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Contact Name
Vina Maria Ompusunggu
Contact Email
lppm.univquality@gmail.com
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+6282248172521
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regionomi.jurnal@gmail.com
Editorial Address
Jl. Ngumban Surbakti no 18 Medan
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Kota medan,
Sumatera utara
INDONESIA
JURNAL REGIONOMIC
Published by Universitas Quality
ISSN : -     EISSN : 26856840     DOI : -
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Jurnal regionomic merupakan jurnal tentang kajian penelitian di mana teori atau teknik baru diterapkan dalam kajian kebijakan ekonomi dan bisnis, lingkupnya adalah pemasaran, SDM, bisnis, ekonomi pembangunan, ekonomi mikro dan makro
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 7 Documents
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Search results for , issue "Vol 3, No 1 (2021): REGIONOMIC" : 7 Documents clear
ANALISIS SWOT JASA HOTEL Conie Nopinda Br Sitepu; Lisda Br Hutasoit
JURNAL REGIONOMIC Vol 3, No 1 (2021): REGIONOMIC
Publisher : JURNAL REGIONOMIC

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Abstract

Hotels in Berastagi must win the competition in marketing their products and services. Toincrease market share, companies need to implement a competitive strategy using the SWOTanalysis method which stands for Strengths, Weaknesses, Opportunities, and Threats, throughthis leadership method will be very helpful in formulating a service marketing mix strategy.This needs to be done by the company considering that competition with competingcompanies engaged in business is tight. From the results of the calculation of the IFAS andEFAS matrices that can be used by hotels in Berastagi, namely an aggressive strategy. Withthis strength, hotels in Berastagi can take advantage of existing opportunities. The number ofassessment factors for strengths and weaknesses. Hotels in Berastagi can control the threatsand weaknesses that exist, the hotel in Berastagi will be even better and its vision and missionwill be achieved. This shows that hotels in Berastagi must continue to make efforts to improveproduct quality, facilities, and services
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PELANGGAN MENGGUNAKAN JASA TERATAI LAUNDRY MEDAN Samuel Tenang Ukur Ardianta Ginting; Aldi Ginting
JURNAL REGIONOMIC Vol 3, No 1 (2021): REGIONOMIC
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Abstract

The laundry business, namely Teratai Laundry Medan, runs its business using a service marketing mixor commonly called 7P. Therefore, this study aims to determine the effect of the marketing mix oncustomer decisions to use the services of Teratai Laundry Medan. This study uses a descriptive methodwith data collection techniques, namely observation, interviews, questionnaires, and documentarystudies. The population is all consumers of Teratai Laundry Medan. The sample of this study was 100people with a sampling technique in the form of purposive sampling, considering that consumers makepayments on their own behalf and have used laundry services at least 2 times. The data analysis of thisresearch is in the form of multiple linear regression quantitative analysis, used to determine the effectof the marketing mix consisting of 7 independent variables, namely product (X1), price (X2), place (X3),promotion (X4), people (X5), process ( X6), physical evidence (X7) against customer decisions. Theanalysis uses SPSS software version 24.0 to make it easier to process and interpret research results.Most of the respondents in this study were male, aged 20-29 years, high school education level, workedas a private employee, and had an income of Rp. 1,500,000 – Rp. 2,499,000. Determination (R2) showsa value of 0.50. The correlation coefficient (R) shows a value of 0.71. The partial F analysis test showsthat the calculated F is greater than the F table (13,35 > 2,10) which means Ho is rejected and Ha is accepted. The t-test results show thatproduct and place have a partial effect, then price, promotion, people, process, and physical evidencehave no partial effect on purchasing decisions.
PENGARUH MOTIVASI TERHADAP KINERJA PEGAWAI PADA KANTOR DINAS BINA MARGA DAN BINA KONTRUKSI PROVINSI SUMATERA UTARA UPTJJ KABANJAHE Maria Kristina Situmorang
JURNAL REGIONOMIC Vol 3, No 1 (2021): REGIONOMIC
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Abstract

This study aims to determine and analyze the effect of motivation on employeeperformance at the Office of Highways and Construction of North Sumatra ProvinceUPTJJ Kabanjahe. In this study, the population was employees at the Office of Highwaysand Construction Services of North Sumatra Province UPTJJ Kabanjahe, totaling 38people and the entire population was sampled in this study as many as 38 people. Theresults of the validity test show that all statement items are valid becauser_(count )>r_table and all items are declared valid. The results of the study using the ttestshowed the value of t _(count )2,919 with a significant value of 0.006, while t_tablewas 1.668 so that t_(count)>t_table (2,919 > 1.668) then partially motivation affectedemployee performance. Significant research shows the number > 0.05 then H_o isrejected and H_a is accepted, meaning that motivation has a positive effect on employeeperformance. The results of the study using the Coefficient of Determination (R2) of43.7% which shows that the motivation variable affects employee performance.
POTENSI DAN PENGEMBANGAN OBYEK WISATA ALAM TERHADAP PEREKONOMIAN MASYARAKAT DI DANAU SIOMBAK, PAYA PASIR, MEDAN MARELAN, SUMATERA UTARA Vina Maria Ompusunggu; Antonia Boleng
JURNAL REGIONOMIC Vol 3, No 1 (2021): REGIONOMIC
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Abstract

Lake Siombak is an artificial lake located in Paya Pasir Village, between two rivers,namely the Deli River and the Waterfall River. In this tourism development, there arenormal and below average economic changes, now there are innovations that improvethe economy of the surrounding community, such as food and accessories sellers,restaurants, and fishing ponds managed by the community. The purpose of this study wasto find out how the potential and development of tourism on the economy of thecommunity in Lake Siombak. This type of research is qualitative research. Collectingdata in this study using interviews, observations and documentation. Data analysis in thisstudy uses data reduction, data presentation and drawing conclusions. The results oftourism development are increased business opportunities, job opportunities, communityincome, regional income, increased public awareness of tourism, preservation of culturalvalues and public awareness of education.
ANALISIS HUBUNGAN PELAYANAN APARATUR DESA DENGAN KEPUASAN MASYARAKAT DI DESA RUMAMIS KECAMATAN BARUS JAHE Menanti Sembiring; Ingan Ukur Sitepu
JURNAL REGIONOMIC Vol 3, No 1 (2021): REGIONOMIC
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Abstract

Public service is a series of activities in the context of fulfilling service needs inaccordance with the laws and regulations for every citizen and resident of goods, servicesand/or administrative services provided by public service providers. The villagegovernment is one of the parties that has duties and responsibilities in providing servicesto the community. The purpose of this study was to determine the relationship betweenvillage apparatus services and community satisfaction in Rumamis Village, Barus JaheDistrict. Data was collected using observation, interview, and questionnaire techniques.The analysis technique used is descriptive analysis and Rank Spearmans correlationanalysis. The results showed that there was a positive and significant relationshipbetween village apparatus services and community satisfaction in Rumamis Village,Barus Jahe District.
PENGARUH SISTEM REKRUTMEN TERHADAP KINERJA KARYAWAN PT. PERMATA INDO SEJAHTERA MEDAN Nurbeti Nurbeti; Hotli Naibaho
JURNAL REGIONOMIC Vol 3, No 1 (2021): REGIONOMIC
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Abstract

This research was conducted at PT.Permata Indo Sejahtera Medan Branch, with the aimof knowing the effect of the recruitment system on employee performance. The datacollection technique used was by distributing questionnaires, the sample in this study was95 people. Analysis of the data used is quantitative analysis with a simple linearregression method and processed using the SPSS 22 program. Based on the results of thestudy, it is obtained partially the Recruitment System (X), t count is equal to (2.523 ) > ttable (1.665) and significance value (Sig .) 0.00 < 0.05. It is concluded that theRecruitment System has a significant effect on employee performance. The R-squarevalue indicates that the 0.717 independent variable Recruitment System (X) is able toexplain 51% of the data variance on the Performance variable (Y). The rest, as much as49% of the variance of the data on Performance is explained by other variables notexamined in this model. PT. Permata Indo Sejahtera Medan is expected to be able torecruit qualified employees in accordance with the recruitment system regulations thathave been implemented to support employee performance towards a better direction.
PENGARUH PELATIHAN KERJA TERHADAP KINERJA KARYAWAN J & T MEDAN Rikawati Ginting Munthe
JURNAL REGIONOMIC Vol 3, No 1 (2021): REGIONOMIC
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Abstract

The purpose of this study was to determine the effect of job training on employeeperformance at J&T Medan. In this study the population is all employees of J & T MedanRingroad Branch with a total of 35 people. The number of population is small, so thedetermination of the sample is done with a saturated sample (census sample), where allthe population is used as a sample. The independent variable in this study is job training,while the dependent variable is employee performance. Data analysis using simple linearregression analysis with the results of job training research has a positive and significanteffect on employee performance at J&T Express Medan with a significance value of tcountof 6.977 greater than t-table (1.691).

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