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ASEAN Marketing Journal
Published by Universitas Indonesia
ISSN : 20855044     EISSN : 23562242     DOI : https://doi.org/10.7454
Core Subject : Social,
Social Sciences
ASEAN Marketing Journal (AMJ) is dedicated to exploring, disseminating and discussing the latest issues and developments of marketing, particularly those related or relevant to the advancement of marketing in South East Asia and beyond. The mission of the editorial board of AMJ is to present the latest thinking and research that tests, extends, and develops management theories or those contributes to marketing practices. Of particular interest are those contributions that share experience and suggest innovative solutions to ongoing or new concerns of those interested marketing issues. To be published in AMJ, a manuscript must make strong empirical and theoretical contributions and highlight the significance of those contributions to the marketing field. Thus, preference is given to submissions that test, extend, or build strong theoretical frameworks while empirically examining issues with high importance for marketing theory and practice. Topic of interest: marketing in emerging economies, marketing ethics, consumer welfare, and marketing and public policy.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 176 Documents
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Role of Consumption Emotions Mediate Perceived Service Fairness to the Service Satisfaction and Its Impact on Customers’ Behavioral Intentions Ebrahimi, Abolghasem; Abbasi, Abbas; Khalifeh, Mojtaba; Samizadeh, Mehdi; Abkhiz, Farzaneh
ASEAN Marketing Journal
Publisher : UI Scholars Hub

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Abstract

Considering that customers’ emotions toward received services are evaluated in light of fairness and equity theory, the purpose of this study is to investigate the effect of customers’ perceptions and emotions of received services on their behavioral intentions. Data were collected from 329 questioners that were distributed among Mellat bank customers, and hypotheses and the conceptual model were analyzed based on the data collected through structural equation modeling in AMOS 18. Results showed that three dimensions of interactional, procedural, and distributive justice affected customers’ emotions (negative and positive) and satisfaction. Customers’ emotions were also found to be having a mediating role in the relationship between perceptions of fairness (except procedural fairness) and customer satisfaction. The other results are the effect of customer satisfaction on behavioral intentions (repeat purchases and Word-of-mouth advertising). Finally, the study suggests some practical solutions and future research topics.
Achievement as Gift and Prestige: Formulating Anticipated Emotion of Others as New Determinant of Consumer Motivation Simamora, Bilson
ASEAN Marketing Journal
Publisher : UI Scholars Hub

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Abstract

Emotion is central component of consumer behavior. This concept, that is borrowed from psychology, is now widely and applied studied in marketing. Two major approaches used by marketing researchers are, first, behavior causes emotions and second, emotions cause behavior. In the second approach, marketing researchers study anticipated emotions of the actors and their consequences on the actors¡¯ behavior. The interesting question, how is anticipated emotion of others on the actor¡¯s behavior? This study is purposed to answer that question. The author studies potential emotions of others that accompany future individuals¡¯ achievement when achievement is considered as gift to significant others or prestige source for the individuals. In doing so, the author develops anticipated emotion of others concept, conceptual model, and related propositions. Discussion, direction for further research, and the contributions of the study to the academic and practical worlds are also presented.
Factors Affecting Purchase Intention of South East Asian (SEA) Young Adults towards Global Smartphone Brands Zahid, Wahid; Dastane, Omkar
ASEAN Marketing Journal
Publisher : UI Scholars Hub

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Abstract

The study aims to probe the effect of perceived price, perceived quality, brand awareness, and social influence on purchase intention of South East Asian (SEA) Young Adults towards global smartphone brands. This explanatory research uses quantitative empirical data collected from 200 SEA Young Adults studying in one of the public universities in Malaysia. Stratified random sampling is used while ensuring fair representation of SEA countries, viz., Singapore, Malaysia, Philippines, Thailand, Indonesia, Vietnam, and Cambodia. Correlation and regression analysis were carried out using SPSS 20.0. The study resulted in the finding that social influence has the highest level of linear relationship and so is the most influential factor among four. The findings provide guidelines to global smartphone brands for developing value proposition and better promotion mix for smartphones promotion.
E-Procurement Service Quality in Malaysia Latifah binti Syed A Kadir, Shafirah
ASEAN Marketing Journal
Publisher : UI Scholars Hub

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Abstract

The government in Malaysia has fully adopted and developed the applications and practices of information communication technologies (ICTs) to provide better online services to enhance the government’s credibility. To understand service quality issues within this new delivery channel, this paper investigates e-procurement portal/websites through the use of E-Service-Quality (E-S-QUAL) and E-Recovery Service-Quality (E-RecS-QUAL) scales by employing a questionnaire survey distributed to 400 respondents. The collected data were analyzed using Smart PLS 3.0 to test the relationships among efficiency, system availability and privacy, responsiveness, and contact. The results show that both E-S-QUAL and E-RecS-QUAL strongly influence perceived service quality and behavioral intentions. In addition, the evidence of perceived service quality in its role as a mediator was significant. The findings constitute an empirical contribution to the literature on the application of electronic service quality.
Effects of Externalities and Flow on Perceived Usefulness, Satisfaction, and Loyalty in Mobile Instant Messaging Promotion Gloria, Theresa Victory; Achyar, Adrian
ASEAN Marketing Journal
Publisher : UI Scholars Hub

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Abstract

At its introduction, instant messaging (IM) was predicted to facilitate communication between businesses and customers. Growing numbers of smartphones coupled with internet penetration then led to the development of mobile instant messaging (MIM). Some MIM provides a feature for businesses to communicate to customers, which enables businesses to send promotions and information directly to customers. For this to be effective, loyalty is crucial for continued MIM use, especially MIM that can be used as a promotional tool, or mobile instant messaging promotion (MIMP). This study focuses on the factors that affect loyalty and satisfaction in MIMP. The results suggest that loyalty is affected by satisfaction and perceived usefulness, satisfaction by perceived enjoyment and attention focus, and perceived usefulness by referent network size and attention focus. MIMP should increase the user referent network size by offering rewards for inviting contacts. Perceived enjoyment and attention focus can be strengthened by enhancing the user experience and offering additional features.
The effects of companies’ social irresponsibility on consumers’ negative emotions toward the brand and their behavior Nasab, Seyyed Mohammad Tabataba'i; Abikari, Masoome
ASEAN Marketing Journal
Publisher : UI Scholars Hub

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Abstract

Consumers’ negative emotions may be the main cause of behaviors such as complaining, negative word of mouth, and brand switching. In this regard, factors other than brand can produce negative or positive emotions toward a brand. One such factor is corporate social irresponsibility (CSIR). This study seeks to extract negative emotions toward a particular brand (auto brand). The results show that consumers’ negative emotions toward the auto brand are mainly characterized by anxiety, discontent, and anger. Also, the study model indicates a significant positive correlation between consumers’ negative emotions and their behavioral approaches (e.g., complaining, negative word of mouth, brand switching). On the other hand, the model represents the mediating role of negative word of mouth in brand switching. Finally, this study investigates the moderating role of CSIR and shows that it can increase the possibility of brand switching in consumers up to 40%.
Green Marketing: A Study of the Factors Influencing the Repurchase Decision for Javanony Herbal Products Widyastuti, Sri; Santoso, Budi
ASEAN Marketing Journal
Publisher : UI Scholars Hub

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Abstract

The green consumer movement is a reflection of people’s concern about the environment and has given rise to the green market. Companies that want to survive in this market must be able to apply a green label to all aspects of their business. This research aims to understand the influence of attitude, perceived value, and perceived price among customers on the decision to repurchase Javanony herbal products. The sampling technique in this study is purposive sampling. This study concludes that the attitude of customers who already have an understanding of green products is not completely supported by the company in applying green marketing to create higher value for its customers. Consumers are ready to pay for the extra value, will pay a premium price, and will repurchase only if they perceive extra value in the green product.
How Consumers Respond to Corporate Social Responsibility Initiative: Cause Related Marketing vs Philantrophy Pertiwi, Lisia Astari; Balqiah, Tengku Ezni
ASEAN Marketing Journal
Publisher : UI Scholars Hub

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Abstract

Increasing in demand of CSR from various stakeholders has caused company¡¯s CSR motives to be more complex. CSR activities are not only founded on the benevolence of corporate agents but also as part of a corporate strategy formulated in pursuit of stakeholder interest. This study investigate whether CSR motives could enhance customer trust and satisfaction. Focus on two CSR initiatives conducted by GrabTaxi (transportation industry) and Alfamart (retail industry), the purposes is to demonstrate how two type CSR initiative could delivered perceived motives and create loyalty. Cross-sectional offline and on- line survey was conducted on 175 respondents of GrabTaxi and 192 respondents of Alfamart. Structural Equation Interestingly, even though respondent perceived firm-serving motives (as strategic objectives) and reactive motives (as expected by stakeholder), CSR initiative could create trust and satisfaction.Struc- tural Equation Modelling as data analysis to test 5 hypotheses. The results show slightly different in the context of cause-related marketing (GrabTaxi), and philanthropy (Alfamart). Even though all respondents perceived that CSR is motivated by mix motives (benevolent and strategic), how these motives influence trust, satisfaction, and further loyalty are different. Two-type of CSR initiative ie Cause Related Market- ing (CrM) and philanthropy can provide firm-serving motive, public serving motive and reactive motive. These motives could encourage trust and satisfaction through path motive-trust-satisfaction (directly or indirectly through trust)-customer loyalty. Interestingly, even though respondent perceived firm-serving motives (as strategic objectives) and reactive motives (as expected by stakeholder), CSR initiative could create trust and satisfaction.
Purchasing Massive Prestige Brands: The Exploration of Consumers’ Value Perceptions Mayasari, Iin; Wiadi, Iyus
ASEAN Marketing Journal
Publisher : UI Scholars Hub

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Abstract

The objective of the research was to analyze the internal aspects of individual consumer to perceive the massive prestige brands. The brand chosen was influenced by conspicuousness, uniqueness, functional value, extended-self, hedonism, exploration, value consciousness, vanity. The research used quantitative approach by conducting a survey college students, workers and housewives. A total of 300 questionnaires were distributed, but only 243 questionnaires were used for further analysis. The data were analyzed by multiple regressions. Conspicuousness consumption had an effect on purchasing of massive prestige brands positively and it was significant. Uniqueness had an effect on purchasing of massive prestige brands positively but it was not significant. Extended-self had an effect on purchasing of massive prestige brands positively and but it was not significant. Hedonism had an effect on purchasing of massive prestige brands positively and it was significant. Exploration had an effect on purchasing of massive prestige brands positively and it was significant. Consciousness value had an effect on purchasing of massive prestige brands negatively and it was significant. Vanity had an effect on purchasing of massive prestige brands positively and it was significant.
Customers’ Response to Service Failure: An Empirical Study on Indonesian Customers Ellyawati, Jeanne
ASEAN Marketing Journal
Publisher : UI Scholars Hub

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Abstract

The purpose of this study is to identify customers’ response to service failure. The response is about why some customers are likely to complain and others are not. This study adopts the concept of customer complaint behavior (CCB) with three-dimensional model: private response, voice response, and third party response. It is also identified the relationships between CCB and customers demographic backgrounds such age, gender and education levels; and their complaining behaviors. Based on a survey of 173 randomly selected of Indonesian consumers who have experienced with service failure, complainers and non-complainers are identified. It is also identified the type of complaint are often perform in facing service failure. The research findings suggested that due to service failure, most customers are likely to engage in a set of multiple responses. Further findings suggested that most complainers who are experiences with service failure are likely to exit.

Page 8 of 18 | Total Record : 176

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