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Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Published by Universitas Muhammadiyah Surakarta
ISSN : 24773328     EISSN : 28077245     DOI : -
Core Subject : Health, Science, Education, Social, Engineering,
Computer Science & IT Engineering Medicine & Pharmacology Social Sciences Other
The International Summit on Science, Technology and Humanity (ISETH) is organised by Universitas Muhammadiyah Surakarta. This summit aims to provide a platform for researchers and academics to share their research findings with others and meet lecturers and researchers from other institutions and to strengthen the collaboration and networking amongst the participants.
Arjuna Subject : Umum - Umum
Articles 1,328 Documents
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The Influence of User Interactivity, Visual Appeal, and Mental Imagery in Virtual Tourism on Tourist Visit Intentions (A Study of Indonesian Cultural Tourism)
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This study aims to analyze the influence of User Interactivity, Visual Appeal, and Mental Imagery in virtual tourism on Tourists' Visit Intention toward Indonesian cultural destinations, with a particular focus on the Borobudur Temple virtual tour. The research applies the Stimulus–Organism–Response (S-O-R) framework to explain how interactive digital experiences and visual aesthetics shape tourists' emotional and cognitive responses, which in turn affect their visit intentions.This quantitative study involved 415 respondents who have experienced or accessed virtual tourism platforms showcasing Indonesian cultural sites. Data were collected using an online questionnaire and analyzed with Partial Least Squares–Structural Equation Modeling (PLS-SEM) through SmartPLS software. The results show that User Interactivity and Visual Appeal have a significant positive effect on Mental Imagery, while Mental Imagery significantly mediates the relationship between those variables and Tourists' Visit Intention. Furthermore, the study finds that the more engaging and visually appealing the virtual tourism experience, the stronger the mental imagery and intention to visit the real destination.The findings emphasize the importance of enhancing interactive and visual elements in virtual tourism as an effective digital marketing strategy for promoting Indonesia's cultural heritage. This research contributes both theoretically and practically to the development of digital-based tourism promotion models, supporting sustainable cultural tourism through immersive virtual experiences.
Analysis of The Influence of Online Marketing Strategies on Purchase Decisions in The Fashion Industry
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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This study examine the influence of influencer marketing and customer attitudes toward product on impulse buying behavior in Indonesia's fashion industry, as well as the moderating role of wishful identification . Using a quantitative aproach, data were collected from 165 respondent from aged 18-35 years (including generation Z) through an online questionnaire and anlayzed using Structual Equation Model with Partial Least Squares (SEM-PLS). The findings indicate that influencer marketing significanly affect both attitudes toward product and impulse buying. Additionally, attitude toward product positively influence impulse buying, confirming that emotional and cognitive evaluation play a crucial role in spontaneous purchasing behaviour. However, wishful identification does not significantly influence moderate that purchase impulse are driven more by influencer credibility and authenticity than by a aspirational identification. The study cntributes to the understanding of digital consumers psycology an offers practical insight for marketers in optimizing influencer collaboration and social media engagement strategies.
ASEAN-5 Economic Growth Determination 2019-2023
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This study analyzes the influence of Foreign Direct Investment (FDI), population growth, government spending, and unemployment rates on economic growth in five ASEAN countries-Indonesia, Malaysia, Singapore, Thailand, and Vietnam for the 2019-2023 period. The method applied is quantitative descriptive analysis with a panel data regression model through the Fixed Effect Model (FEM) approach. The findings of the study describe that FDI has a positive and significant effect on economic growth, indicating the importance of foreign investment in encouraging production and technology transfer. On the other hand, population growth and unemployment have a negative and significant effect, reflecting demographic pressures and weak labor absorption. Meanwhile, government spending had no significant effect, indicating fiscal policy inefficiencies during the COVID-19 pandemic. Overall, the study emphasizes the role of FDI as a key driver of economic growth and the need for effective human resource management in the ASEAN region.
Integrated Content Marketing Strategy on Customer Journey to Build Brand Awareness of Jember Batik MSMEs in the Digital Era
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Purpose: This study aims to analyze the implementation of integrated content marketing strategies at each stage of the customer journey, from awareness, consideration, decision, to retention and advocacy, and to evaluate their impact on increasing brand awareness.Methodology: The research method used is a qualitative case study approach, involving in-depth analysis of digital marketing practices, content observation, and documentation of promotional activities carried out by Jember's batik MSMEs.Results: The results show that implementing a structured, consistent, and integrated strategy across communication channels can increase brand visibility, strengthen positive associations, and create a seamless customer experience that encourages long-term loyalty.Applications/Originality/Value: This study confirms that customer journey-based content marketing is not just a promotional innovation, but a strategic necessity to ensure the sustainability and competitiveness of batik MSMEs in the digital era
Strengthening Patient Engagement in Primary Care: A Systematic Review of Family Medicine Principles, Homecare Accessibility, and Doctor-Patient Relationship Quality
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Purpose: Patient engagement is a fundamental determinant of primary care effectiveness, particularly in semi-rural settings where structural barriers and relational discontinuities undermine access and outcomes. Family medicine principles-continuity, coordination, and comprehensiveness-and multidimensional accessibility (time, distance, cost) are frequently proposed interventions, yet their combined influence on patient engagement and the mediating role of doctor-patient relationship quality remain incompletely synthesized. To systematically synthesize empirical evidence on the effects of family medicine principles and homecare accessibility on patient engagement in primary care, and to evaluate how the quality of the doctor-patient relationship mediates these effectsMethodology: Systematic review following PRISMA guidelines, we searched Scopus, PubMed, and ScienceDirect for peer-reviewed studies published from 2013 to 2025 that addressed family medicine values, accessibility dimensions, homecare models, and interpersonal dynamics in primary care. Thirty-eight studies meeting predefined inclusion criteria underwent thematic synthesis and critical appraisal to identify recurrent mechanisms, contextual moderators, and measured engagement outcomes.Results: The synthesis identified three interrelated mechanisms through which primary care interventions influence engagement: (1) family medicine principles-especially continuity and care coordination-foster trust and longitudinal patient commitment; (2) accessibility along temporal, spatial, and financial axes predominantly affects utilization and perceived feasibility of care, with temporal barriers most recurrent in the evidence base; (3) doctor-patient relationship quality-characterized by effective communication, empathy, and cultural competence-consistently mediates the impact of structural and organizational factors on patient activation, adherence, and sustained engagement.Applications/Originality/Value: Integrating family medicine principles with targeted improvements in time, distance, and cost accessibility amplifies patient engagement when relational quality is actively cultivated. Implementation strategies should prioritize continuity of care and communication training alongside accessibility interventions to optimize patient-centered outcomes in semi-rural primary care settings.
Singapore's Economic Growth Dynamics Erlisse Kurnia Putri; Eni Setyowati
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Purpose: this study employs an Error-Correction Model to examine how foreign direct investment (FDI), renewable energy consumption, labor, and inflation are associated with economic growth in SingaporeMethodology: Using annual Singapore data for 2000 to 2024, this study employs an Error-Correction Model to capture both short-run dynamics and long-run equilibrium relationships between FDI, renewable energy consumption, labor, inflation, and economic growth.Results: The short-run estimates indicate that growth is responsive to FDI, renewable energy use, and inflation, whereas labor does not exhibit a statistically significant effect. In contrast, the long-run results reveal that renewable energy, labor, and inflation exert significant influences on growth, while FDI becomes non-significant. The specification accounts for 71.61% of the variation in economic growth.Applications/Originality/Value: These findings point to the presence of frictions in the clean-energy transition and rigidities in the labor market, as well as an asymmetric contribution of FDI relative to renewables across time horizons. From a policy perspective, the implications include the importance of maintaining macroeconomic stability, accelerating the rollout of renewable energy, alleviating constraints in the labor market, and directing investment toward projects that enhance productivity.
Strategic Framework for Regional Development based on Potential Sectors and Investment in Central Kalimantan
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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This research investigates the significance of the tourism industry within the economic framework of Central Kalimantan Province and its intersectoral linkages using input–output analysis. The tourism sector is represented by subsectors responsible for the provision of accommodation and food services, as reflected in the 2016 Input Output Table of Central Kalimantan Province. The data utilized in this study were obtained from secondary sources published by the Central Statistics Agency (BPS). The findings reveal that the accommodation and food services sector exhibits a backward linkage coefficient of 1.4318 and a forward linkage ratio of 0.9379. These results indicate that the tourism industry maintains strong backward linkages, while its forward linkages remain relatively modest. Overall, the analysis highlights that the tourism sector in Central Kalimantan holds considerable potential for development through increased investment and targeted policy interventions. Strengthening interregional connectivity, improving essential infrastructure, and simplifying tourism investment procedures are key strategies to enhance the sector's contribution to economic growth and sustainable regional development.
Cybersecurity Maturity Assessment of Hospital Digital Service Using the IKAS Plus Framework: A Case Study of a Public Hospital
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Purpose: Digital transformation in hospitals improves service efficiency but simultaneously increases cybersecurity risks, particularly in Electronic Medical Record (EMR) systems containing sensitive patient data. This study aims to evaluate the level of cybersecurity maturity in hospital digital services using the IKAS Plus framework developed by the National Cyber and Crypto Agency. Methodology: The study employed a quantitative descriptive design with a case study approach conducted in one government hospital. Data were collected through interviews, observations, and document reviews, and cybersecurity maturity was assessed using the IKAS Plus framework. Results: The assessment revealed that the hospital's cybersecurity maturity level is at Level 2 (Repetitive), with an actual score of 2.17 against a target score of 2.51. Among the domains, the Protection domain achieved the highest score (2.41), whereas the Identification domain recorded the lowest score (1.65), indicating weaknesses in governance and risk management.Applications/Originality/Value: The findings highlight the urgent need for improving procedural consistency, strengthening governance structures, and enhancing human resource awareness regarding cybersecurity within the healthcare sector. This study contributes practical insights for hospitals seeking to evaluate and strengthen their cybersecurity maturity using a nationally recognized framework.
The Influence of Student Participation in Career Planning Programs at Higher Education Institutions on Students' Work Readiness with Motivation as a Moderating Variable
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Purpose: The purpose of this study is to examine the influence of student participation in university career planning programs on work readiness, while also analyzing the role of motivation as a moderating variable in this relationship.Methodology: This research employs a quantitative approach involving 190 active university students who have participated in career planning programs. Data were collected through a structured questionnaire and analyzed using the SEM-PLS technique with SmartPLS 4 software to assess the direct and moderating effects among variables. Results: The findings indicate that student participation in career planning programs has a positive and significant effect on work readiness. Motivation also demonstrates a direct and significant influence on work readiness; however, it does not moderate the relationship between student participation and work readiness.Applications/Originality/Value: This study provides empirical evidence on how university career planning program participation contributes to improving students' work readiness. The results offer valuable insights for higher education institutions in designing, enhancing, and implementing more effective career development initiatives. Additionally, the study contributes originality by integrating motivation as a potential moderating variable within the context of career planning and work readiness.
Islamic Law Analysis of the Use of Paylater with Additional Fees from the Perspective of the Sustainable Development Goals (SDGs)
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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This study examines the use of PayLater services, which impose additional costs such as handling fees (1%) and late fines (5%), in relation to Islamic jurisprudence, particularly the prohibitions of riba and gharar. The analysis is framed within fiqh muamalah, addressing the concepts of riba nasi'ah (interest from delayed payment), gharar (contractual uncertainty), and the legitimacy of contracts such as qardh (interest-free loans), murabahah (profit-margin sales), and ijarah (leasing). Employing a doctrinal qualitative approach, this research analyzes authoritative sources (Qur'an, hadith, classical fiqh, fatwas) alongside the framework of maqasid al-shariah to assess socioeconomic implications.The findings demonstrate that the fee structure of PayLater services contradicts sharia principles: it qualifies as riba nasi'ah and entails gharar due to lack of transparency, rendering the contracts fasid (invalid) for violating clarity of price (tsaman) and transaction object. Although PayLater services promote financial inclusion (hifz al-mal), they simultaneously encourage excessive consumption, threatening hifz al-aql (intellect), hifz al-din (faith), and leading to israf (wastefulness).The study highlights the need for structural reforms, including replacing interest with transparent fixed administrative costs, standardizing digital contracts, enhancing Islamic financial literacy, and regulatory intervention by the OJK through halal certification and supervision. Its novelty lies in offering a transformative framework for Sharia-compliant PayLater models, such as mudharabah (profit-sharing) or ijarah muntahiya bi al-tamlik (lease-to-own), while integrating a comprehensive maqasid-based evaluation of consumer behavior. This contribution not only provides practical recommendations for aligning fintech innovation with Islamic law but also addresses the broader goals of sustainable and equitable development.

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