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Yen Efawati
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INDONESIA
International Journal Administration, Business & Organization
Published by Asosiasi Ahli Administrasi Indonesia
ISSN : 27215652     EISSN : 27215652     DOI : https://doi.org/10.61242/ijabo.xx.xxx
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
International Journal Administration Business and Organization (IJABO) is an international peer-reviewed scientific journal with open access, publishing high quality conceptual and measure development articles in the areas of management, business administration, and related disciplines. IJABO publishing interesting articles in a highly readable format in English or Indonesian (bilingual). First published in 2020 for an online version and receive original research articles and any review papers. The aims of IJABO are disseminate research results and to improve the productivity of scientific publications for worldwide audience . IJABO is published four monthly (3 issues per year) with the scope and focus of the research areas that covers a wide variety of topics in management (but not limited to): Business Administration, Organization and Behavior, Marketing, Retail, Small Business, Entrepreneurship, Human Resources, Management Finance, Public Administration, Education Administration, Public Policy, and Organization.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 12 Documents
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Search results for , issue "Vol 5 No 3 (2024): IJABO" : 12 Documents clear
Pengaruh Digital Marketing terhadap Kepuasan Konsumen Bisnis Fashion Anjelina Dewi, Natasya
International Journal Administration, Business & Organization Vol 5 No 3 (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.352

Abstract

This study aims to analyze the influence of digital marketing on consumer satisfaction in the fashion business. Respondents as many as 120 students from various regions in Bandung Raya, Indonesia participated in this study. The research method used is a quantitative approach to analyze respondent data, and a descriptive survey was used. Data were collected through a questionnaire that evaluated students' understanding of digital marketing and their level of satisfaction with online fashion businesses. The results of a simple regression analysis showed a significant influence of digital marketing on consumer satisfaction, with a coefficient of determination of 55.8%. This study provides insight that digital marketing plays a crucial role in influencing consumer satisfaction in the fashion business, especially among students. The practical implications of these findings can help fashion companies optimize their digital marketing strategies.
Understanding Consumer Minds: How Psychological Aspects Drive E-commerce Purchases Mulyadi, Rangga Dhimas Radithya; Efawati, Yen
International Journal Administration, Business & Organization Vol 5 No 3 (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.359

Abstract

This study aims to analyze the influence of psychological factors such as motivation, perception, learning, and beliefs and attitudes on consumer purchasing decisions on e-commerce platforms, particularly focusing on the unique behaviors of young, tech-savvy consumers in the Greater Bandung area, Indonesia. The research method employs a quantitative approach with a structured questionnaire for data collection. The sample consists of 104 students who have actively engaged with e-commerce platforms, offering insights into the specific motivations driving their online shopping habits. Descriptive analysis and simple regression were utilized to examine the relationship between psychological factors and consumer purchasing decisions. The results revealed that psychological factors significantly and positively impact consumer purchasing decisions, with motivation emerging as the strongest predictor. This highlights that consumers are increasingly motivated to shop online due to the perceived convenience, comfort, and personalized experiences offered by e-commerce platforms. By understanding these psychological drivers, entrepreneurs can design tailored business strategies that enhance customer satisfaction and foster long-term loyalty, addressing the growing demand for seamless digital shopping experiences in the modern retail landscape.
Pengaruh Consumer Review terhadap Keputusan Pembelian pada E-commerce Shopee, Indonesia Mochamad Fali Septokasya
International Journal Administration, Business & Organization Vol 5 No 3 (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.362

Abstract

Consumer reviews play a very important role in purchasing decisions on e-commerce platforms. In today's digital era, many buyers rely on reviews from other consumers to assess the quality of a product before deciding to buy. This study aims to analyze the influence of consumer reviews on purchasing decisions on the Shopee e-commerce platform, especially among students in the Greater Bandung area. The method used is a quantitative approach with a descriptive survey of 112 respondents with simple linear regression analysis. The results of the study indicate that consumer reviews have a significant effect on purchasing decisions. These findings provide insight for business actors, especially in the e-commerce sector, to utilize consumer reviews as an effective marketing strategy, by creating and maintaining positive reviews to increase consumer trust and encourage purchasing decisions.
Gendered Labor Rights Under Taliban Rule: Addressing Employment Inequality in Post-2021 Afghanistan Haidari, Adila
International Journal Administration, Business & Organization Vol 5 No 3 (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.417

Abstract

The Taliban's takeover of Afghanistan on August 15, 2021, marked a pivotal moment in the nation's history and had profound implications for women's labor rights. This policy brief identifies the drastic reduction in women employment as a profound socioeconomic challenge, exacerbated by the de facto authority’s restrictive policies towards women in the workforce. The study uniquely focuses on the intersection of gender and labor rights after regime change, analyzing the growing barriers to women's employment, which not only undermines gender equality but also threatens the broader socioeconomic stability of Afghanistan. This study aims to propose practical policy recommendations that address these inequalities and advocate for international intervention to protect women's labor rights in Afghanistan. Author utilized qualitative analysis, drawing from diverse policy documents and reports, to understand Afghan women's lived experiences under the Taliban regime. Key findings reveal that the Taliban's governance post-2021 has led to significant setbacks in women's employment across various sectors, contributing to economic regression and deepening gender disparities. The brief urges for international financial support to women-led organizations and the promotion of online and home-based employment, alongside relocation programs and rigorous data monitoring for effective policymaking.
The Impact of Digitalization on Manufacturing Firms’ Competitiveness, Environmental Sustainability, and Social Inclusiveness Abbasi, Rashid Shabir; Saboor, Abdul; Azhar, Auns; Khan, Sajid
International Journal Administration, Business & Organization Vol 5 No 3 (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.427

Abstract

Manufacturing is a crucial driver of economic growth, contributing approximately 17% to global GDP. This research investigates the impact of digitalization on manufacturing firms' competitiveness, environmental sustainability, and social inclusiveness, using Canon Inc.’s operations globally as a case study. Existing literature underscores the transformative potential of digital economics in the manufacturing industry; however, a comprehensive exploration of its impact on sustainability remains to be explored in detail. Employing a mixed-methods approach and Systems Theory as a theoretical framework, data was gathered from Canon's sustainability reports, financial statements, and online sources, focusing on the years 1997 to 2018. The study analyzes the implementation of digital technologies and their effects on profitability and sustainability outcomes. The research results indicate positive results with sustainable firms able to beat the competition in the long-run, as demonstrated by Canon’s revenue of approximately $36 billion in 2018 alongside significant reductions in CO2 emissions by 435,000 tonnes and a reduction in raw material usage by 314,000 tonnes. Additionally, Canon’s social initiatives, such as the Miraisha Programme, underscore its commitment to inclusivity. This study highlights the multifaceted benefits of integrating digital technologies in manufacturing, offering insights for firms aiming to balance profitability with sustainability.
Consumer Behavior in Making Purchasing Decisions on the Shopee Program On-Time Guarantee : Rundika Pratiwi, Endah; Tri Ananda, Sabilla
International Journal Administration, Business & Organization Vol 5 No 3 (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.428

Abstract

The phenomenon of Indonesians doing online shopping activities in the marketplace has continued to increase in recent years, but it has not been directly proportional to consumer satisfaction. Consumers are disappointed that orders do not arrive on time. The study aims to determine consumer behavior when making purchasing decisions on Shopee's On-Time Guarantee. The research was conducted using a qualitative approach, namely interviews and Focus Group Discussions. The research findings explain that the On-Time Guarantee is closely related to the formation of consumer behavior in making purchasing decisions, such as recognizing problems, searching for information, evaluating alternatives, purchasing decisions and evaluating post-purchase behavior. Informants gather information from social media, Google, and brand ambassadors on television. In evaluating alternatives, informants compare Shopee's service quality with competitors and the efficiency of order delivery time. Positive feedback from friends, promotions, delivery speed, and ease of handling influence purchase decision-making. Innovative technologies such as real-time delivery and automatic notifications on the app affect consumer satisfaction. The conclusion is that informants will make repeat purchase decisions in the future and recommend Shopee to their social environment, which can increase Shopee's customer base. Informants' satisfaction with Shopee's 'On-Time Guarantee' has a positive impact on consumer loyalty.
Promotion Strategies for Social Marketing for Utilization in the Creation of Health Promotion Awareness Programs: Case Study of Nottinghamshire, United Kingdom Saboor, Abdul; Taj, Imtiaz; Abbasi, Rashid Shabir; Rehman, Abdul
International Journal Administration, Business & Organization Vol 5 No 3 (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.434

Abstract

The worksite health promotion program addresses empirical research to bring decreased healthcare cost of the organization and improve overall flexibility of employees in following a healthy lifestyle. Thus, the interventions have to be planned and marketed in such a way that the detrimental impact generated because of an unfit labor force can be avoided. This study seeks to find out to what extent program coordinators will consider the social marketing promotional strategies in organizations in Nottinghamshire, United Kingdom. The data is collected from the 60 program controllers using the structured study. These findings thus showed that at least one of the four social media marketing techniques used (publicity, sales promotion, public relations, and advertising) was used by these program coordinators. Further, it is found that most of those coordinators of the program were not given training with social media marketing promotional strategies. However, usage of promotional strategy in the two different types of business has no noticeable gap. The result has though therefore suggested that facilitated training program to the program coordinators is necessary so that meaningful results can be achieved.
Impulsive Buying Behavior through the Attraction of Students Captivated with Kocs' Short Videos: Second-Hand Footwear Products Nguyen Thi Phuong, Giang; Pham Thi Thanh , Truc; Le Thi Tam , Nhu; Nguyen Minh , Thu; Vo Thi Nguyet , Nhi; Thai Dong, Tan; Nguyen Binh Phuong, Duy
International Journal Administration, Business & Organization Vol 5 No 3 (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.435

Abstract

In the rapidly developing digital economy, Vietnamese students' consumption behavior is changing significantly, particularly with the rise of impulsive shopping influenced by short videos from Key Opinion Consumers (KOCs). Specifically, second-hand footwear products (used shoes) stand out as an item that is regularly introduced by KOCs and attracts great interest from students, leading to impulsive shopping decisions due to their affordability and uniqueness. This study investigates the impact of KOCs (Key Opinion Consumers) on the impulsive shopping behavior of Vietnamese students within the digital economy's evolving landscape. It analyzes how KOCs' short video content influences unplanned purchase decisions, utilizing a mixed-method approach. Initially, semi-structured interviews with 20-30 students explored their perceptions of KOCs and shopping behaviors, informing a subsequent quantitative survey conducted with 524 students in Ho Chi Minh City. After data filtering, 512 responses were analyzed using the PLS-SEM structural model in SMARTPLS-4 software. Findings reveal that factors such as product information, brand recognition, KOCs' appeal, and virality significantly influence impulsive buying behavior, mediated by the attractiveness of short videos. Additional influences include promotions, mood, instant feel, and affordability. This research offers valuable insights into youth consumer behavior in the digital age and highlights critical issues regarding financial management and influencer marketing effectiveness in Vietnam.
The Hubungan Dompet Digital terhadap Peningkatan Perilaku Konsumtif Mahasiswa Universitas X di Kota Bandung Azzahra, Keyzha; Aulia, Rahma Nurul
International Journal Administration, Business & Organization Vol 5 No 3 (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.438

Abstract

The purpose of the study was to analyze the influence e-wallet has on student consumptive behaviour. This research was conducted at X University in Bandung with 99 respondents from various study programs. The method used is descriptive quantitative, with data collected through questionnaires using G-form media distributed to active students who have used or often use e-wallets. Analyzed the data with a simple regression method to determine the level of influence using software SPSS and Smart PLS. The results revealed that the use of e-wallets with elements related to self-efficacy, trust, benefits, and ease of use has a significant positive impact of 82.2% on consumptive behaviour. However, there are other factors outside of this research model that affect 17.8%, assuming that peer pressure, lifestyle, and social environment are additional indications that affect consumptive behaviour. These findings not only help students become wiser in using e-wallets and avoid excessive consumption patterns, but also encourage universities to organize financial literacy programs. In addition, these findings also provide insight for e-wallet service providers to design more responsible promotions and support the use of e-wallets for important needs such as education and investment.
Synergy of Public Administration and Education in Efforts to Improve the Quality of Education in Indonesia Hidayat, Hidayat
International Journal Administration, Business & Organization Vol 5 No 3 (2024): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.24.439

Abstract

Education plays a central role in developing superior and competitive human resources. However, challenges in improving the quality of education remain significant, including unequal access, inadequate infrastructure, and uneven distribution of educators. This research aims to identify the role of public administration in the education sector, explore the ideal synergy between public administration and education, and formulate strategies for enhancing educational quality. A literature review approach is used to analyze the synergy between public administration and education in improving educational quality in Indonesia. The sources of literature include scholarly journal articles, reports from educational institutions, government policies, and statistical data from official agencies. The research findings indicate that the synergy between public administration and education is crucial for enhancing educational quality. The ideal synergy involves effective coordination between central and local governments, as well as the involvement of the private sector and the community. Strategies for improving educational quality through inter-agency cooperation include collaboration between educational institutions and the government, networking among schools, developing teacher training, providing access to technology, conducting joint research, and implementing supervision. Recommendations from this research include increasing regional involvement in policy formulation, enhancing oversight, and strengthening partnerships with the private sector.

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