International Journal Administration, Business & Organization
International Journal Administration Business and Organization (IJABO) is an international peer-reviewed scientific journal with open access, publishing high quality conceptual and measure development articles in the areas of management, business administration, and related disciplines. IJABO publishing interesting articles in a highly readable format in English or Indonesian (bilingual). First published in 2020 for an online version and receive original research articles and any review papers. The aims of IJABO are disseminate research results and to improve the productivity of scientific publications for worldwide audience . IJABO is published four monthly (3 issues per year) with the scope and focus of the research areas that covers a wide variety of topics in management (but not limited to): Business Administration, Organization and Behavior, Marketing, Retail, Small Business, Entrepreneurship, Human Resources, Management Finance, Public Administration, Education Administration, Public Policy, and Organization.
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<![CDATA[Analisis Pengaruh Strategi Lini Produk terhadap Perilaku Konsumtif Mahasiswa Polban pada Transaksi Online ]]>
<![CDATA[Simanjuntak, Dina Yosephine Valentine]]>;
<![CDATA[Chaniago, Harmon]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 3 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.23.244
<![CDATA[This study analyzes the effect of product line strategy on consumptive behaviour. This research case study was conducted on active POLBAN students for the 2019-2022 class. The method used is a quantitative descriptive method where primary data is the source of this research. Primary data was collected from G-Forms questionnaire distribution data distributed to 110 respondents. Primary data has been obtained and analyzed using a data processing validity test, reliability test, normality test, hypothesis test, and correlation analysis. Data analysis was obtained by simple linear regression. This data processing was processed using SPSS 26 software. The results of this study indicate that the product line strategy has a 5.55% influence on consumptive behaviour in online transactions (e-commerce). The magnitude of the proportion is a positive and significant influence. The larger the strategic product line, the higher the consumptive behaviour.]]>
<![CDATA[Pengaruh Brand Ambassador Terhadap Keputusan Pembelian Haus! Bandung, Indonesia ]]>
<![CDATA[Sadewa, Akbar Maulana]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 3 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.23.269
<![CDATA[The purpose of this study was to determine the influence of brand ambassadors on Haus! Bandung. This study used a descriptive survey method by distributing questionnaires via g-form to 110 respondents who had purchased Haus! Bandung. Data processing was carried out using the normality test method, linearity test and simple linear regression analysis. From this processing, the results show that brand ambassadors have a positive and significant influence of 16.7% on purchasing decisions at Haus! Bandung. This value is obtained by looking at the R Square column or the coefficient of determination in the table of simple linear regression analysis results. In addition, there is a weak correlation between the two variables, with a correlation coefficient of 0.409. This value indicates the relationship between brand ambassadors and purchasing decisions is included in the weak category because it is in the range of 0.21-0.40.]]>
<![CDATA[Analisis Faktor yang Mempengaruhi Keputusan Penggunaan Bank Digital di Kalangan Mahasiswa POLBAN ]]>
<![CDATA[Elis Nisa Amalia]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 3 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.23.271
<![CDATA[The purpose of this research is to find out the factors that influence the decisions of POLBAN students in using digital banks. This research was conducted at the Bandung State Polytechnic with 121 respondents from engineering and non-engineering majors. Data was collected through a questionnaire. Data analysis was carried out using the factor analysis method to find out what factors influence the decision to use digital banks among POLBAN students. The results of this study are that the decision to use digital banks among POLBAN students is at least influenced by three factors, namely reputation and security factors, convenience factors, and social factors.]]>
<![CDATA[Pengaruh Penggunaan Dompet Digital GoPay Terhadap Perilaku Konsumtif Mahasiswa Politeknik Negeri Bandung ]]>
<![CDATA[Maharani, Putri Regina]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 3 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.23.273
<![CDATA[The purpose of this study was to determine the effect of the use of digital wallets on the consumer behavior of students. This study was conducted at the Bandung State Polytechnic (Polban with a total of 110 respondents from engineering and non-engineering majors, both who have or are still using the GoPay digital wallet. This study used descriptive analysis, validity test, reliability test, correlation test, and simple regression. Data collection techniques through questionnaires with the media in the form of Google Forms that are distributed through social media and directly to respondents who meet the criteria. Based on the results of the research, it was obtained that 16.7% of consumptive behavior was influenced by the use of GoPay digital wallets, while 83.3% of consumptive behavior was influenced by other variables that were not discussed in this study. The results of this study show that the influence of the use of GoPay digital wallet on the consumptive behavior of Polban students is relatively low.]]>
<![CDATA[Analisis Pengaruh Content Digital Marketing terhadap Keputusan Pembelian Pengguna Tiktok di Kalangan Mahasiswa Kota Bandung ]]>
<![CDATA[Amanda Maharani, Afifah Indira]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 3 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.23.276
<![CDATA[This research aims to determine the influence of digital marketing content on consumer purchasing decisions of TikTok users among students in the city of Bandung, Indonesia using data collection techniques using Google Form media which was distributed to 105 respondents. The results of this research show that Content Digital Marketing has a significant influence on Consumer Purchasing Decisions of TikTok Users among students in Bandung City, Indonesia.]]>
<![CDATA[Pengaruh Metode Pembayaran QRIS Terhadap Keputusan Pembelian pada Mahasiswa Politeknik Negeri Bandung ]]>
<![CDATA[Fahira Nur Pratiwi]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 3 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.23.279
<![CDATA[The purpose of this study was to test and prove the effect of the QRIS payment method on purchasing decisions for Bandung State Polytechnic students. The population in this study were all active students at the Bandung State Polytechnic who had used QRIS with a sample of 110 respondents. The research method used is descriptive quantitative method, validity and reliability test, normality test, and simple linear regression analysis. Data collection was carried out by distributing questionnaires through the Google Form media to respondents. The results showed that the QRIS payment method had an effect on purchasing decisions for Bandung State Polytechnic students.]]>
<![CDATA[Peran Kepuasan Kerja Terhadap Pengaruh Lingkungan Kerja Terhadap Kinerja Pegawai Perusahaan Manufaktur ]]>
<![CDATA[Nancy Yusnita]]>;
<![CDATA[Nurul Sahda, Naflah]]>;
<![CDATA[Totok Irawan, Towaf]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 3 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.23.311
<![CDATA[The purpose of this study is to provide recommendations for companies to improve the performance of their employees by analyzing the relationship between the variables in this study, namely work environment and job satisfaction with performance. This research was conducted at PT. Faco Global Engineering is a steel fabrication company that will continue to support the needs of steel construction manufacturing and engineering services. This research is quantitative research with a survey approach. The number of samples used in the study was 81 people who were employees of PT Faco Global Engineering. The method for processing and analyzing data uses Partial Least Square (PLS) with SmartPLS software. The results of the study show that there is a positive and significant direct effect of the work environment on employee performance. There is a positive and significant direct effect of job satisfaction on employee performance. There is a positive and significant direct effect of the work environment on job satisfaction. There is a positive and significant indirect effect of the work environment on employee performance. Through job satisfaction. This study shows the effective role of the intervening variable, namely job satisfaction.]]>
<![CDATA[Kepercayaan sebagai Anteseden Perilaku Inovatif di Tempat Kerja ]]>
<![CDATA[Efawati, Yen]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 3 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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DOI: 10.61242/ijabo.23.381
<![CDATA[This study aims to analyze the factors determining individual innovative workplace behavior. Trust as an antecedent of innovative behavior mediated by knowledge sharing. The approach uses a quantitative approach with 120 respondents from 60 Muslim fashion industries in Indonesia. Hierarchical multiple regression analysis approaches were applied to test the research model. The analysis found that trust values ​​significantly influence individual innovation behavior, which is mediated by knowledge sharing. This research highlights the influential role of promoting individual innovation behavior in management practices. It is shown that mutual trust between subordinates and coworkers needs to be improved. Also, openness and sustainable learning can be developed to improve individual innovation capabilities.]]>
<![CDATA[Pengaruh Media Sosial Marketing Melaui Aplikasi TikTok Terhadap Keputusan Pembelian Pada Shopee ]]>
<![CDATA[Fu'adah, Anisa Samrotul]]>
<![CDATA[ International Journal Administration, Business & Organization Vol 4 No 3 (2023): IJABO ]]>
Publisher : <![CDATA[Asosiasi Ahli Administrasi Indonesia ]]>
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<![CDATA[The purpose of this research is to find out and analyze how social media marketing can influence or not influence online purchase decisions made by shopee consumers to students in the city of Bandung. Data collection was obtained by distributing questionnaires online via the Google Form link to 120 respondents. The data analysis technique used in this study is simple linear regression analysis. The results of this study indicate that social media marketing has a positive and significant effect on purchasing decisions. Social media marketing contributes 60.2% to purchasing decisions, while 39.8% is influenced by other variables.]]>
