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All Journal SEIKO : Journal of Management & Business Jambura Economic Education Journal TECHNOBIZ : International Journal of Business JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme International Journal of Economics Development Research (IJEDR) Journal Social Science And Technology For Community Service Jurnal Pengabdian Masyarakat Indonesia AKSELERASI: Jurnal Ilmiah Nasional Jurnal Ekonomi Efektif COMMENT: Journal of Community Empowerment Journals of Economics and Business Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Social Sciences and Technology for Community Service
Saputra, Febrian Eko
Universitas Teknokrat Indonesia
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA KEUANGAN BANK UMUM SYARIAH YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) PERIODE 2016-2018 Febrian Eko Saputra
TECHNOBIZ : International Journal of Business VOL 3, NO 1 (2020) : APRIL
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/tb.v3i1.657

Abstract

Saat ini sudah ada berbagai jenis perbankan diantaranya adalah Bank Konvensional dan Bank Syariah. Penelitian ini bertujuan untuk mengukur seberapa baik kinerja keuangan Bank Umum syariah menggunakan Capital Adequcy Ratio (CAR),  Financing to Deposit Ratio (FDR), dan Biaya Operasional Pendapatan Operasional (BOPO) yang diuji pengaruhnya pada Return On Asset (ROA). Jenis penelitian ini adalah penelitian kuantitif dengan pendekatan deskriptif dengan analisis regresi dibantu dengan alat analisis SPSS. Hasil dari pengujian hipotesis penelitian ini menunjukkan bahwa seluruh variabel memiliki pengaruh signifikan dan telah sesuai dengan hipotesis kecuali hubungan CAR pada ROA. Hasil penelitian ini mengindikasikan bahwa perbankan syariah pada tahun 2016 sampai 2018 sudah memiliki kinerja yang baik.Kata kunci : Kinerja Keuangan, Capital Adequcy Ratio (CAR), Financing to Deposit Ratio (FDR), Biaya Operasional Pendapatan Operasional (BOPO)
Penerapan Sistem Pemasaran berbasis E-Commerce pada Produk Batik Tulis di Desa Balairejo Emi Suwarni; Maidiana Astuti Handayani; Yusra Fernando; Febrian Eko Saputra; Fitri; Ade Candra
Jurnal Pengabdian Masyarakat Indonesia Vol 2 No 2 (2022): JPMI - April 2022
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpmi.570

Abstract

Kegiatan Sistem Pemasaran berbasis E- Commerce merupakan praktik penggunaan promosi untuk meningkatkan traffic ke dalam toko online. Mitra kegiatan pengabdian ini adalah Produk Batik Tulis di Desa Balairejo. Dimana permasalahan mitra adalah mereka masih kesulitan dalam memasarkan produk nya, kendala ini terjadi karena mereka hanya memasarkan produk batik tulis pada lingkungan terdekat nya saja dan belum memasarkan secara digital karena kurangnya pengetahuan yang dimiliki. Oleh karena itu Perlunya pelatihan para penduduk khususnya karang taruna desa Balairejo dalam memasarkan produk batik tulis melalui e-commerce, sehinga diharapkan dapat membantu menggunakan pemasaran melalui e-commerce. Pelaksanaan kegiatan PKM ini meliputi pendekatan kualitatif yang meliputi pendekatan minstitusional dan pendekatan partisipatif. Pada pendekatan institusional dilakukan dengan cara berkomunikasi secara langsung perihal kebutuhan yang diperlukan mitra dan masalah masalah yang sedang dihadapi oleh mitra. Di sisi lain, pendekatan partisipatif dilakukan dengan melibatkan peserta pelaksanaan pengabdian agar tercapainya kebutuhan mitra dengan cara: metode diskusi; pemberian sosialisasi terhadap IPTEK, pelatihan dan pendampingan dalam pembuatan e-commerce untuk produk batik yang akan dibuat oleh karang taruna desa Balairejo. Hasil evaluasi kegiatan menunjukkan bahwa pelatihan penerapan pemasaran berbasis e-commerce ini diterima dengan sangat baik oleh para peserta di desa balairejo, dan peserta juga sudah sangat baik dalam menggunakan pemasaran berbasis e-commerce ini.
The Effect of Social Commerce Constructs on Purchase Intention in Social Commerce in Bandung City Saputra, Febrian Eko; Komaladewi, Rita; Mulyana, Asep
Scaffolding: Jurnal Pendidikan Islam dan Multikulturalisme Vol 5 No 2 (2023): Pendidikan Islam dan Multikulturalisme
Publisher : Institut Agama Islam Sunan Giri (INSURI) Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/scaffolding.v5i2.3202

Abstract

The purpose of this study was to determine the influence of the Social Commerce Construct on Purchase Intention with the Trust Variable as a Mediating Variable in Social Commerce in the city of Bandung. This study uses a causal research model, which is a research model to analyze the relationships between one variable and another, and this study uses quantitative data. The data collection in this study is based on two sources, primary data obtained from distributing online questionnaires to TikTok social media users and secondary data obtained from libraries, journals, and websites. The population in this study were all residents of Bandung City who would make product purchase transactions through the TikTok Shop social media, with the sampling technique being purposive sampling which produced 240 respondents. Data analysis used in this research is descriptive analysis and Partial Least Squares Structural Equation Modeling (PLS-SEM). The results of this study are that Social Commerce Construct has a significant effect on Trust, Trust has a significant effect on Purchase Intention, Social Commerce Construct has a significant effect on Purchase Intention, and there is an indirect effect of Social Commerce Construct on Purchase Intention through Trust.
PENGARUH ULASAN KONSUMEN DAN VISUAL KONTEN TERHADAP MINAT PEMBELIAN PRODUK KULINER LAMPUNG MELALUI SOCIAL COMMERCE DI TIKTOK SHOP PADA MASYARAKAT KOTA BANDAR LAMPUNG Ferdi, Wahyu; Permatasari, Berlintina; Saputra, Febrian Eko
Journals of Economics and Business Vol 4, No 1 (2024): Volume 4, No 1, 2024
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jeb.v4i1.472

Abstract

This research aims to test the influence of consumer reviews and visual content on interest in purchasing Lampung culinary products through Social Commerce at the TikTok Shop among the people of Bandar Lampung city. In determining the number of samples in determining respondents, researchers used the Hair theory in Ferdinand's book (2006), namely the number of indicators multiplied by 5 to 10. In this study there were 13 indicators, so the number of respondents was 130 respondents. This research method uses a quantitative approach using primary data in the form of a questionnaire distributed to the entire research population. The data in this research will be tested using several stages of testing, including descriptive statistical tests, data quality tests consisting of (validity test, reliability test), and testing all hypotheses through the coefficient of determination test, partial test (t test) and simultaneous test ( f test). The results of this research show that consumer reviews and visual content together have a positive and significant effect on purchasing interest in Social Commerce among the people of Bandar Lampung city. Keywords: Consumer Reviews, Visual Content, Purchase Interest
The Effect of Reward and Punishment on Employee Performance at PT Tunas Dwipa Matra Branch Raden Intan Bandar Lampung Ranury, Dewi; Saputra, Febrian Eko
Jurnal Ilmiah Sumber Daya Manusia Vol 7 No 3 (2024): JENIUS (Jurnal Ilmiah Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v7i3.42051

Abstract

This research aims to test and analyze the influence of Reward and Punishment on Employee Performance at PT. Tunas Dwipa Matra, Raden Intan Branch, Bandar Lampung. The population in this study was 110 employees of PT. Tunas Dwipa Matra, Raden Intan Branch, Bandar Lampung. The sample used in this research uses a non-probability sampling technique. The selected method is saturated sampling, which is a sampling method when all members of the population are used as samples. The results of this research indicate that the Reward variable partially has a positive and significant effect on Employee Performance at PT. Tunas Dwipa Matra Raden Intan Bandar Lampung Branch, so the first hypothesis is accepted. The Punishment variable partially has a positive and significant effect on employee performance at PT. Tunas Dwipa Matra Raden Intan Bandar Lampung Branch, so the second hypothesis is accepted. The results of this research also show that the Reward and Punishment variables together have a positive and significant effect on employee performance at PT. Tunas Dwipa Matra Raden Intan Bandar Lampung Branch, this means that the third hypothesis is accepted. Meanwhile, based on the coefficient of determination (R2) of 0.529 or 52.9%. This shows that 52.9% of the influence can be explained by the independent variables (Reward and Punishment) on the dependent variable (Employee Performance), while the remaining 47.1% is explained by other variables not tested in this research.
PEMANFAATAN TEKNOLOGI DIGTAL UNTUK MENINGKATAKAN DAYA SAING PEMASARAN UMKM LUPIS DAN KLEPON BU ERLINA DI BANDAR LAMPUNG Yusufa, Ilham; Aryadito, Rehan; Saputra, Imam; Aguswinaya, Agung Rake; Saputra, Febrian Eko
COMMENT: Journal of Community Empowerment Vol 4, No 2 (2024): December
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/comment.v4i2.554

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam perekonomian Indonesia, termasuk di wilayah Bandar Lampung. Salah satu tantangan yang dihadapi UMKM adalah keterbatasan jangkauan pasar. Artikel ini membahas optimalisasi e-commerce dan platform digital sebagai strategi untuk memperluas jangkauan pasar UMKM, dengan studi kasus pada Lupis dan Klepon Bandung Sawargi di Bandar Lampung. Metode penelitian yang digunakan meliputi pendekatan deskriptif kualitatif dengan wawancara dan observasi langsung. Hasil penelitian menunjukkan bahwa pemanfaatan e-commerce dan platform digital, seperti marketplace dan media sosial, mampu meningkatkan visibilitas dan penjualan produk. Strategi pemasaran digital yang efektif, seperti promosi berbayar, optimasi konten, dan interaksi pelanggan, berkontribusi signifikan terhadap pertumbuhan usaha. Dengan penerapan teknologi digital yang optimal, UMKM dapat mengatasi keterbatasan geografis dan memperkuat daya saing di pasar yang lebih luas. Artikel ini diharapkan menjadi referensi bagi UMKM lainnya dalam memanfaatkan teknologi digital sebagai alat pengembangan bisnis.Kata Kunci: UMKM, E-Commerce, Platform Digital, Pemasaran Digital, Perluasan Pasar, Lupis dan Klepon Bandung Sawargi.
Implementasi Smart Cow Farming Technology untuk Monitoring Pertumbuhan Sapi dan Peningkatan Skala Usaha pada Kelompok Peternak Sapi DiBa Farm Kabupaten Lampung Selatan Pasaribu, A Ferico Octaviansyah; Saputra, Febrian Eko; Wati, Novi Eka; Darwis, Dedi
Journal of Social Sciences and Technology for Community Service (JSSTCS) Vol 5, No 2 (2024): Volume 5, Nomor 2, September 2024
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v5i2.4730

Abstract

The DiBa Farm Livestock Group faces several urgent issues that need to be addressed not all cows can achieve the minimum weight gain target of 1.5 kg per day. Monitoring of cow growth productivity is done manually; (3) the calculation of the cost of goods sold is also still done manually. The partner's marketing of livestock products is limited to regular customers within the South Lampung area only. Based on these prioritized issues, the proposed solutions and methods are implementing a wheelbarrow tool with a digital scale for transporting cow feed using IoT technology. Implementing a cow growth monitoring application using RFID. Implementing a website-based application to automatically determine the Cost of Goods Sold for cows. Implementing a digital marketing application for cow sales that can be accessed via a website. Providing training and assistance related to digital marketing strategies. Based on the evaluation results, it was found that the implementation of Smart Cow Farming Technology 100% improved the partners' knowledge of its usage. The average cow growth increased monthly, from 45 kg to 50 kg. Additionally, there was a 25% increase in profits due to the implementation of the cost of goods sold calculation application and the online cow sales application. The evaluation results from the digital marketing training activities also showed that 85% of the partners' knowledge and understanding improved in terms of using digital marketing.
The Role of Brand Trust in Mediating Effect of Brand Image on Purchasing Decision at Unilever Products Silvia Tria Lestari; Saputra, Febrian Eko
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 4 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i4.6153

Abstract

This study aims to analyze how Brand Trust acts as a link between Brand Image and purchasing decisions for Unilever products in Bandar Lampung City. The method used is quantitative, with data collected through questionnaires. This study involved consumers of Unilever products in Bandar Lampung City as a population. Because exact data on population size was not available, respondents were selected using non-probability sampling method and purposive sampling technique, focusing on Gen Z consumers who have purchased Unilever products in Bandar Lampung. Data were analyzed using Structural Equation Modeling (SEM) and Partial Least Square (PLS). The results of this study reveal that Brand Image has a significant effect on purchasing decisions through Brand Trust on Unilever products. Brand Image has a positive effect on Purchasing Decisions, Brand Trust affects Purchasing Decisions. Brand Trust mediates the influence of Brand Image on purchasing decisions.
Pengaruh Efektifitas Influencer Marketing Terhadap Minat Beli Melalui Brand Image Produk Kosmetik Scarlett Whitening Pada Tiktokshop Rizal, Muhamad Gilang Fachrul; Saputra, Febrian Eko; Muhammad, Mahathir
Jambura Economic Education Journal Vol 7, No 3 (2025): : July 2025
Publisher : Gorontalo State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jeej.v7i3.29979

Abstract

The purpose of this study is to examine the relationship between influencer marketing and purchase interest in Scarlett Whitening products in Bandar Lampung City as it relates to brand image.  Questionnaires are used to gather data for the quantitative approach.  Scarlett Whitening product users in Bandar Lampung City were the subjects of this study.  Due to the lack of precise population size data, respondents were chosen by purposive selection, a non-probability sample technique, with an emphasis on Gen Z customers who had bought Scarlett Whitening products in Bandar Lampung. Data analysis uses Structural Equation Modeling (SEM) and Partial Least Square (PLS) using SmartPLS as an analysis tool. The results of this study show that all constructs are positively and significantly related to each other. First, Influencer Marketing has a significant influence on Brand Image. Second, Brand Image has a significant influence on Purchase Intention. Third, Influencer Marketing has a significant impact on Purchase Interest. And finally, Brand Image acts as a positive mediator between Influencer Marketing and Purchase Interest. This research can be improved with several suggestions, such as expanding the research area outside Bandar Lampung to get more general results, as well as considering conducting an in-depth analysis of Influencer selection and exploring the impact of Brand Image and Influencer Marketing on consumer choices.
Pengaruh Work Life Balance Terhadap Turnover Intention Dengan Stres Kerja Sebagai Variabel Mediasi Pada Karyawan Generasi Z Di Bandar Lampung Setiyo, Dodi; Saputra, Febrian Eko
SEIKO : Journal of Management & Business Vol 8, No 2 (2025): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v8i2.8978

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Work-Life Balance terhadap Turnover Intention dengan Stres Kerja sebagai variabel mediasi pada karyawan Generasi Z di Bandar Lampung. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan analisis jalur (path analysis). Hasil penelitian menunjukkan bahwa Work-Life Balance berpengaruh signifikan terhadap Turnover Intention dan Stres Kerja. Artinya, keseimbangan antara kehidupan kerja dan pribadi dapat menurunkan tingkat stres kerja serta mengurangi keinginan karyawan untuk keluar dari organisasi. Namun, Stres Kerja tidak berpengaruh signifikan terhadap Turnover Intention dan tidak memediasi hubungan antara Work-Life Balance dan Turnover Intention. Temuan ini menunjukkan bahwa pengaruh langsung Work-Life Balance terhadap Turnover Intention lebih kuat dibandingkan pengaruh tidak langsungnya. Hasil ini juga mengindikasikan bahwa Generasi Z memiliki kemampuan adaptasi yang baik terhadap stres, serta faktor lain seperti gaji, peluang karier, dan lingkungan kerja turut memengaruhi keputusan mereka untuk tetap bertahan dalam pekerjaan. Kata Kunci: Work-Life Balance, Stres Kerja, Turnover Intention, Generasi Z, Bandar Lampung.
Co-Authors Ade Candra Aguswinaya, Agung Rake Alfara, Faisal Mahsa Aryadito, Rehan Asep Mulyana Dedi Darwis Emi Suwarni Ferdi, Wahyu Fernando, Yusra Fitri Handayani, Maidiana Astuti Imam Saputra Irnando, Bagus Yohan Komaladewi, Rita Mahathir Muhammad Novi Eka Wati Pasaribu, A. Ferico Octaviansyah Permatasari, Berlintina Ranury, Dewi ratna, Nova dwi Rizal, Muhamad Gilang Fachrul Setiyo, Dodi Silvia Tria Lestari Yusra Fernando Yusufa, Ilham