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Interpretasi Communication & Public Relations
Published by Institut Bisnis Muhammadiyah Bekasi
ISSN : 27467961     EISSN : 27985547     DOI : https://doi.org/10.53990
Core Subject : Education,
Languange, Linguistic, Communication & Media
Berisi tentang hasil penelitian dan kegiatan pengabdian kepada masyarakat di bidang ilmu komunikasi serta implementasinya di segala lini. Kebermanfaatan ilmu komunikasi diterapkan dalam kegiatan pemasaran, pengelolaan SDM, pengembangan diri, serta membangun bisnis dan relasi secara keseluruhan.
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 30 Documents
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PENGGUNAAN INSTAGRAM SEBAGAI MEDIA KOMUNIKASI DALAM MENINGKATKAN KONSUMEN LAUNDRY SEPATU D’SHOES CARE BEKASI Dede Sulaeman; Muhammad Alfansa Frantana
Interpretasi: Communication & Public Relations Vol 3, No 1 (2022): Interpretasi: Communication & Public Relation
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (600.474 KB) | DOI: 10.53990/ijpik.v3i1.215

Abstract

Marketing communication is a process that involves two parties, namely the company (Shoes Laundry D'Shoes Care Bekasi) and the customer (Consumer), not only that but also defined as how to establish a good relationship with the customer and create value for the customer. Where this value will be good assessment/feedback from customers in order to increase or get profit for the company, namely D'Shoes Care Bekasi which is a company engaged in cleaning/laundry services. Researchers carry out this research using a post-positivist paradigm. The method used in this research is a qualitative descriptive method, research that intends to investigate the conditions, circumstances, existence, and other things that have been mentioned before and then explained again through a report form. The purpose of this research is to explain the use of Instagram as a marketing medium in increasing sales. The data in this research were obtained by means of in-depth interviews, observation, and direct research on the field, so the results obtained in this research shows indicate that the use of Instagram as a marketing medium is quite successful in increasing product or service sales.
POLA KOMUNIKASI ORGANISASI KESATUAN AKSI MAHASISWA MUSLIM INDONESIA (KAMMI) DALAM MENINGKATKAN EKSISTENSINYA DI KOTA BEKASI Siskamia Oktafiani; Budi Suswanto
Interpretasi: Communication & Public Relations Vol 3, No 1 (2022): Interpretasi: Communication & Public Relation
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (162.957 KB) | DOI: 10.53990/ijpik.v3i1.216

Abstract

Organizational communication is the delivery of messages or information from one party to another within an organization to achieve certain goals. An organizational communication pattern is a method of communicating that involves conveying a message from the sender to the recipient in such a way that it can be understood. This research is motivated by thoughts related to communication phenomena that occur within the Indonesian Muslim Student Action Unit (KAMMI) organization and the researcher's desire to find out how the communication pattern used by KAMMI explains its existence in Bekasi City. The research method used in this study is a qualitative research method using an interpretive paradigm. Data collection was obtained through observation, interviews, and documentation. The results of this study are the communication pattern used by KAMMI Bekasi City, namely the organizational communication pattern run by KAMMI Bekasi City in accordance with Joseph A. Devito's theory, and several organizational activities that are able to support the existence of the Bekasi City KAMMI organization.
PERAN KOMUNIKASI ORGANISASI DALAM MENINGKATKAN KINERJA KARYAWAN PT. KEIHIN INDONESIA Nia Robiah Monika; Trisnawati Kusumawardhani
Interpretasi: Communication & Public Relations Vol 3, No 1 (2022): Interpretasi: Communication & Public Relation
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (161.994 KB) | DOI: 10.53990/ijpik.v3i1.217

Abstract

Organizational communication is the sending and receiving of various organizational messages by formal and informal groups within an organization. The existence of good organizational communication determines good corporate performance. The purpose of this study was to identify the role of corporate communication in improving employee morale at PT KEIHIN INDONESIA (KHI). Data collection was done through direct field observations, in-depth interviews, and documentation. The research was conducted using a qualitative approach with a constructivist paradigm. The theory used is organizational communication theory. From this research, it can be concluded that:(1) Point KHI is a company that pays attention to open communication with all parties involved in order to avoid miscommunication and misunderstanding. (2) Communication patterns at KHI adhere to the organizational communication pattern of downward communication, upward communication, and horizontal communication. (3) There is centralization of decision-making/policy-making when the interests of the entire company are at stake rather than the interests of just one or more departments.
MEDIA SOSIAL SEBAGAI SARANA KOMUNIKASI MASYARAKAT PERANTAUAN (STUDI DESKRIPTIF PENGGUNAAN WHATSSAPP GRUP PADA SUKU GUCI DT MARAJO KILANGAN) Reni Novia
Interpretasi: Communication & Public Relations Vol 3, No 1 (2022): Interpretasi: Communication & Public Relation
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (314.908 KB) | DOI: 10.53990/ijpik.v3i1.218

Abstract

The research that is backgrounded on the use of social media as a communication tool for overseas people from West Sumatra, the Gucy Dt Marajo Kilangan Tribe has a problem formulation of How Social Media as a means of communication for overseas communities (Descriptive Study of the Use of WhatsApp Groups in the Dt Marajo Kilangan Urn Tribe). The purpose of this study was to find out how social media as a means of communication for overseas communities (descriptive study of the use of Whatsapp Groups in the Datuk Marajo Kilangan Urn Tribe) A descriptive research method with this qualitative approach, data collection was carried out by conducting interviews with 4 key informants and making direct observations on the object of study. Data analysis or processing is an effort to search and compile observation records, in-depth interviews, and documentary studies systematically. The object of study is the gucy tribe Dt Marajo who are members of the Whatsapp Group. The validity of the data is carried out by triangulation of source data, as well as observation. This research uses the theory of Coordinate Management of Meaning, as well as the concept of using social media.
PERENCANAAN KOMUNIKASI PUBLIK DP3AP2KB KOTA TANGERANG DALAM UPAYA PEMBERDAYAAN PEREMPUAN MENANGGULANGI PERSOALAN LINGKUP KEMISKINAN KELUARGA DIMASA PANDEMI COVID-19 (STUDI KASUS PROGRAM P2WKSS) Dika Mulqilfin Pratama; Lina Wati; Ari Suseno
Interpretasi: Communication & Public Relations Vol 3, No 1 (2022): Interpretasi: Communication & Public Relation
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (210.015 KB) | DOI: 10.53990/ijpik.v3i1.219

Abstract

With this, the results of the work that have been made by researchers regarding the P2WKSS program organized by DP3AP2KB, see how to communicate the program, and see the implementation of programs that have been held. By using Cultip & Center Theory, there are 4 indicators, namely, Fact Finding, Planning, Communication, and Evaluation. The method used in This research is qualitative, with a case study approach. Data collection techniques are observation and interviews with the object which is the organizer. The results of writing from researchers that there is still a need for communication planning carried out by DP3AP2KB to be able to invite the public to want to participate in government programs to help improve the family economy that is happening at this time, through the P2WKSS program, the community can increase awareness that they live their lives from various aspects, namely, health, economy, education, and environment in the surrounding area.
PERAN PUBLIK RELATIONS DALAM ISU DAN KRISIS PT. PERTAMINA (PERSERO) Diah Widiargun; Prisca Dwi Puspa K; Eka Wulandari; Abdul Rafi J; Isniyunisyafna Diah Delima
Interpretasi: Communication & Public Relations Vol 3, No 2 (2023): Interpretasi: Communication & Public Relation
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53990/ijpik.v3i2.282

Abstract

Abstract Crises that hit a company always come unplanned. Therefore a company must have competent public relations practitioners. Which if there is a crisis the company will be ready to handle and resolve it as well as crisis prevention measures for the company. In this study, the authors used qualitative research methods with descriptive research types. This type of descriptive research is research that uses methods by describing a result of the research. The aim is to provide an explanation, and validation of the phenomena that occur in the field. To overcome a crisis and issue that must be done by a PR in a company is to introduce and validate a penetration in the design and practice of corporate management with the aim to at least manage corporate public issues as well or even better than the traditional management of operations that only think about profit. just. Issues management is applied both opportunistically and offensively, evolving from being a reactive crisis prevention tool to maintaining a strategic management discipline. Attention from stakeholders and other interested public- advocacy organizations, non-governmental organizations, government departments and agencies, news media and opinion leaders is bringing these issues onto the public agenda. Issues management strategies and tactics have long been tools of organized labour, governments and even activists, not just corporations. Keywords: Public Relations, Issues, Crisis, PT. Pertamina
KEPEMIMPINAN DALAM ORGANISASI DI ERA DUNIA VIRTUAL Imam Hidayah; Fajar Harits Santoso; Ayu Sulistya Putri Sugeng
Interpretasi: Communication & Public Relations Vol 3, No 2 (2023): Interpretasi: Communication & Public Relation
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53990/ijpik.v3i2.278

Abstract

Abstract Pandemic has resulted many changes, Virtual world had become massively growing.Every aspects of life become more virtual and less physical. Most of organizations and company are having no different in phasing virtual era, they have to be moved their working space from the office to from home or even from everywhere. A team coordination and leadership inside it, is also shifted to be more challenging because of less physical meeting. The authors try to elaborates about leadership in virtual world era, when every physical meeting is limited. Is there any different from the previous era? And is there any certain expectations of the employees about their leader. Qualitative method through several times deep interview towards five interviewees is being used by the writers to get a picture towards the specific issue related on leadership in virtual era. After collecting the data, the writer will give an explanative description about the interview results. In this article, the author found transformational theories aspect such as idealist influence, motivational inspiration, intellectual stimulation and individual consideration are needed for some employees to enhance their quality of work. Keyword: Leadership; Organizations; Communication; Virtual World; Work from Home (WFH)
PENGARUH KOMUNIKASI VERBAL BERBENTUK SINDIRAN ORANG TUA TERHADAP PERUBAHAN PERILAKU PEMUDA DI PERUMAHAN TAMAN ALAMANDA KABUPATEN BEKASI Reni Novia; Amelia Adiska Putri
Interpretasi: Communication & Public Relations Vol 3, No 2 (2023): Interpretasi: Communication & Public Relation
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53990/ijpik.v3i2.279

Abstract

Abstract The communication between parents and their childern can be affected to their behavior, especially to the childern in the youth age. Verbal communication between parents and their childern often do not achieve the desired goal, and one of the verbal communication used is satire. Satire is a figurative language style that does not show its true meaning. This study focuses on parental communication of satire that affects changes in children's behavior. This research uses quantitative methods, which is 54,2% respondent are women 45,8% are men, respondents are young man at age 19-24 th, in Taman Alamanda Block F. A total of 59 samples were used from the results of calculations through the method probability sampling, with technique simple random sampling. Measuring instrumet were used is Statistical Program for Social Science(SPSS) ver 25 with a reliability 0,85., such as the results of the determination test which showed that 18,8% verbal communication of parental satire has influence on children, as well as the results of hypothesis testing stating that thitung>ttabel, (3,628 > 2,002) which is Ho rejected, H1 accepted and the results of the significance test of 0.001 is smaller than the value of alpha (a) 0.05, which means that there is an influence of verbal communication in satire on behavior change over. Keyword: verbal communication, satire, youth, behavior change, parent and child communication
ANALISIS FRAMING PEMBERITAAN JOKOWI MINTA DIKRITIK DI MEDIA ONLINE TIMES INDONESIA DAN TEMPO.CO (ANALISIS FRAMING BERITA TIMES INDONESIA DAN TEMPO.CO PERIODE FEBRUARI 2023) Nursitawati Nursitawati; Ari Suseno
Interpretasi: Communication & Public Relations Vol 3, No 2 (2023): Interpretasi: Communication & Public Relation
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53990/ijpik.v3i2.280

Abstract

Abstract This study, entitled “Analysis of Jokowi's news framing, asked for criticism in the online media Times Indonesia and Tempo.co.”. The purpose of this study is to find out how Times Indonesia and Tempo.co framed Jokowi's news coverage asking for criticism. This study analyzes 4 news units, consisting of 2 news units from Times Indonesia and 2 news units from Tempo.co. In this study, researchers use framing theory where this theory assumes that frames are the way the media and media gatekeepers regulate the presentation of an event and the issues they cover, especially researchers using the framing theory proposed by Zhongdang Pan and Kosicki. The paradigm used in this research is constructivism with qualitative research methods. The results of this study indicate that the two media have very different and even opposite frames. Like Times Indonesia in reporting on Jokowi asking to be criticized, Times Indonesia tending to be less objective in this report, Times Indonesia going too far to heed Jokowi's policies without looking at other aspects that are also related to Jokowi asking for criticism, in contrast to Times Indonesia, Tempo.co in reporting Jokowi asking for criticism tends to try to maintain objectivity but is still embellished with a tendency to accuse Jokowi of being a paradox, but the information provided by Tempo.co is closer to the actual reality. Keywords: Framing, Online Media, Jokowi asks for criticism
PENGARUH APLIKASI CANVA TERHADAP KREATIVITAS DESAIN KOMUNIKASI VISUAL PADA MAHASISWA MAGANG SCTV 2023 Annisa Nur Amini; Budi Suswanto
Interpretasi: Communication & Public Relations Vol 3, No 2 (2023): Interpretasi: Communication & Public Relation
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53990/ijpik.v3i2.281

Abstract

Abstract This study aims to determine the effect of the Canva application on visual communication desain creativity in SCTV 2023 internship students. The data collection method used in this study was a questionnaire. The population in this study were 2023 SCTV internship students. The sampling technique used was purposive sampling with a sample size of 70 respondents. data analysis methods used are validity test, reliability test, normality test, linearity test, simple linear regression analysis, partial significant test (T) and determination coefficient test (R- Square) using the SPSS 25 application. The results of this study state that t count> ct table (10.478> 1.667), namely H0 is rejected, H1 is accepted, and the results of the significance test of 0.00 < from the alpha value (a) 0.1 which means that there is an effect of the Canva application on visual communication desain creativity.. Keyword: Graphic Desain Media, Canva Application, Creativity, Visual Communication Desain

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