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Interpretasi Communication & Public Relations

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Published by Institut Bisnis Muhammadiyah Bekasi

ISSN : 27467961 EISSN : 27985547 DOI : https://doi.org/10.53990

Core Subject : Education,

Languange, Linguistic, Communication & Media

Berisi tentang hasil penelitian dan kegiatan pengabdian kepada masyarakat di bidang ilmu komunikasi serta implementasinya di segala lini. Kebermanfaatan ilmu komunikasi diterapkan dalam kegiatan pemasaran, pengelolaan SDM, pengembangan diri, serta membangun bisnis dan relasi secara keseluruhan.

Arjuna Subject : Ilmu Sosial - Komunikasi

Articles 30 Documents

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ANALISIS BUDAYA BARU PENGGUNAAN MASKER DALAM BERKOMUNIKASI (STUDI KASUS PENGGUNAAN MASKER SAAT WABAH COVID 19 DALAM BERKOMUNIKASI PADA MASYARAKAT) Trisnawati Kusumawardhani
Interpretasi: Communication & Public Relations Vol 2, No 1 (2021): Interpretasi : Communicatin & Public Relations
Publisher : Institut Bisnis Muhammadiyah Bekasi

The Covid 19 outbreak has had a huge impact on human life. Both midwives for education, economy, and entertainment. There is a necessity in carrying out health protocols, namely to always use a mask when on the move outside the home, always carry out physical distancing, and wash your hands as often as possible. This led to the emergence of a new culture in society. A new culture that changes the level of human life, and ethical and aesthetic values. Before this pandemic hit, people who wore masks when talking to others were considered impolite and less respectful of their interlocutors. The process of interpersonal communication becomes a little disturbed by not being able to see the non-verbal response of the communicant, namely facial expressions and smiles. People who have to wear masks often feel discomfort while doing activities outside the home. Some medical professionals recommend changing the mask after being used for 3- 4 hours continuously during work activities. Now the use of masks has become a new culture not only in one country but a new culture in all countries.

STRATEGI KOMUNIKASI PEMASARAN PERUMAHAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI MASA PANDEMI COVID 19 (Studi Kualitatif Di Perumahan Bekasi Timur Regency) BUDI SUSWANTO
Interpretasi: Communication & Public Relations Vol 1, No 2 (2021): Interpretasi: Communication & Public Relation
Publisher : Institut Bisnis Muhammadiyah Bekasi

During the current pandemic, the economic decline is very pronounced. Oneindicator can be seen from the decline in home sales by as much as 60 percent. This is a challenge for housing marketers, to continue to be able to market housing. One of the ways marketers use social media in marketing housing. Bekasi Timur Regensi(BTR) housing marketers market using social media Instagram, Facebook, andWhatsApp. This study used five key informants. Qualitative research approach, withthe research method used case studies. Descriptive is used for this type of research.Research conclusion: first, the use of social media is an effective and efficient way ofmarketing communication. Second, even though it is considered quite effective andefficient, the use of social media is still constrained by technology, it is different when we meet in person. Third, the decision to buy housing remains in the hands of the buyer. Although it is true that in the housing management, there is a selectionregarding the income that potential customers will get.

DISEMINASI INFORMASI PROGRAM KERJA PEMERINTAH KOTA BEKASI MELALUI RADIO VIVI OKTAVIANI; TATIK YUNIARTI
Interpretasi: Communication & Public Relations Vol 1, No 1 (2020): Interpretasi: Communication & Public Relation
Publisher : Institut Bisnis Muhammadiyah Bekasi

Radio is a mass media that can be used to disseminate information. Nielsen Radio Audience Measurement noted that in the third quarter of 2017, 57% of the total radio listeners came from generation Z and millennials. This made the Bekasi City government collaborate with the localradio media to spread information related to the Bekasi City government's work program. The study was conducted to determine the information dissemination of Bekasi City government work programs via radio. The research method uses descriptive qualitative. The results showed that the dissemination of information on the Bekasi City government work program in order to realize development in Bekasi City was divided into four elements. First, sources in the dissemination of information on the work program of the Bekasi City government are delivered directly by speakers in accordance with their field expertise. Second, the delivery of messages is done through radio talkshows relating to the vision and mission of the City of Bekasi. Third, the Bekasi City government disseminatesinformation on the Bekasi City government work program through local radio media in Bekasi City, namely Dakta, Elgangga and Gaya radio by interactively opening via Phone, SMS, Whatsapp, Fanpage and Twitter to get responses from the community related to information dissemination and the development of Bekasi City government work programs. Fourth, the Bekasi City community as the recipient of the message during the talkshow can directly deliver criticisms and suggestions related to the work program of the Bekasi City government in accordance with communication skills, attitudes, knowledge, social and cultural systems that affect the Bekasi City community in receiving messages

FORMAT PENDAMPINGAN USAHA MIKRO, KECIL DAN MENENGAH UNTUK MENAIKKAN OMZET DI KECAMATAN CIPAYUNG, SUKMAJAYA, DAN PANCORAN MAS, KOTA DEPOK Budi Suswanto
Interpretasi: Communication & Public Relations Vol 2, No 1 (2021): Interpretasi : Communicatin & Public Relations
Publisher : Institut Bisnis Muhammadiyah Bekasi

In the current pandemic era, it is undeniable that Micro, Small, and Medium Enterprises (MSMEs) are the backbone of the national economy. In the midst of many large businesses that have gone bankrupt. Even so, there are still many MSMEs that still apply conventional patterns in marketing their products. Even though consumers have changed, consumer behavior has also changed, so without realizing it, the marketing of MSME products is not optimal. One way for MSMEs to be carried out optimally is by providing business assistance. The purpose of this research is to find out the right format in assisting MSMEs to increase their business turnover and be able to expand the market. The research model used is a qualitative descriptive research model. In conclusion, business assistance by institutions or people who are experienced in business can be a perfect solution for MSMEs. However, what is quite a concern is the way of business assistance in each MSME, the method used is not always the same. It depends on the type of business being carried out, the target market segment, and the marketing area. All of this becomes a single unit in developing an existing business.

PELATIHAN KEMAMPUAN KOMUNIKASI OLEH MAHASISWA IBM BEKASI DI MASA PANDEMI DALAM PERSPEKTIF TEORI ACTION ASSEMBLY (Studi Fenomenologi Pada Karang Taruna RENI NOVIA
Interpretasi: Communication & Public Relations Vol 1, No 2 (2021): Interpretasi: Communication & Public Relation
Publisher : Institut Bisnis Muhammadiyah Bekasi

This research has a problem formulation about, How is the communication skillstraining by IBM Bekasi students in the Covid 19 period, in the perspective of theAction Assembly theory (Phenomenology Study on Youth Organization). In theperspective of assembly action theory. This research uses a qualitative approach.Likewise, the research methods are both qualitative in nature. Data collection isobtained through observation and in-depth interviews with key informants, whileinformant data is obtained through literature study from sources such as photodocumentation, printed media, journals, and others. The results of the study, infactual conditions, phenomenology regarding training designed by IBM Bekasistudents has been processing assertion messages, by (1) students describing theexisting conditions as they are, (2) expressing the intent and purpose of workingtogether with youth organizations to empower youth with communication skillstraining. (3) expressed a desire for an appropriate and beneficial training time forKarang Taruna, IBM Bekasi Students, and the local community.

CAMPUR KODE SEBAGAI SUMBER KONFLIK BAHASA DI BAGIAN KOMENTAR INSTAGRAM Reza Angriyashati Adara; Tin Hartini; Euis Nurhalizah
Interpretasi: Communication & Public Relations Vol 2, No 2 (2022): Interpretasi: Communication & Public Relation
Publisher : Institut Bisnis Muhammadiyah Bekasi

Language conflict can happen anywhere, including on social media. Understanding language conflict may help to escalate problems that might arise in the aftermath. The present study aims to analyze language conflicts in social media comments. In order to obtain the results, the present study uses a descriptive qualitative method by analyzing 20 comments from three different posts on Instagram, a social media website. The findings of the present study suggest that language conflicts in Instagram’s comments might be caused by dictions used by the commenters. Their dictions can be interpreted differently by other commenters. In addition, code-mixing can cause language conflicts among commenters. As the commenter used a mix of Indonesian and English language due to their lack of knowledge in expressing their thoughts in the same language, it can cause a language conflict in Instagram’s comment section. The results of the present study suggest that language conflicts might arise due to a lack of knowledge regarding both languages. In order to avoid language conflicts, it seems important for concerned parties such as educational institutions and media to provide suitable promotion of the proper use of language and proper etiquette of social media

INTENSITAS KOMUNIKASI INTERPERSONAL AYAH DAN ANAK LAKI-LAKI USIA 7 - 8 TAHUN DALAM KEBERHASILAN PEMBELAJARAN JARAK JAUH (STUDI KASUS DI RW 08 KELURAHAN SRIAMUR, TAMBUN UTARA, BEKASI) BUDI SUSWANTO; TRISNAWATI KUSUMAWARDHANI
Interpretasi: Communication & Public Relations Vol 2, No 2 (2022): Interpretasi: Communication & Public Relation
Publisher : Institut Bisnis Muhammadiyah Bekasi

The task of a father at home is not only responsible for meeting the material needs of the family, but also for the process of growth and education of children. Especially boys. One of them is by providing assistance during the Pelajaran Jarak Jauh (PJJ) process. This study aims to determine how interpersonal communication between fathers and sons aged 7-8 years in the success of the PJJ process in RW 08, Sriamur Village, Tambun Utara District, Bekasi. Data were collected through direct observation in the field, in-depth interviews with six key informants, and documentation. The research was conducted using a qualitative approach with a constructivist paradigm. The theory used is Interpersonal Communication or Interpersonal Communication proposed by R. Wayne Pace. Based on the conclusions from the results of the research conducted, a father plays a very important role in the success of the PJJ process for his son. For boys, fathers are role models in their lives. Because in terms of using technology in PJJ, dad is more responsive. In addition, the way a father communicates in a soft and motivating language, makes it easier for children to understand lessons.

REPRESENTASI SENSUALITAS PEREMPUAN DALAM IKLAN ZILINGO (STUDI SEMIOTIKA DENGAN CHARLES SANDERS PIERCE) UMMY HANIFAH
Interpretasi: Communication & Public Relations Vol 2, No 2 (2022): Interpretasi: Communication & Public Relation
Publisher : Institut Bisnis Muhammadiyah Bekasi

Mass media and women are likened to two sides of the coin that can’t be separated. Advertising describes women as weak creatures. The role of women that always describe in ads always describes domestic roles. Women are also exploited by the sensuality that they have in their bodies as a means of attraction in the mass media industry. This research is researching the Zilingo version Classy or Glossy. the representation of women in this ad is represented in the form of a dancing woman, flirting with ex her boyfriend, by being exploited with their bodies. The technique used in ads by using jingles or interesting slogans. The research wants to know how Zilingo represented women’s sensuality by selecting signs like pictures or other signs. The approach used in this research is a semiotic theory from Charles Sanders Pierce known as a theory triangle meaning in analyzing the sign. The object of this research consists of words, and pictures in Zilingo's ad. The result shows sensual women, according to Zilingo, describe having slim stature, black hair, and beautiful face and breaking the traditional style of women. Besides that, the Zilingo ad also has a message as a picture frame and social frame. In a picture frame, women try to attract alluring. And in the social image, women are active against the traditional concept of women. Of course, it is suitable with the main purpose of the ad is to persuade consumers in order to use their product, or service in a form of creative advertising strategy.

PENGARUH SEMINAR PRA-KERJA DALAM PENGEMBANGAN SELF CONCEPT (STUDI KASUS PADA KARANG TARUNA DI DESA MUKTIWARI, CIBITUNG) RENI NOVIA
Interpretasi: Communication & Public Relations Vol 2, No 2 (2022): Interpretasi: Communication & Public Relation
Publisher : Institut Bisnis Muhammadiyah Bekasi

This research is based on available data, the number of graduates who are able to work has not been fulfilled, due to the lack of self-concept ability. The formulation of the problem is how much influence pre-employment seminars have in developing self-concept (a case study on youth groups in Muktiwari village, Cibitung)?, with the aim of the study being to find out how much influence pre-employment seminars have in developing self-concept (case studies on coral reefs). cadets in Muktiwari Village, Cibitung). The research method used was a quantitative correlation, with a population of 30, data collection through questionnaires with sampling technique, simple random sampling, with a total sample of 16 people. The result of this research is that there is a significant effect between pre-employment seminars and self-concept development. It is recommended for researchers who have an interest in similar research, by increasing the number of respondents and the coverage area, thus enriching the data in the study. And the results of the data found that the dimensions of self-concept development factors are not all self-concepts developed from educational backgrounds, but interactions from families, especially parents, have a significant influence on self-concept development.

PESAN LAYANAN MRT (MODA RAYA TERPADU) TERHADAP KEPATUHAN PENUMPANG SITI KHADIJAH; NADHIAHTUL ATHIYAH
Interpretasi: Communication & Public Relations Vol 2, No 2 (2022): Interpretasi: Communication & Public Relation
Publisher : Institut Bisnis Muhammadiyah Bekasi

The presence of public service transportation MRT (Mode Raya Terpadu) is expected to be a solution to meet the mobility needs of the Jabodetabek population en masse and quickly. To ensure the comfort and safety of passengers, MRT applies various rules that are socialized to all passengers in the form of verbal and non-verbal messages. This study aims to examine the significance of the effect of MRT service messages on passenger compliance. This study uses an explanatory descriptive method, with a quantitative approach. The sampling technique used was accidental sampling with a sample size of 100 passengers. Data collection techniques using questionnaires and interviews. The analysis technique uses linear regression. The results in this study state that the MRT service message has an effect of 16.8% on passenger compliance, then the remaining 83.2% are other factors such as the advantages of the MRT, sanctions, and the impact of the presence of the MRT. MRT service messages have a positive and significant effect on MRT passenger compliance with a coefficient value of 0.885.

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Eva Fauziana

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jurnalinterpretasi@ibm.ac.id

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Kampus A- Institut Bisnis Muhammadiyah Bekasi Jl. Sersan Aswan Kav. 16 Kel. Margahayu - Kec. Bekasi TImur

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Eva Fauziana

Contact Email evafauziana@ibm.ac.id

Phone +628129511474

Journal Mail Official jurnalinterpretasi@ibm.ac.id

Editorial Address Kampus A- Institut Bisnis Muhammadiyah Bekasi Jl. Sersan Aswan Kav. 16 Kel. Margahayu - Kec. Bekasi TImur

Location Kota bekasi, Jawa barat INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

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Abstract

Contact Name
Eva Fauziana

Contact Email
evafauziana@ibm.ac.id

Phone
+628129511474

Journal Mail Official
jurnalinterpretasi@ibm.ac.id

Editorial Address
Kampus A- Institut Bisnis Muhammadiyah Bekasi Jl. Sersan Aswan Kav. 16 Kel. Margahayu - Kec. Bekasi TImur

Location
Kota bekasi,

Jawa barat

INDONESIA