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Global Advances in Business Studies
Published by Indonesia Financial Management Association
ISSN : -     EISSN : 28288394     DOI : https://doi.org/10.55584/Gabs001.01.1
Core Subject : Economy,
Economics, Econometrics & Finance
Global Advances in Business Studies (GABS) is an international, double-blind peer-reviewed, open-access journal published by Ifma Publishing. GABS aims to provide a valuable outlet for research on business-orientated themes and topics. It publishes articles of a multi-disciplinary and interdisciplinary nature as well as empirical research from within traditional disciplines and managerial functions. With contributions from around the globe, the journal includes articles across the full range of business disciplines.The journal published two times per year in April and October. This journal started publishes since 2022.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 41 Documents
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The influence of store atmosphere and service quality on purchase decisions at Muslimah store in Merauke Regency Aniwandari, Wenny; Parapaga, Florentina Blandina; Longgy, Dodhy Hyronimus Ama; Lada, Suddin
Global Advances in Business Studies Vol. 5 No. 1 (2026): Global Advances in Business Studies (GABS)
Publisher : Ifma Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55584/Gabs.005.01.1

Abstract

This study aims to examine the effect of store atmosphere and service quality on purchase decisions at Muslimah store, located in Kampung Harapan Makmur, Merauke Regency. The population in this research consists of end consumers who have made purchases at Muslimah store, with an unlimited and large population size. The sample of the study consists of 96 respondents, determined using Cochran’s formula and a purposive sampling technique based on specific criteria, such as having shopped within the last six months and having direct experience with the store atmosphere and staff service. This research applies a quantitative explanatory approach, utilizing both primary and secondary data. Data collection techniques include observation and the distribution of a Likert-scale questionnaire. Data were analyzed using SPSS version 25 through validity and reliability tests, classical assumption tests, and multiple linear regression analysis. The results indicate that the store atmosphere variable (X₁) has a positive and significant partial effect on purchase decisions (Y). The service quality variable (X₂) also has a positive and significant partial effect on purchase decisions (Y). The F-test shows that both store atmosphere and service quality simultaneously have a significant influence on purchase decisions. Therefore, it can be concluded that both partially and simultaneously, store atmosphere and service quality significantly affect purchase decisions at Muslimah store.

Page 5 of 5 | Total Record : 41

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