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Jurnal Dimamu
Published by Universitas Ma'soem
ISSN : -     EISSN : 28092228     DOI : 10.32627
Core Subject : Economy, Science, Education, Agriculture,
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Other
Jurnal ini berisi kajian tentang penelitian murni dan terapan pada bidang : Sistem Informasi Sistem Informasi Akuntansi Manajemen Informatika Digital Bisnis Perbankan Syariah Manajemen Bisnis Syariah Agribisnis Teknologi Pangan Bimbingan Konseling Pendidikan Bahasa Inggris
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 20 Documents
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Search results for , issue "Vol. 4 No. 2 (2025)" : 20 Documents clear
Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian Pengguna Marketplace Shopee Fajri, Hillan Muhammad; Suherman, Jajang
Jurnal Dimamu Vol. 4 No. 2 (2025)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v4i2.1413

Abstract

Shopee is a marketplace that is often visited throughout 2023 among other marketplaces, even though Shopee is the most visited marketplace, there are still many complaints experienced by consumers regarding product purchases at Shopee, inconsistent product quality problems and prices that are not in accordance with product quality. This study aims to determine the influence of price and product quality on simultaneous or partial purchase decisions on the Shopee application. The method used in this study is quantitative with the type of primary data and uses data collection techniques in the form of observation, interviews and questionnaires. Meanwhile, the sampling technique is non-probability sampling. The object of the research was the people in Solokanjeruk Village who were active in online shopping on the Shopee marketplace which amounted to 9,622 people with a sample of 100 people. The results of the research of Shopee users in Solokanjeruk Village show that there is a significant influence between the price on the purchase decision of 54.4% for the R2 test and the results of the t-test where the value of t is calculated > t tabel (10.811 > 1.984) meaning that Ha1 is accepted, there is a significant influence between product quality on the purchase decision of 49.9% for the R2 test with the results of the t-test where the t-value is > ttabel (9.889 > 1.984) means that Ha2 is accepted,  and simultaneously there was a significant influence between price and product quality on purchase decisions of 61.9% for the R2 test with the results of the F test where the F value was calculated > F tabel (78.913 > 2.36).
Analisis Kesehatan Bank Menggunakan Metode RGEC di Bank BJB Periode 2019-2023 Nurhasanah, Dinda; Huda, Badriyatul
Jurnal Dimamu Vol. 4 No. 2 (2025)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v4i2.1414

Abstract

Based on the results of observations, the background to this research is that there are several financial ratios that are experiencing fluctuations as well as to determine the level of bank health at Bank BJB for the 2019-2023 period. This research aims to determine the health level of Bank BJB for the 2019-2023 period using the RGEC method. The research factors used are Risk Profile, Good Corporate Governance, Earning and Capital factors. The type of research in this report is descriptive quantitative. The data used is secondary data in the form of BJB Bank financial reports and the Financial Services Authority (OJK) website. The research results show that the health level of Bank BJB according to the Risk Profile factor for NPL received the title Very Healthy and for LDR Fairly Healthy. The Good Corporate Governance factor received a healthy predicate. The Earning Factor for NIM received the title Very Healthy and for ROA Healthy. And the Capital CAR Factor has the title of Very Healthy. The data anakysis used is data collection, data reduction, data presentation and conclusions.
Pengaruh Customer Perceived Value dan Switching Barriers terhadap Customer Retention Produk Tabungan Batara iB Mulya, Sri; Sari, Widya
Jurnal Dimamu Vol. 4 No. 2 (2025)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v4i2.1415

Abstract

Based on the results of observations, the background to this research is the tendency for fluctuations in Batara iB Savings customers at Bank BTN Syariah Bandung Branch Office. It is influenced by, among other things, the reduced perceived value of customers in saving due to minimal service and less than satisfactory transactional facilities. Lack of switching barriers (Switching Barriers) by banks resulting in a decline, customers moving payroll, many offers from other banks and customer environmental factors that require switching. This research aims to determine the influence of Customer Perceived Value and Switching Barriers on Customer Retention of Batara iB Savings Products at Bank BTN Syariah Bandung Branch Office, both partially and simultaneously.The object of the research is Batara iB Savings customers at Bank BTN Syariah Bandung Branch Office. The type of research is associative quantitative with primary data types and uses data collection techniques in the form of observation, interviews, literature studies and questionnaires. Meanwhile, the sampling technique is non-probability sampling with a purposive sampling type. The population is all Batara iB Savings customers at Bank BTN Syariah Bandung Branch Office, totaling 1,019 people with a sample of 92 people. The results of the research show that Customer Perceived Value and Swithching Barriers partially influence Customer Retention by 60,3% and 43,6%, while simultaneously the influence is 68,6%.
Pengaruh Budaya Organisasi dan Lingkungan Kerja terhadap Kinerja Karyawan PT Tirta Investama Distribution Center Bandung Lestari, Delia; I Magi, Bahmid; Mayanti, Yuni
Jurnal Dimamu Vol. 4 No. 2 (2025)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v4i2.1425

Abstract

The background of this study is the issue of organizational culture such as employees who are accustomed to leaving the office prematurely and the work environment such as inadequate storage facilities that cause untidiness in the employee's workspace. This study aims to determine how organizational culture and work environment influence employee performance partially and simultaneously at PT Tirta Investama DC Bandung. The type of research is quantitative with an associative method. The collection technique is through questionnaires, observations and interviews with employees of the company being studied. The population is all production employees at PT Tirta Investama DC Bandung, totaling 114 people with a sample of 54 people. The results of the study at PT Tirta Investama Distribution Center Bandung showed that there was a significant influence of organizational culture on employee performance of 44.4% with the results of t count > t table (6.442 > 1.298) meaning H1 was accepted, there was a significant influence of the work environment on employee performance of 28.1% with the results of t count > t table (4.503> 1.298) meaning H1 was accepted, and simultaneously there was a significant influence between organizational culture and work environment on employee performance of 51% with the results of the F test f count > f table (26.550> 2.19).
Pengaruh Kualitas Layanan, Harga, dan Citra Merek terhadap Keputusan Konsumen dalam Memilih InDrive Sebagai Transportasi Online Maulana, Muhamad Imam
Jurnal Dimamu Vol. 4 No. 2 (2025)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v4i2.1429

Abstract

Based on the observations, this research is motivated by several issues faced by consumers, such as dishonest drivers and discrepancies between the estimated and actual arrival times provided by the InDrive app. This is despite the fact that InDrive offers various conveniences and benefits to its users.This study aims to determine the impact of service quality, pricing, and brand image on consumer decisions in choosing InDrive as an online transportation service. The object of this research is InDrive users at Ma'soem University. The research employs a quantitative associative approach with primary data, utilizing data collection techniques such as surveys, questionnaires, and literature review. The sampling technique used is nonprobability sampling, specifically purposive sampling. The population consists of faculty members, administrators, and students at Ma'soem University, with a sample size of 101 individuals. The research findings indicate a significant impact of service quality on consumer decisions to choose InDrive as an online transportation service, as evidenced by the t-test results where the t-value (16.600) is greater than the t-table value (1.985). There is also a significant effect of pricing on consumer decisions to choose InDrive, as demonstrated by the t-test results where the t-value (3.446) exceeds the t-table value (1.985). Additionally, brand image significantly influences consumer decisions to choose InDrive, with the t-test results showing the t-value (9.810) surpassing the t-table value (1.985). Furthermore, the simultaneous impact of service quality, pricing, and brand image on consumer decisions to choose InDrive is significant, as indicated by the F-test results where the F-value (155.798) is greater than the F-table value (2.36).
Pengaruh Substitusi Tepung Jagung (Zea mays L.) Pada Tepung Terigu Terhadap Karakteristik Biskuit MP-ASI Daun Katuk (Sauropus androgynus L.) Aulia Hafsah, Riska Fauziah
Jurnal Dimamu Vol. 4 No. 2 (2025)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v4i2.1430

Abstract

Complementary foods for breast milk (MP-ASI) are complementary foods for breast milk that are made to help meet the nutritional needs of babies. The aim of this research is to obtain the right substitute for corn flour to obtain water content, carbohydrate content, phosphorus and organoleptic content. This study used a Randomized Block Design (RBD) consisting of 6 treatments and 4 replication. The research data is collected, then processed using analysis of variance (ANOVA). If there are significant differences, then followed by Duncan’s multiple range test. The results of the research showed that the best substitution treatment or corn flour for wheat flour on the characteristics of katuk leaf MP-ASI biscuits was found in treatment C (30:70) with a water content of 4,77%, carbohydrate content of 21,37%, phosphorus of 111mg/30g, a dissolving time of 42,46 second, and a preference level value for taste, aroma, color, and texture respectively were 3,62 (neutral to like, 3,69(neutral to like), 3,89 (neutral to like), 3,67 (neutral to like). This determination is based on the resultof the bayes test.
Pengaruh Kepuasan Kerja dan Komitmen Organisasi terhadap Organizational Citizenship Behavior di BPRS Harum Hikmahnugraha Garut Maryani, Rani
Jurnal Dimamu Vol. 4 No. 2 (2025)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v4i2.1431

Abstract

Based on the result of observations and interviews, the background to this research is the decline in the number of employess in recent years. This research aims to determine the influence of job satisfaction and organizational commitment, both partially and simultaneously, on organizational citizenship behavior at BPRS Harum Hikmahnugraha Garut. The object of research in this thesis is employess at BPRS Harum Hikmahnugraha Garut. The type of research is associative quantitative with primary data types. Data collection techniques include observation, interviews, literature studies and questionnaires. The population is 41 employees and the sample is 38 employees. The results of the research show that there is a significant influence between job satisfaction on organizational citizenship behavior, with test results where the calculated –t value < -t table (-2,130 < -2,028). There is a significant influence beetwen organizational commitment on organizational citizenship behavior, and the results t test where t value > t table (7,401 > 2,028). Simultaneously there is a significant influence between job satisfaction and organizational commitment on organizational citizenship behavior at BPRS Harum Hikmahnugraha Garut with the result of the F test where the calculated T value > F table (47,827 > 3,27).
Pengaruh Suhu dan Jangka Waktu Pengeringan Chips Ubi Kayu yang di Fermentasi terhadap Karakteristik Tepung Mocaf Al Haq, Isa Maulana; Hodijat, Asep; Putranto, Kelik
Jurnal Dimamu Vol. 4 No. 2 (2025)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v4i2.1432

Abstract

Mocaf is a flour that can be used as an alternative to wheat flour. Several factors in mocaf processing can produce flour with poor characteristics, ranging from small yields, high moisture content, brownish color and sour aroma. Some of the factors that influence the making of mocaf flour are the temperature and drying time of cassava chips. The purpose of this research is to determine the right temperature and time period in the drying process of cassava chips so as to obtain good mocaf flour characteristics. The research method used was the experimental method using a factorial pattern Randomized Group Design. The treatments consisted of drying temperature (60oC, 70oC and 80oC) as the main factor and drying time (12 hours, 16 hours and 20 hours) as the second factor, each treatment repeated 3 times. The research was conducted at the Chemistry Laboratory and Food Processing Laboratory of Ma'soem University, Sumedang, from March to July 2024. The results showed that the best drying temperature was 80oC which gave a yield of 26.34%, a degree of fineness of 99.89% and a moisture content of 5.09%. The best drying time was 16 hours with a yield of 23.39%, a degree of fineness of 99.69%, a moisture content of 5.93% and a color value of 3.66. There is an interaction between temperature and drying time. The combination of 60oC drying temperature with a period of 20 hours is the best treatment with a yield of 29.05%, a degree of fineness of 99.93% and a moisture content of 5.33%.
Pengaruh Social Media Marketing Instagram dan Brand Image terhadap Loyalitas Konsumen Richeese Factory Shafa Ismananti, Elvira Diva
Jurnal Dimamu Vol. 4 No. 2 (2025)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v4i2.1433

Abstract

The growth of internet users in Indonesia is always increasing, especially internet users in the form of social media which in real-time and without limits can connect between people or groups in a social-based platform. Social media is also an effective sales promotion support tool in achieving sales targets. In addition to promotion, Brand Image or brand image as a form of identity of the products offered to customers. So that these two things might affect consumer loyalty. This phenomenon certainly makes business people, especially food business businesses that have been established since several years ago such as Richeese Factory, have to adjust their promotional strategies to follow people's habits so that the corporate identity that has been built can still exist today. This study aims to determine the effect of Social Media Marketing Instagram, and Brand Image on Richeese Factory consumer loyalty. The approach taken in the research is the Quantitative method. The sample in this study were 100 respondents obtained from followers of the @richeese_factory Instagram account where the data collection was carried out by distributing questionnaires via Google Forms, with the independent variables in this study, namely Social Media Marketing Instagram (X1), and Brand Image (X2), then the dependent variable is Loyalty (Y). Data processing is done through the SPSS 25 application. The results of this study are that Social Media Marketing Instagram and Brand Image has a positive significant effect on consumer loyalty.
Pengaruh Karakter dan Pendapatan Nasabah terhadap Kolektibilitas Kredit pada Produk Kreatif di Perumda BPR Fauzi Abdullah, Muhdas Nur; Jalalludin, Jalalludin
Jurnal Dimamu Vol. 4 No. 2 (2025)
Publisher : Ma'soem University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32627/dimamu.v4i2.1434

Abstract

Based on the results of observations and interviews, the background of this research is the level of credit collectibility in KREATIF products which increases every year. This study aims to determine the influence of character and customer income, both partially and simultaneously on credit collectibility on KREATIF products at Perumda BPR Bank Sumedang Tanjungsari. The object of research in this thesis is KREATIF product customers at Perumda BPR Bank Sumedang Tanjungsari. The type of research is quantitative associative with primary data. Data collection techniques in the form of observation, interviews, literature studies, and questionnaires. The sample technique used is non probability sampling and the type of sample in this study is accidental sampling. The population was 617 customers with a sample of 87 customers. The results showed that there was an effect of character on collectability of 0.421 or 42.1%, income on collectability of 0.234 or 23.4%, and simultaneously the effect of character and customer income on credit collectibility on KREATIF products at Perumda BPR Bank Sumedang Tanjungsari was 0.434 or 43.4%.

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