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Journals of Economics and Business
Published by Universitas Teknokrat Indonesia
ISSN : 29626498     EISSN : 29626420     DOI : https://doi.org/10.33365/jeb.v2i1
Core Subject : Engineering,
Industrial & Manufacturing Engineering
Journals of Economics and Business (JEB) is a scientific journal published by the Faculty of Economy and Business, Universitas Teknokrat Indonesia (P-ISSN: 2962-6498, E-ISSN : 2962-6420). The scopes of this journal include the following topic areas : 1. Financial Management ( Financial Technology, Financial Performance, Coorporate Finance) 2. Human Resources Management ( Leadership, Organizational Behavior, Creativity, Human Capital) 3. Marketing Management ( Brand Management, Consumers Behaviour, Green Marketing, Internet Marketing) 4. Accounting ( Sharia Accounting, Tax, Public Sector Accounting, Accounting Management, Audit)
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 36 Documents
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PENGARUH ULASAN KONSUMEN DAN VISUAL KONTEN TERHADAP MINAT PEMBELIAN PRODUK KULINER LAMPUNG MELALUI SOCIAL COMMERCE DI TIKTOK SHOP PADA MASYARAKAT KOTA BANDAR LAMPUNG Ferdi, Wahyu; Permatasari, Berlintina; Saputra, Febrian Eko
Journals of Economics and Business Vol 4, No 1 (2024): Volume 4, No 1, 2024
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jeb.v4i1.472

Abstract

This research aims to test the influence of consumer reviews and visual content on interest in purchasing Lampung culinary products through Social Commerce at the TikTok Shop among the people of Bandar Lampung city. In determining the number of samples in determining respondents, researchers used the Hair theory in Ferdinand's book (2006), namely the number of indicators multiplied by 5 to 10. In this study there were 13 indicators, so the number of respondents was 130 respondents. This research method uses a quantitative approach using primary data in the form of a questionnaire distributed to the entire research population. The data in this research will be tested using several stages of testing, including descriptive statistical tests, data quality tests consisting of (validity test, reliability test), and testing all hypotheses through the coefficient of determination test, partial test (t test) and simultaneous test ( f test). The results of this research show that consumer reviews and visual content together have a positive and significant effect on purchasing interest in Social Commerce among the people of Bandar Lampung city. Keywords: Consumer Reviews, Visual Content, Purchase Interest
PENGARUH UKURAN PERUSAHAAN DAN UMUR PERUSAHAAN TERHADAP AUDIT DELAY DI PERUSAHAAN SUB SEKTOR HEALTH CARE YANG TERDAFTAR DI BURSA EFEK INDONESIA Irwanda, Obi; Rizki, Marsi Fella; Kencana, Dwi Tirta
Journals of Economics and Business Vol 4, No 1 (2024): Volume 4, No 1, 2024
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jeb.v4i1.425

Abstract

Fenomena, rumusan masalah, dan metode hasil dari penelitian ialah mengamati variabel yang paling diakibatkan oleh umur dan ukuran usaha. Kelompok sampel terdiri dari pelaku usaha subsektor Healthcare yang tercatat di BEI pada tahun 2021 dan 2022. Populasi data penelitian terdiri dari 28 pelaku usaha subsektor Healthcare yang tercatat di Bursa Efek Indonesia (BEI) pada tahun 2021 hingga 2022. Parameter penelitian ditentukan dengan mempergunakan sampel data dari 19 perusahaan berbeda, pengumpulan data dilangsungkan dengan pendekatan purposive sampling. Analisis regresi data panel yang mencakup pengujian f, pengujian t, dan koefisien determinasi dipergunakan dalam pendekatan analisis data penelitian. Temuan penelitian terkait variabel ukuran perusahaan yang diketahui bahwasanya nilai ukuran perusahaan tidak memengaruhi audit delay, sementara pada variabel umur perusahaan yang diketahui bahwasanya nilai perusahaan berdampak bagi audit delay. Kata Kunci: Ukuran Perusahaan; Umur Perusahaan; Audit Delay.
Pengaruh Brand Equity Terhadap Keputusan Pembelian Elpiji Bright Gas Pada Masyarakat Kota Bandar Lampung Shevatra, Sherlyana; Permatasari, Berlintina; Jaelani, Jaelani
Journals of Economics and Business Vol 3, No 2 (2023): Volume 3, No 2, 2023
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jeb.v3i2.362

Abstract

Abstract This research aims to simultaneously and partially test the variables Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty which have a dominant influence on purchasing decisions for Bright Gas Elpiji in the people of Bandar Lampung city. The type of research used in this research is quantitative research. Used to research certain populations or samples, data collection using research instruments, quantitative/statistical data analysis, with the aim of testing predetermined hypotheses. This research method uses a non-probability sampling method, purposive sampling type, with the number of respondents in this research being 250 respondents. The results of the analysis from this research are described simultaneously as the variables Brand Awareness, Perceived Quality, Brand Association and Brand Loyalty which together have a significant influence on purchasing decisions for Bright Gas Elpiji in the people of the city of Bandar Lampung. Brand Awareness, Perceived Quality, Brand Association and Brand Loyalty collectively partial and simultaneous have a positive and significant effect on purchasing decisions for Bright Gas LPG among people in the city of Bandar Lampung. This means that the fifth hypothesis is accepted. Keywords: Brand Association, Brand Loyalty, Brand Awareness, Perceived Quality, Purchasing Decisions  Abstrak Penelitian ini bertujuan untuk menguji secara simultan dan parsial variabel Brand Awareness, Brand Association, Perceived Quality, dan Brand Loyalty yang berpengaruh dominan terhadap keputusan pembelian Elpiji Bright Gas pada masyarakat kota Bandar Lampung.Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian kuantitatif. Digunakan untuk meneliti pada populasi atau sampel tertentu, pengumpulan data menggunakan instrumen penelitian, analisis data bersifat kuantitatif/statistik, dengan tujuan untuk menguji hipotesis yang telah ditetapkan. Metode penelitian ini menggunakan metode non probability sampling tipe purposive sampling dengan jumlah responden dalam penelitian ini adalah sebanyak 250 responden. Hasil analisis dari penelitian ini diuraikan secara simultan variabel Brand Awareness, Perceived Quality, Brand Association dan Brand Loyalty secara bersama-sama berpengaruh signifikan terhadap keputusan pembelian Elpiji Bright Gas pada masyarakat kota Bandar Lampung.Brand Awareness, Perceived Quality, Brand Association dan Brand Loyalty secara parsial dan simultan berpengaruh positif dan signifikan terhadap keputusan pembelian Elpiji Bright Gas pada masyarakat di kota Bandar Lampung Artinya hipotesis kelima diterima. Kata Kunci: Brand Association, Brand Loyalty, Brand Awareness, Perceived Quality, Keputusan Pembelian
PENGARUH PENGGUNAAN CELEBRITY ENDORSER KOMENG PADA NIAT BELI KONSUMEN (STUDI KASUS PENGGUNA SHOPEE GEN Z DI BANDAR LAMPUNG) Efendi, Nandar; Septiani, Monica; Candra, Ade
Journals of Economics and Business Vol 4, No 1 (2024): Volume 4, No 1, 2024
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jeb.v4i1.473

Abstract

A celebrity endorser is someone who is famous and uses public recognition to recommend or present products in advertisements to attract consumers' attention. Currently, many companies use the services of celebrity endorsers to promote their products or services to influence consumers purchasing intentions. Consumer intentions are used to predict future consumer behavior. The method used in the research is quantitative using 100 respondents from the people of Bandar Lampung City who are Gen Z and have used Shopee services. The SPSS 25.0 application was used in data analysis techniques by testing multiple linear regression and t-tests, to see the influence of celebrity endorsers on the purchasing intentions of Gen Z consumers. The partial research results show that celebrity endorsements influence the purchasing intentions of Gen Z consumers quite significantly. The influence of using celebrity endorser services can be seen from three dimensions, namely attractiveness, expertise, and trustworthiness. The celebrity endorser variable, the trustworthiness dimension, has a positive, but not significant, influence on consumer purchase intentions. Meanwhile, the dimensions of attractiveness and expertise have a positive and significant influence on consumer purchasing intentions, especially Gen-Z in Bandar Lampung City. The results of this research show that a celebrity endorser has a significant influence in advertising the products that clients want. This research has several limitations in the use of variables, so further research can add other variables to measure the effect of using celebrity endorsers on consumer purchase intentions.Keywords: Celebrity Endorser, Purchase Intention, Gen Z,  
The Impact of Product Quality, Price, and Brand Image on the Purchase Decision of Acer Laptop Students in Bandar Lampung Elvida, Nani; Ameraldo, Fedi; Ahluwalia, Larasati
Journals of Economics and Business Vol 3, No 2 (2023): Volume 3, No 2, 2023
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jeb.v3i2.365

Abstract

This research aims to determine the influence of product quality, price and brand image on the decision to purchase Acer laptops among students in Bandar Lampung, both sequentially and simultaneously. The sampling method uses Purposive Sampling, the number of samples uses the Slovin Formula calculation with the formula ? = ? 1+?? 2 which produces 389 or rounded up to 390 respondents. Instrument testing uses Validity and Reliability Tests, data analysis methods use multiple linear regression analysis and coefficient of determination. The results of research on product quality, price and brand image partially have a positive and significant effect on purchasing decisions for Acer laptops in Bandar Lampung. The research results show that product quality, price and brand image simultaneously have a significant influence on the decision to purchase an Acer laptop in Bandar Lampung, while the coefficient of determination (R2) is 0.678. These results show that the Purchasing Decision variable can be influenced by Purchasing Decision (X1), Price (X2) and Brand Image (X3). Meanwhile, the remaining 32.2 contains other variables that are not in this study.
KEPEMILIKAN INSTITUSIONAL, KARAKTERISTIK EKSEKUTIF, FIX ASSETS INTENSITY, DAN PENGHINDARAN PAJAK: SUBSEKTOR TRANSPORTASI DAN LOGISTIK Rizki, Marsi Fella; Silaen, Rudi Sabam
Journals of Economics and Business Vol 4, No 1 (2024): Volume 4, No 1, 2024
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jeb.v4i1.486

Abstract

This study aims to prove the effect of institutional ownership, management characteristics, and fix asset intensity on tax avoidance in transportation and logistics companies listed on the Indonesia Stock Exchange (IDX) in 2019 to 2023. There are 30 transportation and logistics companies listed on the Indonesia Stock Exchange (IDX) in 2023. Meanwhile, the sample of this study amounted to 12 samples with 60 observations selected using the purposive sampling method. . Based on the test results, it proves that institutional ownership has no effect on tax avoidance, leadership characteristics have a negative effect on tax avoidance, and fix asset intensity has no effect on tax avoidance. Furthermore, institutional ownership, executive characteristics, and fix asset intensity simultaneously have no effect on tax avoidance.

Page 4 of 4 | Total Record : 36

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