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CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis
Published by Lembaga Pengembangan Kinerja Dosen
ISSN : 29623596     EISSN : 29624797     DOI : https://doi.org/10.55606/cemerlang.v2i2
Core Subject : Economy,
Economics, Econometrics & Finance
CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis, berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Februari, Mei, Agustus dan November)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 433 Documents
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Optimalisasi Kinerja Karyawan LAZIS Jateng Sragen dalam Mewujudkan SDGs 8 (Pekerjaan Layak dan Pertumbuhan Ekonomi) Arifta Aulia; Ning Karnawijaya
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 6 No. 3 (2026): Agustus: CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v6i3.9572

Abstract

This research aims to examine the performance of employees at LAZIS Jateng Sragen, one of the philanthropic institutions in Indonesia, in supporting the achievement of the Sustainable Development Goals (SDGs), particularly Goal 8 on Decent Work and Economic Growth. This study employs a qualitative approach using a case study method. Primary and secondary data were collected through observation, in-depth interviews, and documentation. The findings indicate that the performance of employees at LAZIS Jateng Sragen is generally good and contributes positively to the institution's organizational objectives. Operational activities have been optimized through collaboration with various stakeholders and the implementation of digital technologies, enabling employees to perform their duties more effectively and efficiently. Furthermore, employee performance is supported by continuous training programs, performance-based incentives, motivation, and a conducive work environment that encourages professionalism and productivity. These strategies have strengthened employee commitment and improved service quality in managing philanthropic programs. The study concludes that optimizing human resource management and digital transformation plays an important role in improving employee performance and supporting the realization of Sustainable Development Goals within philanthropic organizations.
Kompetensi ASN Pasca Penyederhanaan Birokrasi dan Dampaknya Terhadap Produktivitas Kerja di Pemerintah Kabupaten Ciamis
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 6 No. 3 (2026): Agustus: CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v6i3.9651

Abstract

Bureaucratic simplification through the transfer of structural positions to functional positions is one of Indonesia key public sector reform agendas. This policy fundamentally demands a shift in civil servant competencies, from managerial to technical-functional expertise. This study aims to analyze the competencies of civil servants (ASN) following bureaucratic simplification, identify the challenges encountered, and formulate strategic solutions to address those challenges within the Government of Ciamis Regency. A qualitative approach with a phenomenological design was employed. Data were collected through in-depth interviews, observation, and document analysis involving 5 informants selected via purposive sampling. Data analysis followed the Miles,  interactive model, with source and technique triangulation applied to ensure data validity. The findings indicate that: (1) ASN competencies post-bureaucratic simplification are generally sufficient to sustain organizational productivity, as evidenced by an average performance achievement of 115.65% (LKIP Ciamis Regency, 2023); (2) key challenges include insufficient understanding of functional role responsibilities and low proactivity in attending training and competency assessments; and (3) recommended solutions include intensive socialization, structured functional technical training, and career development support for functional positions. The success of bureaucratic simplification requires a systematic and sustained competency development strategy for civil servants, beyond merely implementing position equivalency mechanisms.
Analisis Pola Candlestick dalam Memprediksi Tren Saham pada Perusahaan Non-Bank Financial Institutions (NBFIs) Terdaftar di Indeks LQ45 Periode 2019–2025
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 6 No. 3 (2026): Agustus: CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v6i3.9655

Abstract

This study aims to analyze the use of Candlestick patterns as a tool for predicting stock price trends in Non-Bank Financial Institutions (NBFIs) companies listed on the LQ45 Index for the 2019 - 2025 period, and to evaluate their effectiveness and role in investment decision-making amid market volatility. This study uses a descriptive quantitative approach to eight issuers from four sectors, namely Industrials, Consumer Non-Cyclicals, Healthcare, and Telecommunications, with secondary data in the form of daily Open, high, low, and Close (OHLC) prices from Investing.com. The analysis was conducted using descriptive statistics and mode to identify the most dominant Bullish Reversal and Bearish Reversal Candlestick patterns. The results found 348 Bullish Reversal patterns and 429 Bearish Reversal patterns, with Bullish Harami, Bullish Engulfing, and Morning Star as the most frequent Bullish patterns, and Evening Star as the most dominant Bearish pattern. All issuers showed a dominance of Bearish Reversal patterns, indicating stronger selling pressure during the study period due to the Covid-19 pandemic, rising global interest rates, and economic slowdown. These findings confirm that Candlestick patterns remain relevant as a technical analysis tool for detecting potential reversals of stock trends in the Indonesian capital market, especially when combined with other technical indicators.
Implementasi Storytelling Marketing dalam Membangun Brand Identity pada Startupreneur Clothing Lokal
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 6 No. 3 (2026): Agustus: CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v6i3.9706

Abstract

The rapid growth of social media has driven a shift in digital marketing strategies from conventional methods to narrative-based marketing. One highly relevant approach is storytelling marketing, a technique used to convey brand values and character to build emotional engagement with consumers in the digital era. This study aims to analyze the implementation of storytelling marketing in building brand identity by utilizing the AISAS model (Attention, Interest, Search, Action, Share) as a mediating variable. A quantitative approach was employed using a survey method. Data collection was conducted online via a Likert-scale questionnaire distributed to social media users who had interacted with the digital marketing content of Flanc, a local clothing brand. Data analysis was performed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS software. The results indicate that storytelling marketing has a positive and significant impact on the sequential digital consumer behavior from Attention, Interest, Search, to Action. A crucial finding reveals that Share activity is not significantly influenced by Action; however, Share is proven to be a strong predictor in strengthening brand identity. The practical implications of this study recommend local clothing brand management to evaluate their digital engagement strategies to encourage consumers to voluntarily amplify content for long-term brand identity reinforcement. 
Analisis Penerimaan Pajak Hotel, PBB-P2, dan BPHTB terhadap Pendapatan Asli Daerah Kabupaten Buleleng
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 6 No. 3 (2026): Agustus: CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v6i3.9715

Abstract

This study aims to analyze the growth rate, effectiveness, and contribution of Hotel Tax, Land and Building Tax (PBB P2), and Land and Building Acquisition Duty (BPHTB) revenues to the Local Own-Source Revenue (PAD) of Buleleng Regency during the 2020–2024 period. The study is motivated by fluctuations in Buleleng's PAD, which recorded its lowest realization of 88.54 percent in 2024. A quantitative descriptive approach was employed using secondary data obtained from the Regional Finance and Revenue Management Agency (BPKPD) of Buleleng Regency, with purposive sampling covering five years of observation. The analysis applied three approaches: growth rate, effectiveness, and contribution. The results show that Hotel Tax recorded an average growth rate of 46.78 percent (high), effectiveness of 102.36 percent (very effective), and a contribution of only 5.98 percent (very poor). PBB P2 showed a growth rate of -5.12 percent (very low), effectiveness of 101.12 percent (very effective), and a contribution of 5.86 percent (very poor). BPHTB recorded a growth rate of 13.70 percent (low), effectiveness of 111.05 percent (very effective), and the largest contribution among the three taxes at 13.04 percent (poor). Overall, although all three taxes are highly effective, their contribution to PAD remains low, indicating the need to optimize regional tax management in Buleleng Regency.
Pengaruh Fitur Social Commerce terhadap Keputusan Pembelian Konsumen Startupreneur Menggunakan Model SOR
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 6 No. 3 (2026): Agustus: CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v6i3.9718

Abstract

The rapid growth of e-commerce has encouraged businesses to leverage social commerce features to enhance consumers' purchase decisions, particularly on the Shopee platform. However, consumers continue to experience hesitation when purchasing products online due to information limitations and low trust in the products offered. This study aims to examine the influence of social commerce features, including interactivity, social presence, and user-generated content, on consumers' purchase decisions in a startup hiking footwear store by adopting the Stimulus–Organism–Response (SOR) framework. A quantitative research approach was employed, with data collected through a questionnaire distributed to 111 respondents who had previously purchased hiking shoes via the Shopee platform. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The findings indicate that interactivity and user-generated content positively influence consumer trust, with path coefficients of 0.339 and 0.358, respectively, whereas social presence exhibits only a weak effect (β = 0.058). Furthermore, consumer trust has a significant positive effect on consumer attitude (β = 0.704), and consumer attitude positively influences purchase decisions (β = 0.562). The coefficient of determination (R² = 0.316) indicates that the proposed model explains 31.6% of the variance in consumers' purchase decisions. These findings demonstrate that social commerce features contribute to improving purchase decisions by fostering consumer trust and shaping favorable consumer attitudes, thereby supporting the applicability of the Stimulus–Organism–Response (SOR) framework in the context of social commerce.
Pengaruh Kreativitas dan Inovasi Terhadap Pengembangan Usaha : Studi Kasus UMKM Kecamatan Brebes
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 6 No. 3 (2026): Agustus: CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v6i3.9738

Abstract

This research is motivated by the importance of strengthening the competitiveness of Micro, Small, and Medium Enterprises (MSMEs), where entrepreneurs in the field still frequently face limitations in systematic business management. This study aims to determine the effect of creativity and innovation on the business development of MSMEs in Brebes District. The research utilizes a quantitative approach with a survey method. The research sample consists of 394 MSME actors selected as respondents, with the dominant profile being high school/vocational school graduates. The data analysis techniques applied are multiple linear regression analysis, partial t-test, and simultaneous F-test. The results show that creativity has a positive and significant effect on business development with a calculated t-value of 6.768, and innovation also exerts a positive and significant effect on business development with a calculated t-value of 7.466. The regression analysis yields the equation Y = 5.486 + 0.255 X1 + 0.440 X2, indicating that any constant increase of one unit in the creativity and innovation variables will be followed by a linear increase in the business development value. Through simultaneous testing, an F-value of 72.665 confirms the significance of the model. Consequently, it can be concluded that creativity and innovation, both partially and simultaneously, have a positive and significant effect on the business development of MSMEs in Brebes District.
Green Management and Corporate Sustainability Outcomes: (A Systematic Review of ESG, Governance, and Triple Bottom Line Integration) Mutmainna Rachman; Ismail Rasulong; Muhammad Yusuf
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 6 No. 1 (2026): CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v6i1.9666

Abstract

Green management has evolved from operational environmental practice into a strategic capability embedded in governance and organizational decision making. Yet evidence on its effects on corporate sustainability remains fragmented and context dependent. This study conducts a Systematic Literature Review following PRISMA 2020 using peer-reviewed studies indexed in Scopus and Web of Science. From 2,484 records, 32 studies were retained for in-depth synthesis. The evidence is organized into four themes: governance and leadership, sustainability reporting and disclosure credibility, operational integration through innovation, controls and human resource management, and sustainability outcomes involving trade-offs, non-linearities and risks. Green management generally improves ESG and Triple Bottom Line outcomes when supported by strong governance, credible disclosure and internal capabilities. However, the literature also identifies non-linear ESG-performance relationships, greenwashing risks and sectoral or institutional contingencies. Integrating resource-based, stakeholder, legitimacy, signaling and agency perspectives, the review conceptualizes green management as a multi-level organizational capability and identifies priorities for more comparable measurement, stronger causal designs and context-sensitive sustainability research.
Pengaruh Financial Stability Terhadap Manajemen Laba dengan Good Corporate Governance sebagai Variabel Moderasi Widi Nurfitriah; Dede Riswandi
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 6 No. 3 (2026): Agustus: CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v6i3.9743

Abstract

Earnings management practices triggered by financial instability can damage the quality of financial report information and reduce investor confidence. This phenomenon is a serious concern, especially within Indonesian food and beverage sector firms, which were squeezed by post-pandemic economic challenges and changes in fiscal policy. The objective of this study is to investigate the impact of financial stability on earnings management practice, while considering corporate governance (proxied by the audit committee, managerial ownership, and independent commissioners) as a moderating variable. This research employs quantitative approach with secondary data types. The research population consist of food and beverage companies registered on the Indonesia Stock Exchange within the timeframe of 2022-2025. By employing a purposive sampling method, a total final sample of 72 observations was obtained after outlier testing. The analysis of data was carried out through simple linear regression and moderated analisis. Result reveal that financial stability has a negative and significant influence on earning management, which means that an increase in financial stability is followed by a decrease in earnings management practices. In testing the moderating variable, the audit committee is proven to be able to moderate by weakening the effect of financial stability on earnings management. Conversely, managerial ownership and independent commissioners were found unable to effectively moderate the relationship in accordance with agency theory expectations. The implication of this study emphasizes the importance of strengthening internal oversight functions, particularly the audit committee, in suppressing opportunistic management actions when companies face financial stability pressures.
The Influence of Knowledge Sharing and Innovative Behavior on Organizational Innovation Capability
CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis Vol. 5 No. 4 (2025): November: CEMERLANG : Jurnal Manajemen dan Ekonomi Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/cemerlang.v5i4.8842

Abstract

The purpose of this research is to determine the influence of knowledge sharing and innovative work behavior on organizational innovation capability. This research design uses a quantitative approach with a survey method. This approach is used to measure the influence of knowledge sharing variables and innovative work behavior on innovation capability. This research was conducted at the PDAM Kolaka Regency office, Southeast Sulawesi Province. The population of this study was 30 employees of PDAM Kolaka Regency, Southeast Sulawesi Province. In this research, primary data sources are used in the form of survey results by distributing questionnaires to obtain information and responses related to knowledge variables, innovative work behavior and employee innovation capabilities. To test the hypothesis, this research uses PLS-SEM with the help of the Smart-PLS version 3.0 application. The research results show that there is no influence between knowledge sharing and innovative work behavior on organizational innovation capability .

Page 41 of 44 | Total Record : 433

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