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Rahmini Hadi
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Mabsya: Jurnal Manajemen Bisnis Syariah
Published by Universitas Islam Negeri Profesor Kiai Haji Saifuddin Zuhri Purwokerto
ISSN : 27145565     EISSN : 27147797     DOI : https://doi.org/10.24090/mabsya
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Mabsya: Jurnal Manajemen Bisnis Syariah is published twice a year in June and December. Contains scientific articles in the form of research, analysis study, theoretical study, and review of studies in the field of Islamic business, accounting, and management. Publishing this journal aims to increase the quantity and quality to spread knowledge and also as a means of communication between scientists, practitioners, students, and observers of Islamic business and management studies. The journal intended to be the journal for publishing articles reporting the results of research on Islamic business and management.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 91 Documents
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Implementation of Technology Acceptance Model (TAM): Case Study on Generation Z in North Purwokerto Who Uses the BSI Mobile Application Muarrifah, Safrina; Nur Azizah Rahma Wijaya
Mabsya: Jurnal Manajemen Bisnis Syariah Vol. 7 No. 1 (2025): Mabsya: Jurnal Manajemen Bisnis Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/mabsya.v7i1.13531

Abstract

The rapid advancement in technology and information is particularly prominent in the banking sector. This technology is essential in everyday life, especially among Generation Z, who are highly digitally literate and frequent users of digital banking services. Bank Syariah Indonesia has capitalized on this digital opportunity by providing a mobile banking service called BSI Mobile. Comprehending the factors that affect the utilization of mobile banking is vital for the banking sector. To elucidate the adoption of this technology, this research applies the Technology Acceptance Model (TAM). The aim of this study is to assess the extent to which perceived usefulness, perceived ease of use, and attitudes toward technology influence the adoption of BSI mobile banking among Generation Z in North Purwokerto. This research employed purposive sampling to gather a sample, with primary data gathered through online questionnaires distributed via Google Forms to 124 respondents. The research is quantitative, utilizing multiple linear regression analysis with the assistance of SPSS version 25.0 software. The findings indicate that perceived usefulness does not have a significant impact on the use of BSI mobile banking among Generation Z in North Purwokerto. However, the variable for perceived ease of use and attitude toward technology usage positively affects BSI mobile banking usage in this group. Furthermore, the independent variables collectively have a positive and significant impact on the dependent variable, demonstrated by the F-test result where Fcount > Ftable (36.946 > 2.68) and a significant value (0.00 < 0.05). The R² is 48.0%, indicating that 48.0% of the variation in mobile banking usage is elucidated by the three independent variables: 1) perceived usefulness (X1), 2) perceived ease of use (X2), and 3) attitude toward technology usage (X3).
Sharia Financial Institutions, Synergy, and Their Role in Empowering MSMEs in Badung Regency Setia Utami, Indah; Hidayati, Berlina; Subekti, Rini; Ria Viana Praningtyas, Elisabeth
Mabsya: Jurnal Manajemen Bisnis Syariah Vol. 7 No. 1 (2025): Mabsya: Jurnal Manajemen Bisnis Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/mabsya.v7i1.13554

Abstract

MSMEs have a very large contribution to the Indonesian economy. The potential for MSMEs development is no exception in Badung Regency as the region with the largest local and international tourist destination in Indonesia. MSMEs are the key to accelerating Indonesia's sharia economy. Synergy and collaboration between various parties are needed to achieve the government's target of making Indonesia the center of the world's halal industry. This research was conducted to determine the role of Sharia Financial Institutions and their synergy efforts with related parties in empowering MSMEs. The research was conducted using a qualitative method to explore in-depth information from various parties using the focus group discussion method. This research is the first research to qualitatively analyze the role and synergy of Sharia Financial Institutions in the development of MSMEs in Badung Regency. The research results show that the role and synergy of sharia financial institutions are not yet optimal, there are various obstacles faced and more massive outreach, collaboration, and synergy efforts with various parties are needed to increase the role of sharia financial institutions in empowering MSMEs. This study concludes that increasing cooperation between Sharia Financial Institutions, the government, and MSMEs is very important, especially in the form of more massive socialization, more in-depth training, and ongoing assistance, to expand market access.
Tiktok Media in Purchase Decision: The Effect of User Generated Content (UGC), Brand Equity, and Digital Marketing on Skincare Product Andriansyah; Kharisma Fitri Rahmawati; May Dedu; Agustina
Mabsya: Jurnal Manajemen Bisnis Syariah Vol. 7 No. 2 (2025): Mabsya: Jurnal Manajemen Bisnis Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/mabsya.v7i2.13563

Abstract

This study focuses on determining how much influence User Generated Content (UGC), Brand Equity, and Digital Marketing have on Purchase Decisions. This research is motivated by using the Tiktok platform as a Digital Marketing medium that influences Purchase Decisions, especially on skincare products. The phenomenon of user generated content (UGC) on Tiktok has created a new paradigm in digital marketing strategies and the formation of brand equity. This research methodology is quantitative, with a survey approach to 235 respondents aged 18-36 years who have purchased skincare products based on content on Tiktok. Data was collected through online questionnaires with purposive sampling techniques and analyzed using Structural Equation Modeling - Partial Least Square (SEM-PLS); each association between variables has a p-value less than 0.05. This finding shows that user generated content (UGC), brand equity, and digital marketing significantly affect the purchase decision of skincare products. These findings also provide important implications for skincare companies in optimizing digital marketing strategies through the Tiktok platform.
Determining Consumer Intentions Towards Using Sharia Fintech Lending: Technology Acceptance Model Approach Lifatin Nada; Azzatillah; Rinda Dwi Pradina; Ilham Teguh Setiawan; Feri Zain
Mabsya: Jurnal Manajemen Bisnis Syariah Vol. 7 No. 1 (2025): Mabsya: Jurnal Manajemen Bisnis Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/mabsya.v7i1.13614

Abstract

Conventional and Islamic fintech lending in Indonesia has experienced relatively rapid development. However, the accumulation of financing distribution of Islamic fintech lending is still far below that of conventional fintech lending. Demographic factors, namely the majority of the Indonesian Muslim population, do not make Islamic fintech lending their primary choice for borrowing funds online. Based on the Technology Acceptance Model theory, this study analyses the factors influencing consumer intentions to borrow from Islamic fintech lending. The analysis of this study uses a variant-based Structural Equation Model (SEM) with Partial Least Squares (PLS). The sampling technique uses purposive sampling and obtains 113 data points. The study's results indicate that subjective norms positively affect perceived usefulness and ease of use, and perceived ease of use positively impacts the perception of usefulness. The subjective norms and perceived usefulness have been proven to be significantly positive in encouraging the intention to borrow in Islamic FinTech lending. In contrast, the perceived ease of use has not been proven to influence the intention to borrow in Islamic Fintech lending. The moderating variable in this study, namely knowledge of usury, is proven unable to moderate the relationship between subjective norms, perceived usefulness, and perceived ease of use on the intention to borrow in Islamic fintech lending.
The Impact of Live Streaming and Influencer Marketing on Consumer Purchase Decisions on TikTok Shop Andreanto, Deo; Muhammad Reihan Maulana; Misbak
Mabsya: Jurnal Manajemen Bisnis Syariah Vol. 7 No. 1 (2025): Mabsya: Jurnal Manajemen Bisnis Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/mabsya.v7i1.13696

Abstract

The TikTok Shop platform is one example of how the advancement of digital technology has altered how consumers shop. Influencer marketing and live streaming are two increasingly common marketing techniques for drawing customers. The purpose of this study is to examine how TikTok Shop users' decisions to buy are impacted by live streaming and influencer marketing features. 95 respondents who regularly used TikTok Shop were surveyed as part of the quantitative research methodology. In addition to testing for normality, multicollinearity, heteroscedasticity, multiple linear regression analysis, F test, and T test to examine the relationships between variables, validity and reliability tests were performed to guarantee the quality of the data. The findings demonstrated that, with a regression coefficient value of 0.306 and a significant level of 0.000, the live streaming feature significantly influenced purchasing decisions. Influencer marketing, on the other hand, has a higher impact, as indicated by its regression coefficient value of 0.713 and significance level of 0.000. Also, the regression analysis revealed that, with an Adjusted R Square value of 0.852, both factors concurrently affected the choice to buy. Influencer marketing combined with live streaming features is therefore crucial for enhancing customer purchasing decisions. These findings illustrate that TikTok Shop’s success is not just about technology or features, but also about how influencing trust, community engagement, and live streaming create a unique, highly engaging shopping environment that drives both impulse and repeat purchases across generations. This study investigates the impact of live streaming and influences marketing features on consumer purchase decisions on TikTok Shop can also be the alternative marketing media. Also, the results of this research show that the influence of live streaming promotions and influences can have a significant positive impact on a person's purchasing decisions on an e-commerce platform.
The Impact of Work Motivation, Organizational Commitment, and Compensation on OCB: A Study in Public Relations and Protocols of BNN Indonesia Galih Citra Kumala; Wisudani Rahmaningtyas
Mabsya: Jurnal Manajemen Bisnis Syariah Vol. 7 No. 2 (2025): Mabsya: Jurnal Manajemen Bisnis Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/mabsya.v7i2.14259

Abstract

Organizational Citizenship Behavior (OCB) is closely related to organizational performance and encompasses employee behaviors that support organizational effectiveness. These include social competence to maintain team cohesion, willingness to participate in collaborative efforts to achieve collective goals, and the ability to maintain moral and psychological balance in achieving personal and organizational objectives without harming others. OCB plays a crucial role in enhancing or diminishing organizational performance. The population in this study consisted of 56 employees from the Public Relations and Protocol at the BNN Indonesia. The sampling technique used was a saturated sampling method, in which the entire population was included as the sample. This study applied a quantitative research approach, with data collected through questionnaires. The data were then analyzed using multiple regression analysis with IBM SPSS Statistics version 29. The findings revealed that work motivation, organizational commitment, and compensation simultaneously have a positive and significant influence on Organizational Citizenship Behavior. Furthermore, the partial analysis indicated that each independent variable—work motivation, organizational commitment, and compensation—individually exerts a positive and significant effect on OCB. These findings align with the principles of Social Exchange Theory, which posit that reciprocal relationships between individuals and their institutions encourage voluntary contributions beyond formal job responsibilities.
The Role of Digital Payments for School Management at Tadika Suria Edukids Center Malaysia Ridatul Fitri; Isra Hayati
Mabsya: Jurnal Manajemen Bisnis Syariah Vol. 7 No. 2 (2025): Mabsya: Jurnal Manajemen Bisnis Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/mabsya.v7i2.13811

Abstract

This study aims to determine the role of digital payment for school management at Tadika Suria Edukids Centre, Malaysia. This study is based on the importance of implementing digital technology in school financial management to improve efficiency, transparency, and accountability, especially in early childhood education institutions. This study uses a qualitative approach with data collection techniques through observation, interviews, and literature studies. The results of the study indicate that the use of a digital payment system can streamline the process of paying education fees, make it easier for parents to access financial information instantly, and support more structured and transparent school budget management. In addition, the transaction process takes place safely, orderly, and in accordance with sharia principles. Digital payment can be a strategic solution in modernizing school financial governance, while building trust between schools and parents. This study recommends the implementation of digital payment as part of management innovation in early childhood education institutions
The Collaboration of Zakat and CSR in Improving Access to Clean Water in Gunungkidul Regency Resti Mirza Apriani
Mabsya: Jurnal Manajemen Bisnis Syariah Vol. 7 No. 2 (2025): Mabsya: Jurnal Manajemen Bisnis Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/mabsya.v7i2.14293

Abstract

This study examines the collaboration between the National Board of Zakat (BAZNAS) and three corporate partners through Corporate Social Responsibility (CSR) schemes in providing clean water access across five water-scarce villages in Gunungkidul Regency. Using a qualitative case study approach, the research is based on in-depth interviews, field observations, and program documentation. The findings reveal that the integration of zakat and CSR not only succeeded in the physical construction of bore wells but also fostered active community participation in water management. Within Austin’s Collaboration Continuum framework, the partnership demonstrates an integrative phase characterized by shared roles, responsibilities, and mutual values. Furthermore, through Gleick’s perspective, the program fulfills the principles of water equity, social efficiency, and ecological sustainability. This initiative reached more than 600 households through an approach that responds to basic needs while strengthening local community resilience. These results suggest that zakat–CSR collaboration holds significant potential as an alternative social financing model for basic infrastructure development in ecologically vulnerable regions.
The Influence of Word of Mouth, Business Location, and Product Quality on Customer Satisfaction: An Islamic Business Management Perspective (A Study on Mie Gacoan Consumers at the Antasari Branch, Bandar Lampung) Wahyuni, Shelly; A. Zuliansyah; Yulistia Devi
Mabsya: Jurnal Manajemen Bisnis Syariah Vol. 7 No. 2 (2025): Mabsya: Jurnal Manajemen Bisnis Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/mabsya.v7i2.14681

Abstract

This study aims to investigate the influence of word of mouth, business location, and product quality on customer satisfaction from the perspective of Islamic business management. The research was conducted on consumers of Mie Gacoan at the Antasari branch in Bandar Lampung, employing a quantitative approach with data collected through questionnaires. The findings indicate that all three independent variables significantly affect customer satisfaction, both individually and collectively, with product quality emerging as the most dominant factor. Within the framework of Islamic business ethics, customer satisfaction is closely associated with the implementation of core values such as honesty (shidq) in communication, trustworthiness (amanah) in service delivery, and excellence (ihsan) in maintaining product quality. These results highlight the importance of integrating Islamic ethical principles into modern business practices to cultivate sustainable customer relationships and enhance trust in an increasingly competitive marketplace.
The Influence of Positive Manager Feedback and Performance Appraisal in The Innovative Behavior of PT. Evertech International Group Employees Azizah Sarah; Sabrina, Nina Novi; Suzana, Anna
Mabsya: Jurnal Manajemen Bisnis Syariah Vol. 7 No. 2 (2025): Mabsya: Jurnal Manajemen Bisnis Syariah
Publisher : Fakultas Ekonomi dan Bisnis Islam, Universitas Islam Negeri Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/mabsya.v7i2.13809

Abstract

The increase in innovation in the manufacturing sector is driven by rapid technological advances and increasingly complex industrial competition. To answer these challenges, this study aims to analyze the effect of positive feedback from managers and performance appraisals on employee innovative behavior at PT Evertech International Group, a manufacturing company in Brebes, Central Java. This study uses a quantitative approach with a census method involving 150 respondents. Data were collected through a questionnaire with a Likert scale and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS 4.1.0.9. The analysis process includes measuring convergent and discriminant validity, as well as testing the reliability of constructs and hypotheses. The results show that positive feedback from managers and performance appraisals have a significant and positive impact on employee innovative behavior. The path coefficients for manager feedback and performance appraisals are 0.396 and 0.444, respectively, both with a p-value of 0.000, indicating a statistically significant effect.  Further analysis revealed that employees were more motivated to generate innovative ideas when they received constructive and consistent feedback and when innovation was included in performance evaluations. The combined effect of the two variables explained 59.1% of the variance in innovative behavior, reflecting a strong synergistic effect. The discussion highlights the role of a supportive work environment and an innovation-oriented appraisal system in fostering creative thinking. In conclusion, companies should empower managers with effective communication skills and develop performance systems that reward creativity.

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