International Journal Administration, Business & Organization
International Journal Administration Business and Organization (IJABO) is an international peer-reviewed scientific journal with open access, publishing high quality conceptual and measure development articles in the areas of management, business administration, and related disciplines. IJABO publishing interesting articles in a highly readable format in English or Indonesian (bilingual). First published in 2020 for an online version and receive original research articles and any review papers. The aims of IJABO are disseminate research results and to improve the productivity of scientific publications for worldwide audience . IJABO is published four monthly (3 issues per year) with the scope and focus of the research areas that covers a wide variety of topics in management (but not limited to): Business Administration, Organization and Behavior, Marketing, Retail, Small Business, Entrepreneurship, Human Resources, Management Finance, Public Administration, Education Administration, Public Policy, and Organization.
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<![CDATA[Pengaruh Sosial Media Pada Perkembangan E-Commerce di Lingkungan Mahasiswa ]]>
<![CDATA[Yoga Bagus Pratama]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 3 No 3 (2022): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.22.219
<![CDATA[The purpose of this study was to determine the influence of social media on the development of e-commerce in the student environment. This research uses descriptive survey research. The population for this study were students. The data collection technique used a questionnaire with a total of 113 respondents. The analytical method used is simple linear regression analysis which aims to find the effect of variable x (social media) with variable y (e-commerce). The results of the analysis from each table are that variable x (social media) has an influence on variable y (e-commerce) by 35.8%.]]>
<![CDATA[Pengaruh Konsistensi Cita Rasa dan Harga Produk HIMAJAS Bagi Konsumen untuk Melakukan Pembelian Ulang ]]>
<![CDATA[Maitsa Nayla Faiha]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 3 No 3 (2022): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.22.220
<![CDATA[This research article was prepared with the aim of finding out and analyzing the effect of the consistency of taste and price of HIMAJAS processed chicken products for consumers to make repeat purchases. The research method used is descriptive quantitative. The population in this study were all consumers of HIMAJAS. Data collection techniques were carried out by distributing questionnaires (gform) to 110 respondents. The analytical method used is Validity and Reliability Test, Normality, Simple Regression, and Hypothesis Testing. The results showed that the consistency of taste and product price had a positive effect on consumers' repurchase interest in HIMAJAS food products. Consistency of consumer taste and product price contributed 48.7% to consumers' repurchase interest.]]>
<![CDATA[Pengaruh Kualitas Produk dan Kepuasan Konsumen Halsean Coffee & Resto di Kota Cimahi, Indonesia ]]>
<![CDATA[Aulia Alfita Hannan]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 3 No 3 (2022): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.22.221
<![CDATA[In this era of globalization, business actors are required to be more creative and innovative in creating their businesses in order to compete with new competitors. One of the businesses that is in great demand and the current trend is in the retail sector, especially in the coffee shop sector in Greater Bandung. In building a coffee shop, it is necessary to pay attention to good product quality, because this is one of the factors that influence consumer satisfaction. Therefore, this study was made with the aim of examining the effect of product quality on consumer satisfaction at Halsean Coffee & Resto in Cimahi City. This study uses a descriptive method with a quantitative approach. A total of 101 visitors to Halsean Coffee & Resto in the Cimahi and surrounding areas were involved in this research. Data analysis in this study used descriptive analysis, factor analysis, and simple regression analysis with the help of SPSS v.23 software. The results of data analysis showed that product quality has a positive and significant direction on consumer satisfaction.]]>
<![CDATA[Analisis Pelayanan Terhadap Minat dan Kepuasan Konsumen. Studi pada Makanan Jalanan di Area Sudirman, Bandung, Indonesia ]]>
<![CDATA[Fadhilah, Muhammad Faishal]]>;
<![CDATA[Panggabean, Airlangga Dwitama Putra]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 3 No 3 (2022): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.22.222
<![CDATA[This study aims to analyze the effect of street food services on Sudirman Street, Bandung City on consumer interest and satisfaction during the Covid-19 pandemic. The research method used is descriptive quantitative using primary data obtained through questionnaires using the google form platform which is distributed to the general public through online media to 123 respondents who have had culinary tours at Sudirman Street Food, Bandung City. The collected data were analyzed using descriptive analysis, simple linear regression and correlation analysis. The results of this study indicate that the services provided by traders at Sudirman Street Food affect buying interest by 19.9% and customer satisfaction by 46.2%. The influence given by the service on buying interest and customer satisfaction is a positive influence. Thus, the higher the service quality, the higher the buying interest and customer satisfaction.]]>
<![CDATA[Pengaruh Kualitas Produk Terhadap Kepuasan Konsumen Bakso Cuanki Serayu Bandung, Indonesia ]]>
<![CDATA[Putri Agustin Maimun]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 3 No 3 (2022): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.22.223
<![CDATA[In the current culinary business competition, Bakso Cuanki Serayu must be able to compete with its competitors to maintain its existence because competition in the culinary world is getting tighter and makes consumer expectations increase. This study aims to determine how the effect of product quality on consumer satisfaction Bakso Cuanki Serayu Bandung. The study used a descriptive method with a quantitative approach. Data were collected using a questionnaire with a sample of 108 respondents. The data analysis method used is reliability test, descriptive analysis test, correlation test, normality test, linearity test, simple linear regression test, and coefficient of determination test using SPSS v.27 application. The results of this study indicate that there is a positive effect of product quality on consumer satisfaction in Bakso Cuanki Serayu.]]>
<![CDATA[Kepuasan Konsumen pada Manajemen Harga yang Ditetapkan oleh UMKM Ayam Geprek 71 Bandung di saat Lonjakan Harga Bahan Pokok di Indonesia ]]>
<![CDATA[Janan, Nuhi Husnun]]>;
<![CDATA[Fira, Endah Bellamia]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 3 No 3 (2022): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.22.225
<![CDATA[Micro Small Medium Enterprises (MSMEs) are easily affected by every change. Thus, business people need to have a mature strategy in order to keep up with the changes. Ayam Geprek 71 MSME has a pretty good growth opportunity because it is located in a campus area with a clear target consumer. Consumers are one of the things that can affect the sustainability of a business. If the intended consumer's interest is not in accordance with the products offered, the strategy used needs to be re-evaluated. In addition, economic factors also greatly affect the price of basic commodities which affect the selling price of the product. The increase in the price of basic commodities such as cooking oil also affects the price increase offered by MSMEs Ayam Geprek 71. Even though the price offered by the MSME Ayam Geprek 71 has increased, it does not reduce consumer interest too much because it already has a value of trust in the MSME Ayam Geprek 71 product.]]>
<![CDATA[Analisis Kualitas Layanan Self-Service terhadap Kepuasan Pelanggan di Restoran All You Can Eat Kota Bandung, Indonesia ]]>
<![CDATA[Sundari Dwi Jayanti]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 3 No 3 (2022): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.22.226
<![CDATA[This study aims to determine the effect of self-service quality on customer satisfaction at All You Can eat restaurants in Bandung. The method used in this research is descriptive quantitative method by collecting questionnaire data using Google Form to 100 people. The sampling technique used in this research is purposive sampling. The results showed that the functional variables (X1), enjoyment (X2), assurance (X3), and convenience (X4) had a significant influence on customer satisfaction at the All You Can Eat Restaurant in Bandung City.]]>
<![CDATA[Pengaruh Influencer Marketing terhadap Keputusan Pembelian Baso Aci Akang Bandung, Indonesia ]]>
<![CDATA[Isna Amelia Nurhamidah]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 3 No 3 (2022): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.22.228
<![CDATA[The purpose of this study is to determine whether there is an influence from influencer marketing on consumer purchasing decisions for Baso Aci Akang Bandung and to find out how big the influence is. The study used a descriptive survey method, namely the research was conducted by distributing questionnaires through the g-form to the respondents. Respondents amounted to 100 people and had purchased meatballs from Bandung. Data processing was carried out using the normality test, linearity test and simple linear regression analysis. The results obtained indicate that influencer marketing has a positive and significant influence of 43.8% on purchasing decisions at Baso Aci Akang Bandung. This value is known by looking at the R Square column or the coefficient of determination in the table of simple linear regression analysis results. In addition, there is a strong correlation between the two variables. From the results of simple regression analysis obtained a correlation coefficient that can be seen from table R with a magnitude of 0.662. This value shows the relationship between influencer marketing and purchasing decisions is included in the strong category because it is in the range 0.41 – 0.70.]]>
<![CDATA[The Influence of the Shopee Flash Sale Program on Impulsive Purchase Decisions of Students ]]>
<![CDATA[Aulya, Diva]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 3 No 3 (2022): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.22.294
<![CDATA[One example of digitalization of technology is the creation of e-commerce in the business sector. E-commerce Shopee does one of these strategies to retain its customers by holding a flash sale program. Limited time and product quantity during flash sales raise several opportunities for consumers to make unplanned purchases or also known as impulsive buying behavior. Therefore, this study aims to determine whether or not the flash sale program has an effect on the impulse purchase decision of Shopee's impulsive consumers. The research was conducted using a quantitative descriptive method with data collection using a questionnaire. The total number of respondents was 120 Bandung State Polytechnic students who are Shopee consumers. Data analysis was conducted using SPSS 25 software. This study tested validity, reliability, normality, and simple linear regression analysis. From the results of the analysis obtained, it can be stated that flash sales have a positive effect on impulsive student buying decisions by 70.8%.]]>
<![CDATA[Beauty Influencer Review and Their Impact on Shopee Consumer Purchase Decisions ]]>
<![CDATA[Utami, Nidya Nida]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 3 No 3 (2022): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.22.298
<![CDATA[One marketing strategy is to use influencer marketing services, as well as beauty products, be it skincare, make up or body care. Reviews given by Beauty influencers are considered to have an impact on meeting the information needs about a product; the way it is conveyed is usually persuasive. The purpose of this research is to determine the effect of beauty influencer reviews on buyer decisions and to find out how much influence this has in the Department of Business Administration, Bandung State Polytechnic. This study uses a descriptive survey method, namely, the assessment is carried out by distributing questionnaires via GForm to respondents. Data processing was carried out using the normality test method, linearity test, and simple linear regression analysis.]]>
