cover
Contact Name
Mita Purbasari
Contact Email
ijvcdc@binus.edu
Phone
-
Journal Mail Official
ijvcdc@binus.edu
Editorial Address
Jl. Kebon Jeruk Raya No. 27 Kebon Jeruk, Jakarta 11530
Location
Kota adm. jakarta barat,
Dki jakarta
INDONESIA
Indonesian Journal of Visual Culture, Design, and Cinema (IJVCDC)
ISSN : -     EISSN : 28291808     DOI : https://doi.org/10.21512/ijvcdc.v1i1.8195
IJVCDC (Indonesian Journal of Visual Culture, Design, and Cinema) is a national journal published in April and October hosted by the School of Design, Bina Nusantara University. IJVCDC provides a forum for lecturers, academicians, researchers, practitioners, and students to deliver and share knowledge in the form of empirical and theoretical research articles, case studies, and literature reviews. The journal invites professionals in the world of education, research, and entrepreneurship to participate in disseminating ideas, concepts, new theories, or science development in the field of Visual Communication Design, Interior Design, Animation, Fashion Design, Cinema, Movie and Film through this scientific journal.
Articles 45 Documents
A Graphic Design Approach for Wastraprema’s Anniversary Shannon Victoria
Indonesian Journal of Visual Culture, Design, and Cinema Vol. 5 No. 1 (2026): Indonesian Journal of Visual Culture, Design, and Cinema
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/ijvcdc.v5i1.15782

Abstract

Wastraprema, a community center dedicated to Indonesian traditional textiles since 1976, plays a vital role in cultural preservation alongside the Textile Museum. Despite its long-standing heritage, the organization faces a significant challenge: a lack of interest among the younger generation and difficulties in adapting to digital technology. This research aims to analyze the role of a graphic designer in revitalizing Wastraprema’s image and expanding its reach to university students (ages 18–21) through a strategic social media campaign for its 48th anniversary. The study employs a qualitative approach, utilizing interviews with Wastraprema representatives and target audience members to identify current communication gaps. The findings indicate that while Gen Z values cultural identity, they require "quick, attention grabbing content" and "storytelling" to engage with traditional subjects like Songket. As a practical solution, this research proposes a graphic design strategy focusing on visual hierarchy, contemporary layouts, and digital-first promotional tools. By implementing these design concepts on social media, the project seeks to transform Wastraprema into an accessible educational outlet, bridging the gap between traditional craftsmanship and modern youth culture.
Understanding The Way To Survive and Improve for Universities Students into a Healthy Lifestyle in South of Jakarta Dormitories RR. Chiaraliani Vatikantonoputri
Indonesian Journal of Visual Culture, Design, and Cinema Vol. 5 No. 1 (2026): Indonesian Journal of Visual Culture, Design, and Cinema
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/ijvcdc.v5i1.15784

Abstract

This study explores the challenges faced by university students living in dormitories in South Jakarta in maintaining a healthy lifestyle while managing academic responsibilities. Limited access to nutritious food, reliance on affordable yet unhealthy options, and low cooking proficiency contribute to poor dietary habits among students. Many students frequently depend on online food delivery services due to convenience, promotional pricing, and time constraints, often resulting in irregular eating patterns and reduced nutritional quality. Using a qualitative research approach, this study gathers data through literature review, observations, and interviews with dormitory students to understand their eating behaviors, motivations, and lifestyle constraints. Findings indicate that most students rarely cook, possess only basic or insufficient cooking skills, and often skip meals such as breakfast or dinner. Despite awareness of healthy eating principles, practical barriers limit their application in daily life. To address this issue, the study proposes the use of digital media specifically an educational cooking video game as an engaging tool to improve students’ cooking skills and promote healthier eating habits. By integrating elements of gameplay with nutritional knowledge and simple, budget-friendly recipes, the proposed design aims to encourage behavioral change in a fun and accessible way, ultimately supporting students in achieving a balanced and sustainable lifestyle.
Algorithmic Identity: Pinterest, Instagram, and the Practices of Curating the Visualization of Self Raslene Raslene; Anggraeni Widhiasih
Indonesian Journal of Visual Culture, Design, and Cinema Vol. 5 No. 1 (2026): Indonesian Journal of Visual Culture, Design, and Cinema
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/ijvcdc.v5i1.15785

Abstract

This research examines how Instagram and Pinterest shape users as creators, curators, and consumers of visual and textual content, influencing behaviors, preferences, and cultural identities. It explores how these platforms integrate images and texts into daily life, creating a "memory fabric" for branding and self-expression. Pinterest, focused on curated themes like decor, fashion, and beauty, has become a feminized space, while Instagram emphasizes image creation and sharing, with features like Stories and "Add Yours" encouraging participatory self-curation. The study analyzes how these platforms' algorithms and features shape visual preferences, self-representation, and cultural narratives. It highlights the cyclical maintenance of digital personas, including reinterpreting, renewing, and rewriting self-image, then connects these practices to broader themes of media materiality, cultural production, and pop culture. Using an interdisciplinary approach, the research investigates how digital archives, algorithms, and intermediality influence branding, aesthetics, and cultural memory in the current digital age.
Visual Interpretation of Urban Space in Yogyakarta Alvin Fernanda Priadi Putra
Indonesian Journal of Visual Culture, Design, and Cinema Vol. 5 No. 1 (2026): Indonesian Journal of Visual Culture, Design, and Cinema
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/ijvcdc.v5i1.15786

Abstract

This paper explores the conceptual relationship between urban space and photography by positioning the city as a form of visual narrative. Rather than treating photography as a tool of documentation, this study argues that photographic practices actively construct and mediate the meaning of urban environments. Drawing on visual culture theory, semiotics, and spatial theory (particularly the works of Henri Lefebvre and Roland Barthes), this paper develops a framework for understanding how cities can be “read” through images. The analysis is situated within the context of Yogyakarta, a city characterized by the coexistence of traditional and modern spatial practices. Through a descriptive-interpretative approach, the study demonstrates that urban photography does not merely capture reality but shapes visual narratives by selecting, framing, and organizing elements of everyday life. The findings suggest that photography plays a crucial role in constructing urban meaning, influencing how space is perceived, experienced, and interpreted. This paper contributes to visual culture and design discourse by proposing a conceptual model of the city as a narratively constructed visual field.
Videography in Digital Visual Culture: Algorithmic Aesthetics and Visual Narrative Practices in Contemporary Indonesia Reihan Febrian Yaldi
Indonesian Journal of Visual Culture, Design, and Cinema Vol. 5 No. 1 (2026): Indonesian Journal of Visual Culture, Design, and Cinema
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/ijvcdc.v5i1.15790

Abstract

Videography has evolved into a central practice within digital visual culture, particularly in the context of social media platforms and algorithm-driven content ecosystems. This study investigates videography not only as a technical medium but as a form of visual communication shaped by cultural, technological, and algorithmic forces. Drawing on visual culture theory and new media studies, this paper explores how videographic practices are transformed through platform logics, particularly in the Indonesian digital landscape. Using a qualitative case study approach, this research analyzes the emergence of short-form video practices in Indonesia as a form of cultural production and identity construction. The study integrates theoretical frameworks from visual culture (Mirzoeff) and software culture (Manovich), alongside empirical findings from studies on social media engagement and digital content strategies. The findings reveal that videography operates within an “algorithmic aesthetic” framework, where creative decisions are influenced by visibility metrics and platform affordances. In Indonesia, this phenomenon is further shaped by local cultural narratives and participatory media practices. This paper contributes to visual culture discourse by positioning videography as a hybrid practice at the intersection of art, design, and algorithmic systems.