life aspects. Organizations need to pay attention to these factors to enhance effectiveness and the quality of public services.
Integration Model of Sharia Accounting and Financial Technology (Fintech) for MSMEs Abdul Rachman Rika
Mabsya: Jurnal Manajemen Bisnis Syariah Vol. 8 No. 1 (2026): Mabsya: Jurnal Manajemen Bisnis Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/mabsya.v8i1.16063

Abstract

This study aims to examine the role of Islamic accounting, Islamic financial literacy, and digital readiness on the feasibility of MSME financing, by considering the mediating role of Islamic fintech usage intention, trust, and business sustainability. A quantitative approach was used through Partial Least Squares-based Structural Equation Modeling (PLS-SEM) analysis, with data collected from MSMEs using Islamic fintech services. Results show that most of the direct relationships between variables are statistically significant, especially the effect of Islamic accounting on intention and trust, and business sustainability on financing eligibility. Another important finding is the functioning of the mediation path, which suggests that intention and trust are important links in the chain of influence towards viable financing. However, the moderating interaction between literacy and digital readiness on Islamic accounting relationship was not significant. This study strengthens the Technology Acceptance Model (TAM) framework extended by Islamic ethical principles. The original contribution of this study lies in the integration of Islamic values in the financial technology adoption process as well as the establishment of an inclusive and sustainable Islamic financing ecosystem for MSMEs.
The Role of Brand Love in Mediating the Influence of Brand Image on Brand Advocacy Fahmi Afif Fakhrudin Rahmad; Nur Laili Fikriah
Mabsya: Jurnal Manajemen Bisnis Syariah Vol. 8 No. 1 (2026): Mabsya: Jurnal Manajemen Bisnis Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/mabsya.v8i1.16057

Abstract

Increasingly fierce retail competition demands businesses to build long-term relationships with consumers. Brand advocacy is a strategic behavior because it generates credible promotions based on consumer experiences. However, previous research findings on the influence of brand image on brand advocacy have shown inconsistent results. Therefore, this study aims to analyze the influence of brand image on brand advocacy, with brand affection as a mediating variable, in a agricultural retail store context. This study uses a quantitative approach with a survey method involving 130 UD Rahmad consumers selected through purposive sampling. Data were collected using a structured questionnaire and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to test the measurement and structural models. The results indicate that brand image has a positive and significant influence on brand advocacy and brand affection. Brand affection also has a positive and significant influence on brand advocacy and is proven to partially mediate the relationship between brand image and brand advocacy. These findings confirm that brand affection acts as an affective mechanism that strengthens the influence of brand image on advocacy behavior. This study concludes that strengthening brand image and managing consumer emotional attachment are important strategies for agricultural retail store ers in driving sustainable brand advocacy.
Examining the Effects of Sustainable Marketing and Green Product Innovation on Customer Loyalty within an Islamic Business Framework: A Study of Avoskin Consumers in Bandar Lampung Dwi Cahya Ramadhani; Nurlaili; Agus Kurniawan
Mabsya: Jurnal Manajemen Bisnis Syariah Vol. 8 No. 1 (2026): Mabsya: Jurnal Manajemen Bisnis Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/mabsya.v8i1.16125

Abstract

This study aims to analyze the effect of sustainable marketing and green product innovation on customer loyalty from the perspective of Islamic business, focusing on Avoskin consumers in Bandar Lampung. In an era of increasing environmental awareness, companies are required to implement sustainable marketing strategies and provide eco-friendly product innovations in accordance with Islamic business ethics. This research uses a quantitative approach by distributing questionnaires to 96 Avoskin consumers in Bandar Lampung. Data analysis was conducted using Partial Least Squares (PLS) to examine the relationships between variables. The results indicate that sustainable marketing and green product innovation have a significant positive effect on customer loyalty. These findings highlight the importance of applying Islamic business principles that prioritize sustainability and environmentally friendly innovation to build long-term relationships with consumers. This study is expected to serve as a reference for cosmetic companies in developing business strategies that are not only profitable but also socially and environmentally responsible.
From Celebrity to Micro-Influencers: Strategic Trade-Offs in Brand Selection of Influencer Marketing Approaches Julius Sutrisno; Antonius Felix; Reynard J.N. Makarawung; Derick Raditya
Mabsya: Jurnal Manajemen Bisnis Syariah Vol. 8 No. 1 (2026): Mabsya: Jurnal Manajemen Bisnis Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/mabsya.v8i1.16009

Abstract

Influencer marketing is strategically important in digital markets, yet prior research largely focuses on consumer responses, neglecting brand-level decisions on influencer types. In Islamic business and ethical marketing, credibility and authenticity are crucial as Muslim consumers value trustworthiness and honest communication. This study analyzes brand considerations when choosing between celebrity endorsers and micro-influencers, focusing on trade-offs among reach, engagement, authenticity, and cost efficiency. A systematic literature review of peer-reviewed articles (2020–2025) from Scopus, Web of Science, and Google Scholar was conducted using thematic analysis. Findings reveal that influencer selection is shaped by internal factors (marketing objectives, budget, product characteristics, target market) and external factors (platform dynamics, competition, consumer behavior changes, reputational risks). Celebrity endorsers excel at enhancing brand awareness and symbolic value, while micro-influencers generate higher engagement, authenticity, and cost efficiency. The study concludes that influencer marketing should be treated as a strategic brand decision, not merely a promotional tactic. From an Islamic business ethics perspective, choosing micro-influencers reflects trustworthy, authentic, and ethically responsible communication, not just cost savings. Organizations must align influencer strategies with long-term brand communication goals for sustainable marketing effectiveness.
The Influence of Greenwashing on Green Trust with Green Consumer Confusion and Green Perceived Risk as Mediating Variables: A Case Study of Aqua Mineral Water Najwa Ummi Alfauzziyah; Misbak; Tiara Muthiarsih
Mabsya: Jurnal Manajemen Bisnis Syariah Vol. 8 No. 2 (2026): Mabsya: Jurnal Manajemen Bisnis Syariah (on Progress)
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/16198

Abstract

This study investigates the effect of greenwashing on green trust, with green consumer confusion and green perceived risk as mediating variables, using AQUA mineral water as the case study. Motivated by rising consumer environmental awareness, companies have increasingly adopted green marketing strategies. However, misleading or exaggerated environmental claims risk reducing consumer trust while increasing confusion and perceived risk. This quantitative study tested the proposed hypotheses using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with bootstrapping analysis, based on data collected from AQUA consumers. The findings reveal that greenwashing exerts a positive and significant direct effect on green trust. Similarly, both green consumer confusion and green perceived risk positively and significantly affect green trust. Moreover, the results confirm that green consumer confusion and green perceived risk significantly mediate the relationship between greenwashing and green trust, supporting all proposed hypotheses. Theoretically, this research enriches the sustainable marketing literature, particularly in the Indonesian context, and reinforces the relevance of Signaling Theory and Perceived Risk Theory. Practically, it provides actionable insights for companies to craft transparent and credible environmental communication strategies to foster enduring consumer trust.
The Influence of Customer Perception, Brand Fit, and Brand Credibility on Brand Image: A Case Study of Naming Rights of BT Batik Trusmi Jihan Rhaudhatul Jannah; Ramlah Puji Astuti; Tiara Muthiarsih
Mabsya: Jurnal Manajemen Bisnis Syariah Vol. 8 No. 1 (2026): Mabsya: Jurnal Manajemen Bisnis Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/mabsya.v8i1.16201

Abstract

This study examines the influence of customer perception, brand fit, and brand credibility on BT Batik Trusmi's brand image in the case of the cancellation of the "BT Batik Trusmi Cirebon Station" naming rights program. A quantitative method with an associative design was employed, involving 200 respondents who were aware of the program's cancellation. Data were collected using a Likert-scale questionnaire and analyzed through multiple linear regression. The results showed that all three variables had a positive and significant effect on brand image, both partially and simultaneously. Customer perception was the most dominant variable, followed by brand fit and brand credibility. The adjusted R-squared value of 0.592 indicates that 59.2% of the variance in brand image can be explained by these three variables. These findings suggest that public perception, collaboration suitability, and brand credibility are important to maintain, especially when changes or cancellations of marketing programs occur in the public space.
Vlog Quality, Engagement Level, and Purchase Intention: Analysis of Information Value Mediation in Digital Marketing Dera Tamaharani; Siska Ernawati Fatimah
Mabsya: Jurnal Manajemen Bisnis Syariah Vol. 8 No. 1 (2026): Mabsya: Jurnal Manajemen Bisnis Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/mabsya.v8i1.16218

Abstract

This study aims to analyze the influence of vlog quality and engagement level on purchase intention, as well as to examine the role of information value as a mediating variable in this relationship within the local cosmetic industry. A quantitative approach with an explanatory research design was employed. Purposive sampling was used to involve 190 respondents from Generation Z and Millennials who watch Hanasui videos. Data were collected using a Likert-scale questionnaire distributed online in Cirebon City. Structural analysis was conducted using PLS-SEM with SmartPLS. The findings indicate that vlog quality does not directly influence purchase intention; however, information value and engagement level are the two primary factors that significantly influence purchase intention. These findings emphasize that, to encourage consumers to make purchases, video content must present valuable and relevant information. This study adopts a content marketing approach for local cosmetic SMEs, which can drive digital economic growth, enabling companies to increase sales and strengthen brand competitiveness in the social media market through data accuracy and building emotional bonds with consumers. The novelty of this research lies in the use of information value as a mediating variable that bridges vlog quality and engagement level with purchase intention. This study offers a new contribution: vlog quality and engagement levels, when combined with high-quality information, influence purchase intention, particularly among Generation Z and Millennials.
The Influence of Green Customers and Content Marketing on Gen Z’s Repurchase Intention for Skintific on TikTok Shop Fifi Firdayanti; Lis Tatin Hernidatiatin
Mabsya: Jurnal Manajemen Bisnis Syariah Vol. 8 No. 2 (2026): Mabsya: Jurnal Manajemen Bisnis Syariah (on Progress)
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/v0az5j94

Abstract

Indonesia's cosmetics sector experienced intense competition in 2025. Despite a remarkable turnover surge, Skintific faced a paradoxical competitiveness decline, signaling weakening retention. This study addresses the research gap concerning post-purchase loyalty among Gen Z by analyzing how Green Customer psychology and Content Marketing drive Repurchase Intention within TikTok Shop. A quantitative, associative design was employed. Data were collected from 150 active Gen Z TikTok Shop users with at least two prior Skintific purchases. The proposed relationships were tested using PLS-SEM. Findings indicate the model explains 61.0% of repurchase intention variance (R² = 0.610). Partially, Green Customer behavior (β = 0.329; p < 0.05) and Content Marketing (β = 0.537; p < 0.05) each exert positive, significant effects. Notably, Content Marketing shows larger practical impact (f² = 0.467) than Green Customers (f² = 0.175). These results confirm that Gen Z's loyalty hinges not only on product sustainability but significantly on interactive, credible digital narratives. Practically, brand management should integrate eco-friendly education into creative content strategies to reduce churn and maintain sustained competitiveness amid dynamic digital trends. 

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