ASEAN Marketing Journal
ASEAN Marketing Journal (AMJ) is dedicated to exploring, disseminating and discussing the latest issues and developments of marketing, particularly those related or relevant to the advancement of marketing in South East Asia and beyond. The mission of the editorial board of AMJ is to present the latest thinking and research that tests, extends, and develops management theories or those contributes to marketing practices. Of particular interest are those contributions that share experience and suggest innovative solutions to ongoing or new concerns of those interested marketing issues. To be published in AMJ, a manuscript must make strong empirical and theoretical contributions and highlight the significance of those contributions to the marketing field. Thus, preference is given to submissions that test, extend, or build strong theoretical frameworks while empirically examining issues with high importance for marketing theory and practice. Topic of interest: marketing in emerging economies, marketing ethics, consumer welfare, and marketing and public policy.
Articles
176 Documents
<![CDATA[Marketing Collaboration and SME Strategy Implementation in Blora, Indonesia ]]>
<![CDATA[Widjajanti, Kesi]]>
<![CDATA[ ASEAN Marketing Journal ]]>
Publisher : <![CDATA[UI Scholars Hub ]]>
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<![CDATA[The collaboration between small and medium enterprises (SMEs) and large enterprises (LEs) have been widely researched. Previous research on collaborative marketing strategy has been developed, but the contribution of these strategies for SMEs is still unclear. This research focuses on “marketing collaboration”to clarify the role of collaboration, based on the discussion of the findings that emerged from the qualitative study of SMEs. This is related to the characteristics of creative industries which mostly consist of SMEs with limited knowledge and skills to enter in the field of marketing. To expand the business SMEs is very difficult if done alone. To accelerate the development of its business, SMEs need to collaborate with an LEs which has a marketing network. Marketing collaboration between SMEs and LEs to be one effective way to develop business, as both sides can increase profitability. While LEs can improve technological innovation other hand, SMEs receive various benefits such as access to technology and access to new markets.]]>
<![CDATA[E-travel Adoption by Small Travel Enterprises (STEs): An Initial Study in Indonesia and Malaysia ]]>
<![CDATA[Pujani, Vera]]>;
<![CDATA[Yahya, Yazrina]]>;
<![CDATA[Alfitman, Alfitman]]>;
<![CDATA[Nazir, Refdinal]]>
<![CDATA[ ASEAN Marketing Journal ]]>
Publisher : <![CDATA[UI Scholars Hub ]]>
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<![CDATA[This paper aims to investigate e-travel adoption of tourism industries in Indonesia and Malaysia particularly by STEs. The qualitative research was undertaken using case analysis from in-depth interviews of 10-STEs as intial study both in Indonesia and Malaysia. The finding result of e-travel adoption by STEs in a cross-cultural study was identified from the findings present in the initial study based on personal, organizational and website characteristics. The majority of personal characteristics were relatively similar in both countries. However, few differences are present in organizational and website characteristics. E-travel adoption in both countries is influenced by the business experiences of owners/managers, various technological aspects, and the nature of use and benefits. The following study, the user-based survey would be undertaken to complete The e-travel adoption model in Indonesia and Malaysia.]]>
<![CDATA[Application of Text Mining to Extract Hotel Attributes and Construct Perceptual Map of Five Star Hotels from Online Review: Study of Jakarta and Singapore Five-Star Hotels ]]>
<![CDATA[Hananto, Arga]]>
<![CDATA[ ASEAN Marketing Journal ]]>
Publisher : <![CDATA[UI Scholars Hub ]]>
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<![CDATA[The use of post-purchase online consumer review in hotel attributes study was still scarce in the literature. Arguably, post purchase online review data would gain more accurate attributes thatconsumers actually consider in their purchase decision. This study aims to extract attributes from two samples of five-star hotel reviews (Jakarta and Singapore) with text mining methodology. In addition,this study also aims to describe positioning of five-star hotels in Jakarta and Singapore based on the extracted attributes using Correspondence Analysis. This study finds that reviewers of five star hotels in both cities mentioned similar attributes such as service, staff, club, location, pool and food. Attributes derived from text mining seem to be viable input to build fairly accurate positioning map of hotels. This study has demonstrated the viability of online review as a source of data for hotel attribute and positioning studies.]]>
<![CDATA[The Existence of Islamic Banking in Indonesia from Non-Muslims Perceptions ]]>
<![CDATA[Setiawan, Budi]]>;
<![CDATA[Puspitasari, Ratih]]>;
<![CDATA[Manurung, Tarida Marlin Surya]]>
<![CDATA[ ASEAN Marketing Journal ]]>
Publisher : <![CDATA[UI Scholars Hub ]]>
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<![CDATA[This study has three main objectives, which are to identify the common knowledge of the non- Muslims on the Islamic banking products and services; to identify the non-Muslims perception; and to analyze the influence of respondents’ demography to the perception on revenue sharing system of Islamic banking. E-survey method was used with a quantitative approach involving 244 respondents, who partook to fill the online questionnaire. Descriptive statistics and binary logistic regression tests were used as data analysis techniques. The majority of the respondents have a better knowledge on savings, rather than other products. The existence of Islamic banking has been able to attract the public attentions, and not contrary to their religious beliefs. Respondent’s demography (ie: gender, age, level of formal education) significantly influences respondent’s perception on revenue sharing system of Islamic banking in Indonesia.]]>
<![CDATA[Examination of Transport Performance and Authenticity on Behavioural Intention ]]>
<![CDATA[Handayani, Bintang]]>;
<![CDATA[Rashid, Basri]]>
<![CDATA[ ASEAN Marketing Journal ]]>
Publisher : <![CDATA[UI Scholars Hub ]]>
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<![CDATA[This study aims to scrutinise the transport performance and authenticity as one of the elements in tourism attributes in relation with behavioural intention. Utilising quantitative approach; data collected from survey of 384 overseas tourists were used to clarify the research proposition. The study suggests that transport performance may emerge as one of organic image elements for destination brand identity formation, influences cognitive image of overseas tourist but insignificant on tourist’s behavioural intention. In addition, future spectrum of the transport development in relation with authenticity indicates its importance for not damaging the destination’s overall profile.]]>
<![CDATA[Entrepreneurs` Cognitive and Decision Making Styles ]]>
<![CDATA[Motvaseli, Mahmoud]]>;
<![CDATA[Lotfizadeh, Fariba]]>
<![CDATA[ ASEAN Marketing Journal ]]>
Publisher : <![CDATA[UI Scholars Hub ]]>
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<![CDATA[The main purpose of this study is to explore the relation between decision-making styles which are measured by the General decision-making style (GDMS) test and information processing styles which are often termed cognitive styles and are, in this study, measured by Cognitive Style Inventory. The authors directed a survey research on 162 Iranian students. Structural equation modeling techniques were used to measure the impact of cognitive styles on decision-making styles. The authors found that cognitive styles have a positive impact on decision-making styles. In spite of the abundant research on factors that affect decision-making styles, few researches have tested the relationship between cognitive styles and decision-making styles. This study examines the impact of cognitive styles on decision-making styles in Iran. This study, like most research paper studies, cannot easily be generalized. Furthermore, the results of this study could be affected by economic conditions.]]>
<![CDATA[Socio-economic Classification and its Scope in Crafting Rural Segments ]]>
<![CDATA[Kakati, Rinalini Pathak]]>;
<![CDATA[Ahmed, Shazeed]]>
<![CDATA[ ASEAN Marketing Journal ]]>
Publisher : <![CDATA[UI Scholars Hub ]]>
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<![CDATA[With the liberalization of the Indian Economy in the mid 1990’s, substantial growth has been seen in the rural areas. Rural India which comprises around 70% of the total population of the country has become an emerging area for marketers. This study tries to identify key market variables that can help in crafting rural market segments. The socio-economic classification (SEC) 2011 which segments the market based on education level and possession of consumer durables. This study examines income as another key market variable together with education in the creation of distinct segments or hybrid segments. It then further identifies important criteria like technical, promotional and social in influencing consumers’ behaviour in the context of the purchase of consumer durables which can thereby help to create segments. The study concludes that the increase in education level has higher impact than increase in income on the important identified purchase criteria.]]>
<![CDATA[100% Love Indonesia: Role of Government Campaign to Promote Local Products in Indonesia ]]>
<![CDATA[Salehudin, Imam]]>
<![CDATA[ ASEAN Marketing Journal ]]>
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<![CDATA[This research aims to investigate the role of government buy-local campaign to increase consumer willingness to purchase local products in Indonesia. This paper also aims to identify relevant mediating variables between exposure to ¡°buy local¡± campaign and willingness to purchase local products. This research use questionnaire data from 394 respondents selected using purposive sampling method. Product specific constructs are asked and analyzed separately in four different product categories (e.g. Produce, Leather, Culinary and Creative products). Data was analyzed using Structural Equation Model and compared further between product categories. The study found that exposure to the buy local promotion campaign does increase consumer ethnocentrism, attitude toward the campaign and toward domestic products. Consumer ethnocentrism does increase attitude toward domestic product and willingness to purchase local products.]]>
<![CDATA[A Model of Service Marketing in Port Services: Empirical Study in PT Pelabuhan Indonesia II (Persero), Tanjung Priok Branch ]]>
<![CDATA[Srihadi, Rati Farini]]>;
<![CDATA[Hartoyo, Hartoyo]]>;
<![CDATA[Sukandar, Dadang]]>;
<![CDATA[Maulana, Agus]]>
<![CDATA[ ASEAN Marketing Journal ]]>
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<![CDATA[Port of Tanjung Priok is one of the ports in Indonesia which has the potential to be developed into an international seaport with the level of activity and the capacity of loading and unloading. This study aims to understand the key variables that determine the service quality of the port, so as to achieve customer satisfaction and loyalty. By using Structural Equation Modeling, this study analyzes the effects of various dimensions of service quality to customer satisfaction, and the relationships formed between perceived value and customer loyalty of the port service industry in Indonesia. The sampling method used was stratified random sampling with a total of 406 respondents. The results show positive relationships between the variables. This implies that service quality is an important aspect to focus on in order for Port of Tanjung Priok to achieve customer satisfaction and loyalty.]]>
