cover
Contact Name
Friztina Anisa
Contact Email
friztina@unimma.ac.id
Phone
+6282225820808
Journal Mail Official
bamr@unimma.ac.id
Editorial Address
Jl. Tidar No.21, Magersari, Kec. Magelang Sel., Kota Magelang, Jawa Tengah 59214
Location
Kab. magelang,
Jawa tengah
INDONESIA
Borobudur Management Review
ISSN : -     EISSN : 27983676     DOI : 10.31603/bamr
BMAR is a peer-reviewed journal that aims to provide original research articles, review articles, and case study on economic management. This journal is issued twice a year and it is a tool for researchers, academics, and practitioners who wished to channel their thoughts and findings in the field of management Studies. The scope of this journal is financial management, marketing management, human resource management, and entrepreneurship
Articles 43 Documents
PENGARUH LIVE STREAMING, SHOPPING LIFESTYLE, PRICE DISCOUNT DAN FLASH SALE TERHADAP IMPULSE BUYING BEHAVIOR (Studi Empiris pada Konsumen Shopee) Nurdiyanti, Emilia; Hidayati, Luk Luk Atul; Utami, Pranita Siska
Borobudur Management Review Vol 5 No 2 (2025): Vol 5 No 2 (2025): Vol 5 No: 2 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bmar.v5i2.11612

Abstract

This study aims to determine the effect of Live Streaming, Shopping Lifestyle, Price Discount and Flash Sale on Impulse Buying Behavior. The sample used in this study were people who had made online purchases through Shopee. The sampling method in this study was accidental sampling with a sample size of 100 respondents. The analytical tool used is multiple linear regression with the help of SPSS 25 software. The results of the F test show that Live Streaming, Shopping Lifestyle, Price Discount and Flash Sale have a positive and simultaneous effect on Impulse Buying Behavior. The results of the t test show that Shopping Lifestyle has a positive effect on Impulse Buying Behavior, while Live Streaming, Price Discount and Flash Sale have no effect on Impulse Buying Behavior. Keywords: Live Streaming, Shopping Lifestyle, Price Discount, Flash Sale, Impulse Buying Behavior
The Role of Job Insecurity, Workplace Bullying, and Work–Family Conflict on Turnover Intention Maryam, Resti Siti; -Muhdiyanto, Muhdiyanto; Pramesti, Diesyana Ajeng
Borobudur Management Review Vol 5 No 2 (2025): Vol 5 No 2 (2025): Vol 5 No: 2 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bmar.v5i2.11812

Abstract

Turnover intention is a significant issue for all companies. The purpose of this study is to examine and analyze the influence of job insecurity, workplace bullying, and work-family conflict on turnover intention. This study uses the Social Exchange Theory approach. The population in this study was all employees of Bank BMT BIMA in the Magelang area. A sample of 102 employees was taken using non-probability sampling with a saturated sampling technique. The analysis tool used was multiple linear regression. The results showed that job insecurity and work-family conflict had no effect on turnover intention. Furthermore, workplace bullying had a positive effect on turnover intention. This study presents the discussion in depth.
INOVASI FINANCIAL TEKNOLOGI: IDE PENGEMBANGAN KEUANGAN UNTUK MASYARAKAT PEDESAAN Jufri, Ali
Borobudur Management Review Vol 5 No 2 (2025): Vol 5 No 2 (2025): Vol 5 No: 2 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bmar.v5i2.14244

Abstract

Abstract Digital transformation in the financial sector has become a major catalyst for changing the paradigm of global financial services. Yet, the gap in financial access between urban and rural communities remains a significant structural barrier to inclusive economic development. This research aims to analyze the role of financial technology in enhancing access to financial services, identify the benefits of implementation for rural economic development, analyze adoption challenges, and formulate effective development strategies for rural communities. The research uses a qualitative approach with the Systematic Literature Review (SLR) method following the PRISMA protocol, analyzing 10 high-quality journals from 309 initially identified articles through the Google Scholar, SINTA, and Scopus databases for the period 2021-2025. Fintech has proven effective in reducing poverty by up to 20% in low-income provinces, with an impact twice as strong as in wealthy regions, but it faces challenges in infrastructure, digital literacy, and regulation. The implementation of comprehensive strategies, including the development of technological infrastructure, sustainable literacy programs, multi-stakeholder strategic partnerships, and adaptive regulatory frameworks, is necessary to create a sustainable and inclusive fintech ecosystem