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PENGARUH CITRA MEREK TERHADAP PEMBELIAN PRODUK FASHION Heidi Surya Utama; Cintri Anjani Rahmada Putri; Isabella Isabella
PROSIDING SERINA Vol. 1 No. 1 (2021): PROSIDING SERINA III 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

In the current era, there is a lot of competition for fashion products, so many local and international brands make marketing strategies to achieve the desired target. Fashion is a product that is in great demand from various circles. The purpose of this study was to determine the effect of brand image on purchasing decisions of fashion products. This type of research is filling out a questionnaire, with a total of 59 respondents from various circles. The data collection technique in this study uses google form as a questionnaire. Based on the results of research analysis brand image and product quality have a positive influence on purchasing decisions of a fashion product itself, based on available data Price is the main determinant in making purchasing decisions for a fashion product. The conclusion of this study is that a product first sees the price before the brand and the quality to be purchased. Inthecurrentera,thereisalotofcompetitionforfashionproducts,somanylocalandinternationalbrandsmakemarketingstrategiestoachievethedesiredtarget.Fashionisaproductthatisingreatdemandfromvariouscircles.Thepurposeofthisstudywastodeterminetheeffectofbrandimageonpurchasingdecisionsoffashionproducts.Thistypeofresearchisfillingoutaquestionnaire,withatotalof59respondentsfromvariouscircles.Thedatacollectiontechniqueinthisstudyusesgoogleformasaquestionnaire.Basedontheresultsofresearchanalysisbrandimageandproductqualityhaveapositiveinfluenceonpurchasingdecisionsofafashionproductitself,basedonavailabledataPriceis themaindeterminant inmakingpurchasingdecisionsforafashionproduct.The conclusion ofthis study isthat a product first sees theprice before the brand and the quality to be purchased.

PENERAPAN SISTEM CASH ON DELIVERY PADA SHOPEE DI INDONESIA Meilyana Chayadi; Putri Amelia Inggriati; Afdal Iswari; Muhammad Raihan
PROSIDING SERINA Vol. 1 No. 1 (2021): PROSIDING SERINA III 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Since Indonesia continues to extend the period of PPKM (Pemberlakuan Pembatasan Kegiatan Masyarakat), more and more Indonesians are starting to shop from home. Starting from daily needs to tertiary needs. Various ecommerce are also one of the places where Indonesian people shop from home. One of them is Shopee. This ecommerce is well known and is the number one e-commerce in Indonesia with the most users (2021, Snapchart). With the price offered relatively cheap and easy to use, this e-commerce becomes the most popular place by people to shop from home. The transactions provided are also one of the reasons Shopee is widely used by the people of Indonesia. Especially for transactions using a cash on delivery system or on-site payments. By using this system, people do not need to transfer from banks or use credit cards but simply pay with cash only. With this system, people who are far from the reach of digital payments can still shop from home. However, it turns out that there are still many Indonesian people who do not understand the payment system in this place so as to cause a lot of losses for sellers and couriers. Information about the payment system in this place has been spread in various media such as television, social media, newspaper media, and in the Shopee application itself. Unfortunately, the literacy of Indonesian people is still lacking so that the case of this cash on delivery system continues to grow. Therefore, we conducted studies and research on the application of cash on delivery systems at Shopee in Indonesia. This type of research is research based on existing data but made to be simpler to make it easier for readers to understand.

EFEKTIVITAS MEDIASI DALAM MENYELESAIKAN SENGEKTA PADA MASYARAKAT DI KELURAHAN MALEBER DAN KECAMATAN ANDIR, BANDUNG Gunardi Lie; Moody R. Syailendra; Mia Hadiati; Indah Siti Aprilia
PROSIDING SERINA Vol. 1 No. 1 (2021): PROSIDING SERINA III 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

In terms of disputes resolution, there are various alternative forms of dispute resolution outside the court. One form of dispute resolution that is often used is Mediation. Mediation is the embodiment of deliberation for consensus in dispute resolution. In the mediation process, dispute resolution begins with the good faith of both parties in resolving the dispute amicably. This can be realized because mediation prioritizes the approval of both parties without any coercion from the mediator. The Supreme Court has issued Regulation of the Supreme Court of the Republic of Indonesia Number 1 of 2016 concerning Mediation Procedures in Courts as legal basis on conducting mediation in Courts. However, mediation not only can be carried by the Court, but mediation can also be carried out by the community outside the Court on various disputes faced by the community. Village officials, RT/RW, Lurah, and other respected person in the community can act as mediators in resolving disputes in the community. The research method used in this research is Empirical. The study was conducted to see the efectivity of mediation in resolving community disputes, especially in the Maleber and Andir sub-districts. The results of the study show that consensus deliberation mediation can resolve problems/disputes faced by the community without having to go through the litigation process. Local government officials such as Lurah, Camat, and local officials have played a major role in resolving disputes in the community.

ANALISIS PERFORMANSI MESIN PADA CORRECTIVE MAINTENANCE DAN PREVENTIVE MAINTENANCE DENGAN MENGGUNAKAN METODE MODULARITY DESIGN Redempta Aurelia Mentari; Trifenaus Prabu Hidayat
PROSIDING SERINA Vol. 1 No. 1 (2021): PROSIDING SERINA III 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

PT. X is a company that produces plastic packaging for the pharmaceutical sector and already has regular customers from various pharmaceutical companies throughout Indonesia. However, currently, the maintenance of the Injection Blowing machine at PT X is not optimal, causing downtime to be very high which requires the machine to be turned off first and the expenditure for maintenance costs is relatively high. If this incident occurs continuously, it is necessary to make improvements to overcome these problems by improving the schedule for replacing components. For this reason, the method that can be used is preventive maintenance using a modularity design. The function of modularity design is to combine several components into new modules based on time and cause and effect. The homogeneity of the TTF (Time to Failure), Standard Deviation, and Nearest MTTF (Mean Time to Failure) data is the basis used in calculating time-based modularity designs, while for causality-based modularity designs the FTA (Fault Tree Analysis) approach is used. The purpose of the modularity design itself is to make it easier for the company that will make repairs, so it is not often necessary to stop the production machine while it is working. Furthermore, simulation modeling is carried out using Promodel to see the real conditions and current proposals. Through calculations in terms of costs generated for each method, it would be better if a preventive maintenance system was applied using a time-based modularity design based on the closest MTTF value (<7 days) which resulted in a total maintenance cost of Rp. 717,527,840.PT. X adalah sebuah perusahaan yang memproduksi kemasan plastik untuk bidang farmasi dan sudah memiliki konsumen tetap dari berbagai perusahaan farmasi di seluruh Indonesia. Namun saat ini, perawatan mesin Injection Blowing pada PT X belum optimal sehingga menyebabkan downtime menjadi sangat tinggi yang mengharuskan mesin dimatikan terlebih dahulu dan pengeluaran untuk biaya perawatan yang relatif tinggi. Jika kejadian ini terjadi terus-menerus, maka perlu adanya improvement untuk mengatasi masalah tersebut dengan cara memperbaiki jadwal penggantian komponennya. Metode yang dapat digunakan yaitu preventive maintenance dengan menggunakan modularity design. Fungsi dari modularity design adalah menggabungkan beberapa komponen menjadi modul baru yang didasarkan pada waktu dan sebab-akibat. Homogenitas data TTF (Time to Failure), Standar Deviasi, dan Nilai MTTF (Mean Time to Failure) Terdekat adalah dasar yang digunakan dalam perhitungan modularity design berbasis waktu, sedangkan untuk modularity design berbasis sebab-akibat menggunakan pendekatan FTA (Fault Tree Analysis). Tujuan dari modularity design sendiri adalah untuk memudahkan pihak perusahaan yang akan melakukan perbaikan, sehingga tidak sering untuk memberhentikan mesin produksi disaat sedang bekerja. Selanjutnya dilakukan pemodelan simulasi menggunakan ProModel untuk melihat kondisi nyata dan usulan saat ini. Melalui perhitungan yang dilihat dari segi biaya yang dihasilkan pada setiap metode, akan lebih baik apabila diterapkan sistem perawatan preventive maintenance dengan menggunakan modularity design berbasis waktu berdasarkan nilai MTTF terdekat (<7 hari) yang menghasilkan total biaya perawatan sebesar Rp 717.527.840,00.

U JI VALIDITAS ISI (CONTENT VALIDITY) ALAT UKUR KECERDASAN EMOSIONAL TARUMANAGARA Felita Oktaviani; P. Tommy Y. S. Suyasa
PROSIDING SERINA Vol. 1 No. 1 (2021): PROSIDING SERINA III 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

In everyday life, humans can feel various emotions from the events they experience. These emotions include anger, sadness, fear, pleasure, love, surprise, annoyance, and embarrassement. With the existence of various emotions, humans need to have the ability to know and regulate the emotions of themselves and others, as well we utilizing the emotions. These abilities are called the emotional intelligence. Emotional intelligence has an important role in everyday life, including in social, educational, and work contexts. Knowing the importance of emotional intelligence, an emotional intelligence test is needed, especially for Indonesians. This study aims to produce an emotional intelligence test that has a good content validity. Alat Ukur Kecerdasan Emosional Tarumanagara is designed with reference to the emotional intelligence test that has been widely used and has a good reliability, namely the Schutte Self-Report Emotional Intelligence Test (SSEIT). Each item was reviewed by five experts with certain criteria. Based on the expert judgment, there are two items that need to be eliminated because they are considered less relevant to measure emotional intelligence. The result of this study recommends Alat Ukur Kecerdasan Emosional Tarumanagara which consists of 33 items with 10 items measuring emotion perception, 8 items measuring own emotion regulation, 7 items measuring others emotion regulation, and 8 items measuring emotion utilization.

PERPADUAN KONSEP LOKAL SUNDA DAN MILENIAL PADA DINDING LOBBY MUSEUM GEOLOGI BANDUNG Janice Kristin; Augustina Ika Widyani
PROSIDING SERINA Vol. 1 No. 1 (2021): PROSIDING SERINA III 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Decorative element isa part of the interior with aesthetics value and designed to increase interior value. In addition to adding aesthetic value, it can also fulfill the functional aspects of the interior. The decorative elements that will be placed in the lobby area of the Bandung Geological Museum must be designed properly so that they can represent the image of the museum, the local Sundanese concept according to its nickname as the Bandung History Icon, and adapt to the lifestyle and desires of millennial society. Something new and unique that is placed in the first area which is reached by museum visitors, it will increase the interest and curiosity of every visitor. It can also attract the attention of other people who have not come yet. This article aims to explain how the application of local Sundanese concepts combined with millennial concepts to form a new pattern that is applied to decorative elements in the lobby area of the Bandung Geology Museum. The method consists of 2 stages, analysis - programming and synthesis - schematic design. The analysis process resulted in the formation of a new pattern that adapted the local Sundanese concept, namely TariJaipongan combined with the meaning of Bandung Geological Museum logo, as well as the application of colors adapted to the Bandung Geological Museum logo to strengthen the museum's image. This decorative element is expected to attract more people to visit one of the most famous museums in Bandung.

GAMBARAN KOLABORASI DARING DI MASA PANDEMI COVID-19 BERBASIS TRA (Theory of Reasoned Action): STUDI KASUS UNIVERSITAS X Jap Tji Beng; Alivia Fitriani Amanto; Desella Chandra; Mei Ie; Nina Perlita; Mirabella Mirabella; Sri Tiatri
PROSIDING SERINA Vol. 1 No. 1 (2021): PROSIDING SERINA III 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

The impact of the COVID-19 pandemic has caused a learning transition from offline to online. This study is part of a wider study, and aims to get an overview of online meetings in the context of education, in the late teens group.This research method is quantitative descriptive, with data collection using a questionnaire that is administered through the G-Form. The research participants were 139 late teens (48,2% male dan 51,8% female)who were college students X. The results of this study showed several findings: (a) the main way of communicating using a cellphone accompanied by security measures by activating a password; (b) participants hold the most online meetings with Zoom; (c) online database access, for example email data is required; (d) they store and sync online content to share real-time data files using google drive with storage capacities ranging from 1GB to 25GB; (e) participants are less likely to sync online calendars and do not require SharePoint and Microsoft Project software; (f) participants do not have problems regarding operational compatibility in carrying out online collaboration, they usually use laptops and need electricity as an energy source; (g) the most important factor of a good network provider is the internet provider, because of the problems commonly encountered when using online facilities related to documents, especially when editing in real-time and sharing large files; (h) participants perform the work of sharing notes, synchronizing documents across devices, and granting permission to share content with colleagues using services provided by Google such as GDocs; (i) participants do work with scheduling features, especially when creating calendars with colleagues using cloud calendar services (google/apple/teams). Through the TRA approach, by discovering the behaviors of using technology in this online collaboration, it can be concluded that in general, research participants have positive beliefs and evaluations of the technology used in online collaboration. The use of technology for online collaboration has also begun to become the accepted norm for the group of late teens who are college students. The findings of this study form the basis for further, broader studies of the described collaboration with Vygotsky's theories.

RESPONS GURU SEKOLAH DASAR TERHADAP PENGENALAN INTERNET OF THINGS UNTUK PEMBELAJARAN STEM Jap Tji Beng; Mirabella Mirabella; Nina Perlita; Mei Ie; Alivia Fitriani Amanto; Desella Chandra; Sri Tiatri
PROSIDING SERINA Vol. 1 No. 1 (2021): PROSIDING SERINA III 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Internet of Things (IoT)-based STEM learning is one of the technologies that will be used in the future. As the next generation, elementary level students need to understand the basics of using IoT. Elementary school teachers are also expected to have knowledge on IoT in order to educate their students. This study aims to describe elementary school teachers’ response to the introduction of the Internet of Things for science learning. The research was conducted using a qualitative participatory ethnography method. Researchers of this study consist of lecturers and students participating in Merdeka Belajar Kampus Merdeka (MBKM) research internship and the research participants were the Principal and 17 Elementary School Teachers in Kota S, Central Java. The research resulted in three findings: (a) Principals and Elementary School Teachers responded positively to the introduction of IoT, (b) Principals and teachers have not implemented the introduction of IoT in learning in elementary schools, (c) The introduction of IoT can be used as one of the compilers of Best Practice for the teachers. The results of the study can be used as an initial description for designing IoT-based STEM (Science, Technology, Engineering, and Mathematics) learning for elementary school students in the future.

GAMBARAN KONSELING DARING SELAMA PANDEMI COVID-19 Linda Wati; Untung Subroto
PROSIDING SERINA Vol. 1 No. 1 (2021): PROSIDING SERINA III 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

The Covid-19 pandemic has not only had an impact on physical health, but also mental health. This impact can not only be experienced by health workers, but also community. Online counseling is considered the right intervention during Covid-19 pandemic because it makes individuals do not meet in person and can minimize the risk of transmitting the virus. Online counseling is considered to be able to reduce the negatic impact of the effect of Covid-19 on psychological health. This research was conducted on 17 subjets who become clients in online counseling held by a psychological consulting bureau without being charged a counseling fee. The study was conducted from February to November 2021. The study found that the problems that needed assistance in counseling were problems hat dit not mention Covid-19 as he source of the problem. The problem they complain about tends to their attitude in dealing ith environmental demands which have been experienced or formed before the pandemic occurred.

GAGASAN PAMOR KERIS PADA ELEMEN DEKORATIF DINDING LOBBY MUSEUM PUSAKA DI JAKARTA Anna Diana Taka Putri; Augustina Ika Widyani
PROSIDING SERINA Vol. 1 No. 1 (2021): PROSIDING SERINA III 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Globalization cause the influence of other countries to replace Indonesian cultural values. The Heirloom Museum in Jakarta is one of the museums that has a collection of Indonesian cultural relics that area still preserved with their authenticity. The interior of the Jakarta Heirloom Museum does not fulfill their role for education, recreation and preservation of their collections and their image and identity does not reflect the Jakarta Heirloom Museum itself. The most displayed collection at Jakarta Heirloom Museum is keris. This shows that keris is the identitiy of Jakarta Heirloom Museum. One of the keris elemenst are the keris prestige which is found on the blade of keris. The prestige of keris has many forms. The purpose of the design is to design decorative elements from the shape of keris prestige according to the design theme and use the right material. The method used in designing the decorative elements of the Heirloom Museum is observation or direct observation and then data analysis, drafting concepts and design decisions. The prestige of Udan Mas Keris is believed to be able to provide an easy life and give blessings to their owner so that the museum is expected to attract more visitors. The lobby of Jakarta Heirloom Museum use a wall of decorative eements from the form of the prestige of Udan Mas which is packaged dynamically, so that the identity of the Heirloom Museum can be reflected in the museum lobby.

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Carla Olyvia Doaly

Contact Email
carlaol@ft.untar.ac.id

Phone
+6282187771382

Journal Mail Official
serina@untar.ac.id

Editorial Address
Jln. Letjen S Parman No 1 Universitas Tarumanagara Kampus 1, Gedung M Lt 5

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Carla Olyvia Doaly

Contact Email carlaol@ft.untar.ac.id

Phone +6282187771382

Journal Mail Official serina@untar.ac.id

Editorial Address Jln. Letjen S Parman No 1 Universitas Tarumanagara Kampus 1, Gedung M Lt 5

Location Kota adm. jakarta barat, Dki jakarta INDONESIA

Abstract

Abstract

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Abstract

Abstract

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Abstract

Contact Name
Carla Olyvia Doaly

Contact Email
carlaol@ft.untar.ac.id

Phone
+6282187771382

Journal Mail Official
serina@untar.ac.id

Editorial Address
Jln. Letjen S Parman No 1 Universitas Tarumanagara Kampus 1, Gedung M Lt 5

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA