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Rizki Fakhrowan
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Jurnal Ilmu Manajemen Mulawarman (JIMM)
Published by Universitas Mulawarman
ISSN : -     EISSN : 27153789     DOI : http://dx.doi.org/10.30872/jimm.v1i1
Core Subject : Economy,
Economics, Econometrics & Finance
Publikasi artikel hasil penelitian bidang Ilmu Manajemen Terbit 4 kali dalam 1 tahun Diterbitkan oleh Fakultas Ekonomi dan Bisnis Unmul
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 25 Documents
 1   2   3 
Search results for , issue "Vol 2, No 2 (2017): Juni" : 25 Documents clear
Pengaruh Citra Merekdan Kualitas Produk Terhadap Keputusan Pembelian Mobil Toyota Rush Di Samarinda Padli Padli
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 2, No 2 (2017): Juni
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v2i2.354

Abstract

Padli, 2016 Effect of Brand And Product Quality Consumer Car Buying Decision Against Toyota Rush In Samarinda Syarifah guidance of Mrs. and Mrs. Saida.The purpose of this study to determine the effect of brand image and product quality Buying Decision Against Toyota Rush in Samarinda. Basic theory used marketing management by using multiple linear regression analysis with 30 sample The results of this study as follows:Logistic regression formed is Y = 0.220 + 0.386 X1 + 0,544 X2, Coefficient of regression Brand image and quality of the products is positive, meaning that if there is an increase of variable quality brand image and quality of the product will cause an increase in the consumer's decision to buy a Toyota Rush In Samarinda.The correlation value (R) indicates variables brand image and quality of the products have a strong relationship with the consumer's decision, while the coefficient of determination (R2) of 0.817 indicates that the variable of brand image and quality of the product has an effect on the consumer's decision to buy a Toyota Rush In Samarinda (Y) of 81.7% and 18.3% of consumer decisions to buy cars Toyota Rush In Samarinda influenced by other variables not studied.F count F table and significance of 0.000 α = 0.05, which means jointly variables brand image and product quality has a significant influence on the consumer's decision to buy a Toyota Rush In SamarindaPartially indicates that the value of the variable t Brand t variable quality of the product means that the variable quality of the product compared to the variable dominant brand image to the consumer decision to buy a Toyota Rush In Samarinda KEYWORDS: Brand Image, Quality Products - Consumer Decision
PENGARUH RISIKO-RISIKO PASAR, KREDIT, LIKUIDITAS DAN OPERASIONAL TERHADAP EARNING BANK PEMBANGUNAN DAERAH wa ode riska vila wati
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 2, No 2 (2017): Juni
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v2i2.780

Abstract

This research aims to determine the effect of Risks Market, Credit, Liquidity and Operational to Earnings of Regional Development Banks. Based on the analysis result obtained Partial indicate Market Risk variable (NIM) significant positive effect to Earning (ROA), Credit Risk (NPL) had no significant positive effect to Earning (ROA), Risk Liquidity (LDR) significant positive effect to Earning (ROA) and Operational Risk (BOPO) significant negative effect on Earning (ROA) in the Regional Development Banks. Then simultaneously indicate that the variables Market Risk (NIM), Credit Risk (NPL), Liquidity Risk (LDR) and Operational Risk (BOPO) significantly effects to Earning the Regional Development Banks.Keyword : Market Risk (NIM), Credit Risk (NPL), Liquidity Risk (LDR), Operational Risk (BOPO) and Earning (ROA).
Pengaruh Motivasi Belanja Hedonis Terhadap Impulse Buying Konsumen Online Shop Di Instagram Desi Defita Arifin
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 2, No 2 (2017): Juni
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v2i2.328

Abstract

ABSTRACT               DESI DEFITA ARIFIN. 2016. "Effect of Motivation Shopping Hedonis Against Consumer Impulse Buying Online Shop On Instagram. Under the guidance of Mr. Pamasang S.Siburian as first counselor and mother Asnawati as second counselor.                The purpose of this study was to determine the effect of variable Adventure Shopping (X1), Relaxation Shopping (X2), Value Shopping (X3), Social Shopping (X4) and Idea Shopping (X5) to variable Impulse buying (Y) Consumer Online Shop on Instagram.               Based on the results obtained by analysis of multiple linear regression equation is Y = -22 093 + 0.1579X1 + 0.1466X2 0,1.729X3 + + + 0,1.659X5 0.254X4. F test results showed that the value of F (12 829 F table (2,669), which means variable Adventure Shopping (X1), Relaxation Shopping (X2), Value Shopping (X3), Social Shopping (X4) and Idea Shopping (X5) effect on variable Impulse buying (Y).               T test results showed that the value of the variable partial correlation Shopping Idea (X5) of 0548 with tcount (6641) t table (2,669) and significant 0.000. That is seen from the partial correlation value of 0548 or 54.8% that variable Idea Shopping (X5) is a dominant factor influencing Impulse buying variable (Y) on the online purchase shop in Instagram. Keyword : Adventure Shopping, Relaxation Shopping, Value Shopping, Social Shopping, Idea Shopping dan Impulse Buying.
PENGARUH INDEPENDENSI, KOMPETENSI, DAN SENSITIVITAS ETIKA PROFESI TERHADAP PRODUKTIVITAS KERJA AUDITOR EKSTERNAL (STUDI KASUS PADA AUDITOR PERWAKILAN BPK RI PROVINSI KALIMANTAN TIMUR) Hari Adi Suwondo; Sukisno S Riadi; Siti Maria
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 2, No 2 (2017): Juni
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v2i2.303

Abstract

The purpose of this study to determine the effect of Independence, Competence and Sensitivity Professional Ethics of the auditor's work productivity. This research is a quantitative survey approach. The sampling technique using a sample population that took the entire population as a sample. The independent variables consist of Independence (X1), Competence (X2) Sensitivity Ethics (X3), while the dependent variable adala auditor labor productivity (Y), Methods Data were analyzed using multiple linear regression with F test and t test. The results showed that the variable Independence (X1), Competence (X2) and Sensitivity Ethics (X3) simultaneously significant effect on the productivity of auditor BPK RI Representative of East Kalimantan Province.Keywords: Independence, competence, sensitivity Ethics and Work Productivity 
PENGARUH PROMOTIONAL MIX TERHADAP KEPUTUSAN KONSUMEN MEMBELI SARUNG SAMARINDA PADA KUB SEJAHTERA PADAIDI DI SAMARINDA Syaiful Ibrahim; Suharno Suharno; Asnawati Asnawati
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 2, No 2 (2017): Juni
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v2i2.176

Abstract

The purpose of this study to know the effect of advertising on the consumer's decision to buy gloves Samarinda on KUB Prosperous Padaidi In Samarinda, know the effect of sales promotions on the consumer's decision to buy gloves Samarinda on KUB Prosperous Padaidi In Samarinda and know the effect of PR on the consumer's decision to buy gloves Samarinda on KUB Prosperous Padaidi In Samarinda. Digunkan basic theory of marketing management by using multiple linear regression analysis with 50 samples .The conclusion of this study:T value variable rent is greater than t table and the significance of less than 0.05. These results indicate that the variable advertising program created by KUB Prosperous Padaidi In Samarinda sifnifikan has influence the consumer decision Samarinda sarongs on KUB Prosperous Padaidi In Samarinda. The study hypothesis is acceptedT value variable Sales Promotion greater than t table significance of less than 0.05. These results indicate that the sales promotion variables that influence consumer buying decisions sifnifikan Samarinda sarongs on KUB Prosperous Padaidi In Samarinda. The study hypothesis is acceptedPR variable t value greater than t table and the significance of less than 0.05. These results indicate that variable sifnifikan PR has influence on consumer buying decisions at the KUB Prosperous Samarinda sarongs Padaidi In Samarinda. The study hypothesis is acceptedKeywords: Promotion Mix - Consumer Decision
PENGARUH MOTIVASI DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PT BORNEO INDAH DI SAMARINDA Robi Hidayat; Djoko Setyadi; Ariesta Heksarini
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 2, No 2 (2017): Juni
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v2i2.316

Abstract

The purpose of this study determine the influence of motivation and work environment to the Employee Performance PT Borneo Indah In Samarinda and determine the influence of these two variables motivation and work environment, where the dominant influence on employee performance PT Borneo Indah in Samarinda. Basic theory used human resource management by using multiple linear regression analysis with 41 samples.Conclusions of the study:Motivation and Environment together with significant influence on employee performance in PT Borneo Indah In Samarinda, said the research hypothesis is acceptedMotivation dominant influence on employee performance in PT Borneo Indah In Samarinda, said the research hypothesis is accepted Keywords: Motivation, Work Environment - Performance
PENGARUH KUALITAS PELAYAN TERHADAP KEPUASAN KONSUMEN PADA HOTEL GELORA SAMARINDA Irma Agustina
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 2, No 2 (2017): Juni
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v2i2.355

Abstract

IRMA AGUSTINA, Effect of Service Quality toward Customer Satisfaction At Hotel Gelora Samarinda, (supervised by Mr. Suharno and Mrs. Asnawati).This research aimed to determine whether there was a significant and positive effect beetwen service quality on customer satisfaction at Gelora Samarinda Hotel. The independent variables in this research was Tangibles, Reliability, Responsiveness, Assurance, and Emphaty. While the dependent variable is customer satisfaction. The research was conducted at Hotel Gelora Samarinda, and respondents as many as 100 people.This research used a questionnaire which was distributed to 100 respondents. The results of questionnaire were analyzed using multiple linear regression. From questionnaire data tabulation, the results of this research indicate that the Tangibles, Reliability, Responsiveness, Assurance, and Emphaty have a positive and significant impact toward Customer Satisfaction at Hotel Gelora Samarinda. Based on the value of the coefficient of the research (R), that the fifth of independent variables in this research affect Costumer Satisfaction as much 59.40 %.
PENGARUH KUALITAS DESAIN SERTA HARGA TERHADAP KEPUTUSAN PEMBELIAN MOBIL HYUNDAI PADA PT ASIA MOBIL INTERNATIONAL DI SAMARINDA Deni Ari Firmanjaya
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 2, No 2 (2017): Juni
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v2i2.747

Abstract

Deni Ari Firmanjaya. This study aims to determine the quality, design and price of the Purchase Decision PT Hyundai Mobil. Asia Mobil International in Samarinda. Where the proposed three independent variables and the dependent variable, namely the quality, design and price act as independent variables and buying decisions serve as the dependent variable.This research was conducted by questionnaire to the consumer automobile and analyzed with regression. The first phase test validity and reliability of each variable. The second phase, regression of variable quality, design and price of the buying decision.The results showed that all of these variables together - the same influence on purchase decisions, but the design variables more dominant influence on buying decisions
Pengaruh Fashion Involvement Dan Hedonic Shopping Value Terhadap Impulse Buying Pada Matahari Depertment Store Di Mall Lembuswana Samarinda Iis Marlina
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 2, No 2 (2017): Juni
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v2i2.333

Abstract

ABSTRACTThis study aims to determine the effect Influence Fashion Involvement and Hedonic Shopping Value Against Impulse Buying In The Sun Depertement Store In Samarinda by using multiple regression analysis. Results showed variable Fashion Involvement and Hedonic Shopping Value simultaneously positive and significant impact on the Sun Depertement Buying In Store In Samarinda. The R value of 0.595 means that there is a relationship which was of variable Fashion Involvement and Hedonic Shopping Value on Impulse Buying. The coefficient of determination (R2) of 35.40 per cent it shows the proportion of variable contribution Fashion Involvement and Hedonic Shopping Value to fluctuations Impulse Buying. From t test results (Partial) shows variable Fashion Involvement and Hedonic Shopping Value has tcount ttable, it indicates that the variable Fashion Involvement and Hedonic Shopping Value positive and significant impact on impulse buying, thus receiving the first and second hypothesis. Partial test results showed that the variables fashion involvement dominant influence on impulse buying. Keywords: Fashion Involvement, Hedonic Shopping Value, Impulse Buying 
ANALISIS PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE SAMSUNG GALAXY (Studi Kasus Pada Mahasiswa FISIPOL Di Universitas Mulawarman Samarinda) Thycha Ancila; Suharno Suharno; Muhammad Amin Kadafi
Jurnal Ilmu Manajemen Mulawarman (JIMM) Vol 2, No 2 (2017): Juni
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jimm.v2i2.305

Abstract

The purpose of this study to determine the effect of brands on purchase decisions phone Samsung galaxy. This research is a quantitative survey approach. The sampling technique used purposive sample tekni which researchers select members of the population who incidentally met with investigators and is considered to provide the necessary information.               The independent variables consist of Brand Awareness (X1), Trademark Association (X2), Perceived Quality (X3), while the dependent variable is the purchase decision (Y), Methods Data were analyzed using multiple linear regression with F test and t test.               The results showed that Brand Awareness (X1), Trademark Association (X2), Perceived Quality (X3) simultaneously significantly influence the purchase decision Mobile Samsung galaxy on FISIPOL student at the University of Mulawarman Samarinda.Keywords: Brand Awareness, Trademark Association, Perceived Quality and purchase decision

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