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Friztina Anisa
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Borobudur Management Review
Published by Universitas Muhammadiyah Magelang
ISSN : -     EISSN : 27983676     DOI : 10.31603/bamr
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
BMAR is a peer-reviewed journal that aims to provide original research articles, review articles, and case study on economic management. This journal is issued twice a year and it is a tool for researchers, academics, and practitioners who wished to channel their thoughts and findings in the field of management Studies. The scope of this journal is financial management, marketing management, human resource management, and entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 40 Documents
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Pengaruh Courtesy, Empati Dan Kepuasan Nasabah Terhadap Loyalitas Nasabah BMT Assyafi’iyah Cabang Purbolinggo Lampung Timur Durotun Nasikah; Suwarto Suwarto
Borobudur Management Review Vol 1 No 2 (2021): Vol 1 No: 2 (2021)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (195.65 KB) | DOI: 10.31603/bmar.v1i2.6457

Abstract

The aim of this research were to determine the effect of courtesy, Empathy, and customer satisfaction on customer loyalty. The quantitative approach is implemented in this research. The method of research surveys on 85 customers is taken by accidental sampling and questionnaire as an instrument of research. Findings signify that: 1) courtesy direct effect positively to customer loyalty, 2) Empathy direct effect positively to customer loyalty, 3) customer satisfaction direct effect positively to customer loyalty, 4) courtesy direct effect positively to customer satisfaction, 5) Empathy direct effect positively to customer satisfaction
Pengaruh Likuiditas, Profitabilitas dan Corporate Social Responsibility Terhadap Agresivitas Pajak (Studi Kasus Pada Perusahaan Manufaktur Sub Sektor Makanan dan Minuman Yang Terdaftar Di BEI Tahun 2018-2020) Saraswati Novi Yuliantoputri; Dahli Suhaeli
Borobudur Management Review Vol 2 No 1 (2022): Vol 2 No: 1 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (336.356 KB) | DOI: 10.31603/bmar.v2i1.6784

Abstract

This study aims to examine and analyze how much liquidity, profitability and corporate social responsibility influence fiscal aggression. The sample in this study is a food and beverage subsector listed on the Indonesian Stock Exchange in 2018-2020. The number of in this study based on the purposive sampling method is 25 companies multiplied by the observation year to obtain 75 data. The data analysis method in this study used multiple linear regression. The results of this study indicate that liquidity, profitability and corporate social responsibility simultaneously have a significant effect on fiscal aggression. Meanwhile, liquidity and partial profitability have a negative and significant effect on fiscal aggression, and corporate social responsibility has a positive and insignificant effect on fiscal aggression.
Pengaruh Harga, Ulasan Produk, Kemudahan Transaksi, Kualitas Informasi dan Kepercayaan Terhadap Keputusan Pembelian Produk Kecantikan Secara Online Pada Marketplace Shopee Nunik Restuti; Marlina Kurnia
Borobudur Management Review Vol 2 No 1 (2022): Vol 2 No: 1 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (244.976 KB) | DOI: 10.31603/bmar.v2i1.6817

Abstract

The purpose of this study was to examine the effect of price, product reviews, ease of transaction, quality of information, and trust in online purchasing decisions for beauty products on the Shopee marketplace. The sample collection technique is the Accidental Sampling technique with a total sample of 100 respondents, namely consumers who have purchased beauty products online on the Shopee marketplace. The analytical tool used is multiple linear regression using the SPSS 25 program. The research shows that price, information quality, and trust variables have no effect on purchasing decisions for online beauty products on the Shopee marketplace, while product reviews and transaction convenience variables have a positive and significant effect on the decision to purchase beauty products online on the Shopee marketplace.
Pengaruh Stres Kerja, Insentif Dan Lingkungan Kerja Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Mediasi Nur Ita Ariansy; Marlina Kurnia
Borobudur Management Review Vol 2 No 1 (2022): Vol 2 No: 1 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (267.219 KB) | DOI: 10.31603/bmar.v2i1.6820

Abstract

This study aims to examine and analyze the effect of work stress, incentives and work environment on employee performance with job satisfaction as a mediating variable. The analysis tool used multiple linear regression with SPSS 25. The sampling method was using porposive sampling and obtained 52 respondents. The results showed that job stress and job satisfaction had a negative and insignificant effect on employee performance. While incentives have a positive and insignificant effect on employee performance, the work environment has a positive and significant effect on employee performance. Then, job stress has a negative and insignificant effect on job satisfaction, incentives have a positive and significant effect on job satisfaction, the work environment has a positive and significant effect on job satisfaction and job satisfaction mediates the effect of job stress and the environment on employee performance, while job satisfaction does not mediate the effect. incentives on employee performance.
Pengaruh Overtime dan Workload terhadap Turnover Intention dengan Job Stress Sebagai Variabel Mediasi (Studi Empiris Pada Karyawan PT Albasia Sejahtera Mandiri Temanggung) Aliyza Fatrichia; Mulato Santosa
Borobudur Management Review Vol 2 No 1 (2022): Vol 2 No: 1 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (194.053 KB) | DOI: 10.31603/bmar.v2i1.6823

Abstract

This study aims to examine and analyze the effect of overtime, workload, and job stress on employee turnover intention, the effect of overtime and workload on employee job stress, the mediating role of job stress on the effect of overtime. on employee turnover intention, and the mediating role of job stress on the effect of workload on employee turnover intention. The sample used in this study were 172 production employees of PT Albasia Sejahtera Mandiri Temanggung. The sampling method used was purposive sampling. The analytical tool used is multiple linear regression analysis with SPSS 25.0. The results of this study indicate that overtime has a positive and significant effect on employee turnover intention, workload has a positive and significant effect on employee turnover intention, overtime has no effect on employee job stress, workload has a positive and significant effect on employee job stress, job stress has a positive and significant effect on employee turnover. employee turnover intention, job stress does not mediate the effect of overtime on employee turnover intention, and job stress mediates the effect of workload on employee turnover intention.
Pengaruh Literasi Keuangan dan Modal Sosial Terhadap Keberlangsungan Usaha (Studi Empiris Pada UMKM Makanan di Kabupaten Magelang) Zaki Fu'adi; Friztina Anisa
Borobudur Management Review Vol 2 No 1 (2022): Vol 2 No: 1 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (137.793 KB) | DOI: 10.31603/bmar.v2i1.6865

Abstract

This study aims to test and analyze financial literacy and social capital on business continuity. The sample in this study was 100 respondents with purposive sampling method. This study uses quantitative methods with descriptive test analysis, validity and reliability tests, multiple linear regression analysis and hypothesis testing with the help of the SPSS version 18 program. The results of this study state that Financial Literacy has a positive and significant effect on business continuity, Social Capital has a positive influence. and significant to Business Continuity, and Financial Literacy and Social Capital together have a positive and significant impact on Business Continuity.
Pengaruh Locus Of Control Dan Stress Kerja Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Mediasi (Studi Empiris Pada Karyawan Pabrik PT. Tambi) Tusiana Diyan Pratiwi; Luk luk Atul Hidayati; Muhdiyanto Muhdiyanto
Borobudur Management Review Vol 2 No 2 (2022): Vol 2 No: 2 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bmar.v2i2.6912

Abstract

This study aims to examine and analyze the effect of locus of control, work stress on employee performance with job satisfaction as a mediating variable at PT. Tambi factory employees, Wonosobo Regency. The research method is quantitative, by distributing questionnaires as a data source, and the sampling technique is purposive sampling. The number of samples studied was 100 employees with the criteria of having a working period of one year or more, and being at least 18 years old. The analytical instrument used is multiple regression with the help of SPSS 20.0. The results show that locus of control has a positive and significant effect on performance, job stress has a negative and significant effect on performance, and has a positive and significant effect on job satisfaction, job stress has a negative and significant effect on job satisfaction, job satisfaction mediates locus of control on performance, and job satisfaction mediates work stress on performance.
Pengaruh Gaya Hidup dan E-WOM Terhadap Keputusan Pembelian Sepeda di Magelang Selama Pandemi Covid-19 Muhammad Rohman; Diesyana Ajeng Pramesti
Borobudur Management Review Vol 2 No 2 (2022): Vol 2 No: 2 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bmar.v2i2.6933

Abstract

The purpose of this study was to determine the relationship between lifestyle and E-WOM on purchasing decisions. The sample used in this study were bicycle consumers in Magelang during the Covid-19 pandemic. The sampling method is purposive sampling with a lot of 100 respondents. The analysis tool uses multiple regression with the help of SPSS 26.0 software. The results of this study are lifestyle and E-WOM have a simultaneous effect on purchasing decisions, lifestyles have a negative effect on purchasing decisions, E-WOM has a negative effect on purchasing decisions.
Pengaruh Brand Image, Online Customer Review, dan Kualitas Pelayanan Terhadap Keputusan Pembelian di Lazada Anindita Lintang Damayanti Geraldine; Friztina Anisa
Borobudur Management Review Vol 2 No 2 (2022): Vol 2 No: 2 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bmar.v2i2.6963

Abstract

Since the Covid 19 pandemic occurred, SMEs in Indonesia have experienced a decline in sales, as have the Getuk Eco Magelang SMEs. To overcome this decline, SMEs continue to try to influence consumer purchasing decisions, namely through digital marketing, halal labels, and product quality. This study aims to examine the effect of digital marketing, halal labels, and product quality on purchasing decisions at the Getuk Eco Magelang. The sample used in this study is the consumer of Getuk Eco Magelang SME’s the number of respondents is 95 respondents. Sampling using accidental sampling technique. The analytical tool used in this research is multiple linear regression. The results of this study indicate that digital marketing has no effect on purchasing decisions, halal labels have a positive effect on purchasing decisions, product quality has a positive effect on purchasing decisions.
Pengaruh Digital Marketing, Label Halal, Dan Kualitas Produk Terhadap Keputusan Pembelian (Studi Empiris UMKM Oleh-Oleh Getuk Eco Magelang) Devi Laeli Putri; Rochiyati Murniningsih; Mulato Santosa
Borobudur Management Review Vol 2 No 2 (2022): Vol 2 No: 2 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bmar.v2i2.7006

Abstract

Since the Covid 19 pandemic occurred, SMEs in Indonesia have experienced a decline in sales, as have the Getuk Eco Magelang SMEs. To overcome this decline, SMEs continue to try to influence consumer purchasing decisions, namely through digital marketing, halal labels, and product quality. This study aims to examine the effect of digital marketing, halal labels, and product quality on purchasing decisions at the Getuk Eco Magelang. The sample used in this study is the consumer of Getuk Eco Magelang SME’s the number of respondents is 95 respondents. Sampling using accidental sampling technique. The analytical tool used in this research is multiple linear regression. The results of this study indicate that digital marketing has no effect on purchasing decisions, halal labels have a positive effect on purchasing decisions, product quality has a positive effect on purchasing decisions.

Page 2 of 4 | Total Record : 40

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