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Contact Name
Vina Maria Ompusunggu
Contact Email
lppm.univquality@gmail.com
Phone
+6282248172521
Journal Mail Official
regionomi.jurnal@gmail.com
Editorial Address
Jl. Ngumban Surbakti no 18 Medan
Location
Kota medan,
Sumatera utara
INDONESIA
JURNAL REGIONOMIC
Published by Universitas Quality
ISSN : -     EISSN : 26856840     DOI : -
Core Subject : Economy, Social,
Jurnal regionomic merupakan jurnal tentang kajian penelitian di mana teori atau teknik baru diterapkan dalam kajian kebijakan ekonomi dan bisnis, lingkupnya adalah pemasaran, SDM, bisnis, ekonomi pembangunan, ekonomi mikro dan makro
Articles 7 Documents
Search results for , issue "Vol 1, No 1 (2019): REGIONOMIC" : 7 Documents clear
Pengaruh Harga, Kualitas Produk, Dan Citra Merek Terhadap Keputusan Pembelian Mie Sedap Instant (Studi Kasus Pada Ibu – Ibu Rumah Tangga Di Desa Sei Lama Kec. Simpang Empat Kab. Asahan) Fitriana Siahaan; Aris Siregar; M. Umar Maya Putra
JURNAL REGIONOMIC Vol 1, No 1 (2019): REGIONOMIC
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This study aims to determine and analyze the influence of Price, Product Quality,and Brand Image of Decision Purchase Instant Noodles. This study uses 88 respondents assample research and technique of determining the sample using purposive samplingmethod.Data analysis method used is descriptive analysis method and multiple linierregression analysis method. The data used are primary data and secondary data obtainedthrough documentation studies, interviews and questionnaires whose measurements usedifferential semantic scales. Hypothesis testing by using multiple linear regressionanalysis.The results showed that simultaneously the price, Product Quality, and BrandImage significantly influence the Decision Purchase Instant Noodle. Partially, price hasno significant effect, while brand image has significant effect. Brand image is the dominant factor influencing the Decision of Buying Instant Noodle. The value of Adjusted R Squareis 0,222, meaning 22,2% Purchasing Decision of Instant Instant Noodle can be explainedby Price, Product Quality, And Brand Image, and the rest 77,8% explained by factors notexamined in this research.
ANALISIS KINERJA PEMERINTAH DALAM PENANGANAN PENGUNGSI ERUPSI GUNUNG SINABUNG SERTA DAMPAK TERHADAP SOSIAL EKONOMI MASYARAKAT KABUPATEN KARO. Sumbul Sembiring Depari; Ingan Ukur Br Sitepu
JURNAL REGIONOMIC Vol 1, No 1 (2019): REGIONOMIC
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Karo regency is a one of 33 Regency of North Sumatera Province wich geographically lies at Bukit Barisan Highland Mountain and 75 km from Medan, the capital of North Sumatera Province. Karo regency have two mount, mount Sinabung and mount Sibayak, and one of them, mount Sinabung in the year of 2010 have erupted and again 2013 erupted until now. These eruption created 6179 refugees that located in many location as refugees. Economically, according to local government of Karo Regency, the economic growth decreased from 6,34% 2012 to 4,71% in 2013. Then, since 2014 economic growth increase to 5.09% and 2015 become 5,01% perannum. The total Loss of society and government property around Rp 964,035 miliard which consist of agriculture field Rp 712,185 miliard, housing Rp 234,75 miliard and others Rp 17,1 miliard. In terms of tourism sector, the total of tourist visited karo regency decreased dramatically not only frainner but also local visitor. The total budget need for recovery post eruption Rp 506,653 miliard and, for rehabilitation and reconstruction Rp803,525 miliard (bappeda kab.karo). In terms of performance quality BPBD karo regency to serve all refugees based on survey, from 75 respondent of 287 population to the quistionaire result shown 0,534 by used statistical metod. It’s mean that there are positive and significant the relationship between the good performance of local government of karo regency toward sastisfied of refugees to received served as long there are at refugees location
PENGARUH KESENANGAN (PLEASURE), KEGAIRAHAN(AROUSAL) DAN DOMINASI (DOMINANCE) TERHADAP PEMBELIAN TIDAK TERENCANA (STUDI KASUS PADA KONSUMEN CARREFOUR CITRA GARDEN MEDAN) MARIA KRISTINA SITUMORANG
JURNAL REGIONOMIC Vol 1, No 1 (2019): REGIONOMIC
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This research aims to determine and explain the influence of pleasure, arousal and dominance toimpulsive buying at shopping centre Carrefour Citra Garden Medan. This research uses a populationof 267 visitors, and a sample of 73 people who shop at Carrefour Citra Garden Medan. Data collectiontechniques used are through a questionnaire which measurements using Likert scale. Analyticaltechniques used are Path Analysis which makes it easier to see the role of pleasure, arousal anddominance to impulsive buying. Test results show that pleasure, arousal and dominance to impulsivebuying influenced the impulsive buying behaviour at shopping center Carrefour Citra Garden Medan.
SISTEM INFORMASI AKUNTANSI PERTANGGUNGJAWABAN SEBAGAI ALAT BANTU DALAM PENILAIAN KINERJA MANAJEMEN PADA PT. PERKEBUNAN NUSANTARA III MEDAN Lasma Melinda Siahaan; Antonius KAP Simbolon; Yohannes Cosmas Simbolon
JURNAL REGIONOMIC Vol 1, No 1 (2019): REGIONOMIC
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This research aims to analyze the accounting information responsibility system as a helping tool in the assessment of management performance in PT. Perkebunan Nusantara III Medan and to know wheter it has been useful for as a helping tool of management in the assessment of performance of cost center in PT. Perkebunan Nusantara III Medan. This research uses qualitative and secondary data. Qualitative data in question is the data in explanation form or description obtained from the quality of the object under study, while secondary data is a data obtained in the form that has been formed of Analysis of Work Plan Company Budget (RKAP) compare with the realization for 2013. This research is in the form of descriptive and deductive method. This method is done by collecting budget data and budget realization production which is then classified, interpreted, and analyzed to obtain an overview of the problems encountered in the object of research. While the deductive method is done by analyzing the data obtained and the object research by comparing the conceptual applicable general, so that can be drawn conclusions and given suggestions based on the research results. Based on the results of the study, the conclusion that Information Accounting Responsibility System as a helping tool of management in assessing the performance of the cost center in PT. Perkebunan Nusantara III Medan has shown its role formly and has been useful as a helping tool in the assessment of management performance cost
PENGARUH PENGEMBANGAN KARIER DAN LINGKUNGAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN Rikawati Ginting Munthe; Vina Maria Ompusunggu
JURNAL REGIONOMIC Vol 1, No 1 (2019): REGIONOMIC
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Human resources have an important role in a company. A company will have difficulty to achieve its goals without the support of its employees. Therefore, employees who have owned the company need to be maintained and developed its quality. Career development is career enhancements owned by employees to be developed to be more potential than ever. The work environment is something that exists around the workers and that affects itself in carrying out the tasks it imposes. and job satisfaction is a positive attitude and a pleasant feeling towards the job, leadership, co-workers, work environment and other matters concerning the condition of his work. The population used in this research is all employees of PDAM Tirta Malem in Kabanjahe as many as 114 employees who then use Slovin formula in taking sample to yield 54 respondents in this research. The data used in this study is the primary data obtained directly from the results of the distribution of questionnaires from respondents in the field. Together these two independent variables namely career development variables (X1) and work environment variables (X2) affect job satisfaction variable (Y) with the value (Fcount 106.471> Ftable 3.179) thus the two independent variables have a positive and significant influence on the variable bound. Both independent variables are able to explain the dependent variable of 80.3% in the test results coefficient of determination (R2).
PENGARUH KEPERCAYAAN atas MERK TERHADAP LOYALITAS NASABAH pada BANK BTPN PURNA BAKTI KCP KABANJAHE Charisma Kuriata Ginting S
JURNAL REGIONOMIC Vol 1, No 1 (2019): REGIONOMIC
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The purpose of research is to determine the extent of the influence of brand truston customer loyalty to the Bank BTPN KCP Purna Bakti Kabanjahe.The author believesthat the company to be able to withstand the competition is to maintain confidence in thebrand to remain strong in mind and in accordance with customer expectations, so that initself creates loyalty to the brand owner.The indicators used to measure customer loyalty due to confidence in the brand,namely: a repeat purchase on a particular brand, the habit of consuming certain brands,a pleasure on a particular brand, steadiness on specific brands, assuming the specificbrand is the best and recommend a particular brand to othersThe results showed the model of linear regression equation Y = 11.962 + 0,605X,with very significant t-test and test of determination R2 = 0.427. The conclusion ofconfidence on the brand has a significant positive effect on customer loyalty amounted to42.7%, and the remaining 57.3% is determined by other factors.
ANALISIS PENGARUH PROMOSI TERHADAP PENINGKATAN PENJUALAN JASA PADA PT. PRUDENTIAL LIFE ASSURANCE KABANJAHE Menanti Sembiring; Benni Purba
JURNAL REGIONOMIC Vol 1, No 1 (2019): REGIONOMIC
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This research is aim to investigate the influence of promotion towards the increasing of sale service in PT. Prudential Life Assurance, Kabanjahe. Population of this research is about 724 of people and to be taken about 88 of people to become sample. Technique of collecting data which is used is by questioner that by doing sharing questioner to respondent. Technique of analyzing data which is used is Simple Linier Regression, and also for investigating the contribution of promotion’s variable towards the increasing of sales, there will be used determination coefficient formula (R2 ). After analyzing the data, we will get regression formula Y = 5,678 + 0,805X + e automatically. Then, we will get the value of determination coefficient (R2 ) about 0,606 which mean that the promotion that has been done by PT. Prudential Life Assurance was able to influence the increasing of assurance sale service about 60,60 % and its rest about 39,40 % was influenced by the other factor. For testing hypothesis in this research, used test t and gotten the value of tcalculated = 11,513, and t table = 1,662. So, by this investigation can be known that promotion is able to influence the increasing of sale significantly in PT. Prudential Life Assurance, Kabanjahe.

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